• 제목/요약/키워드: fashion related department

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Color Assortment Decision Factors Considered by Women's Clothing Merchandisers in Korea & United States

  • Kang, Keang-Young
    • 패션비즈니스
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    • 제12권6호
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    • pp.34-45
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    • 2008
  • This research was designed to find decision factors through color assortment planning process by Korean women's clothing merchandisers and to look for if there exists difference with American women's clothing merchandisers. A merchandise assortment is a collection of various quantities of styles, colors, sizes, and prices of related merchandise, usually grouped under one classification within a department. The subjects were 20 women's clothing merchandisers who work for clothing retail stores from 5 to 22 years in US and Korea. The authoring process was done for qualitative data analysis. The decision factors of color assortment planning were identified with four stages; information search, qualitative evaluation, quantitative evaluation, and selection. There were differences of color assortment decision factors due to different business types, business sizes, fashion-ability, sourcing ways, and merchandise turnover. Noticeable color assortment decision factor differences caused by country difference were not found except considering the target market ethnicity and skin color in US market. Korea merchandisers seem to be more sensitive to present sales data usages and spot order availability in color assortments because of more local production use than American merchandisers.

The Turnover Motives of Clothing Salesperson

  • Jung, Hyun-Ju;Han, Young-Shim
    • 패션비즈니스
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    • 제10권6호
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    • pp.131-145
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    • 2006
  • The study used 24 clothing salespersons who had turnover experiences. It used a qualitative research method, through which the following turnover motives were found. The turnover motives can be classified into two: voluntary and non-voluntary. The voluntary turnover motives include marriage, career change, wages, human relationship, family moving, study abroad, health problems, and so forth. This study finds that some salespersons made a turnover because they did not like the products and brand or they preferred another products and brand. This kind of turnover is unique in the field of clothing sales and seldom found in the motives of salesperson turnover in other fields. The non-voluntary turnover motives are caused by non-personal, circumstantial factors which include the bankruptcy of companies due to economic depression, withdrawal of salesroom from department stores due to low sales, etc. This means that the creation, rise, and fall of fashion brands are closely related to frequent turnover of clothing sale associates. As there are various motives for the salesperson turnover, so it is necessary for the clothing industry to examine and investigate the trends of its salespersons and establish an appropriate policy to cope with the matter.

패션윈도우 디스플레이에 나타난 데페이즈망(Depaysement) - 미국, 프랑스, 일본 백화점을 중심으로 - (Depaysement expressed in Fashion Window Display - Focused on Department stores in US, France and Japan -)

  • 허승연;이연희
    • 복식
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    • 제64권3호
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    • pp.1-12
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    • 2014
  • The purpose of this study is to investigate the Depaysement techniques in a new perspective, which are applicable to fashion window display. It was investigated by studying the case of Depaysement expressed in contemporary fashion window display. The analysis object of this study was limited to window displays shown at the world's most famous department stores in the last five years. The data was collected through related specialty publications and each department store's websites. The framework for analysis of this study is established by relevant precedent studies. The results of this study were drawn form comparative quantitative analysis from an expert group. Through the study, the characteristics of Depaysement in the contemporary fashion window display were classified into 'Change of forms and materials', 'Heterogeneous combination of objects', 'Location change of an object', 'Conversion of recognition on an object' and 'Change of spatial awareness'. The expression approaches were 'Change of scale', 'Change of materials', 'Combination of heterogeneous objects', 'Heterogeneous combination', 'Arrangement of object in a strange space', 'Change of display method', 'Overlapped object', 'Paradoxical image', 'Variable awareness of boundary' and 'Reorganization of interior space and change of materials'.

A Study on the Expression in Modern Fashion-Focusing on the Aesthetics Theory of Verfremdung-

  • Eom, So-Hee;Kim, Moon-Sook
    • The International Journal of Costume Culture
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    • 제3권1호
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    • pp.21-29
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    • 2000
  • The purpose of this study was to analyze the 21C Fashion's expression related to 'Verfremdung' theory, in aesthetic theories established after modern times, and then to examine a new meaning and value. The expressions of 'Verfremdung(estrangement)' in modern fashion, appear the followings: 1) placing distance with traditional sex and rational beauty of body. 2) paradox of inversion, 3) illogical juxtapositions by encounter. 4) dismantlement of material concept etc. After showing practically production technique that breaks traditional exception, that is, a new design method of open concept which drives positive idea about discrepancy of realities. This trial has warning abut art's self-control occurring at the time when aesthetic disinterestedness theory is expanded, and is considered indictment about a inhuman property of modern civilization and culture, and is considered expression of will to show alienation by it.

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의복구성분야 교육과정 비교분석을 통한 패션산업 활성화 방안 -4년제 국내 대학을 중심으로- (Comparative Analysis of Domestic University's Curriculum in the Field of Clothing Construction for Activating Fashion Business)

  • 홍성애;이진희
    • 한국의류학회지
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    • 제35권11호
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    • pp.1399-1408
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    • 2011
  • This study analyzes the current educational curricula in the field of clothing construction to provide some fundamental information for developing more appropriate educational courses and to activate the fashion business. A total of 82 different departments related to fashion and apparel were selected from four-year domestic universities and the curricula recently posted on their internet websites were analyzed by descriptive statistics. More than half (53.7%) of the 82 departments were offering classes in the clothing construction field for 3 credits and 4 class hours. College affiliation of the departments that offered curricula in the clothing construction field was classified into 5 categories: the arts (34), human ecology (22), natural sciences (14), humanities/culture (9), and others (3). Human ecology category showed the highest results in the average class hours (3.9), the number of classes in the clothing construction field (7.6), and the percentage of the classes in the clothing construction field out of all major classes offered by the clothing department (19.9%). All 82 departments were classified into 3 categories of: fashion design (32), clothing (28), and fashion business (22). The clothing category showed the highest results in the average credits (2.8), class hours (3.8), the number of classes offered by the clothing construction field (7.6), and the percentage of the classes that offer clothing construction education out of all major classes offered by the clothing department (19.9%). The educational contents of clothing construction area were classified into 8 different categories of: basic theory and sewing, clothing construction, flat pattern, draping, tailoring and advanced clothing construction, pattern CAD, sewing science and apparel manufacturing process, and clothing construction for special needs. Among these categories, the draping category constituted 21.7% as the largest part. In addition, the distribution of classes offered by 4 academic years were analyzed into 8 different categories.

전문대학 패션디자인과의 교육과정 및 교수방법 개선방안에 관한 연구 (A Study on Curriculum and Teaching method for the Dept. of Fashion Design in College)

  • 김효은
    • 복식
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    • 제46권
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    • pp.89-108
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    • 1999
  • This study was conducted to provide the basic data for the fashion education of college. 529 students of fashion department of colleges in Taegu responded to this survey. The result could be summarized as follows: 1. The major fields were classified as clothing fabric-science clothing ornaments fabric processing design fashion marketing fashion information formative culture history and Internship in order. 2. Interviewees responded that the advanced education of major is necessary(94.5%) and not necessary(4.3%) 3. When it comes to getting a job in major-related area over half of them said 'yes'(57.0%) and 35.1% of them resoned 'No(35.1%) 4. as for the necessity of the liasion education with high school the affirmative answer (45.2%) was slightly superior to the opposite(43.7%) in number. 5, With regard to the problem of teaching method they pointed out that there is some tendency to imphasize going on syllabus itself rather than developing student's ability(39.7%) that assignments are too demanding(18.1%) and that the general training should focus on a practical help(17.2%)

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현대패션에 표현된 넥타이의 미적특성 (The Aesthetic Characteristics of the Necktie in the Modern Fashion)

  • 김선영
    • 대한가정학회지
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    • 제45권5호
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    • pp.15-23
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    • 2007
  • The purpose of this study was to understanding the intrinsic meanings and aesthetic characteristics expressed by current fashion trends in neckties and to develop a new and unique fashion design for neckties. This study used precedent studies and related literatures to review the changes in neckties and the types of knots used over time. The findings were then verified by photographs from fashion magazines and collections from the 1990s. The results of this study are as follows. First, neckties, generally regarded as a symbol of masculinity, are often mixed with other men's or women's clothing items rather than being worn by themselves, and they provide an androgynous characteristic in women's fashion. This transcendence of femininity or masculinity reflects the human desire to be a more perfect being by sharing each others characteristics, and it can be seen in contemporary beauty trends. Second, neckties have been transformed into scarves, waist belts, front-fly omaments, and so forth. They are used to express a new and sensational sense, the sense of deconstructionism, by breaking away from stereotypes and changing the shape of neckties atypically.

백화점 독점 수입브랜드 자산 요인에 대한 연구 (A Study on the Asset Attributions of Exclusive Imported Brands at Department Stores)

  • 류문상;박재옥
    • 한국의류산업학회지
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    • 제13권1호
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    • pp.44-54
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    • 2011
  • This study aims to clarify the asset evaluation attributes of imported brands exclusively by department stores based on qualitative study. For the qualitative research, hands-on staff of the branch office who had at least 5 years experience in PB-related positions at one of the four domestic department stores(Lotte, Shinsegae, Hyundai, Galleria), and at least 20 years old adults who had purchased imported brand items exclusively by a certain department store(Shinsegae, Lotte) were included. The asset evaluation attributes of department store-exclusively imported brands were drawn up through the one-to-one in-depth interview method. As a result of qualitative study on the asset evaluation attributes of department store-exclusive importation brands, it turned out that there were 4 factors in view of business entity - stability, profitability, growth potential, and relationship, and that there were 6 factors in view of consumers - product quality, recognition, country of origin, image, preference, and reliability. In comparison with the existing preliminary study, it was notable that relationship in view of business entity, and country of origin in view of consumers were added to the asset elements.

전이학습과 그래프 합성곱 신경망 기반의 다중 패션 스타일 인식 (Recognition of Multi Label Fashion Styles based on Transfer Learning and Graph Convolution Network)

  • 김성훈;최예림;박종혁
    • 한국전자거래학회지
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    • 제26권1호
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    • pp.29-41
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    • 2021
  • 최근 패션업계에서는 급속도로 발전하는 딥러닝 방법론을 활용하려는 시도가 늘고 있다. 이에 따라 다양한 패션 관련 문제들을 다루는 연구들이 제안되었고, 우수한 성능을 달성하였다. 하지만 패션 스타일 분류 문제의 경우, 기존 연구들은 한 옷차림이 여러 스타일을 동시에 포함할 수 있다는 패션 스타일의 특성을 반영하지 못하였다. 따라서 본 연구에서는 동시에 존재하는 레이블 간의 종속성을 모델링하고, 이를 반영하여 패션 스타일의 다중 분류 문제를 해결하고자 한다. 패션 스타일 사이의 종속성을 포착하고 탐색하기 위해 GCN(graph convolution network) 기반의 다중 레이블 인식 모델을 적용하였다. 또한 전이학습을 통해 모델의 학습 속도 및 성능을 향상시켰다. 제안하는 모델은 웹 크롤링을 통해 수집한 SNS 이미지 데이터를 이용하여 검증하였으며, 비교 모델 대비 우수한 성능을 기록하였다.