• Journal of Fashion Business
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• v.3 no.3
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• pp.27-37
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• 1999

The purpose of this study is to provide for the basic data useful to the effective production and marketing of the brassiere befitting adult women's body shapes and preferences, and thereby, help them improve their apparel life. For this purpose, 563 Korean adult women aged between 20-59 were sampled to survey their practices of purchasing the brassieres and positively identify the factors affecting the practices and thereupon, determine the correlations among them by age group. Data is processed by a computer(SAS) and analyzed by using frequency, percentage, $\chi^2$-test, ANOVA, Duncan-test. The main results of this study are as follows; 1. The adult women tend to use such mass media as TV, magazines, catalogues and DM to decide for themselves which brassiere befits them most, and to check the brand-name(78.8%) or the sizes(93.4%), but more than 90% of them purchase their brassieres without trying on them. 2. The places of purchasing on which adult women rely most for their brassiere are department stores(32.6%), agencies(26.1%) and discount or pension shops(25.4%), while more than 90% of the sample women often visit bargain sale shops. The average number of brassieres possessed by our adult women is 5.7, and an adult women buys 2.6 brassiere costing 10-30 thousand wons a year on average and consumes a brassiere for the period from 6 months to 2 years. 3. It had been disclosed that the brand favored most by adult women is Venus(56.2%), followed by Vivien (17.6%), Wacoal(6.8%), Amie(2.5%) and Body Guard(2.3%). The most influential factors for the popularity of brands are fitting condition(40.3%) and design(23.8%), which suggests that consumers appreciate functionality and aesthetics. The most important reference affecting our women's choice of brassiere is size(64.4%), followed by design and functionality. The brassiere style favored most by adult women is a wire-type 3/4 cup brassiere made of thin material with sewing lines, while the most favorite color is white. In all, it has been found through this study that adult women's practices of buying their brassieres differ by age group, which may well suggest that brassiere production need to take such age-wise practices into consideration in setting up their brassiere production and marketing strategies.

• Journal of the Korea Fashion and Costume Design Association
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• v.4 no.3
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• pp.89-95
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• 2002

Object of this study presents marketing of new market segmentation as what I classify a social stratum, and analyze sense of value about each social class clothes and a taste, but is. The study way used a questionnaire as an investigation study way, and I did execution from September to October in 1999, and the investigation object picked up an any table with the woman university student who lived in Seoul and did investigation, and analysis targeted total 550 people. I used a measurement item of economic capital and cultural capital as a classification item of a social stratum and selected a dwelling, a kind of property, an annual salary of parents as an index of economic capital. Presentation held an occupation of parents, scholarship, culture activity as an index of cultural capital. It is social stratum structure an occupation arranges in 12 job categories by, for your reference, I do a social orbit of the P. Bourdieu which is a French sociologist and an index of inheritance cultural capital, and having set up eight phases of evaluation, and to do a Y, Cultural Capital with X with economic capital. Sense of value about clothes and attitude selected social value, aesthetic appreciation enemy value, authority a few value in sense of value of the 6 type that E. Spranger(1922) presented, and a proposal did type in 3 about clothes. The measurement way used a 11 question item and measured I with five phases of Likert-type criteria and executed factors analysis by main ingredient analysis and varimax revolution law. I named a more than inherent 1 with the liver which was social man, aesthetic appreciation enemy man, an authority enemy with a basis. The results are as follows : People of the group which they belong to the same social class, and there is have a similar taste and select a similar product, and scholarship and an occupation of parents please lay a taste of children and sense of value, a hierarchical difference of attitude too and do it.

• Fashion & Textile Research Journal
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• v.10 no.4
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• pp.445-454
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• 2008

The existing baseline taping methods were not applicable sometimes according to the body shape of dress form and they were often dependent on the personal ability and knowledge of modelist. It is very important to suggest the standardized baseline taping method which is applicable to various dress forms which have different body size and shape. It helps to communicate about clothing design and patternmaking between designer and manufacturer, and it also makes students to understand draping easily. So this study was performed to suggest the standardized baseline taping method which is easier and has consistency of taping result regardless of body shape of dress form. First, the existing 7 baseline taping methods were compared with 3 kinds of dress form which are reflecting different body shape and different age. Especially the location of baselines and landmarks which are important for draping are analyzed. Second, the new baseline taping method was developed with reference to the existing baseline taping methods, the standard body measurements of 2004 Size Korea and flat patternmaking. The standardized method for 12 landmarks and 11 baseline was suggested. Third, the appraisal group has performed baseline taping with both the existing method and new method on 2 kinds of dress form. The new method was superior to the existing method in uniformity of taping results as well as the degree of difficulty of taping. Development of the standardized baseline taping method which is applicable to various dress forms would make draping easier and be useful for both apparel industry and academia.

• The Research Journal of the Costume Culture
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• v.15 no.1 s.66
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• pp.137-151
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• 2007

This study was performed to narrow down the Sizing System for Female Adult's garments(KS K 0051) following age target and body shapes. The study was based on the sizing system and the anthropometric measurements, called Size-Korea, which were surveyed in the years 2003 and 2004. At first, the subjects of the survey were classified into 4 age groups, $18{\sim}24,\;25{\sim}34,\;35{\sim}49\;and\;50{\sim}59$, based on the most significant differences of body sizes. Secondly, the ranges of four key dimensions - height, bust, waist and hip-of normal sizes were identified through analyzing Rohrer index and percentile. The selected sizes within the ranges were grouped by the drop which was the subtraction of bust girth from hip girth. In conclusion, there was the most frequent drop for each age group; 9cm drop for the $18{\sim}24$ years old group, the 6cm drop for the $25{\sim}34$ years old and $35{\sim}49$ years old and 3cm drop for $50{\sim}59$ years old. The upper body garment sizes of the same drop and target ages could be merged to 10 to 12 sizes, which were remarkably smaller than the Female Adult garment sizing system, and further to 2-5 sizes, considering the percentile importance. However, $50{\sim}59$ years old group needed to be analyzed in different ways, because the number of subjects of normal size in the age decreased rapidly, that the normal sizes for them were very limited. In addition, the reference body sizes of each garment size were apparently different when they were compared to each age groups. These basic data for garment size specification could be usefully adapted for the apparel companies' own sizing system according to their age target and body shapes, to achieve efficient production and better fit.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.1
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• pp.153-166
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• 2010

The study analyzes the lower-trunk sizes of 7-12 year old elementary school boys and compares sizes with boys, juniors, and men for analyzing and image fit. For the study, the data of SizeKorea (2004) was analyzed. Waist, hip, and the ratio of hip-thickness to hip-width were significantly different between age groups as well as between boys, juniors, and men. In the same height group, over 145cm boys had bigger waist than juniors and smaller waists than men. Therefore, the difference of waist size and the length of leg could cause the dissatisfaction of the pant fit when tall and plump boys chose a corresponding pants size to individual height or waist. The hip-thickness of body and pants patterns were compared in the analysis of the ease of hip-thickness. Tall and plump boys will feel discomfort in the crotch area because of the insufficiency of the hip-thickness of pants. Therefore, the amount of crotch extension of individual pants should be calculated by hip size instead of using the fixed amount. The reference sizes for discriminative pants for tall and plump boys were analyzed for a better fit.

• International Journal of Human Ecology
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• v.4 no.1
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• pp.45-54
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• 2003

The purpose of this study was primarily to examine various variables influencing consumer purchasing behavior on perceived product quality, value toward product including brand loyalty, price, consumer's willingness to pay for the product, and their expenditure patterns in Korean apparel market. Factor analysis was used to evaluate the credibility of dependent variables, and T-test was used to compare the effect of brand label, country of origin, brand effect between Korean and U.S, and jacket price and quality on consumer characteristics. Discriminated analysis was used to find the effective variables influencing the two reference group differences when they evaluated Korean and U.S. labeled and non-labeled apparel products. Multiple Regression analysis was used to examine the effects of consumer characteristics on perceived quality, perceived value, perceived price, and their willingness to buy. The results of this study also provides useful information of consumer purchasing behavior on U.S. branded apparel which may or already launched the Korean fashion merchandizing market.

• Journal of the Korean Society of Clothing and Textiles
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• v.39 no.1
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• pp.147-160
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• 2015

This study suggests a detailed apparel sizing system for brands that target elderly men between the ages of 60 to 79 by studying body type differences of the age group based on data from 'The $5^{th}$ Korean Anthropometric survey'. Compared to middle aged men, elderly men body measurements appear to be smaller except in the midriff area, such as the natural waist circumference, waist circumference (omphalion), waist depth and waist depth (omphalion). The size chart in the study was established according to the KS size chart system with a size jump of 5cm in height, 5cm and 3cm in chest circumference, 2cm in waist circumference (omphalion) and 2cm in hip circumference. A total of 8 sizes were established with heights between 160cm and 170cm and chest measurements between 85cm to 100cm for casual tops. For suit tops, a total of 11 sizes were established with heights between 160cm and 170cm and chest measurements between 88cm to 100cm. For bottoms, detailed sizes were suggested by dividing basic and reference areas with 13 sizes between 84cm to 94cm in the waist circumference (omphalion) and between 90cm to 98cm in the hip circumference.

• The Journal of the Korea Contents Association
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• v.9 no.12
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• pp.201-211
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• 2009

Korean middle-aged women, who are securing economic stability of their own along with the national economic growth, have had much concern in their outward appearance. Especially, middle-aged women's concern of appearance triggered by their various social/leisure activities and appreciation of aesthetic sense leads to the interest in their outward appearance, thus naturally stimulating their purchasing sentiments. This paper attempts to identify the level of middle-aged women's concern of appearance and analyze how this level of concern affects their behavior in purchasing cosmetic products. Our analytical findings include: 1. From the t-test and distributional analysis of points of each factor on the group, the high-interest type 1 (108 persons) and low-interest type 2 (91 person) in terms of 'concern of appearance' turned out to exist. 2. Five factors of cosmetics-purchasing behavior were derived that are fashion-leading type, compulsive buying type, brand-dependent type, pondering type, planned buying type and loyal-to-brand type. 3. Cosmetics-purchasing behavior varied according to the subjects' level of concern of appearance.