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Social Support Pursuit and Apparel Consumption Behavior by the Environment Awareness Attitudes of University Students (대학생의 환경의식 태도에 따른 사회적지지 추구와 의류제품 소비행동)

  • Park, Eun-Hee
    • Journal of the Korea Fashion and Costume Design Association
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    • v.19 no.1
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    • pp.1-14
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    • 2017
  • The purpose of this study is to classify the environmental awareness attitudes of university students and analyze their differences in social support pursuit, and apparel consumption behavior. Questionnaires were administered to 236 college students living in Daegu City and Kyoungbuk province. Frequency, factor analysis, reliability analysis, cluster analysis, ANOVA, Duncan-test, and t-test were used for data analysis. The findings were as follows. The environmental awareness attitudes had factors as recognizing the importance of environmental issues, purchase of eco-friendly products, public opinion legislation awareness, interests on eco-friendly product, and eco-friendly practice. Social support pursuit were found as marginal people support pursuit, emotional support pursuit, informational support pursuit, and problem-solving support pursuit. Apparel consumption behavior were found as planned purchase, social participation attitude, clothes recycling, life practice, low-price orientation, emphasis on designs, clothing-life practice, and consciousness over others. The environmental awareness attitudes of university students were classified into four groups of Consumers of Environment-Awareness, Consumers of Environment-interests, Consumers of Environment-practice, and Consumers of Low Environment-awareness. The groups showed significant difference in social support pursuit, and apparel consumption behavior. Gender of university students showed significant differences the environmental awareness attitudes, social support pursuit, and apparel consumption behavior. It is meaningful to find out the significant relationship in a social context between environment recognition and social support pursuit related by friends. This study also offered a basic information related to social support pursuit by the types of university students' environmental awareness attitude and consumption on clothing, which is necessary for environmental education and green consuming behavior.

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Products of Organic Cotton Brand and Color Analysis for Baby Wear-Comparative Analysis of Domestic and Japanese Brands (영아복을 위한 오가닉 코튼 브랜드의 제품디자인과 컬러 분석 -국내 브랜드와 일본 브랜드의 비교분석)

  • Park, Hea-Ryung;Jung, Jin-Ho
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.2
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    • pp.678-687
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    • 2014
  • Since the infants' skin is very weak and has poor adaptability to environment, they are vulnerable to dermatitis by chemicals. Organic cotton for baby wear with the same functions in inner and outer wears can be considered the most suitable fiber. Therefore, this study was to analyze products and colors of domestic and Japanese baby wear brands which use organic cotton. Of total six organic brands for baby wear, there are three domestic baby wear brands and three Japanese brands, and design colors of total 213 items were examined on the web. The results of comparative analysis showed that there were more Japanese brands than domestic brand in designs by uses. Color analysis showed that natural cotton color was preferred and YR colors are commonly used, but the colors of Japanese brands were widely distributed and those of domestic brands were relatively narrow.

The study on the breast types and characteristics of Chinese female adults. (Ver. 1) - Focused on the female college students in Shanghai -

  • Sohn, Hee-Soon;Cha, Su-Joung
    • Journal of Fashion Business
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    • v.13 no.3
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    • pp.118-135
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    • 2009
  • This study is done in Shanghai area by sample survey of female college students. Through direct contact survey, this study collected and analyzed information on figure to understand feature of breasts and measurements of body to provide base information to improve product of brassiere for adult female in China. Data was analyzed by using SPSSWIN 13.0 Program and SAS 9.0. 1. From a result of analysis on the body measures to understand the characteristics of the shape of the breast of the Chinese female college students(18$\sim$24 years old), the bust circumference was 83.86cm and the underbust circumference was 73.37cm and the cup size of a brassiere was 75A. 2. From a result of analysis on the bust measures to understand the relations between the front, lateral and cross-sectional proportions of the bust and the shape of the breast in the Chinese female college students, the chest height was 0.77, the bust height was 0.71 and the underbust height was 0.68 as the information of the body type that shows the location of the bust that is the measure of an item to a height as the front proportion of the bust. For the lateral proportion of the bust, the chest depth of the waist depth was 0.98, the bust depth, 1.21 and the underbust depth, 1.03. While the bust depth/waist depth is ideal when being 1.3, it was 1.21 in this study to be close to the ideal lateral shape. For the cross-sectional proportion of the bust, the area of the largest evenness was the bust followed by the waist, underbust and chest in order. 3. From a result of analysis on the correlation between measured items necessary to understand the characteristic of the shape of the breast, to set up the sizes and to produce the patterns, the underbust circumference had a relatively high correlation between the items of breadth, depth and circumference and weight as the items of basic areas.

A Development on the Cultural Products Using Dinosaur Characters (공룡 캐릭터를 이용한 문화상품 개발)

  • Lee, Kyung-A;Bae, Soo-Jeong
    • Journal of Fashion Business
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    • v.12 no.1
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    • pp.147-163
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    • 2008
  • This research aims to develop cultural products for professional sales after producing creative products utilizing dinosaur characters, which are the representative exhibited item of dinosaur-centered museum. There are seven museums in Korea whose theme is dinosaur. There are three dinosaur museums among them, Goseong Dinosaur Museum at Kyungnam, Mokpo Natural History Museum, and Seodaemun Museum of Natural History. While inspecting cultural products within the museum shops of these three museums, general products occupy more than 80% of all the products rather than products related to dinosaurs, and has a problem that most products are decorative ones. This resulted from that enterprises supplying these products are not professional ones and are irrelevent to cultural industry; as result, purpose of conveying culture through products is lost. This research develops dinosaur characters utilizing computer 3D techniques in order to imbue unique characteristics to dinosaur museums and informing cultural speciality of our country. In addition, this research presented design method of cultural products by grafting traditional symbols onto these characters, and actually produced 11 items of 5 kinds: toys(dolls), clothes(T-shirts, pajamas, socks), stationery(notebooks, memo), accessaries (bags, umbrellas, handkerchief), and others(cups). On the items above, dinosaur characters are variously utilized in form of printing, embroidery, and stickers by using computer 3D technique. A cultural product is a tangible form which could show variety of cultural characteristics of our nation that could spread the culture through the consumers, and such type of purchasing could increase values of cultural industry by creating economic profits; such points are the significance of this study.

A Study on Satisfaction with Makeup-kits and Makeup-kit Brand Development -Focused on Lifelong Education Centers of Colleges-

  • Kim, EunSil;Chung, Ju-Im
    • Journal of Fashion Business
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    • v.19 no.3
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    • pp.31-42
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    • 2015
  • The purpose of this study is to develop a new makeup-kit brand for education, analyzing customer satisfaction of makeup-kits used in makeup lessons provided by lifelong education centers of colleges. The research method is as follows. In order to understand the current status of the kits used in makeup lessons offered by lifelong education centers of colleges in South Korea, the study conducted a survey from October 10 of 2014 to October 31 via fax, telephone and e-mail targeting these 98 colleges that were open makeup-courses available in October 2014. As for an analysis technique, the study used a frequency analysis. In order to develop a makeup-kit brand, the study investigated these makeup-kits as well and presented a BI draft and a makeup-kit design that the study had created for itself using Photoshop CS6 and Illustrator CS4. According to findings of the survey, the students were not satisfied with kits that had too many items, were high in price and had poor case design. In the light of that, the study conducted to develop a low to middle priced makeup-kit ranging from 110,000 KRW and 150,000 KRW with approximately 26 items. In terms of a case design, black was a dominant color which would make the case feel simple and modern. Dimensions of a small size makeup-kit container were 22cm*35cm*37cm with a sponge and rubber pad proposed as product ideas. The study also worked on a BI design.

A Research on the Self-Nail Tips Product and Wearing Condition (셀프 네일 팁 제품 및 착용 실태 조사)

  • Kim, Haeun;Park, Hyunjeong;Do, Wolhee
    • Fashion & Textile Research Journal
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    • v.21 no.3
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    • pp.318-325
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    • 2019
  • This study analyzes current self-nail tips and nail-tip satisfaction. The study method selected from 3 domestic and 3 overseas companies analyzed current self-nail tips based on brand recognition and sales rate. A questionnaire was conducted on 261 adult women in their 20s and 50s about the satisfaction of nail care and self-nail tips. The results are as follows. As a result to analyze the current nail tips, there were products that did not contain the type of nail tip or the composition and ingredients of the glue. An online survey of the sizes of the current nail tips indicated differences in the sizing system method and that the presented sizes are different. The response rate was the highest for the survey results on why self-nail tips were preferred for respondents who prefer self-nail tips because the price was cheap. The reason why they did not prefer self-nail tips was that the degree of completeness was lower and the fitness was not good. In addition, it showed a high response rate in that the adhesive strength was poor and the size did not fit the nails. Therefore, it is necessary to develop a size for nail types by ergonomic design and develop a self-nail tip that can reduce nail damage.

Development of Sports Brassiere Pattern Using 3D Shaping Technology (3차원 쉐이핑 기술을 활용한 스포츠 브래지어 개발)

  • Kim, Soyoung
    • Fashion & Textile Research Journal
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    • v.21 no.4
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    • pp.480-487
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    • 2019
  • This study used 3D technology to develop a multi-functional sports brassiere with increased comfort and fit that can be worn as a base layer during exercise or as underwear. A 75A size industrial lingerie figure was used to develop a standard pattern. 3D tools for scanning and pattern making, such as Vivid 910, Geomagic Design X, 2C-AN and Yuka CAD were used. The sports brassiere was designed as a tank top style with dual structure and linings attached to a pad utilized with a sport brassiere mold cup. 3D outer and lining's pattern was differently developed in consideration of the body's curvature with pad's shape and structure. Shoulder and neck part reduction rates were adjusted to increase the neck areas fit that considered the nude pattern's structure due to uncomfortableness felt by wearers who were uncomfortable with the neck areas fit on existing brand products. The reduction rate was also set differently on each part. For example, the reduction rate on outer side panel was set strongly to increase the breast's volume. Two products, developed by a 3D sports brassiere and previously released product, were worn on 8 subjects in their 20's to evaluate fit, comfort, and purchase preferences. The evaluation proved that newly developed 3D products were superior to comparative products. The results of the clothing pressure measurement indicate that the newly developed sports brassiere's front part had less pressure on upper bust and shoulder areas compared to comparative products as well as showed less pressure on the back side, which shows improved wearing comfort compared to comparative products.

The effect of perceived value and risk on purchasing intention of up-cycling fashion product - Moderating role of ethical consumption attitude - (업사이클링 패션 제품에 대한 지각차원이 구매의도에 미치는 영향 - 윤리적 소비태도의 조절효과 -)

  • Kim, Ha Youn;Kim, Jongsun
    • The Research Journal of the Costume Culture
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    • v.26 no.6
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    • pp.899-918
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    • 2018
  • Upcycling is the process of repurposing abandoned resources or useless products into products of better quality or higher environmental value. Upcycling products are evaluated to be sustainable because they demonstrate environmental values. However, domestic upcycling companies are operating on a small scale with a slow growth rate. This study aims to examine the value and risk factors of upcycling products from previous literature and clarify the effect of these ambivalent characteristics on purchase intention. This provides direction regarding factors upcycling companies should focus on. The data were collected via an online experiment with women in their 20s and 30s residing in South Korea, nationwide. The data were statistically analyzed using SPSS 21.0 and AMOS 18.0. Analysis of this data suggests that environmental, design, and self-expression value positively affect purchase intention. This extends previous upcycling literature by identifying design and self-expression value as important antecedents of purchase intention. However, in contrast to previous literature, no significant effect of performance or diversity risk was found. These results indicate that ethical attitude has a moderating effect on the relationship between environmental value and purchase intention. This study confirms that consumers intend to purchase upcycling products when they possess not only environmental value but also design and self-expression value.

Analysis of Clothing Pressure of Commercial Body Shapers using 3D Printed Torso Dummy for Middle-aged Women (중년 여성용 3D 프린팅 토르소 더미를 사용한 시판 바디쉐이퍼 제품의 의복압 분석)

  • Do, Wolhee;Lee, Jeongeun
    • Fashion & Textile Research Journal
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    • v.23 no.6
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    • pp.810-825
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    • 2021
  • This study measured and analyzed clothing pressure at each measurement part of commercial body shapers to provide basic information for product design and clothing pressure standard and level. This study used five body shaper. Clothing pressure measurements were taken at 18points: Anterior area 8points, lateral area 5points, posterior area 5points. The findings of this study were as follows. As a result of measuring the clothing pressure, the body shaper 1 showed the highest pressure, and body shaper 5 showed the lowest pressure at almost of the measurement points of the three body types. In some cases, body shapers 2, 3, and 4 showed different orders of pressure depending on the measurement point. The highest measured values in most body shapers were the P1 shoulder area and the P2 bust area. The lowest measurement area differed by body type, but mainly P3 underbust area, P4 thorax area and P9 axillary area, P11 waist lateral area, P13 hip lateral area. These body shapers showed different results depending on the the manufacturers and body type of middle-aged women, and because there was no standard for the pressure value. Therefore, it is necessary to design a body shaper sizing system after accurately setting the clothing pressure value for each body part of the consumer.

Current status of the silk industry in Jinju (진주실크 산업의 현황)

  • Jang, Soohyun;Lee, Eunjin
    • Fashion & Textile Research Journal
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    • v.24 no.5
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    • pp.557-566
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    • 2022
  • This study aims to investigate Jinju silk companies, production items, and silk industry supporting projects from 2019 to 2021 in order to discuss the current status of the silk industry. The following are this study's methods: First, a list of Jinju silk companies that have been operating for the past three years (2019-2021) was prepared to investigate the current status of the Jinju silk industry. Second, an investigation was conducted into the representative products produced in Jinju over the past three years; this investigation was conducted using direct interview. Third, an investigation was conducted on the projects that supported the Jinju silk industry over the past three years, and the list of members of the Gyeongnam Textile and Jinju Silk Industry Cooperative Association-a facility of Gyeongsangnam-do Province, the Jinju City Hall brochure (2019), and the SMINFO(SMall business status INFOrmation System) were utilized for this purpose. The following are the results: First, Jinju silk companies are classified into four categories, namely weaving, dyeing, twisting, and designing companies. According to data from 2021, 83% (34 of 41) of silk companies were weavers. Second, the demand for solid fabrics has increased over the past three years. The demand for patterned jacquard fabrics in producing Hanbok and Western-style clothing has decreased. Third, support for the Jinju silk industry could be classified into five categories: support for the operation of silk research institutions, support for the diversification of Jinju silk, support for the promotion of Jinju silk, support for the operation of silk manufacturers, and others.