• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.4
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• pp.666-677
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• 2009

The purpose of this study was to analyze market opportunities for Korean image fashion products, focusing on adolescents. In other words, preference, purchase intention and gift intention of adolescents on Korean image fashion products were analyzed. For this study, four stimuli which reflect Korean image were chosen. We measured design evaluation and adolescent fashion innovativeness. The subjects for this study were 219 high school students. The data were analyzed by descriptive statistics, ANOVA, Duncan test, cross-tabulation, correlation analysis, multiple regression. The more innovative the subject is, the higher the clothing purchase frequency and the purchase price are. Also, high-innovative group showed that they like Korean image fashion products more than low one. Product attributes such as prettiness and newness significantly influenced purchase intention for their own use and for others as a gift. In conclusion, when related marketers and scholars provide Korean image products that target adolescents, they should try to make those products more sophisticated and modern.

• Journal of the Korean Society of Costume
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• v.53 no.2
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• pp.171-182
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• 2003

The purpose of this study was to determine dimension of service quality, there by to analyze difference of service quality according to the types of fashion retail stores. and to investigate consumer variables (demographic characteristics, purchase behavior) and service quality which affect consumer satisfaction. The subject were 451 women in the age of twenty to forty years old who live in Seoul and the suburban of Seoul. The results of the study were as follows : First, it was found that fashion retail store's service quality was classified 5 factors: (1)salesperson. (2)convenience of shopping, (3)variety of product and facility. (4)store policy, (5)efficiency of movement. Second, departmentstore was evaluated the highest in terms of all factors. Discountstore was evaluated highly in terms of store policy and lowly in terms of variety of production and facility. East & South gate fashion shopping mall was evaluated the lowest in terms of all factors except variety of product and facility. Third, service quality and satisfaction showed significant differences in demographic characteristics. Purchase behavior of each fashion retail stores showed significant differences. The difference of service quality and satisfaction depending on purchase behavior showed a significant positive relation. Forth, service quality of discountstore and East & South gate fashion shopping mall were affected by purchase behavior partially. Departmentstore users were affected by salesperson and store policy. Discountstore users were affected by all factors except convenience of shopping. East & South fate fashion shopping mall users were affected by all factors.

• Fashion & Textile Research Journal
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• v.21 no.6
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• pp.708-716
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• 2019

This study explored Jeju natural resources with healing function and tried mixed dyeing of Ecklonia cava and onion shell to improve dyeing. The results showed that silk dyed with a mixture of Ecklonia cava powder and onion shells rather than Jeju's individually dyed silk had better color power to develop fashion products. In addition, all friction lightning bolts, dry cleaning and sweat mining levels were excellent as well as excellent UV protection rates. The three baenaet jeogori worn during a birth anniversary and four rest suits that infants and children can wear comfortably maintained the dyeing and functioning of Ecklonia cava and onion shell mixture that was proven through abnormal experiments. For the three baenaet jeogori and two rest suits, the company has developed a fashion product recognized for high value-added merchandise using a variegation dyeing method made in a handmade style for expressing a person's natural sensibility through dyeing fabrics. Based on the results of the above research, it is expected that various fashion product developments will be possible by dyeing a mixture of functional and colorful extracts of the drug and colorful dye.

• Fashion & Textile Research Journal
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• v.1 no.4
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• pp.326-334
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• 1999

The purpose of this study was known the animation history, function of the animation character, the development process of the animation industry, and the industry process of the animation character in the center of the animation character of America and Japan occupying the internal character market largely. Also, it was examined how the animation character was used in the fashion industry and was recognized the importance of the character industry, and it was seen the design development of the fashion character in the future and the proceeding method of the fashion marketing strategy. The following this study was examined by using the various newspaper and magazine, the internal and external reference. In the result of this study, the animation character created in the TV and the screen is extended the related industry and is developed the various cultural products, and it is recognized as the product of the highly added value. The internal animation characters are mostly the characters of America and Japan, but now the internal animation productions is recognized the importance of the animation industry and is producted the animation to attack the internal and external market. The potential of the animation character was really excessive. The excellent animation product was important but the animation character and the activity of the accompaniment industry related to it was important. Also the animation character mostly had influence on the fashion industry.

• Fashion & Textile Research Journal
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• v.16 no.3
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• pp.434-445
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• 2014

The meaning of this research is to make recognition for necessity of ergonomic fashion design research. And the purpose is to provide the guidelines for ergonomic fashion product development. For this, literature research and analysis of empirical illustration of product design indicating ergonomics characteristic are implemented. Among the body-conscious active sportswear, cycle wear, swim suit, and skin scuba wet suit were selected and analyzed. Then they were explained according to the ergonomics characteristics arranged previously. Lastly, the features of ergonomic fashion design were arranged by composition elements of the clothing such as pattern, sewing, material and detail. The characteristics of ergonomic design derived from literature and advanced researches are efficiency, usability, functionality and safety. Through research and analysis, the characteristics of ergonomic fashion design are as followings. In pattern, it is related to the 3D structure division pattern, the reduction pattern design, the closing & opening part design for easy detachment, the receipt and the changeable design. In sewing, it is related to the use of latest sewing techniques and the finish using silicon or rubber band. In material, it is related to the use of high performance fabrics and the proper arrangement of these. In detail, it is related to the convenient detail, the storage detail, the adjustable detail, and the body protection detail.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.1
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• pp.45-54
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• 2008

The purposes of this study are to examine consumer's perception about salesperson services of fashion stores, and how salesperson services influence on consumer's satisfaction, repeat purchase intention by price perception. The data was obtained from a survey of 420 fashion product consumers in their 20's living in Gwangju city in 2006. It was analyzed by factor analyses, reliability, frequency, T-test, regression. The results of the survey were: 1) Salesperson service dimensions perceived by fashion product consumers were 4 dimensions: Customer service orientation,. Relationship orientation, Reliability & sales ability, Salesperson's appearance. 2) Salesperson services influenced on satisfaction of high price perception group and low price perception group. 3) Satisfaction and salesperson service importance influenced on repeat purchase intention of high price perception group and low price perception group. 4) The difference of salesperson services perceptions by store types were examined. The findings of this study are expected to help fashion stores make successful relationship strategy according to price strategy and keep the relationship with their customers for a long time in fashion retail setting.

• Journal of Fashion Business
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• v.19 no.4
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• pp.1-20
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• 2015

Acceleration of the fashion cycle has caused problems of environmental pollution because consumers made a lot of waste of clothes. To solve them, upcycle design has been uprised. This study researched the present condition through recent cases of upcycle design. The standard of collected cases is focused on used products which was already run out once and then has been recreated by being recreated with new design. Through this study, there is a purpose to provide solution of environmental pollutions and a right direction of upcycle fashion design. Collected cases are classified into five production methods. First method is Melting and Compressing, which it melts or compresses materials. Second method is Gathering and Combining, which it gathers or combines each different materials. Third method is Cutting and Dividing, which it cuts or divides products materials. Fourth method is Mixing and Changing, which it mixes materials, adds design elements, and changes of purpose. Final things are classified with multiplicatively used factors which are already divided.

• Journal of Fashion Business
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• v.5 no.4
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• pp.37-55
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• 2001

This study put its major concern in consumer behavior during a purchase of fashion products through the Internet marketing channels. Therefore, it investigated the Internet shopping and tried to find the reasons why clothes shopping through the Internet marketing channels is not popular enough. Then, alternative marketing strategies would be suggested which is accessible from the relationship marketing approach. The study adopted a qualitative research method to implement those purposes. In-depth interviews were conducted with the interviewees who had an experience of buying a fashion merchandise through the Internet or who had such an intention. And the information on stages of decision-making process and actual purchase was obtained by participating in and observing the process. The results revealed stages of decision-making in purchasing a fashion product through the Internet channels, the process of relationship development, and the elements of relationship marketing which affect purchase intention. The elements of relationship marketing to promote a purchase of a clothing product via the Internet marketing channels included convenience; communication and socal experience; sensual information; risk acknowledgement and pursuit for safety; and usage of complexed marketing channels. Based on these, a few strategic points such as remote reality, database of communication basis, strengthening individualized services, and development of complex marketing channels were suggested.

• Journal of the Korean Society of Clothing and Textiles
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• v.42 no.3
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• pp.486-502
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• 2018

Mass-production caused by industrialization has led to environmental pollution; however, a potential solution to this problem is the Up-cycling fashion design belonging to the sustainable design category. This study analyzed the material characteristics of each brand fashion product by selecting 21 domestic Up-cycling fashion brands. The product types manufactured by domestic Up-cycling fashion brands could be divided into fashion clothing, bag, and fashion accessories. The materials used for each item included special material, waste fiber, waste leather, waste paper, and others. In the results of analyzing the material characteristics into the external characteristics and internal characteristics, the external characteristics included the durability with less abrasiveness and deformation as well as a mixture with other different materials, while the internal characteristics included a story arousing consumers' empathy, and scarcity without the same design due to the limitation of material.

• Fashion & Textile Research Journal
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• v.23 no.5
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• pp.598-610
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• 2021

Korean textile and fashion companies have played a major role not only in developing the Korean economy since Korea's industrialization started in the early 1960s but also in providing opportunities to form and expand chaebols (conglomerates of family-owned businesses). This study reviewed and analyzed the historical development of chaebols, which started the fiber/textile/fashion business before the 1960s and maintained their chaebol status until 2010. The Samsung, Samyang, Kolon, Taekwang, Hyosung, LG, and SK groups were included in the study, and data were collected from diverse sources, including the publications and websites of the chaebol companies, newspapers, magazines, and research articles. The strategies of the companies at the corporate and group levels were examined based on the corporate lifecycle, which consists of existence, growth, maturity, rebirth, and decline stages. The results showed that all the analyzed companies actively engaged in product line expansion during the growth stage. Vertical integration, especially backward integration, was common during the growth stage. Some groups established new companies to manage additional product lines and integration, while others pursued growth strategies mainly at the corporate level. The rebirth stage occurred in only a few companies and groups. Some seemed to be going through the decline stage, and the rest of the groups exited the textile and fashion business.