• Journal of Digital Contents Society
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• v.10 no.4
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• pp.625-632
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• 2009

In these days mobile handsets have come to be used at almost every user. The performance improvement of mobile devices and networks have made this trend possible. As a great variety of mobile applications are published, the necessity of running large-scale mobile applications becomes greater than before. To accomplish this, the existing researchers have developed mobile cluster computing libraries like Mobile-JPVM. In this paper, we implement a compute-intensive Animated GIF generating application and its cell phone viewer software using Mobile-JPVM library. We find out by the real execution of our softwares on the KTF handsets that they can sufficiently run on cellular phones. Our Animated GIF generator and its viewer are going to be commercially used for the mobile fashion advertisement systems.

• Journal of Fashion Business
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• v.25 no.5
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• pp.88-98
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• 2021

In this study, the characteristics of digital anthropometric methods were determined with case studies. These methods were broadly classified into two categories: non-wearable and wearable. Then, these categories were further classified into four types: 3D Scanning, mobile app, smart clothing, and smart tool Among the non-wearable types, the "3D scanning" technique was based on the use of 3D hardware equipment. With this technique, the body shape was measured and the internal body information was obtained. Therefore, it is used in fields of healthcare and fitness. Among the wearable types, "Smart clothing" involves a special clothing that measures human body and a smartphone application. Both the components are linked to a fashion platform, which is based on the measured sizes that help shoppers. The "Smart tool" has the characteristic of measuring only with smart tools and smartphone applications; it does not involve the measurement of images. The common advantage of digital anthropometric methods are as follows: they reduce the time and cost of measurement by enabling self-measurement. Moreover, simple measurements are used to determine the size of anthropometry. Thereafter, it accumulates this data to track the continuous changes in size. From an industrial point of view, digital anthropometric technology should be used to increase sales. The on-demand market can be expanded as global consumers would throng the Korean fashion market. For the consumer, an avatar should be created to fit the user's size. This would provide a fun experience to the user.

• Journal of the Korean Society of Clothing and Textiles
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• v.40 no.3
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• pp.574-589
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• 2016

This research investigates the characteristics of the mobile social commerce and explores the moderating effects of perceived risk and price sensitivity. This survey targeted consumers in their 20s to 30s who use mobile social commerce applications. We used 261 questionnaires for the final statistical analysis. Descriptive analysis, factor analysis, reliability analysis, and hierarchical regression analysis were applied in the data analysis. The results are summarized as follows. First, characteristics of mobile social commerce are composed of economics, informativeness, entertainment and promotion. Second, perceived risk (which had a negative effect on purchase intention) had moderating effects between perceived risk and economics or entertainment. Third, price sensitivity (which had a positive effect on purchase intention) had a moderating effect between price sensitivity and promotion. This study contributes to the disclosure of the role of perceived risk and price sensitivity as moderating factors between the characteristics of mobile social commerce and purchase intention. Finally, useful implications (both academic and practical) are provided for fashion retail managers.

• Journal of the Korea Fashion and Costume Design Association
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• v.24 no.2
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• pp.59-72
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• 2022

The online fashion market in the 21st century has shown rapid growth. Against this backdrop, using consumer activity data to provide customized customer services has emerged as a viable business model that draws attention. Algorithm-based personalized recommendation services are a good example. But their application in fashion products has clear limitations. It is not easy to identify consumers' perceptions of the attributes of fashion, which are various, hard to define, and very sensitive to trends. So there is a need to compile data on consumers' underlying awareness and to carry out defined research to increase the utilization of such services in the fashion industry and further engage consumers. This research aims to classify the attributes and types of fashion products and to identify consumers' perceptions of a given situation where a recommendation service is offered. To find out consumers' perceptions of and satisfaction with recommendation services, an online and mobile survey was conducted on women in their 20s and 30s, a group that uses recommendation services frequently. A total of 455 responses were used for analysis. SPSS 28.0 was used, combined with Conjoint Analysis and multiple regression, to analyze data. The study results could provide insights into a better understanding of recommendation services and be used as basic data for companies to identify consumers' preferences and draw up a detailed strategy for market segmentation.

• Fashion & Textile Research Journal
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• v.8 no.4
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• pp.420-426
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• 2006

Korean prior studies on smart clothing seeking complete mixture of clothing and computer with diverse functions in the ubiquitous environment were so mere, while there have been aggressive activities to develop diverse smart clothing products led by the relevant industries and universities in foreign countries. Given prospective growth of the smart clothing market, there should be customers' evaluation of functions and utility of and sensitivity to smart clothing as well. This study conducted a questionnaire to Korean customers in their twenties regarding their perception and liking of and willingness to use smart clothing, and examined the needs of new functions of smart clothing. As a result, the customers in their twenties turned out to like well-designed and comfortable clothing, and be exposed to diverse and continuous computing environment. Also, they have relatively low perception but considerably high liking of smart clothing, indicating their high willingness to use smart clothing products. They cited 'selectable functions' and 'mobile and convenient ' as merits, and 'too expensive' and 'easy to wash' as demerits of smart clothing. In the respect, they proposed many interesting smart clothing ideas, such as 'clothing with automatic temperature-sensing function, which gets higher heat- insulating function by tightening the textile structure in winter and higher ventilating function by loosening the textile structure in summer.' We hope the results of this study will serve basic data for development of more efficient smart clothing in the future.

• Proceedings of the Korea Contents Association Conference
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• 2013.05a
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• pp.427-428
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• 2013

패션콘텐츠의 모바일 유통을 목적으로 콘텐츠 비즈니스 모델을 설계하고자 하였으며 스마트폰 기반의 모바일 어플리케이션을 구현하였다. 단순 패션콘텐츠만을 제공하는 것이 아닌 패션콘텐츠의 활용을 높이기 위한 정보공유 방법과 사용자의 자가 코디를 지원하는 콘텐츠 직접생산, 활용 및 거래 시스템을 구현하고 사용시장의 확대를 위한 접근전략을 제시하였다.

• Journal of the Korea Computer Graphics Society
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• v.26 no.3
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• pp.21-29
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• 2020

This study defines the pipeline for digital fashion contents production using CLO 3D, a 3D fashion design software that supports virtual clothing visualization as a cutting-edge simulation technology for fashion, and vuforia, a mobile platform augmented reality (AR) development kit for creating AR applications. The proposed production pipeline is organized in a method to produce a virtual clothing model through CLO 3D software through works of patterns, sewing lines, textures, etc., and AR contents based on computer vision techniques using the functions and properties of vuforia development kits in the Unity engine development environment. In addition, we present application method that can be practically utilized from the perspective of practical users, such as fashion designers and directors, by creating a new type of AR digital fashion contents directly as a flow of the defined production pipeline.

• The Research Journal of the Costume Culture
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• v.22 no.2
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• pp.313-325
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• 2014

This study seeks to establish a ubiquitous wardrobe with a clothing management function through detailed and subdivided integration research. To create a database, a survey was conducted, and the output data were analyzed and used as the basic data. In particular, this study researched clothing management programs and companies' standards of clothing product classification systems. First, through an in-depth analysis centering on specialists, we established the contents of a ubiquitous wardrobe and used the concept of cloud computing to support the wardrobe contents and smart phone applications. Second, this research found significant differences between individuals, schools, and enterprises in their applications of, and the importance they attach to, design images. A detailed database composed of various categories was established to present the ubiquitous wardrobe contents with efficient functions. Third, we facilitated the search process by designating clothes with QR codes, which is one of the functions of contents. Fourth, the code numbers generated in the process of entering clothes into the database were utilized as RFID information as a way to arrange the products in a simpler manner. The ubiquitous wardrobe was constructed as a web-style hybrid, and its contents areavailable through mobile applications and QR codes.

• Journal of Fashion Business
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• v.20 no.4
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• pp.50-71
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• 2016

This study analyzed the recognition rate of QR codes printed by digital transfer textile printing for mobile application. The purpose was to identify conditions that increase recognition rates of QR codes printed on textile, in order to increase utility of QR codes in the textile and fashion industries. The study focused on differences in the color of the QR codes and denier, which is a unit of textile fineness measurement, of the textile on which the QR codes were printed. And the recognition rates of QR codes according to the color and denier were analyzed. According to the result of this study, the colors of QR codes had an effect on the recognition of the codes by mobile applications. Specifically, strong contrast, i.e., bright background and relatively dark module, increased the recognition rate of the QR codes. Digital transfer textile printing tend to change the hue of red and yellow and increase brightness, and change in the printed colors also had an effect on the recognition rate of QR codes. There was a clear difference in the color and recognition rate of the printed QR code according to the denier of the textile, and this suggests denier has an effect on the recognition rate. The findings in this study can provide basic data for future research on QR codes digital printed on textile.

• Journal of Fashion Business
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• v.14 no.3
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• pp.35-51
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• 2010

This study aims at providing data for establishing a marketing strategy which can enhance the competitiveness of Korea domestic SPA(Specialty Store Retailer of Private Label Apparel) Brands by suggesting countermeasure strategy through the observation and analysis for SPA Brands, under the current circumstance in which the systematic and scholastic discussion for the matter, is lack, despite the diastrophism in fashion industry is prospected according to the rapid growth of Global SPA Brands. For this purpose, the characteristic and current status of Global SPA Brands is examined, and the main cause of growth is analyzed by approaching to their marketing characteristic, in this study. In relation with this situation, this study suggests the provisions as below, which are drawn from the analysis on Global SPA Brands' marketing strategy, so that Korea domestic SPA Brands could achieve successive performance under fierce competition. First, to be a competitive SPA Brands a business should be able to supply products with frequent product turnover by an interval level of one week or so, the existent product planning by seasons, as a business obtains various swift informations on consumers' demand with R&D center foundation. Secondly, SPA Brands should establish a strategy that a business can create high net profit by inventory management which enables lowering inventory ratio remarkably, and a strategy for innovative product supply by small quantity batch production, along with founding a high technological logistics system. Third, SPA Brands should establish a strategy for primary cost reduction by overseas dispersed outsourcing in order to enable diverse product development and rational price setting. Fourth, fashion marketers should establish also a strategy for communication by which brand image can be delivered effectively, by firming the brand identity and by informing product characteristic and customer service totally, with the method of VMD and flagship store. Additionary, fashion marketers also should establish a strategy by developing mobile application which can provide brand image and diverse other fashion related information.