• Title/Summary/Keyword: fashion mask

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Consumer awareness about mask repurchase intention during coronavirus: The case of Chinese sample

  • Cui, Yu Hua
    • Journal of the Korea Fashion and Costume Design Association
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    • v.23 no.2
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    • pp.93-104
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    • 2021
  • The worldwide coronavirus pandemic has brought to light the importance of having a reliable supply of masks for each person. This study aims to understand the effect of personal awareness (including community, others', and safety awareness) on consumption conformity and the repurchase intention of masks. The research method used the SPSS 22.0 and AMOS 22.0 statistical systems to analyze descriptive statistics in terms of reliability, validity, structural equation modeling, and moderated regression analysis. A total of 272 Chinese participants were recruited via an online survey website (www.sojump.com) from May 1 to May 14, 2020. Findings indicated that mask users' awareness can be categorized into three distinct types: community, others', and safety awareness. The more community and safety awareness is perceived, the higher the level of consumption conformity. In contrast, others' has no statistical effect on consumption conformity or repurchase intention. The positive influence of consumption conformity on the repurchase intention of masks is also weaker than price perception. However, another moderating variable, mask quality, has no moderating effect. The results of this study can help mask manufacturers and distributors retain their customers, resulting in reasonable protective measures while maintaining market order. Theoretical and managerial implications for mask suppliers are also provided.

Effects of Heating and UV Sterilization of Repeatedly Reused Face Masks on Inhalation Resistance and Fiber Structure (보건용 마스크 재사용을 위한 가열과 자외선 살균이 마스크의 안면부 흡기저항 및 섬유구조에 미치는 영향)

  • Jung, Jae-Yeon;Lee, Joo-Young
    • Fashion & Textile Research Journal
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    • v.23 no.3
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    • pp.406-414
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    • 2021
  • This study aimed to evaluate the inhalation resistance(IR) and fiber structure of disposable masks when exposed to repeated heating and ultraviolet(UV) sterilization. The experiments consisted of a lab-scale and a field test. For the lab-scale test, KF94 and N95 masks were selected and a trial was composed of three repetitions of an 80-min sterilization. For the field test, a subject participated over four days, of which a KF94 was worn without sterilization, and the same trial was conducted during the next four days with daily sterilization. The results showed that the IR of the KF94 mask(9.5 Pa) gradually increased according to the sterilization up to the second repetition(15.6 Pa) but decreased at the third treatment(9.7 Pa). However, the N95 mask did not showany tendency of IR during the repetitions. Microscope photos showed several warped or blackened fibers in the stiffener layer after the repeated sterilization. After wearing a KF94 mask for four consecutive days, its IR decreased until the three days but increased the fourth day, whereas another KF94 mask with sterilization showed an increase in IR for the four days. In the microscope-photos after the consecutive four days, outside fibers and stiffener layers were warped or became less dense. In summary, the IR of the KF94 mask slightly increased through the three~four rounds of heating and UV sterilizations, but the fiber structures were not significantly deformed by the repeated sterilization. To reduce discarded mask waste, the repeated sterilization of masks can be recommended.

A Study on Design Preference and Wearing Satisfaction for Children's Masks (유아동 마스크 선호도 및 착용 만족도 분석에 관한 연구)

  • Ji Eun Kim;Eunyoung Lee
    • Fashion & Textile Research Journal
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    • v.25 no.1
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    • pp.82-91
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    • 2023
  • The children who are part of this study are compelled to wear masks at educational facilities for an extended period of time as they continue to be exposed to Asian dust, fine dust, and COVID-19. However, use of masks is currently causing them a lot of inconvenience. This study aimed to gather basic data for the development of a mask that is suitable and comfortable for children to wear. A total of 331 children aged 1 to 9 were investigated through their parents in terms of their lifestyle, mask wearing and purchasing status, mask preferences, mask inconvenience, and mask improvement. According to the survey on mask use, the proportion of children aged 1-3 years old and wearing ultra-small/XS masks, 4-6 year olds wearing small/S, and 7-9 year olds wearing small/S was the highest. More than 80% of children were wearing masks with a standard filter of KF80 or higher. The purchase criteria for children's masks were found to be excellent in terms of wearing comfort and meeting the filter standards. According to the survey on inconvenience of wearing masks, the majority of those surveyed expressed the need to develop children's masks of different sizes. Furthermore, they experienced various kinds of inconveniences from adult masks, such as the material quality and length of earring bands; it was deduced that these aspects need to be taken care of. The vertical folding type was the most popular in the mask design for children. Children have to wear masks for a prolonged period of time, but they are experiencing lot of inconvenience, which need to be addressed.

A Study on the Hotel Uniform Design Applying Visual Image of the Traditional Korean Mask (한국 탈의 조형미(造形美)를 활용한 호텔 유니폼 디자인 연구(硏究))

  • Joo, Sung-Hee
    • Journal of the Korea Fashion and Costume Design Association
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    • v.15 no.3
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    • pp.167-185
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    • 2013
  • Among korean traditional culture, TalChum(mask dance) which bears our unique cultural emotion, is about wearing a Tal(korean mask) and dancing, which express our ethnic feeling. The ethnic feeling was expressed into silhouette of hotel uniform which sightseers at home and abroad most frequently visit. This would be the best and the fastest way to show and deliver ethinic feeling of Korea. Fashion design of an uniform would be the best way to express group's unification and attachment. The purpose of this study was to design uniforms, in order to satisfy the property of function, aesthetic points, symbolism to inhere and to differentiate the group from others by using plastic and creative design. This study was meant to induce people to get near to characteristic of Korean culture, using hotel uniform design. Mask's plastic beauty of characteristic Chosun dynasty and express vividly Tal's image with Korean traditional reality was applied on hotel uniform design. By doing so, visitors can come back to the hotel with longtime memory of Korea. The characteristics and the humorous symbolism of Tal were designed and applied to uniform design on collar, bodice, pocket, and sleeves.

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Effects of Wearing COVID-19 Protective Face Masks on Respiratory, Cardiovascular Responses and Wear Comfort During Rest and Exercise (휴식과 운동 중 COVID-19 대응 보건용 마스크 착용이 호흡·심혈관계 반응 및 착용감에 미치는 영향)

  • Jung, Jae-Yeon;Kang, ChanHyeok;Seong, Yuchan;Jang, Se-Hyeok;Lee, Joo-Young
    • Fashion & Textile Research Journal
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    • v.22 no.6
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    • pp.862-872
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    • 2020
  • This study explores the effects of facemasks on respiratory, thermoregulatory, cardiovascular responses during exercise on a treadmill and at rest. Five male subjects (25.8 ± 0.8 y, 171.8 ± 9.2 cm in height, 79.8 ± 28.1 kg in weight) participated in the following five experimental conditions: no mask, KF80, KF94, KF99, and N95. Inhalation resistance was ranked as KF80 < KF94 < N95 < KF99 and dead space inside a mask was ranked as KF80 = KF94 < N95 < KF99. The surface area covered by a mask was on average 1.1% of the total body surface area. The results showed no significant differences in body core temperature, oxygen consumption (VO2), carbon dioxide production (VCO2), heart rate or subjective perception among the five experimental conditions; however, cheek temperature, respiratory ventilation and blood pressure were greater for KF80 or KF94 conditions when compared to KF99 or N95 conditions (p<0.05). The differences among mask conditions are attributed to the dead space or specific designs (cup type vs pleats type) rather than the filtration level. In addition, the results suggest that improving mask design can help mitigate respiratory resistance from increased filtration.

A Comparative Study on Costume design of Mask Play -Focusing on Korean Mask Play and Italian 'Commedia dell'arte'- (가면극 공연 의상 디자인 비교 연구 -한국 가면극과 이탈리아 코메디아 델 아르떼(Commedia dell'arte)를 중심으로-)

  • Im, Jeong Mi;Soh, Hwang Oak
    • Journal of the Korean Society of Costume
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    • v.64 no.8
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    • pp.124-137
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    • 2014
  • The purpose of this study is to produce an essential guideline for making costumes for traditional Korean mask plays by doing a comparative analysis between traditional Korean mask plays and Italian 'Commedia dell'arte'. The results of this study are as follow. The costumes of Korea's mask plays were mainly used to show difference in social status. Analysis showed that costume features, such as color, fabric, and silhouette, were not important to the traits of the character. On the other hand, the costumes in the Italian 'Commedia dell'arte' were used to express the characters' traits. The colors, fabric and silhouettes were exaggerated compared to everyday wear. This enhanced the looks of the character, and it kept on developing with the demands of the culture consumer. This study was performed to support further development and success of traditional Korean mask plays.

3D Special Makeup Mask Program Development and Utilization (Ver. 2) (3D 특수 분장 마스크 시뮬레이션 프로그램 개발과 활용 (제2보))

  • Barng, Kee-Jung;Kim, Jin-Seo
    • Journal of Fashion Business
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    • v.19 no.5
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    • pp.63-76
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    • 2015
  • The purpose of this study was to design a training program for utilization of 3D special makeup mask program. This study was conducted with a 3D computer graphics software program, for special makeup mask using a variety of creative educational models and case study with comparative analysis. The makeup program applied to the majors and liberal arts classes for program design. Inthis study, the selected major courses included ' stage make up ', make up application', and illustrations and color '. Students were required to take a class targeted to questionnaire completion and analysis. The research method included literature search, and Internet navigation, of experimental research. The research targeted select college students attending a 4-year university located in Dae-jeon, Korea. ETRI's "3D mask special makeup simulation program" was used in support. A survey of the study conducted from September 1, 2013, to August 30, 2014, showed a total of 94 additional statistical analyses. First, grade 3 44.6% was attained by 91.7% of the first year student majoring in liberal arts classes, Second, students' in the 3D special dress up mask program Interestingly, attained high recognition in its mastering, usability, and creativity. Furthermore, the major student satisfaction was higher for the '3D special makeup mask program. Third, students '3D special dress up was one of the biggest advantages of the program', the mask ' that models 3D ' faces. In addition, the student's delicate dress called for critical technology skills. It is thought to be suitable for practical training and improving the efficiency and performance if applied to universities and beauty schools, such as the regular high school curriculum through research.

A Study on Stage Costume based on P. G. Bogatyryov's Theory - Focus on Mask Theatre "The Story about Sora's Star" - (보가티료프(P. G. Bogatyryov)의 이론을 적용한 무대의상 연구 - 가면극 '소라별 이야기'를 중심으로 -)

  • Kim, Jang-Hyeon;Kim, Young-Sam
    • Fashion & Textile Research Journal
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    • v.14 no.6
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    • pp.889-897
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    • 2012
  • This study suggests a direction for stage-costume design by making stage costumes based on amusement, eclecticism, and the masquerade, which are the criteria for approaching stage costume designs according to characteristics of the mask theatre presented by P. G. Bogatyryov. The conclusions of this study are as follows. First, criteria to approach stage costume design for mask theatre can be classified into amusement, eclecticism, and masquerade according to the characteristics of the mask theatre presented by P. G. Bogatyryov. Second, the stage costume of a mongrel dog showed amusement through the expression of the image of therianthropy through the combination of a fur-lined vest and wristlet, Korean traditional trousers with the paw-prints of a dog. Third, eclecticism contains diverse characteristics and escapes from being singularly defined due to the fusion of severally different heterogeneous objects. The stage costume differently used a method of wearing clothing in a different period, of choosing clothing materials, and of expressing color in every character to indicate ambiguity to which the drama points through the integration of various expression elements. Fourth, the masquerade present characters (Taembang, Daejang, and Changseok)who simultaneously play the role of fairies after having changed into a white mask and having worn Korean a traditional overcoat (Durumagi) on the original clothes; the, result is the change of the theatrical structure into another time and space inside the theatrical scene of imagination through a concealment of the original clothing.

Analysis of physical properties for the development of non-woven fabric sheet for mask pack (마스크 팩 부직포 시트 개발을 위한 기본특성 분석)

  • Choi, Sola;Kwon, MiYeon
    • Journal of the Korea Fashion and Costume Design Association
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    • v.24 no.1
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    • pp.35-43
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    • 2022
  • This study aims to analyze the physical properties of non-woven fabric sheets, which continue to grow in the cosmetic market. Non-woven fabric sheets were used as specimens, and a total of 17 samples were analyzed. To evaluate the physical properties of the non-woven fabric sheet, the weight, tensile strength, surface properties, free swell absorption, and wet stiffness were tested. Through the results itw was determined that non-woven fabric sheets for mask packs should be manufactured considering fiber arrangement so that the weight is 40 g/m2, and the tensile strength should be maintained near 12 kgf. In addition, it was confirmed that the material selection and process conditions should be adjusted so that the free swell absorption is at least 8 g/g, and the wet stiffness is 200 mg. Therefore, since the non-woven fabrics for the mask sheets can be used in various products depending on fabric composition, this study will be expected to be basic data for the continuous growth of the sheet-type mask packs coming to market.

Analysis of the Meaning of Mask in Fashion (패션에서의 마스크에 관한 의미 분석)

  • Jung, Junghee
    • Journal of the Korea Fashion and Costume Design Association
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    • v.24 no.2
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    • pp.147-165
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    • 2022
  • The purpose of this study is to examine various types and characteristics of masks and to consider what meanings they have in the recent fashion world. To this end, this study attempts to reflect on the internal meaning of masks exhibited in fashion designers' collections rather than functional meanings. It has an implication; in that it tries to help understand the expressive needs for variety and freshness pursued by modern fashion and use the unique design development to understand the internal meanings of masks. It, therefore, examines the existing domestic and foreign literature and data about masks from a theoretical perspective, and also attempts to draw findings from the data of fashion collections which have been held since the 2000s, as well as from literature research based on books about fashion and various other media. The meanings of masks in the field of fashion are as follows: First, they express identity, by criticizing the couture fashion, through the fashion. Second, they present a new concept of body, showing an illogical and ambiguous identity in which both feminine and masculine images coexist. Third, they are media externally communicating insights about human beings' inner world, through which various messages are transferred to modern people who are attached to external appearances, and the identities possessed by designers are revealed by the masks. Fourth, they ask about a boundary between gender and sexuality, as a means to make us concentrate on the important social issue, while expressing various and new identities, like the hybrid identity. In other words, they can be found to be used as effective media in communicating fashion massages intended by fashion experimental and creative designers.