• Journal of the Korean Society of Fashion and Beauty
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• v.3 no.1 s.4
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• pp.39-49
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• 2005

The purpose of this study is to analyze the consumption value and characteristic of content in cosmetics & perfume advertisement in men's fashion magazines in order to understand the changes of men's cosmetics market which is recently getting great attention along with the craze for 'florally handsome men', and 'eolzzang'(=gorgeous face), and examine the changes of the culture of men's make-up. I selected Esquire which had firstly produced men's fashion magazine in Korea, and implemented the content analysis, the quantitative analysis method, by separating linguistic elements ken visual elements. The results are as follows: In the analysis of consumption value revealed in the linguistic elements of cosmetics advertisement, emotion value was the highest in both cosmetics and perfume, while function value was the second highest in cosmetics and rarity value was the second highest in perfume. About the changes of content characteristics of visual elements, in both cosmetics and perfume advertisement, there were a lot of visual advertisements focused on figures without the mixture of linguistic expressions. Between advertisement in 1990s and that in 2000s, there were meaningful differences only in types and object of meaning of used symbols.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.2 s.150
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• pp.326-337
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• 2006

Self-immersed narcissism image that had been limited only a feminine image has being represented as a new masculinity image through various fashion magazine and TV advertisements. Besides, this makes a contribution of enlargement of concern about the beauty and fashion of the male. In the past, fashion has been created through the fetishism about the female body. But, new male image has been changed during only 30-40 years compared with the traditional various social, cultural, sexual body images had been changed for a long time. On the contrary, changed modem male image removes the interval of difference between the male and the female image. Now, representative techniques of the masculinity perform both accommodation and disobedience against social and cultural rules. Social body, which has been understood that appearance represents almost all things, makes the good use of the space of discipline and reformation. This paper is tended to grasp the characteristics of male body image expressed modem male fashion and TV advertisements based on the examination about the changed male body image.

• Journal of the Korea Fashion and Costume Design Association
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• v.12 no.4
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• pp.89-102
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• 2010

Atayal studied in this paper is one of the indigenous tribe in Taiwan, which is receiving considerable publicity gradually. Atayal has a quite unique traditional dress and custom as facial tattoo. The study was limited to the conventional culture of body adornment of the Atayal including the clothing which is less preserved and practicing by them at the present day, and the origin and the process of the historical development of those are just a little included in the scope of the present study. Through this study, we can get know about indigenous tribe's cultural background, such as their life, custom, religion, and the influences on traditional costumes. As for the research method, I examined the Atayal's traditional costumes and clothing through related books, magazine, research papers, internet sites, and etc. I also examined the common ground between facial tattoo patterns and their clothing using reference books and official web-site. Traditional clothing materials, basic forms of dress, and the pattern and technique of facial tattoo were examined in the present study in order to deepen the appreciation of the cultural heritage of the Atayal. In way, I hope this study will make a contribution to the field of Korean fashion industry which intends to enter Taiwan market.

• Journal of the Korea Fashion and Costume Design Association
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• v.23 no.4
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• pp.117-132
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• 2021

As the golfwear market grows rapidly and expands due to the influx of MZ generation golfers, competition among brands is intensifying, so it is necessary to plan knit golf wear products that are suitable for the consumer needs. The purpose of this study is to contribute to product planning by analyzing the design characteristics of women's knitted golfwear products among golfwear brands. First, the top 10 brands, as selected by Golf Magazine, were used for analysis. The selected brands include PXG, Titleist Apparel, Wide Angle, Pearlygates, Footjoy Golf, Castelbajac, Fantom, Ping, Le Coq Golf, and PGA Tour & LPGA. 692 women's cross-knit knitwear products were investigated based on design elements, such as flat tissue, gauge, color, pattern, image, and items. The characteristics of women's knitted golfwear showed a high utilizations of Jacquard and high gauge Intarsiafor pattern expression and a low variety of deformed stich. The proportion of achromatic colors is large, and many brands use point colors based on black and white. Brand identity is important, and brand letters, Monograms are frequently used, and the proportion of sportive and modern image in the products is high. With the increase of MZ generation golfers, the preferred design direction will change and gradually deepen.

• Journal of Communication Design
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• v.64
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• pp.64-75
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• 2018

Luxury fashion brands, which have dominated the market of high-priced apparel, bags and shoes, are recently showing changes of stepping into the cosmetics market. The purpose of this study is to examine how luxury fashion brand identity is transferred to cosmetic brand while expanding into luxury cosmetic brand, and to analyze the plastic signs of cosmetic package design and to analyze visual identity through a semi-symbolic system. Therefore, in this study, we tried to analyze the visual semiotic analysis of the package design such as the cushion compact, the lip tint and the brand logo which appeared in the popular product line of the fashion luxury brand such as Yves Saint Laurent and Armani. As a result of the analysis, this study has identified the semantic qualities expressed by each plastic element through the visual semiotic analysis process of the cosmetic package of Yves Saint Laurent and Giorgio Armani. These traits were found to be used as visual signs to reveal the 'Classicism' identity pursued by Yves Saint Laurent and the 'Baroque' identity pursued by Armani. Based on the results of this study, this study finds that the brand identity as a fashion brand is not transferring to the visual identity of cosmetic brands in the case of Yves Saint Laurent. On the other hand, this study found that Armani uses visual communication strategies to effectively transfer the brand identity as a fashion brand to the visual identity of cosmetic brands. On these two different results, it is necessary to examine whether luxury fashion brands and also Korean fashion brands are expanding into the cosmetics market and how they can better grasp the existing brand identity and apply it to the communication strategies of cosmetics brands.

• Journal of Fashion Business
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• v.8 no.1
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• pp.107-116
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• 2004

In the modern society, magazine is a information communicating media which is an important element in assessing the whole of a nation's cultural standard. More subdivided fields of magazines are expanding according to the diversified concepts. As the variety of Korean edition of foreign magazines are increasing, the type of Women's magazines are also diversifying and expanding. By finding out the problems and analyzing the visual side of domestic women's magazines among the intense competition of the magazines, the design improvement program was requested. The analysis result from the visual side of domestic women's magazines tells us that the problem of current domestic women's magazines is that their identities are not clear. The cause can be divided into three reasons: First, it is the lack of creativity and originality. There is a limitation in arousing the readers' interests by designing the magazines with similar layouts. Second, there are no distinct design concepts in the magazines. It seems as if the uniformity is lacked as the impression the magazine gives is not clear. The diversification of layouts and the use of design elements could actually bring about a counter result. Third, the excessive advertisement pages is another reason. The ads that covers over 35% of the whole of the magazine can act as a factor that drops the readers' trust in the magazine.

• The Research Journal of the Costume Culture
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• v.15 no.3 s.68
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• pp.394-404
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• 2007

The purpose of the study was to analyze the difference in knitwear purchasing behaviors of female college students in the U.S., Korea, and China. It was developed questionnaire that included knitwear purchasing behavior that is fashion information sources, evaluation criteria of knitwear products, store attributes of knitwear, knitwear buying places, and purchasing experience of foreign-made knitwear. The final sample used in this study consisted of 119 female college students in U.S., 150 female college students in Korea, and 217 female college students in China. Aged from 18 to 33. ANOVA, factor analysis, Duncan's multiple range test, frequency, and percentage as analysis methods were used. The results of the study were as follows. The preference of knitwear among the respondents was shown highly. This result is due to a world-wide trend of casual clothing, and is to prove, that knitwear is that made with flexibility, drape, and stretch, is the item that is able to satisfy consumer's desires. Knitwear preference of knitwear the U.S. respondents was shown highly, and buying intention of them was also high, not only for sweaters and t-shirts but for pants, skirts, jackets, coats, and dresses as well. Knitwear information the U.S. respondents considered important, was not only purchasing experience but also shop display and magazine advertisements. By evaluating criteria of knitwear, the U.S. respondents considered good fit, design, color, and comfort important, and they didn't consider the country of origin important. By store attributes of knitwear, the U.S. respondents specially considered the display, variety, price level, and sale frequency of merchandise. The respondents of China was shown higher than them of Korea in the intention of all items. Knitwear information the China respondents considered important, was not only purchasing experience but also shop advertisements of Newspaper and magazine and fashion articles in Newspaper and magazine. By evaluating criteria of knitwear, the China respondents considered good fit, design, color, and comfort important, and they considered fiber content and the country of origin higher than the respondents of U.S. By Store attributes of knitwear, the China respondents specially considered product knowledge and friendliness of sales personnel, Layaway payment plan, Brand names, New Fashion, and Dressing Facilities higher than the respondents of U.S. or Korea.

• The Magazine for Energy Service Companies
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• s.55
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• pp.56-57
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• 2008

친환경 기업으로 거듭나기를 원하는 기업들의 움직임이 달라지고 있다. 지구를 지키기 위한 작지만 큰 움직임들이 일어나고 있는 것이다. 코오롱 패션 3사는 'Eco Fashion innovation'을 슬로건으로 확정하고 새로운 기업 가치의 실천을 결의했고, 다른 기업들도 '그린 오피스'를 표방하며 다양한 방법으로 에너지 절약 캠페인을 벌이고 있다. '녹색 마케팅'으로 확대되고 있는 기업들의 에너지 절약 운동에 대해서 소개한다.

• Journal of the Korea Fashion and Costume Design Association
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• v.6 no.3
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• pp.139-152
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• 2004

The main objective of this research is to investigate the color coordination types and their characteristics of contemporary female fashion by reviewing 'pre-a-porter Collections' of four collections (i.e., cities) - Paris, Milan, New York, London - from the periods of 2000 S/S to 2002/3 A/W. Through the review of various books and articles written on the subject, the color coordination types and their characteristics were categorized and defined. The data was collected by reviewing 'pre-a-porter Collections' magazine and total 4,269 observations were made. These in turn were categorized into eight color coordination and three color tone categories through the content analysis. Frequency analysis was used to analyse the data. The findings are as follows; First of all, there were 8 observable color coordination categories in contemporary women's fashion. The most used color coordination was chromatic & achromatic color coordination. It was followed by chromatic identical, and then by achromatic identical color coordination. These three color coordinations were the majority, comprizing 73.4％ of the total. The rest were in the order of complementary, gradation, similarity, accent. And the most used tone type was contrasting tone and followed by similar and identical. Next, the analysis of each coordination categories shows that; The chromatic identical coordination focused on presenting its own unity or break it using the contrasting color tone. Meanwhile, the achromatic identical coordination project a clean and strong feeling through black and white combination or a subtle feeling through the different material combination. The chromatic & achromatic coordination showed strong colors and contrasting tones of clear and bright colors. Meanwhile, the characteristics of complementary coordinations are that these coordinations seem to free the colors and show the subtle changes in tones very clearly. The gradation coordination was used to create a cool and lively feeling. Next, the similarity coordination seems to create feminine and warm feeling by taking advantage of similar color feelings, often through the use of warm to warm, cool to cool color matching. Lastly, the accent coordination, through the use of contrasting tones emphasizes the differences in colors, while separation coordination mostly uses black and white on various color coordinations.

• Korean Journal of Human Ecology
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• v.18 no.4
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• pp.879-889
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• 2009

The purpose of this study was to analyze the dimensions of clothing benefits sought of male and female consumers in their twenties. It also aimed to investigate the demographic characteristics associated with customers types and the relationship among the related variables by the consumers types. The data were analyzed by factor analysis, one-way ANOVA, Duncan test, cluster analysis, and $X^2$-test. The results of this study are as follows: 1) The clothing benefits consisted of five factors, which were the pursuit of style, individuality, popular brand, vogue, and practicality. Based on these five factors, respondents were classified into four consumer types, which were style-and-trend-oriented, practicality-oriented, popular brand-oriented, and fashion indifference consumers. 2) In terms of the demographics, there were significant differences in age, gender, and total income among the consumer types of clothing benefits. 3) There was a significant difference in single brand loyalty in terms of the consumers types of clothing benefits. The popular brand-oriented group showed the highest mean in the single brand loyalty, while the practicality-oriented group did the lowest. 4) There were significant differences in the selection of the stores among consumers types of clothing benefits. Specifically, the style-and-trend-oriented group the most selected department stores, while practicality-oriented group chose fashion outlets or online shopping malls the most. Additionally, in terms of the information sources, the style-and-trend-oriented group the most frequently used magazine ads, while the popular-brand-oriented group preferred commercials on TV or radio, direct mail, or flyers from department stores. On the other hand, the fashion indifference group the most frequently used mass media.