• 한국의류학회지
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• 제26권2호
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• pp.239-250
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• 2002

The purpose of the study was to explore the information activities of wedding dress shops and how companies' characteristics (the number of business year and the location of shops) and information users'characteristics (the year of career) influenced on utilization of information (fashion information, market information and internal information). In addition, the study was to investigate ratings of the importance of the competitive means. The questionnaire was revised by the researchers on the base of preceding research studies after interviewing wedding dress industry workers and performing a pilot survey. The total l10 copies were distributed to the workers of the wedding shops located in the city of seoul. Fifty six copies from the shops in Kangnam area were returned, and 38 copies at Kangbuk area. For statistical analysis, one-way ANOVA and Duncan's tests were used. The results from the study are follow. 1. The heavily utilized fashion information was collected from international and domestic wedding magazine by the respondents for their merchandise and design planning. 2. According to the companies'characteristics (the number of business year and the location of shop), the 50∼10 year-old companies collected fashion information from international fashion shows, domestic wedding/fashion magazine reporters, and utilized sales data as internal information sources than any other companies. The shops in Kangnam area used international fashion information and market information on popular/unpopular goods more than other shops. 3. According to information users'characteristics (the year of career), the 3-5 year-experienced workers utilized domestic fabric converters as an information source, lists of popular/unpopular goods as well as future forecasting information as internal information more any other workers. 4. Dress design, fabrics and customer service before wedding were considered as very important competitive power by wedding shop workers.

• 한국의류학회지
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• 제34권5호
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• pp.726-739
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• 2010

This study investigates and compares the changes in ethnic fashion presented over a 30-year period to understand the diversity of ethnic trends according to historical trends. Data were collected from 59 volumes of "Vogue" magazine for January and July in each year from 1980 to 2009. The data used for content analysis consists of 407 words and these were condensed into three periods according to the decade (1980-1989, 1990-1999, and 2000-2009). The selected words were classified into five sub-themes according to previous research definitions such as Asian look, European look, American look, African look, and Oceanic look. The results are as follows. First, ethnic fashion was highly presented in the 1990s and 1980s, and decreased in the 2000s; of note is that the Asian look appeared more in the 1990s. Second, ethnic fashion showed a higher frequency of F/W seasons in the 1980s and S/S seasons in the 2000s, while both seasons had a higher frequency in the 1990s. The sub-themes of coexistence were presented 26seasons out of 59 seasons. The coexistence of the Asian-European look was evident in the 1980s and 2000s, while the sub-themes coexistence was more diverse in the 1990s. Third, the words selected from sub-themes of ethnic fashion demonstrated the differences by decade. In particular, various fabrics and patterns appeared in the 1990s.

• 한국의류산업학회지
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• 제18권3호
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• pp.261-271
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• 2016

The aim of this study was to gain an understanding of the element playfulness in fashion photographs related to openness and multiple significance in contemporary art. A total of 105 fashion photographs from US and UK Vogue magazine editorials and advertisements for the last five years were selected for the study. The photographs were analyzed in two main categories - the contextual element of themes, and the elements of visual expression; composition, models, objects and editing technology. The element of playfulness in the photographs were found to be divided into themes of infantile fantasy, social satire and situational dissonance, and elements of visual expression were found to express image distortion, expansion, exaggeration, reduction, and optical illusions. A photography type termed as infantile fantasy and social satire have descriptive characteristics and usually deliver the message by using models and objects to present a certain situation or express social satirical viewpoint and reflective attitude by using objects and photographic skills. A photography type termed as situational dissonance is characterized by immediately understood expressions and usually clarify the message by using a photographic technology such as editing the printed image or expect the model to express an exaggerated poses and ridiculous expressions, causing an optical illusion. Visually expressed and composed scene using composition, models, objects and editing technology is a specific character of photograph and due to the advances in computer editing technology it has been able to express the various playfulness.

• 복식문화연구
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• 제21권3호
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• pp.309-323
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• 2013

This study examined the expression mode and feature about photomontage indicated in the 21st century's Contemporary fashion. This intends to have better understanding on photomontage and to provide theoretical explanation to help a creative design development using photomontage in the future. For the research method, review over photomontage concept and its historical background was carried out with relevant literature and precedent studies. Then, analysis was followed about 258 pieces of photomontage application works featured in the four major global collections from 2001S/S to 2011F/W. Among types of photomontage expression in the Contemporary fashion, objects in the nature like animal, plant, scenery picture took up the highest frequency as motive. Other types appeared in the following order: the people-oriented type such as eminent person's figure or partial body, the ready-made image including diverse daily goods in the modern consumption society, a variety of printed stuff like cartoon, newspaper and magazine, the type of photomontage expression through borrowing the earlier famous art pieces or doing the cooperative work with artists in different fields, applications like architecture, land marks in many cities in the world, and interior, things assembled with various images, modified religious images in photomontage from Buddha or holy picture. Therefore, the modern fashion that uses photomontage could possibly feature popularity, naturalism, playfulness and creativity.

• 패션비즈니스
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• 제13권1호
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• pp.125-140
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• 2009

The purpose of this study was to examine the Detail&Trimming from 16C to 18C, so called 'the age of decoration' and how they had been applied to contemporary fashion through various collections. Then this study investigated decorative trends based on the frequency analysis. For the methods of study, using literature review, theoretical research was conducted to investigate the kinds of modern clothing accessories and analyze how they were applied to contemporary fashion and its trends. The period of empirical research was from 2000 to 2006 S/S with its focus on "Mode et Mode", a representative fashion magazine. As a result, for detail, decorative composition, surface decoration, and trimming, detail-applied decorative designs showed the highest percent. To get a closer look, the highest applied decorative technique was found rough collar in the detail; fringing in the decorative composition; slash in the surface decoration; and jewelry in the trimming.

• 한국의류학회지
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• 제25권5호
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• pp.981-990
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• 2001

The purpose of this study is to review the concept of virtuality and analyze in which way virtuality is expressed in fashion. As for the research methodology, literary research was undertaken to study psychoanalytical and socioeconomic contexts in which virtuality has been formed. In addition, demonstrative studies on styles were undertaken through the analysis of photos in modern fashion magazine. With the explosive diffusion of the Internet since the 1990s, people have created a new identity in cyber space. Indeed, computers have made it possible for human beings to make virtual bodies in any way they want. Through the experiment of creating the figures that they dreamed of in their childhood buy could not embody in their actual life, people are making up for their narcissistic ego of their childhood. With the advent of the cyber society, dreams have been realized in cyber space, which in turn has influenced reality and finally had an effect on fashion. In cyber space, People try to break away from their bodies by combining elements of a different nature from them. They are dying hair and skin, and using holographic fabric for fashion, metallic color and geometric pattern for cosmetics. In pursuit of omnipotent beings, people have depicted models as flying in a weightless state and floating in the water within dress of undefined silhouette, so that they can be shown as transcending the law of nature. Furthermore, a variety of cultures newly appearing as dominant in cyber space have constantly interacted with actual life and formed an collage of heterogeneous cultures in fashion.

• 한국의류학회지
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• 제36권7호
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• pp.663-676
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• 2012

This article is to understand the implications and ideological meaning of female normative beauty reproduced by the idealizing phenomena of the hyper-real body as a process of the normalization of the body projected in fashion magazines with a focus on the body created by the increased influence of mass media in consumer capitalism. This study conducts a literature research and semiotic analysis as the method of investigation and focuses on the body images of the beauty articles in Vogue Korea. The idealizing phenomena of the hyper-real body in fashion magazines emphasizes that the body is an exchangeable substance that can be disassembled to adjust to accord with the standards and norms of society, that the ability of individuals to manage their body is enhanced by a rise in social class, and concludes that the superficial alteration of the body image is related to the standard of a moral tendency where a young and slender figure is considered to be a well managed body image.

• 한국의류학회지
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• 제21권3호
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• pp.607-620
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• 1997

The purpose of this study was to identify the variables which could predict advertisement preference and intention to purchase product in sexuality-oriented fashion advertising. The data were collected using questionnaires which contained nine advertisements of Guess jeans, selected from Vogue magazine published from 1990 to 1996.441 college students (female= 225, male=216) living in Seoul, Korea participated in the study. The data were analyzed by factor analysis and stepwise elimination method of multiful regression analysis. The results of this study were as follows: First, seven factors of New Young Generation oriented characteristics were identified: fashion, individuality, preferences of caffa or reggae bar with affective mood, expression of emotion, individualism, preferences of a foreign-made product/western culture oriented tastes and activity of fan club/chatting through personal computers. Three factors of fashion advertising involvement were identified: social involvement, hedonic involvement and utilitarian involvement. Second, the variables which predicted preferences of advertisements in sexuality-oriented fashion advertising were perceived eroticism levels, hedonic involvenent, prior brand attitude and preference of a foreign-made product/western culture oriented tastes in the case of females, while perceived eroticism levels, hedonic involvenent prior brand attitude, preference of a foreign-made product/western culture oriented tastes and activity of fan club/ chatting through personal computers were identified as predictor variables for males. Third, the intention to purchase product was predicted by preference of a foreign-made product/western culture oriented tastes, prior brand attitude, hedonic involvenent and fashion for females, and by perceived eroticism levels, fashion opinion leadership, hedonic involvenent and prior brand attitude in the case of males.

• 한국의류학회지
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• 제30권12호
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• pp.1672-1682
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• 2006

한 시대의 이상적인 미에 대한 관점은 미디어의 영향을 받는다. 본 연구의 목적은 현대 사회의 남성성과 여성성에 대한 이상적인 신체 이미지를 확인하는 것으로, 연구방법으로 2002년 발간된 US Vogue와 US GQ 잡지광고의 모델들에서 보이는 신체적 특징 (신체 타입, 연령)과 패션스타일(헤어, 메이크업, 악세서리, 의복 스타일)을 분석하였다. 그 결과 전통적인 남성성과 여성성에 대한 예전의 신체 및 의복규범이 남아있긴 하지만 새로운 트렌드로 남녀의 이상적 신체 유형 및 패션스타일 특징을 거부한 성의 혼재 현상과 자연스러운 외모를 추구하는 자연성 이 대두되고 있음을 확인하였다. 모델의 특성은 패션과 뷰티 관련 상품을 판매하기 위한 광고마케팅 전략을 수립하는 데 밀접한 관계를 갖고 있으며 본 논문은 이러한 전략을 수립하는 데 기여할 것이다.

• 한국의류산업학회지
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• 제16권3호
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• pp.366-377
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• 2014

This paper is a comparative research study between Korean and American women's garments from the 1910s to 1930s. It focuses on the articles and advertisements of Korean women's magazines and American women's magazines. The Korean women's magazines investigated are 신여자[Siyeoja], 신가정[Singajung], 부인[Buin], 신여성[Sinyeosung], and 여성[Yeosung]. The American woman's magazine investigated is Ladies' Home Journal. This paper explores the differences and similarities between the garments that appear in these magazines. There is little evidence about women's clothing in Korean women's magazines while the American women's magazine includes a lot of information about women's dress and life. Korean women usually wore Korean traditional costumes with traditional terms like Chima and Jeogori but they wore western shoes, stockings, shawls, umbrellas, and some clothing with western materials such as lace, velvet, and rayon with borrowed words. These western accessories and some clothing materials like lace and rayon were the same fashion in America. So, Korean women wore traditional and western clothing together while American women wore clothing influenced by Paris fashion. American women wore various pieces of clothing like suits, frocks, coats and sportswear with undergarments. There were also lots of advertisements about women's under garments and sportswear which was different from Korean women's clothing during the period.