• 복식
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• 제57권1호
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• pp.118-129
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• 2007

Overflowing of fashion information that is derived from the development of various mass media has rather hindered adopters from appropriately screening fashion information. Thus, responsibilities of fashion journalists who play a role of communicating fashion information have become heavier. Fashion journalism may be defined as 'delivery of modes and involvement in production and logistics'. Since it connects fashion and culture industries with the public by reflecting fashion from diversified perspectives, the role of fashion journalism should never be overlooked in terms of culture as well as industry. This study analyzes fashion journalism from fashion-advanced country by reviewing the fashion journalism from the US, which is so-called fashion-advanced country and analyzing the contents of Vogue USA. This study made a historical review of fashion journalism through a reference study, and from a total of 24 volumes of Vogue USA from January 2004 through December 2005 classified articles by functions, tones, contents, and brands, pictorial records by functions, images, and brands, and ads by brands, quantitatively analyzing them. Further, through a case study it explored those articles and pictorial records which featured national characteristics in the USA, and examined how the fashion journalism in the USA imaged the fashion in the country. In addition, it tried to elicit the characteristics of fashion in the USA as a conclusion by categorizing those images while reviewing previous studies. The results show that Vogue USA features American fashion definitely. Thus, consequently it is easy to find images of American fashion in pictorial records, let alone categorizing them.

• 패션비즈니스
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• 제8권4호
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• pp.45-59
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• 2004

The purpose of this study is to discover the present situation of fashion journalism, which is a collaborator and watchdog of the fast-growing fashion business industry, then to proffer fundamental data for the setting of desirable fashion journalism in the field of newspaper. Unlike magazine and internet news service which are focused on a specific group, daily newspaper has a far-reaching influence without regarding the age, gender and social status of the readers. Therefore, how newspaper deals with fashion and fashion phenomena has immense influence on the attitude and understanding of common people on fashion. Defining fashion journalism is an activity of gathering and mediating of various ideas and opinions on fashion, the beginning of fashion journalism of newspaper traces back to the late of 19th century. From then to the period of Japan's occupancy by force, newspaper used fashion articles to lead enlightenment of lifestyle. After Korean War, newspaper was one of the main path of in-flowing western culture and fashion trend till 1970s. During $1980s{\sim}1990s$, fashion articles in newspaper were separated from woman and family section and fashion journalism made their own way to a specialized field. In the beginning of 21st century, fashion journalism in the field of newspaper is armed with more various and profound contents then ever, but it is also true fashion journalism is not free from accusation of commercialization and agitation of preference on imported luxury goods. Today fashion articles of daily newspapers are not subordinated to the common idea, 'fashion is only for women'. Fashion articles deals with men as well as women. Information on new products is regarded more important than fashion trend. Articles are not restricted in the fashion section. It means fashion journalism is expanding its territory to business section, opinion section and so on. However, fashion news dealing with aged people or young children are very rare. It suggests target readers of fashion news are concentrated on the people who have a considerable buying power. An main article usually has more than 3 photos. That means not only photos in fashion news are established as essential visual information today but also commercialization of fashion news makes rapid progress in this field. Also the considerable dependancy on the information sources from manufacturing side can be a problem of sustaining accuracy and impartiality of news.

• 한국의류학회지
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• 제45권2호
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• pp.285-304
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• 2021

Today, false news is increasing in volume, and fashion news often circulates uncritically. Therefore, an evaluation framework is needed to determine whether fashion news is accurate or good. In journalism, the judgment of good news is made through the criterion of news value factors. These factors are the criteria for assessing the likelihood of an event being reported in the news. Through the study of news value by various journalistic scholars, this study selected nine news value factors applicable to the value measurement of fashion news as the framework of analysis. Based on this, after analyzing the actual news on online fashion media, new characteristics and content were reconstructed for fashion news. As a result of the study, it was finally selected that the crucial factors were: expertise, social importance, timelessness, conflict, and negativity for measuring the value of fashion news. To assess the news value of fashion accurately, this study found that reconceptualized news values are needed, which are different from the news values of general journalism. The study is meaningful in that it explores elements and content for the development of a theoretical framework for the qualitative evaluation of fashion news.

• 한국의류학회지
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• 제42권4호
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• pp.571-583
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• 2018

'Dress of the Year' by the UK Fashion Museum in Bath suggested an ideal role for a fashion museum and created fashion history along with the development of fashion journalism. A case study and literature research identified the characteristics of this scheme in terms of roles and functions for a fashion museum and defined them as: suggestion of collection cases, data construction for fashion research, and contribution to fashion critique. First, it suggested a good case of collection process. The 'Dress of the Year' creates a museum identity with a collection selected by designated journalist reviewer every year in order to maintain and strengthen a virtuous cycle. Second, it contributed to the accumulation of data for fashion research. The vast amount of data accumulated for more than 50 years became a fashion history that shows the change of fashion trends with a value of public confidence. It presented the possibilities of fashion research in various perspectives. Third, it contributed to the development of fashion criticism. The development of fashion journalism was conducted on the initiative of 'Dress of the Year' as well as contributed to the birth and growth of fashion journalists.

• 한국의류학회지
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• 제37권4호
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• pp.491-505
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• 2013

This study applies framing theory to the presentation of trend or styling information in fashion journalism. A qualitative content analysis was conducted with three lifestyle magazines. The findings include attribute, attitude, and source-based frames. The attribute-based frame was used to increase the versatility and feasibility of design by emphasizing particular attributes of clothes. To increase versatility, an item could be presented either as a basic or trendy design. To increase feasibility, fashion information could be customized by price points (i.e., affordable frame) or body type (i.e., flattering frame). The attitude-based frame includes prescriptive and rule-breaking frames. The source-based frame offers a source of trend or styling information. Expert, celebrity, and consumer frame emerged under the source-based frame. Findings reveal how fashion and style information is defined and crafted.

• 디자인학연구
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• 16호
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• pp.161-170
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• 1996

현대사회는 정보사회이다. 오늘날의 패션산업은 정보의 산물이라고 이를 정도로 라디오, 텔레비젼 그리고 신문이나 잡지와 같은 다양한 정보매체에 의하여 전파되고 있다. 패션저널리즘이란 저널리즘의 한 분야로서 출판이나 방송 등 정보매체를 통해 패션에 관한 정보나 의견을 대중들에게 전달하는 활동을 이른다.1) 이미 영국과 같은 유럽 패션 선진국에서는 오래 전부터 패션저널리즘이 저널리즘의 한 분야로 정착되기 시작하였고 10년 전부터는 의상디자인 학과 내에 패션저널리즘 전공프로그램이 설정되어 신문, 잡지 등 저널리즘에 종사하는 패션저널리스트를 배출하는데 큰 몫을 담당하고 있으며 아울러 실무에 종사하고 있는 기자들의 재교육 프로그램으로도 활용되고 있다. 우리 나라의 여성잡지는 패션정보의 공급원으로서의 역할을 수행해 왔다 할 수 있으며 패션화보 기사를 처음 다룬$\boxDr$여원$\boxUl$을 효시로 하여 그 역사가 40년에 이른다. 본 연구는 우리 나라 패션저널리즘을 체계화할 필요성에서 시작되었으며 일반 대중을 대상으로 한 우리 나라의 패션관련잡지의 성향과 구성내용을 분석 하므로써 패션저널리즘의 동향을 파악하여 우리 나라 패션저널리즘의 틀을 구축하고자 하였다. 연구 방법은 최근 간행된 패션관련잡지에 실린 패션기사를 대상으로 하여 패션기사 량, 패션이미지, 패션기사의 성격을 정량적, 정성 적으로 비교 분석하고 잡지의 제호 변경이 패션 기사내용에 미치는 영향을 분석하였다. 연구 결과 여성지의 패션기사는 패션저널리즘의 역사적 발전 과정에서 점차 그 위치를 확고히 구축해 가고 있는 것이 발견되었는데, 결론적으로 우리 나라 패션저널리즘은 정보의 전문화, 독자 연령층의 하향화, 외국잡지의 국내 정착화의 과정에 놓여 있는 것이 뚜렷이 발견되고 있었다. 본 논문은 의상브랜드의 브랜드 포지션 닝을 통해서 패션저널리즘의 동향을 대상연령층과 패션이미지의 상관 관계로 정립해보고자 시도해 본 적이며 패션저널리즘 교육의 전문화와 패션저널리즘에 대한 지속적이고 심층적인 연구가 필요하다고 본다.

• 한국언론정보학보
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• 제80권
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• pp.40-114
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• 2016

이 연구는 지난 몇 년간 한국사회에서 상당한 관심과 조명을 받고 있는 '헬조선' 현상을 진단한다. 특히 이 작업은 정파성을 달리하는 주요 언론들 속에 제시된 헬조선 관련 기사와 기고문, 그리고 특집을 텍스트 분석으로 진단하면서, 이 매우 복합적인 현상의 재현적인 측면의 함의와 명암을 다면적으로 탐구하고자 한다. 헬조선으로 지칭되는 특정한 문제의식과 감정의 생산이 현재 청년층이 대면하는 매우 심각하고 불안한 사회경제적인 현실 속에서 부상했다는 맥락성을 고려할 때, 이러한 문제의식과 방향성을 탐구하는 연구가 일정한 지적 비판적인 기여를 할 수 있을 것으로 판단된다.

• 한국의류학회지
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• 제47권3호
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• pp.544-559
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• 2023

Social discourses surrounding diversity, equity, and inclusion (DE&I) in the fashion industry are vital as they extend beyond language and encompass social practices. This study aimed to understand how discourses on DE&I with in the fashion industry are reconstructed and practiced in society. Therefore, this paper analyzed DE&I in the fashion industry, by focusing on the New York Times articles, employing a quantitative research model based on corpus analysis and a qualitative approach through critical discourse analysis. Results of the analysis of textual practice, showed that the New York Times emphasized black individuals as the central discourse and created a critical racial narrative regarding DE&I in the fashion industry characterized by a dichotomy of black vs. white confrontation. Furthermore, results of the discourse practice analysis revealed that the dichotomy of racial confrontation in the New York Times article tended to select the subject of discourse related to racial DE&I in the fashion industry according based on social and historical context. Thirdly, the analytical results of sociocultural practices indicated that the dichotomous racial discourse between black and white, propagated by the New York Times, spread across social media, transforming fashion from an industry to a domain where black individuals struggle for human rights.

• 복식
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• 제66권1호
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• pp.58-72
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• 2016

Since the mid 2000s, a large number of Chinese students have come to Korea to study. This study investigates the research trends of Chinese students studying in the fashion field in Korea. For this study, a total of 235 graduate degree theses on fashion written by Chinese students in Korea (from 1992 to 2014) were collected through the RISS website. Various keywords were used to find the theses, including fashion, clothing and costume. Factors used in the analysis of these theses were the number of theses per year, major of the student, research trend of specific areas and research target area. The results are as follows: Most of the theses were written by Fashion/Clothing majors (141 theses/60% of the total), while other majors - such as Business Administration, International Trade, Economics, Journalism/Broadcasting, and Movie Entertainment - made up the rest (94/40%). The theses researched in the study were focused on a specific field in fashion. Fashion Marketing/Socio-Psychology of Clothing was the most popular field (113/48.1%), and Fashion Design/Aesthetics came in second (87/37.0%). Other topics, such as Costume History, Clothing Construction/Textile Science, Costume Culture, followed. Chinese student's research target area was very limited, with Chinese Study being the most popular area, and Korean and Chinese Comparative Study coming in second.