• 패션비즈니스
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• 제6권5호
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• pp.72-86
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• 2002

Recently the fashion design has been expressed mixing trend of antipodal concept. There are shown disorganization of existing standard with eclectism, pursued more sensational fashion by the sense of unease. And there are spreaded body exposure in producing on a commercial scale for sex, are shown the phenomenon by wearing innovation inner-wear in private area are exposed out. The purpose of this study are to consider preponderantly the fashion design using corset, shown up as the motive of costume design from 1990's to 2002's, define the character of molding. and extend the width of understanding of modern fashion. The results of the study are as follows: 1. The trend of deconstructionism as one line of fashion world in the 1990's make into outer garment of inner-wear, corset has been using the main item of infra costume. The past corset was existed innerwear, but it is revived various forms by transforming outer garment of body expression consciously. 2. Corset look is shown double faced factory of the beauty of tradition and decadence, vulgarity and nobility, concealment and exposure, and are expressed boldly the free consciousness outer about woman's sex with the improvement of woman's social position. 3. The molding character of Corset look divided Eroticism, Fetishism, Deconstructionism. Futurism. The trend of Corset look design is the emphasized sexual part of lace-up and cutting line of corset, and various details of see-through, kitsch, glitter look. Therefore, the trend of Corset look will be applied the modern fashion and used as motif of new design, affected the inspiration of more developed design with grafting of up-to-date fabrics and processing technique.

• 디지털융복합연구
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• 제18권9호
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• pp.363-371
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• 2020

패션산업의 디지털 혁신을 배경으로 한 본 연구는 소셜 미디어를 통해 이미 전 세계 많은 사용자들을 확보하며 패션산업에까지 영향을 미친 디지털 기반의 페이스디자인에 대하여 연구하였다. 이에 증강현실 기반의 디지털 페이스디자인의 대표적 사례들을 유형화하고 이를 관통하는 지향 가치를 도출함으로써 향후 패션산업의 전개 방향에 대한 미래 비전을 제시하고자 하는 목적을 갖는다. 인스타그램과 페이스북을 통해 대중에게 디지털 필터 기반의 페이스디자인을 제공하는 3D 디자이너 작품들을 연구대상으로 분석하였다. 사례 탐색을 통해 현대패션의 관점에서 디지털 페이스디자인의 지향 가치를 관찰한 결과 실험적 조형 지향, 유희적 경험 지향, 미래적 기술 지향 등의 세 가지 경향이 도출되었다. 본 연구는 디지털 기반의 페이스디자인으로 범위를 한정한 것이나, 이를 통해 나타난 결론들은 패션의 전 분야에 적용될 수 있는 사항들이다. 이에 앞으로 페이스디자인의 범위를 넘어선 디지털 증강현실 기반의 패션디자인과 패션커뮤니케이션 관련의 새로운 현상에 대한 연구를 기대할 수 있다.

• 한국의류산업학회지
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• 제21권3호
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• pp.277-287
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• 2019

This study analyzes the online issues of design innovation by a fashion creative director. The study selected fashion house Gucci as the main subject and analyzed social media posts. As for study methods, a social matrix program Textom 2.0 collected 13,014 nouns and adjectives using 'Gucci Collection' as a search keyword from Naver Blogs from March to August 2014 and from March to August 2016. Design related issues were derived through semantic network analysis using Ucinet6 and the NetDraw program. The results of the keyword frequency analysis showed that social media user interest for the Gucci collection increased based on the rapid increase in the number of posts from 1,064 to 2,126 after changing the fashion creative director. The results of visualization of semantic network analysis and content analysis also showed that the main issues related to the Gucci collection design changed after the replacement of the fashion creative director. The study found that issues formed around the product information worn by celebrities for promotion purposes during the 2014 period; however, during the 2016 period, issues were formed around 'vintage' and 'retro' runway concepts with design styles related to Alessandro Michele, the new creative director.

• 패션비즈니스
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• 제16권5호
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• pp.146-163
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• 2012

This thesis aims to present how to make secure the identity of the brand with enhancing the esthetic expression of the brand and making the ways of emotional communication in variety, through investigating closely the case of Prada representative of the typical brands that have established the unique identity by cooperating the fashion with culture and art through their ingenious and consistent efforts. In the conclusion, the culture and art was found to be applied in two fields i.e. one of design and the other of marketing. In terms of the design, the method of inserting the image into the surface of the clothing and accessories was used. In the context, the illustration techniques, photographic patterns and applying the image of the art piece could be summarized to be used. In terms of marketing, the sponsorship of the art and exhibitions, look books, animations and fashion films, epicenter, the collaboration with the other kinds of enterprise, could be regarded as four ways of the approaches. The innovation and creativity, futuristic hybrid, nonprofit support of the art, the integration and consistency of the image of the arts could be concluded to be four major points defining the characteristics of the Prada renowned for the use of the culture and arts to its property.

• 패션비즈니스
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• 제13권5호
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• pp.135-148
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• 2009

The purpose of this research is to examine changes in Japanese fashion design through analysis of the background and characteristics of 'Japanesque Modern'. With the advent of globalization and pressures to enhance international competitiveness, key players in both Japanese government and industry feel an urgent need to establish a distinctive brand for its products. 'Japanesque Modern' was launched in January 2006 as a nationwide campaign through the support of the Japanese Ministry of International Trade and Industry (MITI). 'Japanesque Modern' strives to be a national movement, enhancing Japan's brand image while promoting continuous industrial innovation. 'Japanesque Modern' unites Japanese culture, design, and aesthetics with advanced technology, bringing traditional concepts to enrich contemporary life styles. In order to exemplify the 'Japanesque Modern' ideal, existing market products and content that reflect the concept were selected for the 'Japanesque Modern Collection' by the Japanesque Modern Council. In making these selections, the Council emphasized criteria based on three Japanese spiritual values: Craftsmanship; Manner; and Hospitality. As a result, three designs concepts have emerged in the 'Japanesque Modern Collection': the 'convergent method'; the 'conversion method'; and the 'emphasis method'. This research will explore these design concepts and their relationship to 'Japanesque Modern'.

• 복식문화연구
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• 제23권3호
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• pp.384-399
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• 2015

The purpose of this study is to empirically investigate consumers' clothes shopping orientation factors and perceived risk factors affecting the purchase intention for fashion products in social commerce. For this study, questionnaires were given to 500 adults in their 20s~30s who had experience of using social commerce related to general products or services. To analyze the results of this study, we conducted descriptive analysis, factor analysis, reliability analysis, a chi-square independence test, and hierarchical regression analysis using SPSS 18.0. The results were as follows. First, social commerce users'clothes shopping orientations were classified into the pursuit of pleasure, brand, fashion innovation, trend, and utility, and the perceived risks were classified into the risks related to products, consumer service, loss of purchase opportunity, confidence in the web site, economy, and security. Second, clothes shopping orientation factors and perceived risk factors had a somewhat significant influence on the purchase intention for fashion products. Third, there was a significant difference between sexes regarding the influences of the clothes shopping orientation factors and perceived risk factors for the purchase intention of fashion products. Finally, this study aims to provide useful information for fashion companies to enable them to establish specific strategies that can influence consumers'purchase behaviors through social commerce.

• 복식문화연구
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• 제27권1호
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• pp.11-19
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• 2019

The mass production after the industrialisation and the fast changing fashion cycles in today's world resulted in buying clothes and home textiles more than we need and discarding them before they complete their life cycles. This causes vast amounts of textile waste that creates environmental issues. Upcycling is the creative process of transforming clothing and textile waste by reusing deadstock or used fabric to create new garments and products. It holds importance in terms of sustainability, reducing waste and environmental pollution. During the process of upcycling, certainly the creativity and innovation are the key words because to reuse a product to a better value needs a creative mind, aesthetic consciousness, innovative look and knowledge and it is quite different from a normal design procedure. There is a delicate level of aesthetics which carries the reused materials to a higher value. The handling of the materials, knowing how to manipulate the waste material, the techniques available to apply to surfaces, the concept of two and three dimension on textiles and clothing, contributions of other branches of art such as sculpture and painting all help the designer to reach a higher aesthetic value in the upcycled product in this process. In the study; it was aimed to raise awareness, to attract attention to sustainable fashion and also to contribute to sustainable development as an upcycling design project realized with students in textile and fashion design education taken as an example.

• ESCO지
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• 통권55호
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• pp.56-57
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• 2008

친환경 기업으로 거듭나기를 원하는 기업들의 움직임이 달라지고 있다. 지구를 지키기 위한 작지만 큰 움직임들이 일어나고 있는 것이다. 코오롱 패션 3사는 'Eco Fashion innovation'을 슬로건으로 확정하고 새로운 기업 가치의 실천을 결의했고, 다른 기업들도 '그린 오피스'를 표방하며 다양한 방법으로 에너지 절약 캠페인을 벌이고 있다. '녹색 마케팅'으로 확대되고 있는 기업들의 에너지 절약 운동에 대해서 소개한다.

• 한국콘텐츠학회논문지
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• 제16권9호
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• pp.612-627
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• 2016

본 연구는 오늘날 현대인의 일상에 하나의 문화현상으로 자리 잡은 스낵 컬처와 가성비 및 트렌드를 중시하는 소비패턴에 빠르게 대응하고 있는 패스트 패션에 관한 연구이다. 연구의 목적은 문화현상으로서의 스낵 컬처와 패스트 패션이 갖는 공통적인 속성을 파악하는데 있으며, 연구의 결과는 다음과 같다. 첫째, 스낵 컬처와 패스트 패션은 속도와 짧은 시간, 간편화로 대표되는 3S의 속성을 지닌다. 둘째, 스낵 컬처는 재미있고 다양한 콘텐츠로 사용자의 욕구에 집중하며, 패스트 패션은 다양한 디자인으로 소비자의 요구에 부응한다. 셋째, 스낵 컬처는 IT기술을 근간으로 패스트 패션은 업무와 조직, 유통 체계의 기술적 혁신을 기반으로 성장하였다. 넷째, 스낵 컬처는 개방과 공유를 통해 세계와 소통하며 하나의 맥락을 글로벌화 시키고, 패스트 패션은 매출확대와 규모의 성장을 통해 다국적 기업으로 글로벌화 되고 있다. 다섯째, 스낵 컬처는 다-대-다의 관계로 소통하는 속성을 기초로 소셜 캠페인을 통해 다중의 상호 작용을 극대화시켜 시너지효과를 발휘하며, 패스트 패션은 협업의 전략적 제휴를 통하여 시너지 효과를 창출하고 있다.

• 복식문화연구
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• 제27권5호
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• pp.449-460
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• 2019

Today, the fashion business environment of the 4.0 generation is changing based on fashion technology combined with advanced digital technologies such as AI (Artificial Intelligence), big data and IoT (Internet of Things). "Digital Transformation" means a fundamental change and innovation in a digital paradigm including corporate strategy, organization, communication, and business model, based on the utilization of digital technology. Thus, this study examines digital transformation strategies through the fashion brand Burberry. The study contents are as follows. First, it examines the theoretical concept of digital transformation and its utilization status. Second, it analyzes the characteristics of Burberry's digital transformation based on its strategies. For the research methodology, a literature review was performed on books and papers, aligning with case studies through websites, social media, and news articles. The result showed that first, Burberry has reset their main target to Millennials who actively use mobile and social media, and continues to communicate with them by utilizing digital strategy in the entire management. Second, Burberry is quickly delivering consistent brand identity to consumers by internally creating and providing social media-friendly content. Third, they have started real-time product sales and services by using IT to enhance access to brands and to lead consumers towards more active participation. In this study, Burberry's case shows that digital transformation can contribute to increased brand value and sales, keeping up with the changes in the digital paradigm. Therefore, the study suggests that digital transformation will serve as an important business strategy for fashion brands in the future.