• Journal of the Korea Fashion and Costume Design Association
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• v.17 no.3
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• pp.29-43
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• 2015

This study investigates transformable designs in contemporary fashion. In contemporary society, designs are accompanied by various changes such as transformation of shapes or variation of material beyond the certain form of dress. As a result of having interest in transformable designs with the various attempts on the overall design, transformable design is being suggested as an attempt as the new manner, radical concept, or alternative of multi-purpose lifestyle. With the constant research and collection presentation by the designers of empirical disposition, transformable dress has been evolving gradually. The feature of transformable design appeared in dress is considered as 'variability' which changes in the flow of time. Furthermore, the morphological variability and variability of material have been examined as visual stimuli and conversion of material. By analyzing and assorting diverse transformable dresses comprehensively, it could be divided into technique-oriented transformable design and transformable design with a wearer's intervention. The technique-oriented transformable design is subdivided into the conversion of material and the conversion of form; the transformable design with a wearer's intervention into the conversion of functional frame and the conversion of aesthetic feature.

• Journal of Fashion Business
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• v.24 no.5
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• pp.52-71
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• 2020

This study examines the color characteristics of the usage of the color pink in menswear by analyzing its usage status and method. It involves an empirical research method establishing the frame of the study through a document study centered on trend, gender neutral considerations, and the utilization of the color pink in men's fashion, by analyzing the characteristics of color and tone by extracting the pink color shown in menswear collections as well as analyzing and categorizing the fashion image and genderless characteristics. Analyzing the color and tone of the pink color shown indicate that bright, light and pale tones had higher proportions. Pink color can also be said to be utilized as a design element that gives off a younger and more vital color image in menswear. Further, the use of brighter and softer pink colors can be interpreted as reflecting modern society's demands of masculinity to change into a more sophisticated and soft image. To analyze the characteristics of the color pink utilized in gender neutral fashion, fashion images were presented as the analysis standard. An image grouping technique was used to classify pink while utilizing genderless types-fashion style. The result showed that even with the same pink color, the fashion image can vary with different methods of expression in terms of clothes and styling. The results of this study can serve as basic data for planning fashion design concepts as it analyzed pink-using fashion images and the genderless concept type.

• Journal of the Korea Fashion and Costume Design Association
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• v.11 no.3
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• pp.87-99
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• 2009

The purpose of this study was to find out criteria for classifying fashion brand from the consumer point of view. This was compared with the viewpoint of fashion business practice in order to develop strategy of fashion brands and to manage brand effectively and systematically, and to suggest theoretical frame for application of these criteria. This study was researched as the succeeding study of a model of criteria for classifying fashion brands from the viewpoint of fashion business practice. Survey was used as a research method. The subjects were 422 women who were 20-30 years old and living in and near Seoul. Questionnaires were developed based on 37 fashion brands' classification criteria by means of pre-survey, and SPSS package and LISREL program were used to analyze the data. As a result of factor analysis considering 37 classification criteria, 8 factors were identified as classification criteria. They were as follows; the level of brand form, the level of product concept, the level of management item, the level of brand sales ability, the level of customer management, the level of brand advertising and awareness, the level of brand value, and the level of product lead ability. All of criteria were correlated to each other. The effective method to classify fashion brands was proposed by establishing the model of the relationship of the values of 7 criteria and by proving it with the structure equation model analysis. The model of criteria for classifying fashion brands that was suggested on this study was proved by the structure equation model analysis. In this study, from a consumer's point of view we suggested a theoretical framework describing which criteria would be selected to classify and utilize fashion brand market. This model can be used to select the most efficient classification criteria and classify them hierarchically instead of selecting only one among some factors that complex and interactional and classifying.

• Journal of the Korean Society of Costume
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• v.53 no.5
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• pp.155-169
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• 2003

The purpose of this study was to find out criteria for classifying fashion brand from the viewpoint of fashion business practice in order to develop strategy of fashion brands and to manage brand effectively and systematically, and to suggest theoretical frame for application of these criteria. Survey was implemented for this research. 388 Data from the people who works for merchandising, sales or design in fashion business company was analyzed. Questionnaires were developed based on 37 fashion brand classification criteria. SPSS package and LISREL program were used to analyze data. Factor analysis, one-way ANOVA, $$\mu$tiple response analysis, correlation analysis, and structure equation model analysis were applied. The results of this study were as follows First, factor analysis considering 37 classification criteria identified 7 factors as classification criteria which can be used effectively by fashion business company. Second, in two cases, based on the job description and the responsible items, analysis showed that importance of the 7 classification criteria factors was different. And all of 7 criteria were correlated to each other. Third, the effective method to classify fashion brands was proposed by establishing the model of the relationship among the values of 7 criteria and by proving it by the structure equation model analysis. And the two types of the courses to classify fashion brand were shown. Forth, according to the evaluation of these criteria in the importance of appropriateness and difficulty of implementing, classification criteria factor of "the level of product concept" was found to be very effective and "the level of brand value" was ineffective to apply.

• International Journal of Costume and Fashion
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• v.5 no.2
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• pp.68-77
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• 2005

In contemporary advertising market, one of main trends is to speak surrealistic visual language which provides 'enjoyable spectacles'. Specially, in the beginning of 21st century, there discovered more and more exhibitions and discourses about surrealism reinterpreted from the viewpoint of postmodernism. Surrealism as a creative style of expression based upon free association, has been a great inspiration for fashion ads for commercial communication as well as fashion design since its origin. However, there has been ignored the idea of analyzing surrealistic image expressed in fashion ads in spite of their flood. Accordingly, the purpose of this study is to grasp its cultural meaning through analyzing aesthetic characteristics of surrealistic image expressed in fashion ads. It will provide a better understanding of surrealistic image in fashion ads reflecting popular taste and preference directly as popular visual culture, focusing on post modern context. A case study of surrealistic fashion ads limits to TV or print commercials and digital ads as image ads stimulating visual expressions. The Results can be summarized as follows. Surrealism is an avant garde style which deconstructs the established meaning system as well as the existing formalistic order and then put them together in the frame of 'dream' and 'unconsciousness'. Defamiliarization questioning the whole edifice of representation can be adapted to. By means of paradox and metaphor, unfamiliar new visual world can be represented. The plastic characteristics of surrealistic image in fashion ads are founded as surrealistic styling of time and space, distortion of object by methods of automatism, depaysement, parody and trompe-l'oeil which bring about the deconstruction of gestalt. Aesthetic values of surrealistic fashion ads appear as dualistic representation, allegoric symbolism, fantastic romanticism. Ultimately they lead to marvelous. mysterious, humorous visual effects. Foster reinterpreted these effects of surrealism from Freud's 'Uncanny Concept'. 'Uncanny' means the phenomenon recurring to familiar being defamiliarized by repression. Surrealistic fashion ads strengthen this shocking effect more and more dramatically in company with our post modern needs for fantastic adventure and thrilling spectacle. It can be thought that surrealistic fashion ads reflects uncanny as an alternative which can relieve us of our stress and anxiety and which realize our potential desire in contemporary post industrial stage.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.22 no.9
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• pp.2027-2034
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• 1997

Frame relay is a fast packet switching technology that performs relaying and multiplexing frames with variable lengths over a wide area link at the T1 or E1 speed, by elminating error and flow control in the network. In frame relay networks, congestion control is typically performed through the rate enforcement with a discard eligibility (DE) bit, and the explicit negative feedback meachanisms using explicit congetion notification bits. In this paper, we consider the congestiong control scheme using the rate enforcement mechanism with DE bit for frame relay network. Assuming that each frame with exponentially distributed length arrives according to the Poission fashion, we can treat the frame relay switch as an M/M/1/K priority queueing system with pushout basis. We analyze and present the blocking probabilities and waiting time distributions of frames.

• The Research Journal of the Costume Culture
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• v.13 no.1
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• pp.87-101
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• 2005

Jazz derived from the blacks' work songs and made the frame of Jazz reaching blues and finally arrived at the recent time propagating itself as not only the blacks' music but all human being's music. This study has a purpose to suggest the Jazz image to the fashion design by examining the historical trace of Jazz which is one of popular music received by hearing sense. As for the result of the Jazz's effects by age, rhythmical beauty stressing dresses were in fashion by dance enjoying women in 1920's and dresses giving a mature atmosphere set the fashion in 1930's. in the beginning of 1990's, newly emerging Jazz was reflected to the popular culture along with the historical mode's fashion in the general society. The design's decided with two themes of Jazz Classic and Neo Fusion to modernly and naturally express the pursuit of strong color contrast which associated fast rhythm and lax image such as the counter melody of smooth Jazz. In that result, Jazz image with auditory feelings could suggest the various design motive and new idea to fashion design.

• The Research Journal of the Costume Culture
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• v.15 no.5
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• pp.781-795
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• 2007

The purpose of this study is not only to widen and deepen the understanding of external environments of hairstyle but also to provide the basis of understanding and perspicacity as to the hairstyle which will be created under the influence of new music by contemplating distinctions between Glam Fashion and Punk Fashion of 1970s and by comparing and analyzing distinctions between Glam Hairstyle and Punk Hair Style of 1970s. As the method of this study, first of all four common factors, which are resistance, androgynous, beauty of ugliness and pursuit of pleasure through persona, were able to be ed from both Glam Fashion and Punk Fashion of 1970s, and then by using that factors as analyzing instrumental frame, the above two hairstyles were compared and analyzed through photographic materials in this study. According to the results of comparing and analyzing two hairstyles above, in Glam Hairstyle, the androgynous character is the most remarkable distinction. They tried to overturn the gender role by challenging the traditional color and form of hairstyle. In funk Hairstyle, the resistance is the most prominent distinction. They expressed their group identity resisting a pre-existing generation by putting on threatened and aggressive hairstyle.

• Archives of design research
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• v.13 no.2
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• pp.111-121
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• 2000

Jacques Derrida took off the self-contradiction of structuralism and built up a theory so called "Deconstruct". By issuing a series of papers which strongly criticized the existing western philosophy, he drew into 'strangers' alienated and deconstructed the methodology of structuralism by getting out of the antagonistic thought attaching great importance to Logos. Discomposition is realized by exposing the ex-structural elements existed inside of structuralism, and is an open philosophy recognizing the dignity and freedom of an individual than the general structure in the methodology of structuralism. Discomposition is a theory for criticizing the conservative thought frame traditional western philosophy, and deconstruct as a method of criticism persists a new epistemology by questioning to all texts including a text of tradition and deconstructing these texts. The contemporary fashion in 1990's shows the discompositive appearances with the different form. textile print and color. By the analysis according to the deconstruct process, the characters of discompositive fashion are undecidability decentring, disorder, and dislocation. Many designers like Martin Margiella, Alexander Mcqueen, and Ann Demeulemeester express these characters on their fashion. The result of this process, the characters of discompositive design can be classified matamorphosis, harmony of the disharmony and coexistence of the ambivalence.bivalence.

• The Journal of the Convergence on Culture Technology
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• v.10 no.1
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• pp.245-252
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• 2024

This study sought to identify the interactive relationship between the individual cognitive characteristics of perceived consumer effectiveness and the impact of the message framing type of a fashion brand's sustainable marketing on consumers' brand trust. As a result of the study, it was confirmed that the fashion brand's message framing type increased consumers' perceived consumer effectiveness, and that the recipient's perceived consumer effectiveness each influenced the formation of consumers' trust in the brand. It was confirmed that the fashion brand's message frame directly had a positive effect in forming consumers' brand trust.