• Journal of Fashion Business
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• v.9 no.5
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• pp.51-64
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• 2005

The purpose of this study was to investigate how different priorities were among entrepreneurial components influencing upon performance of firm regarding dynamics of textile fashion industry. For research method, 200 questionnaires were distributed to professionals such as entrepreneurs, and managers of textile fashion business. The returned 122 questionnaires were analyzed by regression analysis with SPSS 10.0. The results of this study were as follows: There were significant differences that the most influential component was fund among entrepreneurial components affecting performance of firm, and business idea, and entrepreneur's characteristics in a descending order. But when considering dynamics of textile fashion industry, the most influential component was business idea, and entrepreneur's characteristics, and fund in a descending order.

• Proceedings of the Korea Fashion and Costume Design Association Conference
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• 2005.06a
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• pp.115-117
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• 2005

• Proceedings of the Korean Fiber Society Conference
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• 1994.10a
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• pp.76-76
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• 1994

• Fashion & Textile Research Journal
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• v.19 no.5
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• pp.608-619
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• 2017

In this research, we analyze jackets from the Paris Haute Couture Collection from 2000 S/S~2015 F/W to investigate how shape, tailoring component, and design of jackets have changed. Our analysis of 2,493 jackets from the collection shows that the hour-glass silhouette was the most popular among silhouettes and that standard-length was the most popular jacket length. Such jacket shape expresses the natural beauty of human body. Regarding Tailoring Components, our analysis shows that tight sleeve and natural shoulder line, which is neither too wide, padded, nor low, were prevalent. The analysis also shows that tailored collar and button closure were the most common. Tight sleeve and natural shoulder line, which fit the body outline, allow the silhouette to show natural curves of the human body. As for jacket design, popular colors differed by season, but single-colored jackets prevailed, and woven was the most used material. Since 2000, the most favored form of jacket in women's fashion was a standard-length jacket with an hour-glass silhouette, tight sleeve, natural shoulder line, and tailored collar. This suggests that jackets emphasizing natural curves of the body were favored. Overall, silhouette, length, sleeve, and shoulder line remained consistent while collar and closure varied. This indicates that collar and closure method play a significant role in changes in fashion. Seasonally, elements of shape, tailoring component, and design coexist, but once the shape is determined, the tailoring component and design change in relation to each other.

• The Research Journal of the Costume Culture
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• v.29 no.1
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• pp.48-64
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• 2021

Eco-friendly consumption is a prominent trend in the fashion industry, by which many firms attract the interest of consumers using a green marketing strategy. However, "greenwashing" (caused by distorted, exaggerated, and false information) gives rise to consumer confusion. The purpose of this study is to investigate the effect of consumer confusion and value on price sensitivity and purchase intention. Data was collected from 228 respondents using a questionnaire that was distributed to consumers living in Seoul and Kyunggi, South Korea. The data was analyzed by factor analysis, regression analysis, and Cronbach's alpha using SPSS 23.0. The results were as follows: First, factor analysis showed the consumer value variable was significantly categorized in altruistic and self-expressive values. All variables (altruism, selfexpression, consumer confusion, price sensitivity, and purchase intention) were shown to have significantly good internal validity. Second, altruistic consumer value was shown to positively affect the purchase intention of eco-friendly fashion products, but self-expressive consumer value had no significant effect. Third, consumer confusion on eco-friendly fashion products had a negative effect on purchase intention. Fourth, altruistic and self-expressive consumer values had no effect on price sensitivity. Fifth, consumer confusion on eco-friendly fashion products positively affect price sensitivity. Sixth, price sensitivity on eco-friendly fashion products had a negative effect on purchase intention. Therefore, fashion firms should provide a certified green mark to consumers to eliminate confusion and deliver the right message without greenwashing. Moreover, fashion firms should develop green marketing strategies that are more focused on altruistic consumers.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2012.10a
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• pp.355-356
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• 2012

Recently, Digital clothing techniques using computer graphics to reappear clothes are activated in fashion area and Researches incorporating fashion flows and 3D techniques are frequently progressed. In fashion industry, Using smartphone can make successful result by catching a change of trend and adding an emotional factor. Conventional 3D fitting services are only provided in store or internet sites installed avatar system, virtual mirror. This study suggests a fashion fitting service system saving time and oneself by using I-phone in consumers' position. In this system, Companies can market their product easily to consumers, consumers can choose various product and check their fitness.

• Journal of Fashion Business
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• v.13 no.4
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• pp.37-50
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• 2009

Recently, as individual 3D avatars are rapidly generalized in internet sites, its commercial applications for fashion business are being tried in ubiquitous fashion shopping era. In this research, we have investigated and analyzed patent problems of 3D avatar including personal body data to activate the fashion business using 3D avatars. Here, considering the patents for 3D face and body generation methods are already published, this research is focused on whole 3D body avatar obtained from individual body information. Firstly, definition of 3D avatar and its application cases have been investigated and then it has been researched whether or not legal protections by patent law, copyright law, computer program protection law, design protection law and fair competition laws are feasible in view of the subjects to be protected in each law and requirements for such protections. It was revealed that patent law may provide legal protections for 3D avatar and domestic and foreign patents related to 3D avatar have been researched.

• Journal of Fashion Business
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• v.12 no.5
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• pp.155-167
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• 2008

With globalization and competitive market environment, companies realize how marketing channels are important in order to survive and succeed the business. The importance of information management among channels is getting increased, and is needed for SCM. Nevertheless having hard situation to implement SCM, SCM for textile fashion industry engaged in small business mostly is the way to break through the difficulty on so many channels to go through from fiber to retail. Therefore, the purpose of this case study to L firm by using questionnaire based interviewing method was to investigate how textile fashion small business can implement the SCM with their own differentiated strategy differed from a large corporation. L firm conducted SCM-ISN (Information Service Network) under the restructuring project. So they could use electronic bidding system via internet and have information sharing with their partners such as retailers. Therefore, they could expand market share to Seoul and reduce inventory and manage their customer more effectively than before.

• Proceedings of the Korea Information Processing Society Conference
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• 2024.05a
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• pp.851-853
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• 2024

본 논문에서는 MediaPipe 라이브러리 및 OpenCV 를 활용한 포즈 추정 및 체형 인식 알고리즘을 통해 사용자의 체형과 선호도에 맞는 의류를 가상으로 입어볼 수 있는 생성형 FashionNet 을 제안한다. 구체적으로는 먼저 웹 카메라를 통해 얻어진 사용자의 외형 이미지로부터, 사용자의 신체 포즈를 추정하고, OpenCV 코드를 통해 사용자의 신체 윤곽을 검출한다. 이후 가상 옷장 데이터베이스로부터 선택된 가상 의류를 사용자의 신체 윤곽에 맞춰 입혀진 가상 피팅 이미지를 생성한다. 특히, 본 논문의 FashionNet 은 사용자와 카메라 간의 거리에 따른 인체 비율을 사전 실험으로 미리 설정해놓음으로써, 카메라와 사용자간의 거리에 관계없이 의류 사이즈가 사용자의 신체 조건에 맞게 자동으로 피팅되는 특징을 갖는다. 또한 가상 옷장 데이터베이스로부터 의류 아이템 선정의 편의를 제공하기 위해, 가상 현실 속에서 스크린상의 메뉴 버튼과 사용자의 포즈 동작간의 상호작용을 통해 FashionNet 의 다양한 기능을 수행할 수 있는 증강현실(AR) 기법을 적용하였다. 가상 옷장 데이터베이스를 사용한 다양한 가상 피팅 체험 실험을 통해 온라인상에서 자기가 원하는 의류를 가상으로 착용해 볼 수 있고 이를 통해 구매를 결정하는 등의 FashionNet 의 유효성과 가능성을 확인하였다.

• Fashion & Textile Research Journal
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• v.12 no.6
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• pp.764-773
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• 2010

The purpose of this study was to analyze the difference in body image and apparel fashion orientation according to gender and somatotype. And the paths for the apparel fashion orientation affected by these variables were also analyzed. The data for this research were collected from questionnaires of 210 male and 180 female college students. The results of this research are as follows: It was found that subjective somatotypes of male and female college students were different from objective somatotypes and that female college students showed high degree of somatotype distortion compared to male college students. The body image was composed of three factors, interest in appearance', concern about weight' and satisfaction in appearance'. Female college students were highly interested in appearance and weight with exhibiting high interest in appearance for the persons who have a thin somatotype and in weight for the persons who have an obesity somatotype, respectively. Female college students were more closely associated with fashion than male students. The higher interest in appearance, concern about weight and satisfaction in appearance persons have, the higher degree of leadership in fashion opinion, fashion innovativeness and confidence in apparel the persons showed. Thus, female students, thin somatotypical persons or standard somatotypical persons were highly interested in appearance. The persons who are more concerned about appearance showed the high degree of leadership in fashion opinion, fashion innovativeness and confidence in apparel. And the persons who are satisfied with their appearance exhibited high leadership in fashion opinion and confidence in apparel.