• Journal of Fashion Business
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• v.8 no.3
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• pp.59-69
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• 2004

This thesis has an intention to examine how much Bobos, which has appeared as a new ruling class in the age of digital information economy, has had an influence on the fashion design and which aspect Bobos fashion assumes specifically. The existence of Bobos in Korea and its cultural disposition are examined. To do so, questionnaire survey has been performed for 400 persons. According to the result, it is shown that they control themselves thoroughly through exercise and have much interest in their health; for example, they prefer organic agricultural products and nonpolluting foods. They also consume goods reasonably, emphasizing on their own individuality, rather than purchase high-price articles for no good reason, and enjoy their life while seeking for success in the society. Such a disposition is almost same as that in the U.S, showing a small difference in the occupation or origins. It is examined which aspect Bobos fashion design, a new trend, assumes in more detail. Bobos seeks for a thing that is not cheap, has a recognized brand, and is not behind the fashion. They like the nature friendly, classical, and not vulgar thing. design should be casual and practical, and the quality of the material should be good. Especially, an individual disposition is emphasized in Bobos fashion, in which they disregard a brand and try to be the subject of a trend, by creating a fashion by themselves, to express their originality freely. Bobos fashion the first style it harmonizes the appear things not to be matching with each other and depending on pursuing the mix & match. The second style of Bobos fashion nature is friendship and fight. The hazard which it does like that the fact that it attempts is the composition characteristic of idea. The namely design is an utility cheap assuredly with high-class characteristic of subject matter is not a recognize cheap. The third style of Bobos fashion is expressed in nostalgic about the art. Of course Bobos style is not a possibility fashion as main stream of doing still today, but the effect of Bobos is magnified gradually from cultural, social, economic area. It analyzes style is a tendency where trend of the consumer is gradually converted marketing. This paper is meaningful in the sense that Bobos class, which has not been examined yet systematically, and the fashion are connected closely, and the fashion trend in the next is examined.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.11
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• pp.1634-1644
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• 2007

This study is to define correctly the concept of exotic image that evolved in domestic fashion since 2001 and to analyze the characteristics and current tendency of the domestic fashion items of the exotic image. Thus this study will be helpful in establishing an academic field of the exotic image in the domestic fashion industry which can offer the ideas necessary for the style and item developments. As for the research method of this study, the frequency and content multi-dimensional analysis were used in the investigation of the exotic images appearing in the domestic fashion brands. The types of exotic image are #ecological#, #folk & ethnic costume#, #kitchy bricolage#, #womanish#, #period# types by analyzed with the elements of exotic images in the domestic women#s fashion brand. The exotic image in domestic fashion market in the middle of 2000s is the results of fusion phenomena among various trend styles, and through the compromise and mixture of different elements, exaggerations, and historically different times of old and new. In conclusion, the contemporary concept of exotic image is expanded by the sum of many contributing images. They are the folk ethnic costume image originating from various different cultures and also the fusion images of folk ethnic costumes from non-urban, not-modern, not-industrialized images compromised with unfamiliar codes.

• Journal of Fashion Business
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• v.4 no.1
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• pp.1-12
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• 2000

The purposes of this thesis are to investigate characteristics, environment of characters through comprehensive approach to analyze its use and strategies in apparel brands. As a method to accomplish this research, fashion related articles, documents and magazines are used along with marketing references forecasting 21st century market changes. The character industry has diverse application to different medias and also intimacy and absorbtion beyond sex, age, generation, nationality. The cultural background of character fashion is based on casual clothing caused by wide spread pursuit of sports and leisure culture, indivisualization and diversification of clothing, customer-made marketing atmosphere and tendency of pursuit of fun and humor. In case of domestic young casual market, own characters are developed for creating differentiated it's own brand images. Characters are applied as an design details or cyber fashion models standing for the image of it's own brand and take a part in other events and visual parts as well. Characters not only limited to clothing items but also further usages of characters extended to stickers and other related stationary goods are necessary. A 'Character multi shop' can be one of good methods to maximize synergy effect.

• Fashion & Textile Research Journal
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• v.25 no.4
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• pp.460-471
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• 2023

This study aimed to analyze the consumption value and clothing pursuit benefits of genderless fashion based on gender identity. The study questionnaire was distributed to and collected from men and women in their 20s and 30s living in Seoul City and the Gyeonggi province. The collected data were analyzed by using Cronbachs α, factor analysis, K-means group classification analysis, and ANOVA. The study results were as follows. First, gender identity was categorized into three groups: the genderless group, the traditional gender rejection group, and the traditional gender acceptance group. Therefore, it is necessary to subdivide gender identity rather than acceptance and rejection of traditional gender roles. Second, an analysis of consumption value based on gender identity showed significant differences in terms of fashion value and expressive value. Therefore, it is important to establish a differentiated strategy based on the relevant gender identity group when establishing genderless fashion design or marketing strategy. Finally, the study results showed that clothing pursuit benefits based on gender identity, there was a significant difference in terms of individuality pursuit, deviation from the norm, and fashion pursuit. In particular, since the genderless phenomenon agrees with the characteristics of the MZ generation, it will be necessary to share brand information or product information through digital media or to utilize a sharing culture-that is, 'meaning out' tendency and 'flex culture' (i.e., conspicuous consumption).

• Journal of the Korean Society of Clothing and Textiles
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• v.45 no.5
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• pp.741-757
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• 2021

In addition to direct sales to consumers, the direct-to-consumers (D2C) strategy, which provides specialized experiences and services, communicates closely with a consumer's perspective. This tendency is related to the recent trend wherein the luxury fashion system is being transformed into a new luxury. Therefore, this study analyzes the development of online D2C platforms and investigates the characteristics of new luxury from the functional, symbolic, and experiential dimension perspectives based on mobile apps, which is becoming increasingly important among online D2C platforms. Based on the study results, the premium of new luxury fashion displayed in Louis Vuitton's mobile D2C platform in terms of product utility and functionality is newly defined as a usable luxury experience. Moreover, from the heritage perspective, based on the cultural sympathy of the brand contents, we determine that an attachment can be formed between new luxury fashion consumers and brands. Additionally, the personalization service and experiential content on the D2C platform can directly afford emotional and bonding induced brand immersion in a playful way.

• Journal of the Korea Fashion and Costume Design Association
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• v.8 no.3
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• pp.119-128
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• 2006

The augmentation in social deviation of adolescence is one of the issues that modern society should resolve. Deviation behavior of adolescents is often expressed as clothing behavior being against the social or school rules. Therefore, to understand the social deviation and clothing behavior of adolescents, the study investigated the relationship with the level of social deviation, clothing interest, the attitude toward clothing, and clothing deviation. Survey was utilized to collect the data and subjects were 411 female high school students. Principal component analysis and regression analysis were used to analyze the data. While the level of social deviation of female high school students had no statistically significant influence on the fashion-oriented attitude, clothing interest of them had an effect on the fashion-oriented attitude, suggesting that adolescents, having a high interest in clothing, thought the fashion-oriented attitude as an important clothing attribute. The level of social deviation of subjects had a statistically significant influence on the behavior of clothing deviation. The less the subjects took an interest in clothing and the lower the level of social deviation was, the more they thought the status-oriented clothing attitude as an important clothing attribute. Also, the result revealed a similar tendency in the modesty-oriented clothing attitude to that in the status-oriented clothing attitude.

• Journal of the Korea Fashion and Costume Design Association
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• v.12 no.1
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• pp.11-24
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• 2010

There has recently been increasing male college students' interest in and expenditure on fashion apparel. Specifically, the younger generation has a tendency to take an interest in knitwear due to its potential benefits such as elasticity and flexibility. The purpose of this research is to identify male college student's knowledge and buying behavior of knitwear and to provide the related information to academicians and industrial personnel. The subjects of this research were male college students in their twenties who live in Seoul and Gyounggi areas. 450 questionnaires were randomly distributed to the 20s male students from April 20, to May 4, 2009, and 409 questionnaires were correctly received. The results are as follows: First, Male college students' interest in knitwear is not above the average. Second, they focus more on a practical value of knitwear than on an aesthetic value of knitwear. Third, when purchasing knitwear, male college students first consider design, followed by color, pattern and quality. Forth, male college students want to be shown as a neat image when they wear knitwear.

• The Research Journal of the Costume Culture
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• v.12 no.3
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• pp.339-353
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• 2004

Purposes of this study were to analyzed coat types and characteristics of coat of young persons, and search whether fashion trend is reflected on coat. Data collected pictures that they are wearing dress in street of Daejeon city 3 places that there are much the rising generations at November, 1999. This study target was from teens latter half to 20 opening part, 154 women. Data analyzed content analysis, frequency analysis, crossing and the result is as following. First, classification standard of coat was textile fabric, form of detail and ornament. Second, coat could classify in three types, type 1 was traditional duffle coat style that is distinguished by form of detail and ornament(hood and button). Type 2 was classified property of textile fabric that used leather, padding, fur etc., and type 3 was classified by collar detail of woolen fabric coat. Specially, ornamental fur of woolen coat perceived visually strong. And design detail of coat showed significant difference in coat type. That is, duffle coat type was designed patch pocket and toggle, woolen fabric coat type was hidden button and seam pocket. Third, fashion tendency of coat was proved that is reflecting part of predicted fashion trend.

• Journal of Fashion Business
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• v.27 no.3
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• pp.96-114
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• 2023

In modern society, there is a tendency to prioritize both fashion and comfort, with a preference for loose-fit clothing that enhances mobility. While darts may not be visibly present on the garment's exterior, their effects should be dispersed and incorporated into the design. However, there is a significant lack of systematic research on dartless patterns in the current state. Therefore, this study focuses on investigating dartless patterns used in loose-fit clothing tailored to the body measurements of women in their 20s. The objective of this research is to develop foundational dartless patterns that serve as a basis for diverse design possibilities in loose-fit clothing. To achieve this purpose, seven dartless patterns introduced in clothing construction references were selected for the production of experimental prototypes, which were then subjected to visual evaluations by a panel of experts. Based on the evaluation results, superior patterns were selected and they underwent modification and improvement to develop the research patterns. The developed research patterns were derived through the formulation of calculation formulas, and based on these formulas, garments were produced. Subsequently, a second round of visual evaluations was conducted by a panel of experts, and notable improvements were observed in most of the aspects assessed. However, it should be noted that this study was limited to women in their 20s it did not explore a wide range of fabrics. Therefore, further research is needed in the future.

• Journal of the Korean Society of Costume
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• v.67 no.3
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• pp.1-14
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• 2017

Cycling has become a popular leisure activity, and many cycling enthusiasts have used cycling clothes as a form of expression, which often comes in wide range of colors. The study shows the importance of color in cycling clothing to meet the emotional needs of consumers. Furthermore, this study aims to provide comparative analysis between color of domestic and overseas cycling clothing brands, and color preference of Korean consumers in order to provide data, which can be used in satisfying consumers' needs for personal expression and emotional demands. Thus, the study expects to identify consumers' satisfaction for cycling clothing. The consumers were categorized by the frequency of cycling and their interest in fashion, and the following categories were made:potential consumers, casual cyclists with low fashion involvement, casual cyclists with high fashion involvement and frequent cyclists with high fashion involvement. Consumers preferred dark colors for their cycling clothing including jacket, top and pants, while 'frequent cyclists with high fashion involvement' preferred more diverse colors and tones. In the cycling clothing market, white and black were major colors, while red, orange and blue were major colors of chromatic color. In terms of shade, dark shade dominated the market. Comparing between preferred color and preferred product color, black was preferred for both, but no other colors showed such tendency. This study is based on empirical analysis and verification of color, which is the emotional element appealing to specific and segmented sports-apparel market. The study revealed that the data could be applicable to the design of future products.