• Journal of Fashion Business
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• v.14 no.4
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• pp.185-199
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• 2010

Global warming started as the scientific problem in 20th century is being highlighted as the environmental issue with the conclusion of convention on climate change. It has great influence in all aspects of nature, especially 'Eco-friendly design' that takes not only health life of present but also affluent life in the future into consideration became an inevitable trend in almost all industries including the apparel and distribution industry worldwide. Therefore, this study is an eco-friendly tendency in fashion that are hot issue in the world and focused on advertisement and collection since 2000. The aim of this is to classify eco-friendly fashion design study presented in contemporary fashion brand. In result, it was analyzed fourth tendencies as follows : eco-friendly tendency with organic material, upgradation of recycle fashion, green campaign and well-being LOHAS fashion. In this aspect, eco-friendly tendency that is expanded to overall society, culture and living shows in present.

• Journal of the Korean Society of Fashion and Beauty
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• v.4 no.2 s.8
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• pp.6-14
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• 2006

The purpose of this study is to examine how the Chanel Collection, a famous brand acknowledged for it's modern style, was influenced by post-modernism. The scope of research includes initial concentration on 1920's boyish style of Chanel as well as its relative influence on modernism. Secondly, the research concentrates on Chanel Collections that Lagerfeld's designs were best represented. The results were as follows: The tendency to eroticism for fashion business, tendency to retro-fashion, tendency to popularization of sub-cultural group's fashion, tendency to no-match-mix, tendency to androgynous style, tendency to emphasis on ornaments in clothing.

• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.1
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• pp.77-88
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• 2011

This study examines the fashion and beauty involvement according to a conspicuous consumption tendency. Questionnaires were used for female university students in their 20s and employees residing in Busan. The results of this study are as follows: The subfactors of conspicuous consumption tendency were divided into the individual pursuit orientation, brand orientation, high price orientation, and fashion pursuit orientation. The subfactors of fashion involvement were composed of physical supplementations, social symbols, outward appearance direction, sex appeal, and assimilation; in addition, those of beauty involvement consisted of hair design, skin management, make-up application, and shape management. Because of the examination of the differences, fashion involvement, and beauty involvement, conspicuous consumption tendency had a significant difference between the two groups in brand orientation, fashion in physical supplementation and outward appearance direction as well as beauty involvement in skin management and make-up direction. The conspicuous consumption tendency in the student influences the fashion pursuit orientation of fashion and beauty involvement because of the examination of the effect. Conspicuous consumption tendency in employees influences the individuality pursuing orientation and high price orientation in fashion involvement. In conclusion, the results show the tendency that university students put the most importance on fashion for fashion and beauty related product purchases and management direction; in addition, employees with income pursue high prices that can show their positions and economic power at work.

• Korean Journal of Human Ecology
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• v.24 no.4
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• pp.571-586
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• 2015

This study examined the effect of ambivalent fashion consuming tendency on continuous information search and fashion store selection. Surveys period was from Jan. 8th to Jan. 20th in 2014. The subjects of this study were the young 218 women who had the shopping experiences with ambivalent fashion consuming tendency in their 20s of Pusan and Kyung-nam. These surveys referred to the relevant preceding researches and were completed by some pilot researches (focus group interview, paper-pencil test). The data was analyzed by frequency analysis, reliability analysis (Cronbach's ${\alpha}$), factor analysis and regression analysis. The main results of this study were summarized like following: First, this study was based on the definition and characteristics of the ambivalent fashion consuming tendency. The current ambivalent fashion consuming tendency consisted of price ambivalence, trend ambivalence and brand ambivalence. The consumer's demographic characteristics affected trend ambivalence, brand ambivalence. Second, continuous information search was composed of entertaining information search and rational information search. Third, ambivalence fashion consuming tendency had a strong influence on continuous information search (information search and share activity). Forth, the price ambivalence, trend ambivalence and brand ambivalence, which is the factors of ambivalent fashion consuming tendency, significantly impacted on selecting the fashion store. In conclusion, ambivalent fashion consuming tendency is main related factor impacting on continuous information search and fashion store selection.

• Journal of the Korean Society of Fashion and Beauty
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• v.2 no.1 s.1
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• pp.103-109
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• 2004

It surveyed consumers between 20s and 60s to understand how often they wear ramie clothes and what they are dissatisfied with wearing ramie clothes. First, people who are older than 50 have more ramie clothes than people who are younger than 50. They purchased ramie clothes at a store of Korean traditional costumes(35.1%) and special sales shops including departments(33.8%). People older than 50 washed ramie clothes with hands in their houses. But people younger than 40 washed their ramie clothes in a laundry. Third, it surveyed what was their dissatisfaction with ramie clothes. They responded that the type and design is limited.(44.4%) There isn't a design for young people.(33.3%) In the survey of color and patterns, they responded that the colors are not classified for people of different ages.(57.7%) The others complained that the patterns are not enough.(22.5%) They are dissatisfied with ramie clothes as it is easy to have wrinkle and it isn't elastic.(66.7%) Fourth, it surveyed the tendency to purchase ramie clothes based on different four factors. The factor 1 is the tendency to have good quality. Factor 2 is the tendency of reluctant purchasing. Factor 3 is the tendency of variety of distribution routes. Factor 4 is the tendency of design.

• Journal of the Korean Society of Costume
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• v.50 no.3
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• pp.133-144
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• 2000

The purpose of this study is to examine a distinctive feature and meaning of Reggae fashion and to establish a form of design on the basis of the Reggae style appeared in the 1990s. For the study, we review a formative background and stream of the Reggae fashion. And then, characteristics of the Reggae fashion is clarified through analyzing street fashion and High-fashion. The result of the analysis demonstrates that the Reggae fashion as a general term of the fashion style is connected to the Reggae musci emerged from Such socio-cultural changes as the tendency of the anti-fashion , the influence of the Afro-fashion , and the popularity of the Reggae music. The reggae fashion has been altered in terms of its style with the lapse of time-Rastafaran style, Raggnuffins and Bhangra style, Hip-hop Reggae style. The Reggae fashion emerged in the 1990s falls into three styles ; Afro-Reggae style, Feminine Reggae style, and Sporty Reggae style. The above mentioned results demonstrate that the design of Reggae fashion targets fro a youth in one's early 20s following a tendency in the 1990s and the 2000s. The design concept represents Romantic Reggae.

• Journal of Fashion Business
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• v.12 no.5
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• pp.14-23
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• 2008

Recently, our society has been expanding with its consumption of brand products as it is referred to as brand product syndrome. In particular, the trend is that young consumers in 20$\sim$30s prefer the fashion brand product for their wedding. In our study, the lifestyle and shopping tendency of consumers who prefer the fashion brands are found out, and the influence impacted on the intent of repurchase of fashion brand product are clarified through the path analysis with the following outcome. First, for the group factors in life style of the consumers who prefer fashion brand products for wedding, it is shown with the self-advancement type, home striving type, economy striving type, high class brand striving type, and social activity type. Second, as for the factor of shopping tendency of the consumers who prefer fashion brand products for wedding, it appears for the factors of pursuing for enjoyment, pursuing for show off, pursuing for individuality, and pursuing for convenience. And third, when the life style group for high class brand type of consumers goes for shopping for fashion brand for wedding, it displays the shopping tendency for pursuing for enjoyment, pursuing for show off, and pursuing for individuality, and these factors influence the most in the intent to re-purchase of fashion brand goods.

• Journal of Fashion Business
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• v.26 no.4
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• pp.52-63
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• 2022

As live commerce, mobile sales platforms based on real-time content and text are drawing attention as a new marketing channel. In particular, the fashion industry also using live commerce as a new fashion distribution channel, requiring marketing strategies to utilize it efficiently. This study attempted to verify the effect of information source, sales promotion, and impulse buying tendency characteristics on fashion live commerce purchase intention. The experimental design of this study was 2(characteristics of information source: expertise vs attractiveness) × 2(sales promotion type: value-added vs price discount) × 2(impulse buying tendency: high vs low) three-way mixed analysis of variance(ANOVA). A convenience sampling of 264 women in their 20s and 50s living in Seoul and the Gyeonggi area who had purchased products through Live Commerce was conducted. For the final analysis, 240 questionnaires were used. Data were analyzed by the SPSS 26 program and three-way ANOVA. Simple main effects analysis was conducted. The results of this study follow. First, there were statistically significant differences in purchase intention according to consumers' impulse buying tendencies and sales promotions. Second, information source and sales promotion showed statistically significant interaction effects on purchase intention. Lastly, information source, sales promotion, and impulse buying tendency showed significant three-way interaction effects on fashion live commerce purchase intention. Therefore, conducting appropriate marketing analysis can result in positive attitudes regarding live commerce products and substantive increases in sales.

• Journal of Fashion Business
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• v.23 no.6
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• pp.101-115
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• 2019

3D printing is attracting attention from all industries as it enables the development of personalized product design to meet consumer needs by establishing a mutual connection system between production, management and consumers. However, there are still limitations to applying them as apparel materials, and research on the recognition of 3D printing or the preference for fashion products is needed to actually commercialize 3D printing in the fashion industry. In this study on the development of various product designs using 3D printing technology in the fashion industry, an analysis of 255 questionnaires was conducted to determine the preferences and purchase intention trends of fashion product design using 3D printing for college students. Data analysis was performed with IBM SPSS Statistics (V.24). 'Fashion sensitive pursuit', 'Individuality & brand pursuit' and 'Functional convenience' was interested in fashion accessories using 3D printing technology and customized fashion apparel products using 3D printing. 'Functional Convenience-oriented' and 'Practical Purchasing-oriented' type showed that the functionality and durability of products made using 3D printing technology were important. And 'Individuality pursuit' type indicated that design and applied materials were important when producing products using 3D printing technology.

• Human Ecology Research
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• v.60 no.3
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• pp.443-458
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• 2022

Generation MZ, a generic term for millennials and members of Generation Z, is an innovation-leading consumer group in the current market. This study aimed to examine the impact of the ethical consumption tendencies of millennials and Generation Z on the purchase intention of social enterprise fashion products. Data were collected from Generation MZ (15-40 years old) by quota sampling based on the demographic variables of gender, age, and region, respectively. Eight hundred responses were analyzed by descriptive statistics, factor analysis, t-test, and regressions using SPSS software. Three value factors (egoistic, altruistic, and biospheric) and three ethical consumption tendency factors (resource saving tendency, eco-friendly tendency, and consciousness of corporate responsibility) were determined by factor analyses. The results confirmed that women, who showed a higher ethical consumption tendency in all three factors, were more altruistic and biospheric than men. Furthermore, women portrayed a more favorable attitude and purchase intention towards fashion products of social enterprises. The results demonstrated that members of Generation Z were more altruistic and biospheric than millennials. Additionally, the attitude, purchase intention, and willingness to pay premium prices were higher in Generation Z members. It was confirmed that higher biospheric values correlated with greater values for the three ethical consumption tendency factors. The altruistic value affected both the resource saving tendency and eco-friendly trend, while the egoistic value had an effect on the resource saving tendency. Both attitude and purchase intention were positively influenced by all three of the ethical consumption tendency factors, and affected the willingness to pay premium prices. This was subsequently influenced by the resource saving tendency and consciousness of corporate responsibility. The results of this study contribute to understanding Generation MZ as a consumer group, and the establishment of marketing strategies for fashion companies.