• Journal of Fashion Business
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• v.17 no.4
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• pp.164-176
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• 2013

The study aims to find differences in clothing image preferences according to gender-roleidentity. The questionnaire developed by the researchers was distributed to 533 men and women who aged between 20 and 59. Fourhundred eight questionnaires were used for the final analysis. The data were analyzed by ANOVA, and Tukey's test using SPSS 18.0/Windows. As results, both male and female participant groups of the study were classified into 4 groups according to their gender-role identity: masculinity, femininity, androgyny, and the undifferentiated. For men, the masculinity group showed a higher preference for flamboyant, sexy, expressive, cold, mature, hard, strong, weighty, heavy, sharp images, while the femininity group showed a stronger preference for flamboyant, bold, luxurious clothing images. The male androgyny group preferred masculine, sexy, cold, mature, hard, strong, weighty, luxurious, heavy, artificial images, whereas the undifferentiated group preferred flamboyant, sexy and mature images. On the other hand, for women, the masculinity group showed a higher preference for luxurious image, while the femininity group showed a stronger preference for sexy, urban, decorative, modern, complicated, luxurious images. The female androgyny group preferred expressive, modern, mature, complicated, and luxurious images, whereas the undifferentiated group preferred bold, decorative, rational, and complicated clothing images.

• Journal of the Korean Society of Costume
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• v.60 no.8
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• pp.38-50
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• 2010

Many fashion designers are actively pursuing strategic alliances with other brands. The purpose of this study is to identify the differences in images between the original brands and the alliance brands made by fashion designers. This study also aims to review consumers' purchasing attitudes towards alliance brands products. Questionnaires were distributed to adults in their 20s and above, which were then collected. The research findings illuminated the differences in images between original brand products and the alliance brand products made by fashion designers. It was found that the fashion designer (A) brand mainly had luxurious, attractive and quality images, while its alliance brand mainly had practical and durable images. On the other hand, the fashion designer (B) brand mainly had quality and durable images, while its alliance brand mainly had luxurious, characteristic and attractive images. The fashion designer (Ga) brand mainly had characteristic, sophisticated and quality images, while its alliance brand mainly had trendy, attractive and practical images. The fashion designer (Na) brand mainly had trendy, characteristic and attractive images, while its alliance brand mainly had practical images.

• Journal of the Korean Home Economics Association
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• v.42 no.12 s.202
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• pp.253-264
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• 2004

The purpose of this study was to conduct research on consumers who seek to portray an image through their living atmosphere and clothing, and to survey the home fashion design preference of Korean women, aged in their 20s to 40s. We distributed questionnaires to 600 women. The reliable questionnaires were used for a statistical analysis. Data analyses were conducted with SPSS program on ANOVA and Pearson correlations. We obtained the following results: 1. Women who are living in larger housing sought 'elegant', 'sophisticated', and 'gorgeous' images. There was a high correlation between the image sought through the surrounding environment and the image sought with clothing. Those who wanted an image of Korean traditional and classic living environment, also sought the same image in their clothing. 2. There was a significant difference in the preference of home fashion products among women seeking specific images in their living environment. In the preference of children's bed sheets and comforters, there was a significant difference in Korean traditional image. In addition, there was a significant difference in the preferred types of curtains in elegant, sophisticated, gorgeous and classic seeking images of environment. These results may be useful for the home fashion stylist or home fashion marketer.

• Journal of the Korean Society of Clothing and Textiles
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• v.20 no.1
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• pp.183-196
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• 1996

The purpose of this study was to analyze the influnce of Postmodernism on 90's fashion trends, and to present applications of it's inspiration to print design. 90's fashion trends represented in fashion magazines, in fashion trend reports, and in related books were anlyzed. Informations referring to two selected target markets were collected by phone interview. In 90's fashion trends, seven fashion images seemed to be influenced from Postmodernism emerged. Based on these seven fashion images, several print designs were created and developed for one domestic market and for one export market.

• Journal of the Korea Fashion and Costume Design Association
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• v.20 no.2
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• pp.47-62
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• 2018

This study examined recycled fashion design utilizing natural images for application to recent trends. This study is significant in that it presents the possibility of the development of recycled women's wear design by reflecting the characteristics and expressions of natural images and using denim material, which is the most common clothing material for everyday life. The results of this study are summarized as follows. First, five types of women's clothing was produced, pursuing a natural design with a soft and feminine silhouette. Second, the colors used were blue and white, which could represent nature. Third, as for materials, this study used clothing that was to be thrown away: four pairs of denim pants and two denim dresses. This study chose denim cloth, with its great value for reuse, because of the characteristics of the strong and durable fiber, because everyone has more than one article of clothing made from denim and because it can be easily sourced. Fourth, for textile motifs, this study expressed a peaceful natural scenery with tropical animals and plants. In addition, this study further emphasized natural images using transfer media printing. This study has significance in that it presented the possibility of recycled fashion design and expanded the range of utilization using transfer media printing, a dyeing treatment to reduce the environmental burden.

• Journal of the Korean Society of Costume
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• v.66 no.7
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• pp.154-170
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• 2016

The female leadership styles in the 21st century have been established as a major axis. Especially, the fashion of female politicians being exposed to the public during political activities has become a main element of a measure displaying visually female leadership styles in the 21st century and image making as well. Consequently, this study conducted qualitative research through the interview method to figure out regular voters' thoughts in depth about images being required for female political leaders and the fashion maximizing those images, and drew the detailed design elements. Suggesting the clothes design reflecting those elements for female political leaders by 3D virtual clothing works emerging as a new market creating profits related to fashion. The images which female political leaders have to have and were extracted through the interviews in this study, showed as feminine, strong leader, honest, and intelligent images, and also it was shown that female political leaders displaying proper images depending on the circumstances and using those images in politics rather than sticking to a fashion identity were favored by interviewees. The present study intends to contribute to being used as basic data of various research and fashion items of virtual reality and establishment of successful fashion strategy for female political leaders.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.5
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• pp.845-855
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• 2001

Now the most important thing in fashion industry is find out the fashion sensibility and preference of customers exactly. Thus it is needed that fashion sensibility is connected with formative properties in clothing. The purpose of this study is to clarify the relationship between the fashion sensibility and the formative properties in clothing. 91 kinds of costume samples have been selected from photographs in fashion magazines under color combination, inside form, texture, pattern type in clothing. I have measured fashion sensibility by using Semantic Differential method. The obtained data were analyzed by GLM, discriminant analysis. The results of analysis are as follow; 1. The discriminative images were significant difference in formative properties - color combination was related to attractiveness, inner form to decorativeness, pattern to harmony and texture to surface of soft and hard in clothing. 2. fashion sensibility was significant relationship with formative properties especially inner form in clothing. And the trimming was identified as gorgeous and feminine. 3. Preference, Buying needs, Riches and Pleasant were significant relationship with formative properties in clothing especially color combination and texture.

• Journal of the Korea Fashion and Costume Design Association
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• v.16 no.4
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• pp.37-47
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• 2014

Recently, the Korean wave has caused many foreign nations to pay attention to various fields including Korean culture, arts, fashion and beauty. Korean images so far were mainly discussed in terms of aesthetics, and there is lack of efforts to visually shape Korean images. On the contrary, Oriental images focused around Japan and China have greater global influence and better globalized fashion styles compared to Korea. Therefore, it is necessary to suggest a globalized proposal of Korean fashion styling which reflects original and unique aesthetic characteristics of Korea that can be accepted by the global market. In this study, the concept and types of fashion styling and stylists were examined, as well as the definition of Korean image and types and characteristics of Korean images shown on fashion magazines. Also, after collecting photographs having Korean images that were included in the editorial fashion styling of Vogue Korea, their characteristics were analyzed. The results of interviews with professional fashion stylists were summarized to propose an editorial fashion styling with Korean image for overseas consumers who long for and wish to imitate Korean fashion styling.

• Journal of the Korea Fashion and Costume Design Association
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• v.12 no.3
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• pp.17-31
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• 2010

The purpose of this research was to investigate the effect of fashion innovativeness and national identity on Korean clothing benefits sought, style preferences, and purchase intention. The subjects were 765 male and female consumers who were residents in Seoul. The data were analyzed by factor analysis, cluster analysis, ANOVA, Scheffe test, and chi-square test. The results were as follows. There were five Korean clothing benefits sought: impression improvement/fashion orientation, national pride, individuality, brand, and comfort. Korean style preferences had four factors of daring/showy, active/simple, elegant, and sophisticated images. The subjects were categorized into three groups by fashion innovativeness and national indentity. The three groups were different in regard to Korean clothing benefits sought, Korean style preferences, and purchase intention. For example, the consumers who had a high fashion innovativeness sought benefits of impression improvement, individuality, and brand name. Also, they preferred daring/showy, elegant, and sophisticated images. In the meanwhile the consumers who had a high national identity sought benefits of national pride, comfort, and impression improvement. Also, they preferred an active/simple style and had an intention to purchase the clothing with Korean image.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2021.10a
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• pp.555-556
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• 2021

We propose a novel method based on a deep learning model with an optimized dynamic decay learning rate and improved model structure to achieve fast and accurate classification of fashion clothing images.