• 한국산학기술학회논문지
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• 제22권3호
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• pp.303-309
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• 2021

본 논문은 20-30대 소비자들이 사회적 가치가 높은 명품, 매스티지 브랜드와 복제품에 대해 어떤 태도를 가지고 구분하는지, 과시소비성향과 동조성으로 설명할 수 있을지를 탐색하였다. 브랜드들에 대한 태도와 구매의도의 유사성을 기준으로 20-30대 소비자를 구분하고, 집단별로 동조성과 과시소비 성향의 하위차원에서의 차이를 연구하였다. 군집분석을 통해 20-30대 소비자는 네 집단으로 구분되었고, 다변량분산분석을 실시하여 각 집단 간의 차이를 확인하였다. 개성추구성향(F=4.282, p=.006)과 브랜드지향성향(F=23.178, p=.000)은 명품과 매스티지 브랜드와 연관이 있었고, 유행추구성향(F=8.376, p=.000)은 명품과 매스티지 브랜드를 매우 좋아하는 집단과 복제품에도 관심이 있는 집단에서 높게 나타났다. 고가격추구성향은 유의한 차이가 없었다. 동조성(F=3.537, p=.015)은 명품과 매스티지에 대해 약간 좋아하지만 복제품은 싫어하는 집단만 제외하면 모두 높았다. 본 연구는 상징적 의미가 큰 브랜드들에 대한 20-30대 소비자의 태도와 구매의도를 통합적으로 고찰한 연구로서 향후 소비자의 브랜드 범주화에 대한 연구로 발전시키기 위한 탐색적 연구로 의미가 있다.

• 경영정보학연구
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• 제19권2호
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• pp.71-94
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• 2017

추천 시스템은 정보 과부하를 줄여 선택의 질을 높이는 기술로 다양한 분야에서 활용되고 있다. 기존의 추천 시스템 연구는 주로 영화나 음악과 같은 단순한 콘텐츠 추천을 대상으로 했으며, 추천 수량과 기존에 경험했던 상품의 재 추천이 고려되지 않았다. 하지만 다양한 분야에서 추천 시스템의 수요가 증가함에 따라 추천 수량과 재 추천을 고려한 보다 범용적이고 확장된 추천 시스템 개발이 필요한 시점이다. 또 기존 추천 시스템은 온라인 상에서 개별 고객을 대상으로 하는 경우가 많았는데, 오프라인 상에서 개별 고객이 아닌 매장에도 추천 시스템을 적용할 수 있다. 본 연구에서는 추천 시스템 분야에서 많이 활용되는 사용자 기반 협업 필터링 알고리즘에서 추천 수량과 재 추천을 고려하는 방법을 제안하고, 이를 오프라인 의류 매장의 재고 관리 문제에 적용함으로써 다양한 분야에 추천 시스템을 활용할 수 있음을 보인다. 제안한 방법을 통해 각 매장에 수요가 높을 것으로 예측되는 상품과 예상 판매 수량을 예측하여, 해당 상품을 진열할 것을 추천하며, 이는 MAE, Precision, Recall, F1 measure 관점에서 기준 모델보다 추천 성능이 더 뛰어나다. 또 성능을 평가하기에 적합한, 추천 수량 부족과 초과에 따른 페널티를 고려하는 새로운 Quantity Precision, Quantity Recall, Quantity F₁ measure 계산 방식을 제안한다. 마지막으로 참신성 관점에서 제안한 방법의 신규 매출 창출 효과를 평가한다. 본 연구는 추천 수량과 재 추천을 고려했다는 점, 온라인이 아닌 오프라인 데이터를 사용했다는 점, 개별 고객이 아닌 매장을 추천 대상으로 했다는 점에서 기존 추천 시스템 연구와는 차별되는 의의를 가진다. 나아가 본 연구에서 제안한 방법론은 재고 관리 이외에도 추천 수량과 재 추천을 고려하는 다양한 분야에 적용될 수 있는 범용성을 가진다.

• 디지털융복합연구
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• 제12권4호
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• pp.485-493
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• 2014

본 연구는 통계적 방법의 올바른 사용을 통해 의류학 분야 연구결과의 과학성과 윤리성을 높이는데 도움을 주고자 실시되었으며, 나아가 본 연구가 통계적 방법을 활용하는 의류학 관련 연구 발전에 기여하는데 의의가 있다. 연구 결과는 다음과 같다. 첫째, 통계적 방법의 적용이나 통계패키지의 활용과정에서 나타나는 오류는 의류학 관련 연구에서도 예외는 아니었다. 이에 본 연구에서는 한국의류학회지를 대상으로 연구과정에서 자주 발생할 수 있는 통계적 오류에 대해서 알아보았으며, 그 결과 각 단계별로 많은 오류가 있음을 확인하였다. 둘째, 요인분석 등에 있어 올바른 분석방법을 적용하고 있지도 않을 뿐더러, 천편일률적으로 기계적인 기술을 하고 있었다. 또한 교차분석의 경우에도 가설설정이 없으며, 검정의 내용을 혼동하는 경우가 많았다.

• 한국생활과학회지
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• 제19권2호
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• pp.375-387
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• 2010

The Technology Acceptance Model (TAM) presented by Davis (1989) has been regarded as highly explanatory as well as the clearest model in explaining consumers' adoption of innovative technology or products. Existing studies have expanded the model by adding related external variables to improve the explanation depending on the type of innovative technology. This study expanded TAM by adding two more variables, namely consumers' technology innovation and clothing involvement considering the feature of smart clothing. The objectives of this study are as follows: 1. to suggest the extended TAM in explaining the adoption process of smart clothing, 2. to verify the differences in the path hypotheses according to the type of smart clothing. A total of 815 effective samples were collected from adults over 20 years old, and AMOS 5.0 package was employed for data analysis. As a result, it was proved that the extended TAM was appropriate for explaining the process of adopting smart clothing according to the path hypotheses of smart clothing types. Technology innovation and clothing involvement were confirmed as antecedent variables in affecting TAM. The perceived usefulness appeared to be a more crucial variable than the perceived ease of use and attitude was found to be an important parameter in adopting smart clothing. Considering the path hypotheses of MP3 playing clothes, perceived usefulness had a direct influence on acceptance intention unlike other types of smart clothing. As for photonic clothes, the influence of perceived ease of use on attitude was supported while it was rejected in the case of MP3 playing clothes and sensing sportswear.

• 한국의류학회지
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• 제36권4호
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• pp.391-399
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• 2012

This study helps out-size consumers purchase swimsuits and improves fitness by classifying the torso of middle-aged obese women; in addition, it creates a size system based on each size interval for obese types. The criteria for subjects in this study were over 25kg/$m^2$ of the BMI, over 85cm of waist, and over 95cm of bust; 199 females were surveyed. Three torso types were categorized by a cluster analysis into X type (the vertical size of hip girth was the biggest of the three and the waist was slender), H-O type (larger than other groups in bust girth with more fat above the circumstance of the abdomen), and Y type (the upper half of body development type and lower body fatness were between those of type X and those of type H-O). As a consequence of size system establishment according to obesity types, the basic body sizes and reference body sizes were different according to types even in commonly-appeared size names at sections of respective types. The research findings show the necessity to understand obesity types according to bust girth and hip girth sizes that represent basic sizes as well as to design patterns in consideration of the characteristics of obese body shapes when swimsuits are designed for obese groups. The findings can be used as basic data to decide the desirable output of production according to respective body types.

• 복식
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• 제58권3호
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• pp.116-122
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• 2008

This study aims at defining the meaning of Pobeckchuck in the historical view-point, which appeared in the History of Joseon Dynasty, regarding the periods from the ruling period of Sunjo to that of Sunjong as the latter part of history. Pobeckchuck used in King Sejong was redressed in accordance with the measurement in the Kyeonggukdadejeon(code), in which time one Pobeckchuck was 46.80cm long. It is known that Juchuck, Hwangjongchuck, Youngjochuck, Joraegichuck etc. which had been used in the ruling period of Sejong Dynasty, were used till the period of Youngjo. Also, the document shows that in the 12th ruling period of Sunjo, Pobeckchuck was used for measurement, and in the 20th ruling period of Sunjo, newly-made ruler was only used for the measurement of fields, but no more details about how long it was. But according to the document complied at that time, one Pobeckchuck was 46.80cm long, which fact reveals that the same measurement was used as in the ruling period of Sunjo. When all the measurement laws which were established in the 3rd year of Junghee, the 6th year of Kwangmu were abolished, Pobeckchuck was solely banned from its use, which fact offers a glimpse of how confusing at that period was. The comparison and examination among many documents in the latter part of Joseon Dynasty show the differences within about 4cm that one Pobeckchuck ranged from 44.80cm to 48.80cm long. But no other document on measurement appeared in the History of Joseon Dynasty, except for the 46.80cm. Thus, the 46.80cm corrected in the ruling period of Sunjo proves that one chuck in Pobeckchuck adopted by the dynasty was used as the measurement of length till the ruling period of Sunjong.

• 복식문화연구
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• 제19권2호
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• pp.245-254
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• 2011

The purpose of this study was to develop uniform pattern of obese junior-high school girls by using the virtual twin and 3D virtual garment simulation system. The results were as follows; first, by using 3D virtual garment simulation, new uniform pattern considered obese junior-high school girls was development. The basic numerical formula were as follows; bust girth=B/2+2.5, armhole depth=B/4, front waist girth=W/4+1.8, back waist girth=W/4+1, front hip girth=H/4+1, back hip girth=H/4+1, chest width=chest width+1.5, back width=back width+1 and back neck width 8cm. Second, according to the results of the new uniform pattern's appearance evaluation, it estimated more highly than existing pattern in silhouette and ease amount, confirming that new uniform pattern is appropriate for the obese junior-high school girls. Also, new uniform pattern was evaluated to allow proper space length of bust, waist, abdomen and hip. Virtual models production through 3D body scan data, pattern draft and virtual garment digital program were applied to prototypic design method so as to enhance the fitness of ready-made garments. This study is expected to serve as one of important basic data for ensuing studies that may utilize 3D virtual garment simulation system with 2D patterns, and also for future 3D pattern production program development.

• 복식문화연구
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• 제23권4호
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• pp.616-627
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• 2015

The purpose of this study was to develop slacks patterns for obese-schoolgirls aged 10~12 by using a 3D virtual garment simulation system. The criteria for subjects in this study were girls who had a BMI of over $25kg/m^2$. A total of 155 schoolgirls who met these criteria were enrolled. The results were as follows: First, by using 3D virtual garment simulation, a new slacks pattern considerate of obese-schoolgirls was developed. The basic numerical formulae were as follows: Front and back hip girth of H/4-0.5+1 and H/4+0.5+1.5, front waist girth of W/4+1+0.5, back waist girth of W/4+2+0.5, front crotch extension of H/16-0.5, back crotch extension of H/8-0.5, front dart amount of 1, and back dart amount of 2. Second, according to the new slacks pattern appearance evaluation, the new slacks pattern scored more highly than the existing pattern for silhouette and ease amount, confirming that the new slacks pattern is appropriate for obese-schoolgirls. Additionally, the new slacks pattern was evaluated allowing for the proper space length of the waist, abdomen and hips. This study is expected to serve as important basic data for ensuing studies that may utilize a 3D virtual garment simulation system with 2D patterns and for future 3D pattern production program development.

• 복식문화연구
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• 제25권2호
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• pp.117-129
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• 2017

The purpose of this study was to investigate meteorological factors' effects on clothing sales based on empirical data from a leading apparel company. The daily sales data were aggregated from "A" company's store records for the Fall/Winter season from 2012 to 2015. Daily weather data corresponding to sales volume data were collected from the Korea Meteorological Administration. The weekend effect and meteorological factors including temperature, wind, humidity, rainfall, fine dust, sea level pressure, and sunshine hours were selected as independent variables to calculate their effects on A company's apparel sales volume. The analysis used a SAS program including correlation analysis, t-test, and multiple-regression analysis. The study results were: First, the weekend effect was the most influential factor affecting sales volume, followed by fine dust and temperature. Second, there were significant differences in the independent variables'effects on sales volume according to the garments' classification. Third, temperature significantly affected outer garments'sales volume, while top garments' sales volume was not influenced significantly. Fourth, humidity, sea level pressure and sunshine affected sales volume partly according to the garments' item. This study can provide proof of significant relationships between meteorological factors and the sales volume of garments, which will serve well to establish better inventory strategies.

• 대한가정학회지
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• 제42권11호
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• pp.137-150
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• 2004

The purpose of this study was to examine the effect of clothing color and exposure on stereotype formation of female appearance. The subjects for the research survey were 418 male and female university students in Taejon, Korea. The measuring instruments were a self-administered questionnaire and six written scripts which described a woman wearing clothing manipulated by clothing color and exposure variables. The collected data were analyzed using content analysis, T-test, crosstabs analysis, ANOVA, and Duncan's multiple range test. The results of this study were as follows. First, three dimensions (global image, appearance inference, and appearance evaluation) emerged from the subject responses. Clothing exposure had the greatest impact upon the stereotype formation of female appearance. The woman wearing exposed clothing was rated as 'sexy', 'confident', and 'glamorous' whereas the same woman wearing unexposed clothing was rated as 'slim', 'humdrum', 'ladylike', and 'neat'. Second, the gender of the subject played a role in forming stereotypes of women's appearance. The male subjects rated the woman wearing exposed clothing as 'sexy' and 'glamorous' whereas the 1em81e subjects rated the same woman as 'slim' and 'pretty'. Third, the male subjects evaluated the woman wearing expend clothing in much more negative terms than the female subjects did, indicating that men tended to use 'modesty' to evaluate the woman whereas women tended to use 'fashion trend' in addition to 'modesty' as the important criteria when assessing women dressed in exposed clothing. Fourth, the subjects judged the woman wearing exposed clothing to be an entertainer or prostitute in her early 20s. On the other hand, the subjects judged the woman wearing unexposed clothing to be either a university student or a professional business women in her mid 20s.