• 한국의류학회지
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• 제40권1호
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• pp.171-187
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• 2016

The study performed a comparison analysis of market brand patterns for slim-fit dress shirts and analyzed the body surface development figure of men in their 40s using 3D body scan data and developed slim-fit dress shirt patterns suitable for middle-aged men. The sizes of slim-fit dress shirt patterns showed a slight difference depending on brand. The overlap map of slim-fit dress shirt patterns for brands demonstrates how difference of one-dimensional sizes reflect on two-dimensional patterns. This map provides useful information for pattern design and allows and easy recognition of pattern size differences. A try-on system evaluation through 3D-Simulation allows a grasp of the fitness of neckline and size tolerance of under the arms in front, the silhouette of side lines, and overall fitness in front that also allows analysis of the front/back balance of a shirt in side, the size tolerance proportion in front/back, and the fitness of the arm-hole line. Thus, we obtained try-on results that were equivalent to wearing actual clothing. According to the drafting size suggested in the developed final pattern, the total width was 'C/2+5.5cm', and the front was set at 1cm bigger in the size difference of the front and back. The width of the front neck and the back neck was set identically at 'C/12', while the width of the front neck was set to 'C/12+1.5cm'. For the armhole depth, we added 'C/4+2cm', and '0.5cm and 1.5cm' for the width of the front and back to anthropometry. The results of the try-on evaluation through 3D-Simulation indicated that the fitness of the final slim-fit dress shirt pattern was superior to available slim-fit dress shirt patterns on the market and evaluated as superior to the types for middle-aged men.

• 한국의류학회지
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• 제30권4호
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• pp.655-661
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• 2006

The purpose of this study was to investigate the make-up preference images influenced by the clothing preference images group, and importance orders among the make-up preference images. The questionnaires were given to female residents in the ages between $20{\sim}45$ in Seoul and Kyung-gi province during October 2004. 322 questionnaires were used for data analysis. The collected data were analyzed by using SPSS 10.0 software with various techniques such as ANOVA test, Duncan test and paired t-test. The results of this study as follows; 1. It was found out that the graceful, chic, and modern make-up image had significant differences. The graceful make-up preference image was preferred by the graceful clothing preference image group. The chic and modern make-up preference image were preferred by modern clothing preference image group. It was confirmed that the categories with significant differences were those with the same clothing and make-up preference image groups, which indicate people prefer unified image coordination. 2. As the results of the analysis of the difference in importance of make-up preference images, it was found out that the natural make-up preference image was the most preferred by people, and followed by the youthful make-up preference image. On the other hand, the romantic make-up preference was preferred the least. This study on relationships between clothing images and make-up images found that the costume culture is becoming more of 'total fashion' and that it would be beneficial for clothing brands to incorporate cosmetics in their business strategies and expand their businesses.

• 복식문화연구
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• 제21권5호
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• pp.671-683
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• 2013

The purpose of this study was to identify middle-school boys' purchase behavior according to their shoes shopping orientation. A self-administered questionnaire was used to collect from 314 subjects. Factor analysis, Chi-square test, and one-way ANOVA were done using SPSS PC (Ver. 18.0). Most middle-school boys selected shoes that were 255~270mm, possessed on to two pairs of school shoes, searched for information for about five days before purchase, had spent 50,000~150,000 won on one to two pairs of shoes during the previous six months, saw design, comfort, and brand as their selection criteria, chose their shoes by themselves, shoes specialty stores, had favorite brands, preferred athletic shoes made of achromatic canvas, and bought new shoes when their old ones wore out. Factors of shoe shopping orientation were fashion and brand, economy, conformity, and comfort, and students were grouped into an active shopping group, an underdeveloped shopping orientation group, and a value pursuit group. The active shopping group bought more shoes, spent more on shoes, selected their shoes themselves, patronized discount shoe stores or specialty stores, and preferred national brand shoes. The underdeveloped shopping orientation group accepted their friends' opinions when selecting shoes and bought cheaper shoes. The value pursuit group accepted their parents' opinions when selecting shoes, patronized internet shopping malls or traditional markets, and selected cheaper shoes. The shoe shopping orientation of middle-school boys was immature, but they showed strong consumption needs.

• 한국실내디자인학회논문집
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• 제26권6호
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• pp.155-162
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• 2017

Recently, space branding has been used as a branding method for many companies because space communication is a way of utilizing space in a wide range of ways. However, generally speaking, communication only focuses on goods and information about brands and does not focus on consumer's stories. The purpose of this study is to present the communication of " Back to Harakenya " in concept of Harakeya as a solution to this problem and confirm its effectiveness through examples. We selected on the range of " cosmetics brand ", " food and beverage brand ", " brand brand " and " fashion brand " which can used as a direct experience as a marketing method, which is a good condition for communication. Based on that, Harakenya selected cases as spaces with the concept of "Back to Harakenya". Previously, Harakenya's concept of "Back to Harakenya" and his designs appears three features. First, it transforms into various being secondly, it generates active imagination and it contains at least as many things as possible. This resulted in the effect that people remember the image with a clear image. Based on this study, We investigated to draw a result of effects through how the design expression is made in the spaces of Space Branding and how the "Back to Harakenya" communication is taking place in the space. Through these studies, the design and communication method of Harakenya's "Back to Harakenya" concept helps us to remember the brand clearly and furthermore, we confirmed that the brand value can be improved.

• 복식문화연구
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• 제27권3호
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• pp.285-297
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• 2019

Retail firms have begun to pursue the marketing strategies, which stimulate consumers' sensibility and lead people to purchase their products. The visible effects of visual merchandising (VM) arouse consumers' interest and play an effective role in having busy people efficiently choose products. Apparel retail stores such as SPA use the offline store to be the experiential environment of their branding. Consumers' sensitivity and response toward various visual merchandising strategies needs to be accessed. The purpose of this study is to identify VM consciousness and VM evaluation attribute factors. Relationship of such variables with other variables were accessed. As consequence variables, product satisfaction and unplanned purchase behavior were included in the study. An empirical survey data was collected from men and women of various ages. Results indicated that VM consciousness and VM evaluation attribute factors were not correlated with consumer demographic variables. VM evaluation attributes were factored into appropriateness, attractiveness and functionality dimensions. Clothing involvement and brand orientation significantly influenced product satisfaction and unplanned purchase. The direct and indirect effect (via VM consciousness) were significant. For unplanned purchase, brand orientation only had indirect effect. The influence of VM evaluation attribute factors were significant. Appropriateness had stronger effect on product satisfaction whereas attractiveness had stronger effect on unplanned behavior. Functionality dimension had only indirect effect on product satisfaction but did not show significant direct and indirect effects on unplanned purchase. This study identified the pivotal role of VM consciousness in various shopping and purchasing circumstances in offline retail store of apparel brands.

• 디지털융복합연구
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• 제19권11호
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• pp.445-456
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• 2021

본 연구는 소비자의 구매행동에 영향을 미치는 거시경제변수와 소비자 판매가격을 변수로 여성 골프웨어 판매량에 영향을 미치는 변수의 중요도를 확인하고 골프웨어의 판매 증진을 위한 가격전략을 제안하는 것을 목적으로 한다. 국내 여성 골프웨어 브랜드의 매출자료를 의사결정나무 알고리즘과 앙상블을 이용해 분석하였다. 티셔츠, 팬츠와 니트류는 소비자 판매가격이 판매량에 가장 중요한 영향을 미치는 요인인 것으로 밝혀졌으며, 스커트와 원피스의 경우 소비자 판매가격 외에 카테고리가 중요 요인인 것으로 밝혀졌다. 이러한 연구 결과는 아이템에 따라 소비자의 구매 행동에 영향을 주는 경제 변수가 다르다는 것을 의미하는 것으로 적절한 가격전략을 통해 매출 및 이윤을 극대화할 수 있음을 시사하고 있다.

• 한국컴퓨터정보학회논문지
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• 제27권11호
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• pp.209-218
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• 2022

본 연구는 국제 규격으로 성인용 기저귀의 최대 식염수 양을 측정하는 방법을 적용하여 시판되고 있는 요실금 팬티의 흡수량을 측정해보고자 하였다. 연구대상은 시판 3개 브랜드 15개 제품이며, 분석에는 SPSS 27.0 프로그램을 사용하였다. 시판 요실금 팬티의 최대흡수량을 측정한 결과, B제품의 최대흡수량이 가장 많고 C제품의 최대흡수량이 가장 적은 것으로 나타났다. 같은 흡수량으로 표기된 제품임에도 같은 브랜드의 같은 제품에서도 차이를 나타냈고, 브랜드에 따라서도 차이를 나타냈다. 주입된 생리식염수의 양과 요실금 팬티의 역류량은 정(+)의 상관관계를 나타내 주입되는 생리식염수의 양이 증가할수록 요실금 팬티의 역류량은 증가하는 것으로 나타났다. 누출이 시작되는 시점과 누출량은 부(-)의 상관관계를 가지고 있는 것으로 분석되었다. 향후 연구에서는 흡수량을 증가시키고 역류와 누출을 줄일 수 있는 기능성 패드 개발이 이루어져야 할 것으로 생각된다.

• Human Ecology Research
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• 제61권4호
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• pp.687-707
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• 2023

This study was conducted to obtain useful information on the development of the future second-hand fashion market by obtaining information on the current situation through unstructured text data distributed as news articles related to 'purchase of second-hand clothing' and 'purchase of second-hand luxury goods'. Text-based unstructured data was collected on a daily basis from Naver news from January 1st to December 31st, 2022, using 'purchase of second-hand clothing' and 'purchase of second-hand luxury goods' as collection keywords. This was analyzed using text mining, and the results are as follows. First, looking at the frequency, the collection data related to the purchase of second-hand luxury goods almost quadrupled compared to the data related to the purchase of second-hand clothing, indicating that the purchase of second-hand luxury goods is receiving more social attention. Second, there were common words between the data obtained by the two collection keywords, but they had different words. Regarding second-hand clothing, words related to donations, sharing, and compensation sales were mainly mentioned, indicating that the purchase of second-hand clothing tends to be recognized as an eco-friendly transaction. In second-hand luxury goods, resale and genuine controversy related to the transaction of second-hand luxury goods, second-hand trading platforms, and luxury brands were frequently mentioned. Third, as a result of clustering, data related to the purchase of second-hand clothing were divided into five groups, and data related to the purchase of second-hand luxury goods were divided into six groups.

• 한국의류학회지
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• 제28권12호
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• pp.1644-1654
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• 2004

지구촌화가 가속되면서 많은 소비자들에게 해외 체류의 기회는 증가하고 있으며, 이러한 해외체류 경험은 소비자들에게 깊은 영향을 미치는 것으로 알려져 있다. 그럼에도 불구하고, 해외체류경험이 소비자들에게 장기적으로는 어떠한 영향을 미치는지에 대한 연구는 부족한 상태이다. 따라서 이 연구에서는 해외체류경험이 소비자에게 미치는 영향과 관련된 변인들과 경험에 따라 나타나는 소비자들의 일반적인 변화와 의복스타일의 변화를 고찰하였다. 연구를 위하여 해외에서 2년 이상 체류하고 귀국한지 1년이 지난 36명의 여성과 21명의 남성을 심층 면접하였다. 연구결과에 따르면, 개인적인 특성 이외에도 연령, 체류기간, 체류시 활동, 문화의 차이 등이 장기적인 변화의 유무와 관련이 깊은 것으로 나타났다. 또한 정체성의 재발견, 다양성의 추구, 확대된 집단의식이 공통적으로 나타난 일반적인 변화였다. 쇼핑과 관련되어서는 주로 여성들에게서 변화가 감지되었는데, 여성들은 자신을 가치를 추구하고 다양한 브랜드와 제품의 지식을 지닌 소비자로 느끼고 있었으며, 자신만의 고유한 스타일을 가지고 시간과 장소, 상황은 물론 주위의 자연 환경과 어울리는 유연한 의복스타일을 강조하는 것으로 나타났다. 연구결과는 또한 한국문화의 특이성이 해외체류경험의 영향에 배경 이 된다는 것을 시사하였다.

• 한국의류학회지
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• 제38권6호
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• pp.873-886
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• 2014

This study conducted a survey on jean pants that targeted males in the 20s in order to select preferred brands for skinny jean pants. Preliminary data for the pattern development of skinny jean pants was presented through functionality evaluation, appearance evaluation and pattern analysis. The results were as follows. 1. The result of survey targeting males in the 20s to select the design and brand name of jean pants showed that skinny jean pants were selected as the most favorite type of jean pants to wear; in addition, non-brand products and brand names such as Uniqlo and Levi's were also preferred. 2. The result of functionality evaluation showed that L brand received a high score in all items except for items regarding the knee circumference and mid-thigh circumference, S brand received a high score as well as a low score, and N brand received a low score in general. The result of appearance evaluation showed that L brand for the waist height and waist circumference, N brand for the brand crotch circumference, posterior crotch length and knee circumference, and S brand and N brand for the length of pants were preferred. 3. The result of pattern measurements analysis from the result of functionality evaluation showed that L brand provided a large pattern measurement for the waist height, L brand provided less ease due to small pattern measurements for waist circumference; in addition, N brand for the knee circumference and mid-thigh circumference were preferred. 4. The analysis result shows that a ease of 5cm based on the belly band which is 3.5cm below the belt width is proper for the waist circumference when designing a skinny jean pant pattern and 4cm for the hip circumference and 32.5cm for the ease of crotch circumference are proper, -0.4-0cm for the ease of mid-thigh circumference and knee circumference in consideration of human body measurements; therefore, 80.1-80.5cm for inseam as the length from the crotch height to the leg length, 25.7cm for vertical hip length and 53.0cm for crotch length are proper.