• Title/Summary/Keyword: fashion analysis

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The Structural Relationship among Selection Attributes, Consumption Value Brand Attitude, Fun, Brand Loyalty and Quality of Life in Athleisure

  • Byun, Kyung-Won;Kim, Moo-Young
    • International journal of advanced smart convergence
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    • v.10 no.2
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    • pp.138-144
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    • 2021
  • The purpose of this study is to analyze the relationship among selection attributes, consumption value brand attitude, fun, brand loyalty and quality of life. The subjects of the empirical study were selected by the Korea Fashion Industry Research Institute using the convention sampling method and the quota sampling method for 241 consumers who have purchased brands classified as "athleisure" within the past year For each variable constructed to verify reliability and validity of the measurement model, reliability tests using Cronbach' alpha were performed using IBM SPSS Win Ver. 23.0. To verify the unidimensionality of the measurements, we conducted a confirmatory factor analysis using AMOS 22.0 and a structural equation model to determine the structural relationship between variables. As a result of the study, First, both intrinsic and extrinsic attributes, which are sub-factors of selection attributes, have been shown to have a significant effect on consumption value. Second, consumption value has been shown to have a significant impact on brand attitude and fun. Third, brand attitudes have been shown to have a significant impact on brand loyalty. Finally, fun has been shown to have a significant impact on quality of life.

A study on the Differences in the Accommodation Applications Selection Attributes by Lifestyles

  • Kim, Kyu-dong;Jeon, Se-hoon;Kim, Jeong-lae
    • International Journal of Advanced Culture Technology
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    • v.8 no.4
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    • pp.212-219
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    • 2020
  • We conducted this study to identify the accommodation applications users' lifestyle types and the composition factors for consumers' accommodation applications selection attributes and to identify the difference in the selection attributes perception of accommodation applications between groups classified by user's lifestyle types. According to the study, 6 factors were derived as the accommodation applications users' lifestyle types and were named social/leisure-oriented type, fashion-seeking type, culture-seeking type, self-examining type, self-centered type, family-oriented type. Also 6 factors were derived as the accommodation applications selection attributes and were named convenience, interactivity, economic efficiency, transaction reliability, product reliability and informativeness. Valid clusters were divided into four groups and were named culture/tourism group, self-examining group, passive and cautious group and Social and practicality-seeking group. Most of the selection attributes perception of accommodation applications between groups had statistically significant differences(p<.05), except for some items of transaction reliability. Based on the results of this study, we should strive to establish effective marketing strategies that reflect differences in the selection attributes perception of the accommodation application between groups classified by users' lifestyle types.

An Analysis on Body Sizes Affecting the Choice of T-shirts Size in On-line Shopping Environments -Focusing on Women in Their Twenties- (온라인 구매환경에서 티셔츠 호칭 선택에 영향을 미치는 신체특성 분석 -20대 여성을 중심으로-)

  • Kang, Yeo Sun
    • Journal of the Korean Society of Clothing and Textiles
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    • v.45 no.1
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    • pp.123-135
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    • 2021
  • This study provides basic information for the convenient size selection of T-shirts in an online purchasing environment. The best preferred T-shirts fit was selected among five sizes of T-shirts according to body size group. The subjects were 103 students majoring in clothing. After setting a virtual model with her own body sizes, the subjects chose the best preferred fit among five sizes of T-shirts that included the one suitable to their bust circumference, two smaller T-shirts and two larger T-shirts. As a result, they preferred the fit of larger size T-shirts than body size, but they preferred a different fit by the body characteristic group such as waist height group and hip circumference group. T-shirt length was affected by waist height; in addition, shoulder ease was affected by hip circumference and bust circumference. Therefore waist height and hip circumference should be considerable sizes when consumers choose T-shirts sizes with a preferred fit.

The characteristics of the Poulaine style in contemporary women shoe design (현대 여성 슈즈 디자인에 나타난 풀렌느 스타일 특성)

  • Kim, Sooji;Lee, Younhee
    • The Research Journal of the Costume Culture
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    • v.30 no.1
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    • pp.1-15
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    • 2022
  • This study aims to investigate the socio-cultural background of Poulaines, which influenced fashion and contemporary shoe design. Analyzing the characteristics of the Poulaines provided basic data for different shoes. The study method utilized previous studies to explore the concept and characteristics of Poulaines. In the empirical analysis, shoe design data mainly came from collections that illustrate formative elements of contemporary shoe design from the 2010 S/S season to the 2020 S/S season. A total of 709 photo materials were collected and analyzed. The results showed that the morphological characteristics of Poulaines were exaggerated to symbolize classes of the past and sexual expression. The expanding structure was divided into the fore nose, heel, and top-line and featured a design that expressed the formative beauty of Poulaines. Additionally, the decorative desire to represent wealth and class using various materials introduced new designs into contemporary shoe designs while showing extreme decorativeness through over-trimming and color contrast. Furthermore, the heterogeneous characteristics that come from the change and harmony of the shoes' body and heel that deviated from the existing shoe shapes were classified into the dissolution of shapes and mixing and matching. Thus, they broke the monotonous silhouette of shoes and gave variety delicately.

Scalability Analysis of Cost Essence for a HA entity in Diff-FH NEMO Scheme

  • Hussein, Loay F.;Abass, Islam Abdalla Mohamed;Aissa, Anis Ben
    • International Journal of Computer Science & Network Security
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    • v.22 no.3
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    • pp.236-244
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    • 2022
  • Network Mobility Basic Support (NEMO BS) protocol has been accredited and approved by Internet Engineering Task Force (IETF) working group for mobility of sub-networks. Trains, aircrafts and buses are three examples of typical applications for this protocol. The NEMO BS protocol was designed to offer Internet access for a group of passengers in a roaming vehicle in an adequate fashion. Furthermore, in NEMO BS protocol, specific gateways referred to Mobile Routers (MRs) are responsible for carrying out the mobility management operations. Unfortunately, the main limitations of this basic solution are pinball suboptimal routing, excessive signaling cost, scalability, packet delivery overhead and handoff latency. In order to tackle shortcomings of triangular routing and Quality of Service (QoS) deterioration, the proposed scheme (Diff-FH NEMO) has previously evolved for end-users in moving network. In this sense, the article focuses on an exhaustive analytic evaluation at Home Agent (HA) entity of the proposed solutions. An investigation has been conducted on the signaling costs to assess the performance of the proposed scheme (Diff-FH NEMO) in comparison with the standard NEMO BS protocol and MIPv6 based Route Optimization (MIRON) scheme. The obtained results demonstrate that, the proposed scheme (Diff-FH NEMO) significantly improves the signaling cost at the HA entity in terms of the subnet residence time, number of mobile nodes, the number of DMRs, the number of LFNs and the number of CNs.

The Role of Wearable Devices for the Success of the Healthcare Business: Verification from PRISMA Approach

  • KIM, Ji-Hye;KANG, Eungoo
    • The Journal of Economics, Marketing and Management
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    • v.10 no.4
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    • pp.13-24
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    • 2022
  • Purpose: Although numerous research has covered content on trends in the adoption and use of wearable devices, their uses across several sectors such as healthcare, gaming, and fashion, there seems to be a considerable paucity with regard to empirical research focusing on the solutions for factors that undermine the effectiveness of wearable devices in healthcare. The present research aims to highlight what has been covered on wearable devices in healthcare while highlighting the limitations for future research. Research design, data, and methodology -The present authors conducted one of the most famous qualitative literature approach which has been called as PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analysis) statement. The selecting criteria for eligible prior studies was estimated by whether studies are suitable for the current research, identifying they are peer-reviewed and issued by notable publishers between 2017 and 2022. Result - Our results indicated that (1) Increasing the Affordability and User Education on Wearable Devices in Healthcare (2) Tackling the Technological Issues in Wearable Devices to Promote Healthcare Delivery (3) Solving Security and Privacy Issues Associated with Wearable Devices (4) Promoting Standards and Appropriate Regulations for Wearable Devices. Conclusion - To add, resolving the technological issues associated with wearable devices in healthcare will ensure that the new devices in the market will have longer battery life, multiple functions, and enhanced accuracy, thus ensuring that patients receive better care. Necessary interventions are taken on time to avoid any deleterious consequences such as proliferating mortality rates among the different patient groups.

Analysis of Purchasing Moderating Effect on Perfume Purchasing Propensities & Behavioral Attitudes

  • JANG, Hee-In;LIM, Ju-A;SO, Young-Jin
    • Journal of Wellbeing Management and Applied Psychology
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    • v.5 no.2
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    • pp.1-9
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    • 2022
  • Purpose: This study looked at perfume buying patterns among 328 adolescents. Research design, data and methodology: The purchasing behaviors and attitudes of adolescents were divided into clusters and whether the purchasing behaviors and attitudes of each cluster had a moderating effect on purchasing behavior factors was analyzed. Results: Group classification according to attitude toward perfume purchasing behavior was divided into group 1, which purchases perfume according to one's own subjective opinion, and group 2, who purchases perfume according to external factors. Among the six purchasing behavior factors, the internal pleasure-seeking (p.<001) and fashion-seeking (p.<001) factors were statistically significant in both clusters 1 and 2, and in cluster 2, economic feasibility (p.<001)) internal product. It was found to be statistically significant other than pleasure and trend-seeking, indicating that there is a difference between the two groups. Conclusion:Adolescents consider economic feasibility when purchasing perfume, so it is necessary to set low prices and diversify products for marketing plans for perfume products

The influence of beauty makeups lips design on the impression formation (뷰티메이크업의 입술 디자인이 인상형성에 미치는 영향)

  • An, Eun-Jae
    • Journal of the Korean Applied Science and Technology
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    • v.38 no.6
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    • pp.1654-1666
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    • 2021
  • In this study, the impression formation according to the lip design of beauty makeup, preferred lips and its reasons have been empirically analyzed. The research method is a questionnaire survey using SPSS program. As a result of the study, it has been founded the significant influence of the color and shape of the lips on the impression formation, and the modern people's views on lip makeup could be identified. The most preferred lip color was red, and the preferred lip shape was the standard type. As a result of factor analysis, red color showed the highest capability factor, and pink color showed the highest sociability factor among lip colors. It hopefully is expected that this study will be utilized as basic data for beauty design.

Recognition Types of the Urinary Incontinence and Urinary Incontinence Products for Elderly Women (노년 여성의 요실금 및 요실금 제품에 대한 인식유형)

  • Cha, Su Joung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.46 no.2
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    • pp.219-231
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    • 2022
  • This study sought to typify incontinence symptoms and how women over sixty perceive incontinence panties and pads. The study uses Q methodology to analyze the perception of these products by type. The research utilized Q methodology and the QUANL pc program for analysis. Type 1 was a type of depression and anxiety due to incontinence. Type 1 was a type of thinking that incontinence was hidden from others. Type 2 was a smell-sensitive reclusion. Type 2 was most concerned about smell, as people sometimes avoid interpersonal relationships because of urinary incontinence. Type 3 was function-oriented toilet frequently. Type 3 was recognizing that the absorption function of incontinence products is important, as the toilet is frequently used. Type 3 mainly wore underwear among incontinence products and thought that incontinence was not hidden from others. In the case of incontinent women, products that prevent others from feeling the smell of urine were considered important. Future studies should expand on this study's work to analyze practical, currently-existing incontinence products.

A Pilot Study for the Development of Functional Workwear for Fishery (기능성 어업용 작업복 개발을 위한 예비연구)

  • Cha, Su Joung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.46 no.1
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    • pp.1-16
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    • 2022
  • To develop functional workwear for fishing, this study investigated the working conditions, inconveniences and problems associated with workwear, and functions required for workwear. A questionnaire was used for the study, and SPSS 26.0 was used for the analysis. In total, 124 fishermen participated in this survey (ages: 53.2 ± 11.9), consisting of 84.7% males and 15.3% females. The number of participants whose work experience was more than 10 years and less than 20 years was 46, accounting for 37.1%. Most fishing industry was in danger of getting hit by machinery or clothes. Fishermen preferred two-piece style workwear, and a waterproof fabric was the most important factor considered while purchasing the workwear. Their discomfort while moving in their workwear was attributed to the stretching of their hips, thighs, crotch, and knees when lifting their legs or squatting. Preferences depended on the type of fishery and the age of fishermen. Protection was emphasized for aquaculture fishing, while the activity was emphasized for capture fishing. People in their 50s emphasized the protection provided by the workwear, while others emphasized the activity. In the future, substantial research is necessary to develop workwear that reflects fishermen's requirements.