• Title/Summary/Keyword: farmer's satisfaction

Search Result 26, Processing Time 0.019 seconds

Extension Educator's Role with Farmers' Markets in Rural America (미국의 농민시장에서 농촌지도요원의 역할)

  • Park, Duk-Byeong
    • Journal of Agricultural Extension & Community Development
    • /
    • v.11 no.2
    • /
    • pp.279-290
    • /
    • 2004
  • This study aims to explore the benefits and extension's role with farmers' markets in USA. This study was conducted by literature review and case study. They help establish connections between consumers and food producers, provide an additional income source for farmers. and in general, serve as a tool for community development. First, from education to advocacy, from research to advising, extension educators have multiple roles to play in promoting the growth of farmers' markets. Second, it is essential that extension engage others who are interested in seeing the markets succeed and create opportunities for such groups to make the market unique in their given communities. Third, extension promotes farmers' markets through the creation and dissemination of how-to publications. These publications typically include tips about having a market establishing a prominent and easily accessible market location, and offering a sufficient product variety to ensure consumer satisfaction. Fourth, efforts by extension offices are already paying off for consumers, vendors, and communities. Involving those who will purchase as well as produce the foods sold at who will purchase as well as produce the foods sold at farmers' markets should diversify the audience extension educators reach. Fifth, extension educators can aid in this effort by encouraging farmers' market vendors to diversify their of offerings and to produce and sell value-added products. Sixth, many extension offices offer guides to the direct marketing venues in their counties, such as farmers' markets, pick your own operations, roadside stands, and community supported apiculture farms. Once such a guide is produced. extension educators can distribute it at workshops and inform local media about the guide so that they can publicize it. Seventh, extension educators should seek to involve those groups who can collaborators could include community economic development organizations, consumer groups, churches, food banks, land preservation organizations, school, farmers' organizations, and other community groups. Eighth, extension educators can also contribute to the improvement of existing markets by offering workshops for vendors in business management, advertizing, marketing, bookkeeping, personnel management, and food preservation. Ninth, farmer's market also provide an opportunity for extension to have face-to face communication with farmers. Tenth, if farmers' markets are well managed, these markets can provide economic, nutritive, educational, social and psychological benefits to venders and the community.

  • PDF

Study on the Influential Factors of Back to Farmer's Satisfaction to Rural Life (귀농자의 귀농만족도에 미치는 영향 요인 연구)

  • Heo, Chul Moo;Ha, Kyu Soo
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
    • /
    • v.9 no.2
    • /
    • pp.233-250
    • /
    • 2014
  • Since 2000, people who lived in the city begin to see returning to farming in a new perspective. People returning to the farming became a trend and therefore, the number of people who are returning to farm are increasing. Because of the concept of take up farming is developing as an idea of establishing a new business, the government agency and the government-related organization are very supportive as the government is interested in the business. The conclusion is below regarding the analysis result In order to receive the analysis of actual proof, we conducted a survey targeting 300 people who returned to farming village in the whole country, excluding Jeju Island from Aug 1st 2013 to Aug 30th 2013. Except uncandidness answers, we used 252 survey results of our sample. Also we used SPSS Wim Ver. 18.0 to draw a conclusion regarding the collected sample. First, regarding of Hypothesis 1 "Personal characteristic will give positive effects in returning to farming village", was partially supportive Second, regarding of Hypothesis 2 "Reason of settling will give positive effects in returning to farming village", was partially supportive Third, regarding of Hypothesis 3 "Geographic characteristics will give positive effects in returning to farming village", was partially supportive Fourth, the effect of social support between the individual characteristic, reason of settling, and geographic characteristics, the result indicated that the social support was partially supportive in farm returners regarding reason of settlement. However, there were no social support effect in returning to farm satisfaction regarding of geographic characteristic. Fifth, after analysing the difference of personal characteristic regarding demographic characteristic, reason of settlement, and geographic characteristic, the result indicated that people who are age 40+, who graduated graduate school lived in metropolitan city, settling to Jeollabuk-do felt higher satisfaction of returning to village than people who are in their 30s, graduated university, lived in city/district, and now settling to Kyung-book and Choong-nam.

  • PDF

Preference Analysis of the Mobile Service Users on the Rural Tourism (농촌어메니티자원 정보서비스 모델 개발을 위한 관광정보 모바일서비스 이용자 선호도분석)

  • Kim, Sang Bum;Son, Ho Gi;Lee, Dong Gwan;Park, Mee Jeong
    • Journal of Agricultural Extension & Community Development
    • /
    • v.19 no.4
    • /
    • pp.833-857
    • /
    • 2012
  • This study was carried out aiming to provide information and enhance the satisfaction of real-time smartphones users on Rural Amenity Resources Information Services. For this purpose, domestic and international discussions and surveys on technology developments and expert analysis smartphone technology were reviewed. And empirical data were collected from 600 people through structured questionnaires including smart-phone experience, smartphone usage behavior, the required content, service items, service quality, Through this information, the content of rural amenity resources, how to take advantage of smart phones. Service Plan and developed, and a rural village locations to target mobile phone technology, the content was established. Through the preference analysis of the collected data, we designed the contents of rural amenity resources information based on smart-phone. It will be helpful to enhance the interchange between urban and rural such as farmer's market and rural tourism.

The Growth of Korean Farming in New Zealand Agricultural Environment (뉴질랜드 농업환경속에서 한인 농업의 성장)

  • Cho, Sung-Ho;Lee, Sang-Yool
    • Journal of the Korean association of regional geographers
    • /
    • v.6 no.2
    • /
    • pp.41-55
    • /
    • 2000
  • This study attempts to explore the relationships of Korean Immigrants with New Zealand agricultural environment, their choice of agricultural occupations and adjustments. New Zealand, based on agricultural products in its economy, was one of the richest countries during the 1950s and 1960s because of its dependency in market to United Kingdom Since 1971 when U.K joined the European Community, its economy was no more strong enough to support the living conditions in the 1950's and 1960's. Therefore, New Zealand Government initiated some programme to assist its farmers. Such supports resulted in severe financial problems of the country. Thus, reforms removing almost all support programmes has been proceeded after 1984. Though horticulture is still lower in New Zealand's exports of agricultural products, its growth has been remarkable. This was results due to the contribution of smallholdings, along with migration from city to urban fringe occurred during the 1970's and 1980's. In the 1900's it has been known that horticulture in the smallholding takes a hard works for old ages, who required further partitions their lands. Meanwhile, the rapid growth of Korean immigrants to New Zealand in the 1900's has been occurred, and this study shows one or two years periods in the search of job in case of Korean farmers. The most attractiveness in agriculture for them was that it provides simultaneously both jobs and housing. Korean farmers' land use succeeds previous owner's land use, and concentrates on green house agriculture cultivating mainly tomato and cucumber. The size of land is quite small and not comparable to New Zealand's average size, but a satisfactory levels are rather high and successful in evaluating themselves concerning current occupations, even though they have rarely experienced about agriculture before. Korean farmers attributes a high satisfaction to agricultural techniques learned from previous owners and a related support authority. The results of this study showed that Korean farmers has been absorbed into New Zealand economy rather than Korean economy. Finally, it has been pointed that the growth of Korean farmers and agriculture in New Zealand is the results of complex factors such as occupations, children's educational opportunity, and the access to the city.

  • PDF

A Study on the Effect of Returned Farming Infrastructure and Returned Farming Characteristics on the Satisfaction after Returning Farming (귀농 인프라와 귀농자의 특성이 귀농 후 만족에 미치는 영향에 관한 연구)

  • Lee, Ji-Hun;Kim, Myung-Soo
    • Journal of Korea Entertainment Industry Association
    • /
    • v.14 no.3
    • /
    • pp.139-148
    • /
    • 2020
  • Through this study, the policy proposals were intended to be presented to the head of the farming policy. Therefore, the meaning of this study is as follows. First, rather than judging the returning farmer on his own, he should provide sufficient information to consult with his family and increase access to agriculture. Second, by opening up SNS and YouTube to returning farmers, they should instill confidence in rural areas by providing them with information about the joy of rural life and the success of farming so that they can easily access information about rural life through villages, youth associations and women's associations. Efforts should be made to create vibrant rural areas by providing infrastructure around farmland, providing various amenities for settling young people and forming a family farmers' association. Third, the head of the return farming policy should come up with customized support policies for the return farming (e.g., one-year farm support, free farm support, institutional sales guarantee, tourism in advanced countries, modernization of farmland facilities). Public relations strategies should also be strengthened so that such policies can lead to agriculture. Finally, the government should provide subsidized economic activities (e.g. Airbnb, donation of expertise and work-related personnel before returning home, rural experience, etc.).

Participant Characteristic and Educational Effects for Cyber Agricultural Technology Training Courses (사이버농업기술교육 참가자의 특성과 교육효과)

  • Kang, Dae-Koo
    • Journal of Agricultural Extension & Community Development
    • /
    • v.21 no.1
    • /
    • pp.35-82
    • /
    • 2014
  • It was main objectives to find the learners characteristics and educational effects of cyber agricultural technology courses in RDA. For the research, it was followed by literature reviews and internet based survey methods. In internet based survey, two staged stratified sampling method was adopted from cyber training members database in RDA along with some key word as open course or certificate course, and enrollment years. Instrument was composed through literature reviews about cyber education effects and educational effect factors. And learner characteristics items were added in survey documents. It was sent to sampled persons by e-mail and 316 data was returned via google survey systems. Through the data cleaning, 303 data were analysed by chi-square, t-test and F-test. It's significance level was .05. The results of the research were as followed; First, the respondent was composed of mainly man(77.9%), and monthly income group was mainly 2,000,000 or 3,000,000 won(24%), bachelor degree(48%), fifty or forty age group was shared to 75%, and their job was changed after learning(12.2%). So major respondents' job was not changed. Their major was not mainly agriculture. Learners' learning style were composed of two or more types as concrete-sequential, mixing, abstract-random, so e-learning course should be developed for the students' type. Second, it was attended at 3.2 days a week, 53.53 minutes a class, totally 172.63 minutes a week. They were very eager or generally eager to study, and attended two or more subjects. The cyber education motives was for farming knowledge, personal competency development, job performance enlarging. They selected subjects along with their interest. A subject person couldn't choose more subjects for little time, others, non interesting subject, but more subject persons were for job performance benefits and previous subjects effectiveness. Most learner was finished their subject, but a fourth was not finished for busy (26.7%). And their entrying behavior was not enough to learn e-course and computer or internet using ability was middle level as software using. And they thought RDA cyber course was comfort in non time or space limit, knowledge acquisition, and personal competency development. Cyber learning group was composed of open course only (12.5%), certificate only(25.7%), both(36.3%). Third, satisfaction and academic achievement of e-learning learners were good, and educational service offering for doing job in learning application category was good, but effect of cyber education was not good, especially, agricultural income increasing was not good because major learner group was not farmer, so they couldn't apply their knowledge to farming. And content structure and design, content comprehension, content amount were good. The more learning subject group responded to good in effects, and both open course and certificate course group satisfied more than open course only group. Based on the results, recommendation was offered as cyber course specialization before main course in RDA training system, support staff and faculty enlargement, building blended learning system with local RDA office, introducing cyber tutor system.