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Sportswear customers' level of involvement, satisfaction with functionality, and repurchase intentions - A review of sports participation motives - (스포츠웨어에 대한 소비자의 관여도, 기능성 만족도 및 재구매의도에 관한 연구 - 스포츠 참여동기를 중심으로 -)

  • Rhee, YoungJu
    • The Research Journal of the Costume Culture
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    • v.22 no.3
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    • pp.468-480
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    • 2014
  • This study aimed to identify the effects of sports participation motives, the involvement in choosing sportswear, and the satisfaction with/perceived importance of sportswear functionality, on customers' repurchase intentions. A total of 185 survey questionnaires were analyzed after surveying 200 female undergraduates in their 20s. The research results are as follows. First, the participation motives for sports were categorized as follows. A factor analysis conducted on 13 questions yielded 4 factors. Factor 1 included consideration about socializing and pleasure, factor 2 privileged ostentation, factor 3 was concerned with enhancing health, and factor 4 was about maintaining appearance. Second, the various effects of different sports participation motives, of the satisfaction with functionality, and of the involvement in buying sportswear on customers' repurchase intentions were analyzed. The intention to repurchase sportswear was considered as a dependent variable, while the motives for participating in sports, the satisfaction with functionality, and the level of involvement were treated as independent variables. A multiple regression analysis using these variables showed that the satisfaction with functionality and involvement in choosing sportswear had a significant impact on the intention to repurchase sportswear. Third, looking at how different participation motives for sports affected the importance of sportswear functionality, the motives related to socializing and pleasure and ostentation, the sub-factors in sports participation motives, significantly increased the importance of comfort. Motives related to enhancing health and maintaining appearance, on the other hand, were found to affect the importance of sports performance. Fourth, a MANOVA was performed to examine the difference in the importance of functionality between those consumers highly involved in sportswear-buying and those less involved. Those with a high level of involvement were found to prioritize sports performance over comfort. Those with a low level of involvement were shown to place a greater emphasis on comfort.

A Empirical Study on Influence of Safety on Elementary School Road Considering Commuting Distance & Mode Type (통학거리 및 수단특성을 반영한 초등학교 안전도 영향관계 실증연구)

  • Kim, Tae Ho;Kim, Seung Hyun;Lee, Soo Il
    • Journal of the Korean Society of Safety
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    • v.30 no.6
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    • pp.139-147
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    • 2015
  • This study deals with actual commuting distance and influence of risk factors depending on commuting distance and mode in order to reestablish actual commuting zone of primary school students. Data mining analysis(CHAID) was applied for this reestablishment using survey results from 6,927 primary school students in Seoul Metro. Six risk factors; convenience level of commuting path condition, convenience level of road crossing condition, vehicle speed on commuting path, segregation level between commuter and vehicle, congestion level of commuting path, and public security level and two mode; walking and cycle are considered in the analysis. As the results of CHAID analysis, commuting distance was divided into four zones; Internal Zone(0.491km under), External Zone(0.492 ~ 1.492km, 1.493 ~ 2.699km), Commutable Zone(2.70km over), and awareness level on safety is declined as commuting distance is increased. The risk factor affecting on safety is recognized differently by students depending on commuting distance and mode. For students commuting by walking, vehicle speed on commuting path and convenience level of commuting path condition are recognized as the prime risk factor within Internal Zone and Commutable Zone, respectively. For students commuting by cycle, convenience level of road crossing condition and vehicle speed on commuting path are recognized as the prime risk factor within Commutable Zone. Analysis results show that improved plan and program for commuting path for primary school students are required considering actual commuting distance and method.

The Effects of Customer Expectations & Satisfaction on Customer Loyalty in Restaurants (외식업체 고객의 서비스 품질 기대도/만족도가 고객 충성도에 미치는 영향)

  • 양일선;신서영;김혜영
    • Korean Journal of Community Nutrition
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    • v.5 no.2
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    • pp.225-235
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    • 2000
  • Service quality has become an important factor to meet customer satisfaction in the food service industry where competition is getting severe. Organizations are focused upon strengthening customer loyalty through customer satisfaction. Therefore, this study, taking customers as subjects, is intended to analyze factors affecting customer loyalty, on the basis of service quality satisfaction. In doing. so, the analysis has been done with 232 customers who are purchasing service from the food services industry, for general information, and service quality expectation, service quality satisfaction and overall satisfaction. The results of the study are as below. 1) From a factor analysis, the service quality expectation level of customer has been categorized into 4 factors, which are named General ′General management ′, ′Food′, ′Reliability′and ′Reputation′. 2) From the factor analysis, the service quality satisfaction level of customer has been categorized into 6 factors, which are named ′Employee attitude′, ′Food′, ′Reliability′, ′Atmosphere′, ′Reputation′ and ′Price′. 3) After classifying customers into 3 groups according to two criteria-"will buy the service again" and "will suggest to others", a comparison has been done for the service quality expectation dimension of customers by each customer group. The result shows that the group having both the "will buy the service again" and "will buy the service again "and "will suggest to others" criteria, that is, with higher customer loyalty, tend to have higher point than other group in factors of ′Food′, ′Reliability′, ′Reputation′(p〈.05). 4) As per the dimension of customer\`s service quality satisfaction level, factors like ′Employee attitude′, ′Food′, ′Reliability′, ′Atmosphere′, ′Reputation′, and ′Price′have shown differences according to each loyalty group(P〈.001). 5) Customers′overall satisfaction level according to each customer loyalty group has been found to be more important for the group having a higher loyalty level(p〈.001) 6) From the discriminant analysis with employing judging variables, such as the customer′s service quality expectation level, service quality satisfaction level and general satisfaction level, customer loyalty groups have been identified as accurately as 68.9% of the explanatory power.

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Increase of Grb2 and Ras Proteins and Expression of Growth Factors in LPS Stimulated Odontoblast-like Dental Pulp Cells

  • Jeong, Soon-Jeong;Jeong, Moon-Jin
    • Applied Microscopy
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    • v.43 no.1
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    • pp.27-33
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    • 2013
  • Inflammatory cells express the inflammatory cytokines and growth factors induced by lipopolysaccharide (LPS). Odontoblasts are located at the pulp-dentin interface and extend their cell processes far into the dentin where they are the first cells to encounter microorganisms or their products. Therefore, this study examined the expression of some growth factors related to the signal pathway, such as growth factor receptor binding protein 2 (Grb2)-Ras in odontoblast-like dental pulp cells, after a treatment with LPS. After 60 minutes, the mRNA and protein expression levels of Grb2 and Ras were higher in the LPS-treated cells than in the control cells. The level of vascular endothelial growth factor (VEGF) and basic fibroblast growth factor (bFGF) mRNA expression was increased significantly to a level similar to that of Grb2 and Ras at 60 minutes. The platelet-derived growth factor-AA (PDGF-AA) mRNA level was expressed strongly in the odontoblast like dental pulp cells without an association with LPS stimulation. Scanning electron microscopy revealed many extensions of the cytoplasmic processes and the number of processes increased gradually at 30, 60 and 90 minutes after LPS stimulation. From these results VEGF and bFGF expression might be induced through the Grb2-Ras signal transduction pathway in LPS treated odontoblasts.

A Study on an Operating Model of Conspectus for Online Resources based on Mechanistic Quality Factor (온라인자료의 기계적 품질계수 측정을 통한 컨스펙터스 운영모형에 관한 연구)

  • Woo, Jin-Yung;Rhew, Sung-Yul
    • Journal of Korean Library and Information Science Society
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    • v.43 no.4
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    • pp.183-199
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    • 2012
  • This study is to develop an operating model of Conspectus for online resources by using mechanistic quality factor. Based on some empirical statistics about resource use behaviour such as collection rate, use rate, search rate, the mechanistic quality factor was calculated and applied to each subject by adjusting its acquisition level of Conspectus. according to the result of this study, Acqusition levels of the subject such as technical science which shows higher in use rate, and those such as history and social science which show higher in search rate, should be adjusted to a higher acquisition level, and those of others to the same or a lower level.

Information Literacy Gap of Migrant Workers in the Multicultural Society (다문화사회의 이주노동자의 정보리터러시 격차)

  • Lee, Soo-Sang;Jang, Im-Sook
    • Journal of Korean Library and Information Science Society
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    • v.41 no.3
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    • pp.391-419
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    • 2010
  • The purpose of this study is to investigate the factor that brings about information literacy gap by comparing and analyzing the group with high level and not so high level information literacy for migrant workers and to seek policy to clear the information literacy gap. To accomplish such purpose, the author found the operation of various factors that bring about information literacy gap through in-depth interview of migrant workers and working level NGO staff. The result of interview revealed that information literacy gap of migrant workers is generated by the complex operation of personal characteristics, technical factor, social and economical factor, government policy factor and so on.

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A Study on the Image Evaluation and preference of Brand Name of Women's Shoes (여성구두의 상표이미지 평가와 상표선호도에 관한연구)

  • 장윤정
    • Journal of the Korean Society of Costume
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    • v.33
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    • pp.27-39
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    • 1997
  • The purpose of this study was to classify the attributes of brand image criteria of women's shoes to compose the perceptual map of the brand by factor analysis and to examine the differences in brand preferences and purchase methods of shoes according to demographic variables. 10 brand names were selected for the study Samples were 271 women in Seoul Korea :143 were college students and 128 were career women.The data were analyzed using factor analy-sis multiple regression analysis one-way ANOVA Duncan's multiple range test x2-test t-test. The results of the study were the -followings: 1. Four segments of brand image attributes of women's shoes derived by factor analysis: F. 1. 'utility' F.2'appearance' ; F. 3 'sales promotion' ; F.4 'financial factor'. 2. As the result of draw up the perceptual map 'landrover' was high in utility but low in appearance 'Misope' and 'Mook' was low in utility but high in appearance. 'Fashion Leader' was in the nearest ideal direction to the utility and appearance. 3. The preference level of the shoes brand name was in order of the 'Fashion Leader'. 'Mook' and 'Soda' But consumers possessed 'Landrover' the most 4. There were significant differences among preference level of ' Landrover' and 'Misope' according to the social class. There were sig-nificant differences among possession level of 'Misope' and 'Soda' according to the social class 5. the middle and lower class consumers used an exchange ticket during the bargain sales more than upper class when they pur-chase shoes.

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Overtourism in Jeju Island: The Influencing Factors and Mediating Role of Quality of Life

  • KIM, Mincheol;CHOI, Kwang-Woong;CHANG, Mona;LEE, Chang-Hun
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.5
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    • pp.145-154
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    • 2020
  • The purpose of this study is to analyze how the problems caused by overtourism affect the quality of life of Jeju residents and their perceptions of the overtourism phenomenon by exploring related factors for future policy implications. In the research model, each independent factor related to tourists affects the quality of life of residents, and the mediation variable (QoL) ultimately agrees with overtourism. This study uses Partial Least Squares-Structural Equation Modeling (PLS-SEM), which is less influenced by the sample size. The research is based on 360 questionnaires. The test results showed that cultural factors affected the QoL statistically at 1% significance level, and economic factors were significant at 5%. The quality of life variable affects the agreement of overtourism (p-value 1% significance level). An indirect effect analysis on whether each independent factor affects the overtourism factor through the parameter of the QoL of the residents showed that the cultural factor at 5% level statistically affected it, and economic factors were significant at 10%. In conclusion, we recommend implementing both economic and cultural factors to reduce the negative perception of overtourism for the policy planning. Further research in multiple aspects should be continued to overcome the vulnerability of the Island destination tourism.

Estimating the Reimbursing Price Level of Oriental Medical Services in the National Health Insurance (한방의료서비스의 건강보험수가 산출방법과 추정)

  • Kim, Jin-Hyun
    • Journal of Society of Preventive Korean Medicine
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    • v.12 no.3
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    • pp.21-34
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    • 2008
  • Objectives : This paper analysed the alternative methods of calculating conversion factor for oriental medicine in the National Health Insurance and estimated the conversion factor(reimbursing price level) of the oriental medical services, based on health insurance claims data and macro economic data. Methods : Comparing cost accounting method, SGR model, and index model to estimate conversion factor in the national health insurance, six empirical models were derived depending on the scope of revenue considered in financial indicators. Classifications of data and sources used in the analysis were identified as officially released by the government. Results and Conclusion : Cost accounting analysis and SGR model showed a two digit decrease in the physician fee schedule of oriental medical services in the national health insurance, while index model indicated a positive increase in the fee reimbursed. As expected, SGR model measured an overall trend of health expenditures rather than an individual financial status of medical institutions, and index model properly estimated the level of payments to oriental medical doctors. Upon a declining share of health expenditures on oriental medicine, a global budget system fixed to a flat rate of total budget could be an opportunity as well as a challenge.

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Data Transition Research to Derive Shape Factor in Analyzing Factors -Centering on the body shape of males in twenties- (요인분석시 형태요인을 도출시키기 위한 자료 변환 연구 - 20대 남성 체형을 중심으로 -)

  • 석혜정;김인숙
    • Journal of the Korean Home Economics Association
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    • v.40 no.2
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    • pp.67-86
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    • 2002
  • The purpose of this research is to offer a method to derive the body shapes and pose factors with resets from analyzing factors by using the measurement values of human body. 297 male subjects in their twenties participated in this study. 54 anthropometric and 35 photographic measurements were taken from each subject. Data is the several typical items selected among items and you have to make an index value by using these typical items and convert it. The index has high correlation with each item, is easy to be measured and is to be used after selecting an important item in designing prototype. With results of analyzing reliability level by each item, correlation and items that factor loading is low, the item that the correlation is high is to be removed within the range that maintains the reliability level. Five factors of the front part and seven factors of the profile came to be derived from this kind of process.