• Journal of Korean Ophthalmic Optics Society
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• v.11 no.1
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• pp.43-47
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• 2006

Korean eyeglasses export has continuously decreased at the annual average rate of 10% since year 2000. On the other hand, China - the number 1 competing country - is chasing after Korea while accomplishing average 20% of export increase per annum after year 2000. Considering these factors, main cause of stagnation in domestic eyeglasses industry can be seen as China's pursuit propelled by their low labor costs as well as investment on Research &Development. Other important causes are insufficient investment on R &D, decrease in competitiveness due to increase of import, deficiency of exploitative ability on own brand and own design, lack of infrastructure in eyeglasses expo, and etc.

• International Commerce and Information Review
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• v.15 no.4
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• pp.27-46
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• 2013

The objective of this study is to analyze the export performance of Korean eyewear products in China market, and derive some implications from the results of the analysis. For the analysis, the statistical data from 2003 to 2013 produced by Korea International Trade Association were used, and Market Share Index, Trade Specialization Index, and Revealed Comparative Advantage Index as an analyzing method were selected. According to the analysis, Korea's eyewear goods market share in China's glasses market was less than 5% on average during the analyzing period amid recording chronic deficits in Korea's eyewear commodities trade to China and by product, contact lenses were competitive, while eyeglass frames, eyeglasses, eyeglass lenses and sunglasses were not competitive. The suggestions for revitalizing Korea's eyewear products exports to the China market are as follows: First, Korea's glasses industry must enhance the ability to develop creative and distinctive product design to meet the needs of Chinese consumers. Second, to meet Chinese consumers preferences, Korea's glasses industry must actively produce new materials and functional products. Third, Korea's glasses industry must improve brand awareness through the continuous launch of new products for the Chinese market. Fourth, Korea's glasses industry must actively promote strategic alliances with domestic and foreign enterprises, and the Hallyu marketing. Fifth, Korea's glasses industry must reasonably improve the unusual products distribution system. Finally, The government must prepare a systematic support system for eyeglasses industry.

• Journal of the Korea society of information convergence
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• v.5 no.2
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• pp.85-90
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• 2012

Our eyewear industry, the recent growing its position has been weakened because of Chinese low labor costs, Japanese quality and technology and Italian excellent design, brand and marketing. Investigate the recent trend for the trade balance of China and Italia, the largest importer of the eyewear market in Korea. Sunglasses are the most vulnerable sectors of the eyeglasses industry in Korea. Continued investment and attention is needed to the eyewear design for the improvement of the trade balance.