• Journal of Digital Convergence
• /
• v.15 no.11
• /
• pp.433-440
• /
• 2017

The present study explored the impact of personality and self-identity on online information acquisition, information transmission and the usage of SNSs. Participants were 180 students, SNS users, from a university in Korea. Among the participants, 171 students completed all surveys. As a results, personality traits such as openness, extraversion, agreeableness, neuroticism were positively related to the SNS usage and information behaviors. Social identity orientation was associated with time spent of SNS and the number of friends whereas collective identity orientation was related to information acquisition. As a result of multiple regression, time spent, openness, agreeableness, collective identity were significant predictors of information acquisition. The number of SNS in use, time spent of SNS, openness, neuroticism were predictors of information transmission. However, as the predictor of information transmission, neuroticism showed inverse relationship with information transmission.

• Journal of Korean Library and Information Science Society
• /
• v.35 no.4
• /
• pp.229-250
• /
• 2004

The purpose of this study is to investigate the correlation between users' preferences of Personality types and their attitude towards patterns of Web OPAC use mainly focus on their search behaviour and their preferences for the interface. Data res collected through the MBTI test and self-designed online questionnaire. The original MBTI personality types were re-coded into 4 categories of preferences of personality types, that is, E(Extraversion), I(Introversion), S(Sensing), N(iNtuition), T(Thinking)-F(Feeling), and J(Judging)-P(Perception) and then analysed their correlation with patterns of Web OPAC use by Person's correlation coefficient (r) in SPSS Windows Ver. 11.0. It is noteworthy that 9 out of 28 factors of Web OPAC search behaviour and preferences for interfaces show statistically significant correlation with users' MBTI preferences of personality types.

• Journal of the Korean Society for Library and Information Science
• /
• v.46 no.2
• /
• pp.199-217
• /
• 2012

This study analyzes the correlation between the library anxiety and personality traits. The library anxiety (LAS) and personality traits (the Korean BFI) were measured against 49 freshmen in the university. The library anxiety was average 2.57, 'mechanical barriers' score was the highest(2.91), subsequently was 'affective barriers' 2.72, 'barriers with staff' 2.49, 'knowledge of library' 2.42, and 'comfort with the library' score was the lowest(2.38). The personality traits had the tendency that 'agreeableness'f actor(3.65) is higher than other 4 factors, 'neuroticism'(3.48), 'extraversion'(3.27), 'openness'(2.85), and 'conscientiousness' (3.26). It found that 'comfort with the library' and 'neuroticism' were correlated statistically and the personality traits have an effect on library anxiety. Based on the findings, the following recommendations are made: improving the measurement tool of information anxiety, using other personality traits variables in similar researches, and developing personalized library anxiety resolution programs.

• Journal of the Korea Convergence Society
• /
• v.11 no.6
• /
• pp.153-161
• /
• 2020

The present study aimed to investigate the relationships among consumers' personality trait, brand tribalism, and brand commitment through brand trust and perceived switching cost. Data were collected from a convenience sample of three-hundred and ninety-four undergraduate students at a large Korean university. The participants consisted of 54.1% female (N = 213) and 45.9% male (N = 181). The results indicated that extraversion, conscientiousness, and emotional stability traits are directly related to brand tribalism. Also, brand commitment was directly associated with brand tribalism, brand trust, and perceived switching cost. In particular, our results showed the relationship between brand tribalism and brand commitment was mediated by brand trust, but not perceived switching cost. Therefore, our findings suggest that strong emotional connection of brand tribes may increase perceived switching costs and, consequently, affect brand commitment.

• Korean Journal of Human Ecology
• /
• v.10 no.1
• /
• pp.57-71
• /
• 2001

The purpose of this study is to find the relationship between the clothing behavior and the MBTI personality type. I selected the college women of W college 96 grade as an object of this study for MBTI personality type test. It is analyzed to relation according to energy direction, perceiving function, behavior style, and function/temperament of psychology. This study presents the fashion, modesty, ostentation, extravagance, and aesthetic of clothing behavior in relation to MBTI personality type. The results of study is as follows : 1. There was the difference of significant level(P<0.05) between fashion and perceiving function on MBTI preference tendency of personality type. When person having a lot of fashion corrects a information, this person mostly uses the function of intuition among perceiving function. 2. There was the difference of significant level(P<0.05) between modesty and perceiving function on MBTI preference tendency of personality type. Modesty was deeply related to introversion of person having energy direction. 3. There was no difference of significant level between ostentation and energy direction, perceiving function, behavior style, decision function on MBTI reference tendency of personality type. 4. There was shown the difference of significant level(P<0.01) between extravagance and energy direction on MBTI preference tendency of personality type. Extravagance is deeply related to extraversion of person having external experience. 5. There was no difference between aesthetic and clothing behavior. 6. There was no difference between function / temperament of psychology and clothing behavior.

• Journal of Oriental Neuropsychiatry
• /
• v.28 no.4
• /
• pp.381-390
• /
• 2017

Objectives: The purpose of this study is to study the personality traits and cognitive characteristics of the Sasang constitution by comparing the Personality Test and Neuropsychological Test. Methods: A total of 121 subjects were analyzed with the results of a Two Step Questionnaire for the Sasang Constitution Diagnosis (TS-QSCD). Among them, the Personality Tests (SPQ, EPQ, TCI) and the Neuropsychological Tests (A-VLT, CPM, Stroop-CWIT, WCST) were processed and analyzed for Soyangin, Taeeumin, Soeumin. Results: 1. In the results of the SPQ, the Soyangin showed a significantly higher score than did the Taeeumin and Soeumin in Behavior, Emotionality, Cognition, as well as the Total Score. The SPQ-C score and SPQ-T were significantly higher for Soyangin, Soeumin and Taeeumin, in that order. 2. In the results of the EPQ, the Soyangin showed a significantly higher score than did the Taeeumin and Soeumin in Extraversion - introversion. Soeumin showed a significantly higher score than did the Soyangin and Taeeumin in Neuroticism. Soyangin also showed a significantly higher score than Taeeumin in Venturesomeness. 3. For the results of the TCI, the Soyangin showed a significantly lower score than did Taeeumin and Soeumin in Harm-Avoidance, but a significantly higher score in Persistence and Self-Directedness. Soyangin and Taeeumin showed a significantly higher score than did Soeumin for the total score of Self-Directedness+Cooperativeness. 4. The results of the Computerized Neuropsychological Tests (A-VLT, CPM, Stroop-CWIT, WCST) showed no significant differences between the Sasang constitution. Conclusions: The EPQ, TCI score showed significant differences between the Sasang constitution. But the Computerized Neuropsychological Tests developed to evaluate cognitive abilities did not show differences between the constitutional individuals and showed limitations as a research tool. Further studies are needed to devise a research method for ascertaining the cognitive behavioral characteristics of the Sasang constitution.

• Science of Emotion and Sensibility
• /
• v.16 no.2
• /
• pp.221-234
• /
• 2013

Positive affect has beneficial consequences in various life domains including social relational aspect. This study proposes that 'joy,' a highly arousing positive social emotion, promotes emotionally supportive reactions during a social interaction. In Study 1, after controlling for confounding personality characteristics (e.g., extraversion, agreeableness, adult attachment) and cognitive variables (e.g., empathy, self-esteem), positive affect predicted the amount of emotional support and enthusiasm one showed to a person who was describing a positive experience. The arousal dimension of positive emotion appeared to be the key in creating this outcome. Study 2 found that people were most likely to react in supportive ways (e.g., more laughing, emotion sharing, and active-constructive responses) to other's conversation after viewing a joy-inducing (rather than pride, awe, calm) film clip. These results partly explain why happy people are socially popular and suggest that one of the central functions of "joy" is to promote social bonding with others.

• The Journal of the Korea Contents Association
• /
• v.18 no.3
• /
• pp.399-408
• /
• 2018

This study was examined to confirm the influence of personality traits, social support, and career decision self-efficacy on career preparation behavior in nursing college students based on the social recognition career self-management model. The subjects were nursing students attending 3rd and 4th grade in two nursing colleges in Gwangju and Chonnam area. The 208 data collected were analyzed by descriptive statistics, Pearson's correlation analysis, and multiple regression analysis with SPSS 23.0 for windows. Personality traits, social support, and career decision self-efficacy were positively correlated with career preparedness behaviors. Conscientiousness and career decision self-efficacy were reported to have a statistically significant effect on career preparation behavior. Extraversion and social support were reported to have no statistically significant effect on career preparation behavior. These findings suggest that in order to promote career preparation behavior of nursing college students, the strategies to improve conscientiousness and career decision self-efficacy should be provided in nursing education field.

• Maxillofacial Plastic and Reconstructive Surgery
• /
• v.17 no.1
• /
• pp.20-31
• /
• 1995

The need to assess preoperative psychological characteristics of orthognathic surgery patients has recently been recognized. Fifty six patients were involved in this study, they were investigated in the preoperative psychosocial aspects. Korean Version Eysenk Personality Questionaire and Korean Version Tennessee Self-Concept Scale were used for psychological test. The results were as follows : 1. There was no significant difference of sex and age in the personality dimension, the selfconcept scale, and the preoperative tests(P>0.05). 2. 37% of subjects showed phonetic problem, 60% masticatory problem and 56% social problem for facial deformity. The first choice was the face in the order of correction for mastication, phonation and face. And 83% of the subjects forecasted the change in their face after surgical correction, The answer was generally vague. 64% of the subjects expected their personality to become more lively as a result of their operation. 3. Total positive self score and personal self score were less improved in the groups with high scores of toughmindness and neuroticism(P<0.05), degree of suffering was increased in the group with high scores of neuroticism(P<0.05). 4. Degree of subjective deformity, self-consciousness, and degree of dissimilarity were more improved in the group of intraversion, there was a significant correlation with degree of dissimilarity in the group with high score of toughmindness(r=-.64, P<0.05). 5. There was a significant correlation with the forecast of change in the groups with high score in extraversion(r=.59, P<0.01) and with low score in neuroticism(r=-.39, P<0.05).

• Journal of Families and Better Life
• /
• v.35 no.1
• /
• pp.31-44
• /
• 2017

The purpose of this study was to examine the relationship between toddler's negative emotionality, parenting behavior, and the moderating roles of mother's personality. The participants in this study consisted of 221 mothers of toddlers (aged from 18 to 35months) in Seoul. The participants completed questionnaires on toddler's negative emotionality, their personality and parenting behavior. The collected data were mainly analyzed by descriptive statistics, t-test, one-way ANOVA, Duncan test, Pearson's correlation and the multiple regression analysis. The main findings of this study were as follows. First, there was a significant difference in the negative parenting behavior according to the mother's educational level. Second, relations between individual variables and parenting behavior were analyzed. As a result, number of children, mother's age, toddler's negative emotionality, and mother's personality were significantly correlated with parenting behavior. Third, through the analysis of the moderating effect of the mother's personality on the relationship between the toddler's negative emotionality and parenting behavior, it was found that interactions between the mother's neuroticism and the toddlers' negative emotionality affected the mother's warm parenting behavior. And interactions between the mother's extraversion and the toddlers's negative emotionality affected the mother's rejection parenting behavior. The results of this study provide basic data to support mothers' positive parenting behavior.