• Asia Marketing Journal
• /
• 제21권1호
• /
• pp.1-21
• /
• 2019

Online platforms often provide rating information to customers to relieve the uncertainty they encounter when purchasing experience goods. Prior research has focused mostly on the roles of rating volume and the valence of an average rating among the various possibilities. However, less frequently investigated is the effect of rating dispersion, which may be associated with uncertainty regarding how well a product fits a customer's personal preference, on new trials of experience goods. In this study, we examine the effect of rating dispersion on new trials of experience goods and identify the conditions which intensify or reduce the effect. Empirical analyses of movie box office sales data and online rating data reveal three interesting findings. First, movie sales decrease as movie ratings become increasingly dispersed. Second, the negative effect of rating dispersion on movie sales is more pronounced with more rating volume. Third, this negative effect weakens when additional information about a movie is available (i.e., higher average rating, greater star power, and time since its release). We discuss the academic and practical implications of our findings.

• Human Ecology Research
• /
• 제54권3호
• /
• pp.239-250
• /
• 2016

This study identifies the aspects of a managers' perceived work experience in a Multicultural Family Support Center and analyzes how work experience backgrounds are formulated. In-depth interviews were conducted with 10 managers from March to September 2015 to understand managers' work experience. Descriptions from the interviews were analyzed using phenomenological research methods. The result show that their work experience can be categorized into 73 meanings, 10 subcategories, and five themes. The five themes are 'program development,' 'employees assignment optimization,' 'use and control network resources,' 'deal with changes in needs of multicultural families,' and 'supports vs. controls.' The analysis of the themes and subcategories from each theme allows us to first interpret that managers consider their significant and diversified work tasks overwhelming. Second, they find their jobs fit them and feel personally interested with a sense of duty from their work to overcome stress from heavy workloads. Third, managers put a high value on their work as a hands-on experience that is an officially authorized position from the government. Fourth, they are proud that they contribute to offering welfare services to multicultural families as members of Multicultural Family Support Centers.

• 한국농촌생활과학회지
• /
• 제7권1호
• /
• pp.1-10
• /
• 1996

Recently, the population of Asian people has increased constantly in the United States., but appearances, culture and thoughts of Asian people are different with Americans in various ways, especially body shapes. Despite the recent developments in apparel size ranges in U. S. A., few changes have been made in sizing for Asian Women. Size ranges designed for Asian Women are not available on the mass market in U. S. A. They have many difficulties in finding clothing that fits well. Especially they do experience such as clothing problems in varying degrees. Therefore this research was designed to investigate the specific clothing problems of Asian Women in relation with size and fit, Asian Women's present means of resolving their clothing problems in U. S. A. 60 Asian Women in Twin cities, Minnesota were interviewed during the period of October, 1991. Data were analyzed by descriptive statistics for demographic information on the selected sample and the chi-square test for relationships between the independent variables and clothing problems. The results indicated that most respondents had shopped in a department store and 38.3% of the respondents answered rarely-fit of suit. Also 40% of the respondents answered that pants length was too long. There were significant relationships between the demographic variables i.e. age, marital status, occupation, height and clothing problems of Asian women.

• 한국의류학회지
• /
• 제44권3호
• /
• pp.485-498
• /
• 2020

Sanitary pads are used with for the sanitization of menstruation bleeding. In this research, twenty medium size disposable sanitary pads were selected from domestic and international brands in order to analyze their shape and size. Additionally, 6 sanitary pads were selected among the 20, and user experience evaluations were completed. The analysis on the shape of the 20 sanitary pads showed that straight-shape pads existed more than curved-shape pads. The means of total pad length, wing length, wing width, front pad width, back pad width, front pad length, and back pad length were 24.5 cm, 8.8 cm, 3.0 cm, 10.0 cm, 10.2 cm, 11.6 cm, and 13.0 cm, respectively. All selected pads were medium size; however, detailed sizes varied between brands. Eighty-one women participated on user experience evaluation. Participants felt that brand F was the longest and brand D the shortest. The results matched with the results on actual pad length measurement. Participants evaluated the fit of brand E most positively and fit of brand A most negatively. The current study provides valuable information for developing disposable sanitary pads.

• The Journal of Asian Finance, Economics and Business
• /
• 제7권3호
• /
• pp.167-175
• /
• 2020

The study aims to examine the relationships between service quality, experience value, relationship quality and behavior intentions. Validated measurements were identified from a literature review. The total of 309 valid respondents were used in this research. The measurement model and the conceptual model depicting hypothesized relationships were evaluated based on the 309 responses using confirmatory factor analysis and a structural equation modeling, accordingly. In addition, this study systematized the concepts, defined and tested the component scales of the relationship model between service quality, experience value, relationship quality and behavior intentions from the collected data, which helps to adequately identify the relationship between the factors in the model as well as the impact. The findings confirm that service quality influences experience values, relationship quality and purchase intention. Service quality, experience value, relationship quality and behavior intentions altogether are not well understood in current literature despite the important implication for managers, academicians and consumers alike. Contributes to a better fit between relationship marketing models and managerial practice in business markets. This study provides managerial implications regarding service quality and experience value so that firms and marketers can consult and apply. Managers should not only focus on the improvement of service quality but overall strategic planning.

• 한국전자거래학회지
• /
• 제23권3호
• /
• pp.111-128
• /
• 2018

오늘날 금융 서비스 산업의 패러다임은 모바일 뱅킹으로 이동하고 있으며 각 금융 기업은 다양한 모바일 뱅킹 서비스를 제공하고 있다. 모바일 뱅킹 서비스 혁신으로 인터넷전문은행이 출범하였지만, 출범 후 증가한 가입자 수에 비해 실제 이용자 수는 이에 미치지 못하고 있다. 따라서 본 연구는 인터넷전문은행 이용자의 지속 사용 의도에 영향을 미치는 요인을 업무-기술 적합(Task-Technology Fit; TTF) 이론을 적용하여 알아보고자 한다. 본 연구 수행을 위해 인터넷전문은행 서비스 사용 경험이 있는 사람들을 대상으로 설문을 실시한 후 측정 모형 분석과 구조방정식 모형 테스트를 수행하였다. 연구 결과 기술 특성과 업무-기술 적합성, 업무-기술 적합성과 지속 사용 의도는 유의미한 상관관계를 갖는 것으로 확인되었다. 본 연구 결과를 통해 인터넷전문은행 운영자에게 이용자 확보 및 유지 방안의 시사점 제공을 기대한다.

• 한국농촌건축학회논문집
• /
• 제14권4호
• /
• pp.143-152
• /
• 2012

The purpose of this study was to provide practical data for proposing the housing environment support policy, fit for returners-to-village. For the purpose, this study focused the patterns of returners-to-village according to their experience of rural life, and their ways of settlement like planning and getting land and house. The questionnaires were answered by 91 persons who were living in Chungbuk area, and were analyzed chi-analysis on their socio-demographic characteristics according to experience of rural life, preparation of settlement and construction. The ANOVA were used to analyze their pattern of return according to experience, the period for getting house, and their satisfaction level of house size. The results were as follows. First, the returners showed differentiated tendency according to their experience of rural life, in their age, family life cycle, education level and income source after return. The experience of rural life explained the purpose of return and the living pattern after return. Direct experience group was mostly occupational farmer; indirect experience group mostly pursued good health & green life; non experience group mostly pursued green life. Second, the experience of rural life also explained differentiated tendency of returning preparation. In raising money, direct experience group mostly raised it privately but indirect or non experience group mostly used bank loan. Third, the returners mostly constructed new houses; non experience group almost constructed newly, but there were cases to utilize existing or vacant house in direct experience group, and indirect experience group favored existing house or remodeling of vacant house.

• 사상체질의학회지
• /
• 제33권1호
• /
• pp.22-37
• /
• 2021

Objectives The purpose of this study is to examine the characteristics of the experience prescription in 『Donguisusebowon(東醫壽世保元)』. Methods We examined the examples of the experience prescription in the pathology of 『Donguisusebowon』. Afterward, we considered the characteristics about the experience prescription of Junggyeong Jang and the Next Generation Doctors in 『Donguisusebowon』. Results and Conclusion 1. The Junggyeong Jang's experience prescription isn't modified despite the fact that it doesn't fit the constitutional disease and pharmacology, and many experience prescriptions are mentioned to in the pathology of 『Donguisusebowon』. But the Next Generation Doctors's experience prescription is modified, and a considerable number of experience prescriptions are not mentioned to in the pathology of 『Donguisusebowon』. 2. Jema Lee cited all of the Junggyeong Jang's experience prescription except Daesiho-tang(大柴胡湯) as an explanation for the constitutional disease, and cited a prescription that could not be used for the constitutional disease. And the pathological symptom of the Junggyeong Jang's experience prescription was used to establish the system of the Sasang Constitutional Medicine, so the Junggyeong Jang's experience prescription wasn't modifed. 3. Jema Lee cited a prescription that could be used for the constitutional disease. And the pharmacology of the Next Generation Doctors's experience prescription was used to establish the system of the Sasang Constitutional Medicine, so the Next Generation Doctors's experience prescription was modifed. 4. Jema Lee established the Sasang Constitutional Medicine based on the Existing Medicine. It was appeared in composition and name about the table of contents of the experience prescription in 『Donguisusebowon』.

• 근관절건강학회지
• /
• 제6권1호
• /
• pp.100-135
• /
• 1999

Typical symptoms of rheumatic disease affect overall daily living and cause severe stress. Individuals afflicted with rheumatic disease have many illness-related stresses. Pain was the predominantly perceived stress followed by limitation in mobility, difficulties in carrying out activities of daily living. helplessness, dependency on others, threat to self-esteem, interference in social activity, interference in family relationships. difficulties performing at work, and discomfort of the treatment. Patients with chronic arthritis are subjected to long periods of continuous stress, which may require the management by the health care provider. In these cases, the purpose of the nursing is helping to promote health through supporting patient's coping. Therefore, for the nursing intervention to be effective, it is critical to build a theoretical framework that describes stress-coping for chronic arthritis. Thus, the purpose of this dissertation is to present a theoretical framework which describes the stress-coping processes and to empirically test pathos of this framework for the people with chronic arthritis. The foundation upon which this framework is built in the Erickson, Tomlin, and Swain(1983) theory of Modeling and role-Modeling. The subjects were 275 patients with rheumatoid arthritis or osteoarthritis who visited the outpatient clinic. A hypothetical model of stress-coping was tested by covariance structure analysis with PC-LISREL 8.12 program. As a result, the overall fit was good(Chi-square=94.49, P=0.00, RMR=0.067, GFI=0.95, AGFI=0.91, NNFI=0.93, NFI=0.91) for the hypothetical model. The results of hypothesis testing were as follows : Basic need satisfaction had a statistically significant influence on illness-related experience, emotional stress and coping resources. Internal health locus of control had a statistically significant influence on coping resources. However, independent variables(basic need satisfaction, internal health locus of control, illness-related experience, emotional stress and coping resource) did not have significantly influence on coping. And then, the hypothetical model was modified by considering both the theoretical implication and statistical significance of the parameter estimates. The revised model had a better fit to the data(Chi-square=83.11(P=0.00), RMR=0.061, GFI=0.96, AGFI=0.92, NNFI=0.95, NFI=0.92). Hypothesis emerged from the revised model was tested. The results of hypothesis testing were as follows : Basic need satisfaction had a statistically significant influence on illness-related experience, emotional stress and coping resources. Internal health locus of control had a statistically significant influence on illness-related experience and coping resources. Internal health locus of control, illness-related experience, emotional stress and coping resources had a significantly influence on coping. According to the results of this dissertation, basic need satisfaction and internal health locus of control play a central role in appraisal of illness-related experience and coping resources. And illness related-experience, emotional stress, and coping resources affect on coping activities. In summary, nursing interventions to enhance basic need satisfaction and internal health locus of control will decrease illness related experience and emotional stress and increase coping resources. Increased coping resources will prompt coping activities.

• 한국조경학회지
• /
• 제42권1호
• /
• pp.50-63
• /
• 2014

생태관광은 환경보전과 지역활성화를 동시에 만족시키는 지속가능한 개발의 대표유형으로 각광을 받고 있다. 생태관광의 긍정적인 환경적, 사회문화적 영향에 대한 연구결과는 발표되고 있으나, 실제 경제적 가치에 대해서는 긍정적 의견과 부정적 의견이 엇갈리고 있으며, 경제적 효과를 높이기 위한 요인에 대한 연구는 거의 이루어지지 않았다. 이에 본 연구에서는 한국 생태관광지 중 가장 많은 방문객수를 기록하고 있는 순천만의 실제 방문객 314명을 대상으로 관광행태와 태도, 그리고 만족도가 그들의 소비활동과 어떤 연관성을 가지는지 분석하였다. 그 결과는 다음과 같다. 첫째, 연계관광 유무, 생태관광 경험 유무, 방문 전 순천만 생태관광에 대한 정보유무는 관광소비활동에 영향을 미쳤으며, 특히 관광소비활동 중 숙박비 지출과 관광행태와의 유의성이 가장 높은 것으로 나타났다. 둘째, 개별관광객(FIT)은 단체관광객보다 적극적인 관광태도를 가지고 있으며 숙박비, 체험 프로그램 이용비 지출이 높은 것으로 나타났다. 셋째, 순천만 관광객은 환경적, 사회문화적, 경제적 순으로 긍정적인 태도를 보였으며, 긍정적인 태도를 지닌 관광객의 체험 프로그램 참여가 높았다. 또한 프로그램 참여자의 기부 의사가 높고, 만족도 또한 가장 높았다. 생태관광객의 지역경제 기여도를 높이기 위해 단체관광보다는 개별관광을 유도하고, 생태관광 체험 프로그램 참여를 독려하는 것이 요구되며, 주변 관광자원과의 연계, 다양한 체험 프로그램 개발, 적극적인 정보 전달과 사전교육의 필요성이 고찰되었다.