• Asia pacific journal of information systems
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• 제20권3호
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• pp.139-166
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• 2010

The supply chain management (SCM) systems have emerged as strong managerial tools for manufacturing firms in enhancing competitive strength. Despite of large investments in the SCM systems, many companies are not fully realizing the promised benefits from the systems. A review of literature on adoption, implementation and success factor of IOS (inter-organization systems), EDI (electronic data interchange) systems, shows that this issue has been examined from multiple theoretic perspectives. And many researchers have attempted to identify the factors which influence the success of system implementation. However, the existing studies have two drawbacks in revealing the determinants of systems implementation success. First, previous researches raise questions as to the appropriateness of research subjects selected. Most SCM systems are operating in the form of private industrial networks, where the participants of the systems consist of two distinct groups: focus companies and vendors. The focus companies are the primary actors in developing and operating the systems, while vendors are passive participants which are connected to the system in order to supply raw materials and parts to the focus companies. Under the circumstance, there are three ways in selecting the research subjects; focus companies only, vendors only, or two parties grouped together. It is hard to find researches that use the focus companies exclusively as the subjects probably due to the insufficient sample size for statistic analysis. Most researches have been conducted using the data collected from both groups. We argue that the SCM success factors cannot be correctly indentified in this case. The focus companies and the vendors are in different positions in many areas regarding the system implementation: firm size, managerial resources, bargaining power, organizational maturity, and etc. There are no obvious reasons to believe that the success factors of the two groups are identical. Grouping the two groups also raises questions on measuring the system success. The benefits from utilizing the systems may not be commonly distributed to the two groups. One group's benefits might be realized at the expenses of the other group considering the situation where vendors participating in SCM systems are under continuous pressures from the focus companies with respect to prices, quality, and delivery time. Therefore, by combining the system outcomes of both groups we cannot measure the system benefits obtained by each group correctly. Second, the measures of system success adopted in the previous researches have shortcoming in measuring the SCM success. User satisfaction, system utilization, and user attitudes toward the systems are most commonly used success measures in the existing studies. These measures have been developed as proxy variables in the studies of decision support systems (DSS) where the contribution of the systems to the organization performance is very difficult to measure. Unlike the DSS, the SCM systems have more specific goals, such as cost saving, inventory reduction, quality improvement, rapid time, and higher customer service. We maintain that more specific measures can be developed instead of proxy variables in order to measure the system benefits correctly. The purpose of this study is to find the determinants of SCM systems success in the perspective of vendor companies. In developing the research model, we have focused on selecting the success factors appropriate for the vendors through reviewing past researches and on developing more accurate success measures. The variables can be classified into following: technological, organizational, and environmental factors on the basis of TOE (Technology-Organization-Environment) framework. The model consists of three independent variables (competition intensity, top management support, and information system maturity), one mediating variable (collaboration), one moderating variable (government support), and a dependent variable (system success). The systems success measures have been developed to reflect the operational benefits of the SCM systems; improvement in planning and analysis capabilities, faster throughput, cost reduction, task integration, and improved product and customer service. The model has been validated using the survey data collected from 122 vendors participating in the SCM systems in Korea. To test for mediation, one should estimate the hierarchical regression analysis on the collaboration. And moderating effect analysis should estimate the moderated multiple regression, examines the effect of the government support. The result shows that information system maturity and top management support are the most important determinants of SCM system success. Supply chain technologies that standardize data formats and enhance information sharing may be adopted by supply chain leader organization because of the influence of focal company in the private industrial networks in order to streamline transactions and improve inter-organization communication. Specially, the need to develop and sustain an information system maturity will provide the focus and purpose to successfully overcome information system obstacles and resistance to innovation diffusion within the supply chain network organization. The support of top management will help focus efforts toward the realization of inter-organizational benefits and lend credibility to functional managers responsible for its implementation. The active involvement, vision, and direction of high level executives provide the impetus needed to sustain the implementation of SCM. The quality of collaboration relationships also is positively related to outcome variable. Collaboration variable is found to have a mediation effect between on influencing factors and implementation success. Higher levels of inter-organizational collaboration behaviors such as shared planning and flexibility in coordinating activities were found to be strongly linked to the vendors trust in the supply chain network. Government support moderates the effect of the IS maturity, competitive intensity, top management support on collaboration and implementation success of SCM. In general, the vendor companies face substantially greater risks in SCM implementation than the larger companies do because of severe constraints on financial and human resources and limited education on SCM systems. Besides resources, Vendors generally lack computer experience and do not have sufficient internal SCM expertise. For these reasons, government supports may establish requirements for firms doing business with the government or provide incentives to adopt, implementation SCM or practices. Government support provides significant improvements in implementation success of SCM when IS maturity, competitive intensity, top management support and collaboration are low. The environmental characteristic of competition intensity has no direct effect on vendor perspective of SCM system success. But, vendors facing above average competition intensity will have a greater need for changing technology. This suggests that companies trying to implement SCM systems should set up compatible supply chain networks and a high-quality collaboration relationship for implementation and performance.

• 한국유통학회지:유통연구
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• 제16권2호
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• pp.1-24
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• 2011

오프라인 구매환경과는 달리 온라인 환경에서는 제품을 직접 눈으로 확인하고 만져 볼 수 없다. 때문에 온라인 쇼핑몰을 구축하고 운영하는 입장에서는 보다 구체적인 제품정보를 제공해야 하며(김광석 2008), Alba (1997)는 제공된 정보의 질은 소비자들이 구매 후 만족을 얼마나 예상할 수 있는 가로 결정된다고 정의한 바 있다. 이에 패션 의류 온라인 쇼핑몰을 중심으로 실제 모델이 제품을 착용한 사진정보(실착사진)를 제공함으로써 실제 제품사용에 따른 결과를 제시하여 제품정보의 유용성을 높이고 있다. 한편 온라인 환경에서 소비자들의 제품에 대한 제한된 지각을 극복하는 또 다른 수단으로써, 가상제품경험은 가장 효과적인 것으로 논의되어 왔다(Jiang & Benbasat 2005). 그러나 가상현실도구의 도입과 지속적 활용에는 일반적인 텍스트/사진 정보와 비교해 높은 비용과 기술적 전문성을 요구한다(Shaffer 2006). 이는 특히 영세 소매상 입장에서 시장에 대한 진입장벽으로 작용하는 한편, 소비자의 정보처리과정에서는 오히려 단순한 형태의 정보에 비하여 더 높은 수준의 인지적 노력을 요구할 수 있다. 따라서 이러한 도구들의 활용하는 것이 소비자들의 정보과부하를 초래해 제품에 대한 핵심정보 취득을 방해하고, 소비자의 지각된 정보유용성에 부정적 영향을 미칠 수 있다. 이에 본 연구에서는 제품유형을 소비자들의 제품 사용상황에 따라 휴대제품과 설치제품으로 구분하고, 이때 정지사진, 실착사진, VR로 대별되는 제품정보의 형태에 따른 소비자들의 지각된 정보의 유용성, 쇼핑몰에 대한 태도와 품질평가, 구매의도, 재방문 의도를 측정하기 위한 실험을 진행했다. 그 결과 소비자 구매의도에 영향을 미치는 종속변수군에 대해 제품유형과 제품정보형태가 상호작용효과를 일으키는 것을 확인할 수 있었다.

• 무역상무연구
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• 제13권
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• pp.869-895
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• 2000

The US supports the Information and Communication (IC) industry as a strategic one to wield a complete power over the World Market. However, several other countries are also eager to have the support for the IC industry because the industry produces a high added value and has a significant effect on other industries. Korea is not an exception. Korea recently succeeded in the commercialization of CDMA for the first time in the world, after the successful development of TDX. Hence, it is highly likely to get tracked by the US. Although the IC industry is a specific sector of IT, there is a concern that there might be a trade friction between the US and Korea due to a possible competition. It will be very important to prepare a solution in advance so that Korea could prevent the friction and at the same time increase its share domestically and globally. It will be our important task to solve the problem with the minimum cost if the conflict arises unfortunately in the IT area. The parties that have a strong influence on the US trade policy are the think tank group and the IT-related interest group. Therefore, it would be important to have a close relationship with them. We found some implications by analyzing the case of Japan, which has experienced trade frictions with the US over the long period of time in the high tech industry. In order to get rid of those conflicts with the US, the Japanese did the following things : (1) The Japanese government developed supporting theories and also resorted to international support so that the world could support the Japanese theories. (2) Through continual dialogue with the US business people, the Japanese business people sought after solutions to share profits among the Japanese and the US both in the domestic and in the worldwide markets. They focused on lobbying activities to influence the US public opinion to support the Japanese. The specific implementation plan was first to open culture lobby toward opinion leaders who were leaders about the US opinion. The institution, Japan Society, were formed to deliver a high quality lobbying activities. The second plan is economic lobby. They have established Japanese Economic Institute at Washington. They provide information about Japan regularly or irregularly to the US government, research institution, universities, etc., that are interested in Japan. The main objective behind these activities though is to advertise the validity of Japanese policy. Japanese top executives, practical interest groups on international trade, are trying to justify their position by direct contact with the US policy makers. The third one is political lobby. Japan is very careful about this political lobby. It is doing its best not to give impression that Japan is trying to shape the US policy making. It is collecting a vast amount of information to make a correct judgment on situation. It is not tilted toward one political party or the other, and is rather developing a long-term network of people who understand and support the Japanese policy. The following implications were drawn from the experience of Japan. First, the Korean government should develop a long-term plan and execute it to improve the Korean image perceived by American people. Second, the Korean government should begin public relation activities toward the US elite group. It is inevitable to make an effort to advertise Korea to this elite group because this group leads public opinion in the USA. Third, the Korean government needs the development of a relevant policy to elevate the positive atmosphere for advertising toward the US. For example, we need information about to whom and how to about lobbying activities, personnel network who immediately respond to wrong articles about Korea in the US press, and lastly the most recent data bank of Korean support group inside the USA. Fourth, the Korean government should create an atmosphere to facilitate the advertising toward the US. Examples include provision of incentives in tax on the expenses for the advertising toward the US and provision of rewards to those who significantly contribute to the advertising activities. Fifth, the Korean government should perform the role of a bridge between Korean and the US business people. Sixth, the government should promptly analyze the policy of IT industry, a strategic area, and timely distribute information to industries in Korea. Since the Korean government is the only institution that has formal contact with the US government, it is highly likely to provide information of a high quality. The followings are some implications for business institutions. First, Korean business organization should carefully analyze and observe the business policy and managerial conditions of US companies. It is very important to do so because all the trade frictions arise at the business level. Second, it is also very important that the top management of Korean firms contact the opinion leaders of the US. Third, it is critically needed that Korean business people sent to the USA do their part for PR activities. Fourth, it is very important to advertise to American employees in Korean companies. If we cannot convince our American employees, it would be a lot harder to convince regular American. Therefore, it is very important to make the American employees the support group for Korean ways. Fifth, it should try to get much information as early as possible about the US firms policy in the IT area. It should give an enormous effort on early collection of information because by doing so it has more time to respond. Sixth, it should research on the PR cases of foreign enterprise or non-American companies inside the USA. The research needs to identify the success factors and the failure factors. Finally, the business firm will get more valuable information if it analyzes and responds to, according to each medium.

• Asia pacific journal of information systems
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• 제18권4호
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• pp.27-55
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• 2008

Due to the increasing and intensifying competition in the Internet shopping market, it has been recognized as very important to develop an effective policy and strategy for acquiring loyal customers. For this reason, web site designers need to know if a new Internet shopping mall(ISM) will be accepted. Researchers have been working on identifying factors for explaining and predicting user acceptance of an ISM. Some studies, however, revealed inconsistent findings on the antecedents of user acceptance of a website. Lack of consideration for individual differences in user ability is believed to be one of the key reasons for the mixed findings. The elaboration likelihood model (ELM) and several studies have suggested that individual differences in ability plays an moderating role on the relationship between the antecedents and user acceptance. Despite the critical role of user ability, little research has examined the role of user ability in the Internet shopping mall context. The purpose of this study is to develop a user acceptance model that consider the moderating role of user ability in the context of Internet shopping. This study was initiated to see the ability of the technology acceptance model(TAM) to explain the acceptance of a specific ISM. According to TAM. which is one of the most influential models for explaining user acceptance of IT, an intention to use IT is determined by usefulness and ease of use. Given that interaction between user and website takes place through web interface, the decisions to accept and continue using an ISM depend on these beliefs. However, TAM neglects to consider the fact that many users would not stick to an ISM until they trust it although they may think it useful and easy to use. The importance of trust for user acceptance of ISM has been raised by the relational views. The relational view emphasizes the trust-building process between the user and ISM, and user's trust on the website is a major determinant of user acceptance. The proposed model extends and integrates the TAM and relational views on user acceptance of ISM by incorporating usefulness, ease of use, and trust. User acceptance is defined as a user's intention to reuse a specific ISM. And user ability is introduced into the model as moderating variable. Here, the user ability is defined as a degree of experiences, knowledge and skills regarding Internet shopping sites. The research model proposes that the ease of use, usefulness and trust of ISM are key determinants of user acceptance. In addition, this paper hypothesizes that the effects of the antecedents(i.e., ease of use, usefulness, and trust) on user acceptance may differ among users. In particular, this paper proposes a moderating effect of a user's ability on the relationship between antecedents with user's intention to reuse. The research model with eleven hypotheses was derived and tested through a survey that involved 470 university students. For each research variable, this paper used measurement items recognized for reliability and widely used in previous research. We slightly modified some items proper to the research context. The reliability and validity of the research variables were tested using the Crobnach's alpha and internal consistency reliability (ICR) values, standard factor loadings of the confirmative factor analysis, and average variance extracted (AVE) values. A LISREL method was used to test the suitability of the research model and its relating six hypotheses. Key findings of the results are summarized in the following. First, TAM's two constructs, ease of use and usefulness directly affect user acceptance. In addition, ease of use indirectly influences user acceptance by affecting trust. This implies that users tend to trust a shopping site and visit repeatedly when they perceive a specific ISM easy to use. Accordingly, designing a shopping site that allows users to navigate with heuristic and minimal clicks for finding information and products within the site is important for improving the site's trust and acceptance. Usefulness, however, was not found to influence trust. Second, among the three belief constructs(ease of use, usefulness, and trust), trust was empirically supported as the most important determinants of user acceptance. This implies that users require trustworthiness from an Internet shopping site to be repeat visitors of an ISM. Providing a sense of safety and eliminating the anxiety of online shoppers in relation to privacy, security, delivery, and product returns are critically important conditions for acquiring repeat visitors. Hence, in addition to usefulness and ease of use as in TAM, trust should be a fundamental determinants of user acceptance in the context of internet shopping. Third, the user's ability on using an Internet shopping site played a moderating role. For users with low ability, ease of use was found to be a more important factors in deciding to reuse the shopping mall, whereas usefulness and trust had more effects on users with high ability. Applying the EML theory to these findings, we can suggest that experienced and knowledgeable ISM users tend to elaborate on such usefulness aspects as efficient and effective shopping performance and trust factors as ability, benevolence, integrity, and predictability of a shopping site before they become repeat visitors of the site. In contrast, novice users tend to rely on the low elaborating features, such as the perceived ease of use. The existence of moderating effects suggests the fact that different individuals evaluate an ISM from different perspectives. The expert users are more interested in the outcome of the visit(usefulness) and trustworthiness(trust) than those novice visitors. The latter evaluate the ISM in a more superficial manner focusing on the novelty of the site and on other instrumental beliefs(ease of use). This is consistent with the insights proposed by the Heuristic-Systematic model. According to the Heuristic-Systematic model. a users act on the principle of minimum effort. Thus, the user considers an ISM heuristically, focusing on those aspects that are easy to process and evaluate(ease of use). When the user has sufficient experience and skills, the user will change to systematic processing, where they will evaluate more complex aspects of the site(its usefulness and trustworthiness). This implies that an ISM has to provide a minimum level of ease of use to make it possible for a user to evaluate its usefulness and trustworthiness. Ease of use is a necessary but not sufficient condition for the acceptance and use of an ISM. Overall, the empirical results generally support the proposed model and identify the moderating effect of the effects of user ability. More detailed interpretations and implications of the findings are discussed. The limitations of this study are also discussed to provide directions for future research.

• 대한간호학회지
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• 제4권2호
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• pp.1-16
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• 1974

This Study involved the development of a survey form and the collection of data in an effort-to provide information which can be used in the improvement of nursing curricula. The data examined were the kinds courses currently being taught in the curricula of nursing education institutions throughout Korea, credits required for course completion, and year in-which courses are taken. For the purposes of this study, curricula were classified into college, nursing school and vocational school categories. Courses were directed into the 3 major categories of general education courses, supporting science courses and professional education course, and further subdirector as. follows: 1) General education (following the classification of Philip H. phoenix): a) Symbolics, b) Empirics, c) Aesthetics. 4) Synthetics, e) Ethics, f) Synoptic. 2) Supporting science: a) physical science, b) biological science, c) social science, d) behavioral science, e) Health science, f) Educations 3) Professional Education; a) basic courses, b) courses in each of the respective fields of nursing. Ⅰ. General Education aimed at developing the individual as a person and as a member of society is relatively strong in college curricula compared with the other two. a) Courses included in the category of symbolics included Korean language, English, German. Chines. Mathematics. Statics: Economics and Computer most college curricula included 20 credits. of courses in this sub-category, while nursing schools required 12 credits and vocational school 10 units. English ordinarily receives particularly heavy emphasis. b) Research methodology, Domestic affair and women & courtney was included under the category of empirics in the college curricula, nursing and vocational school do not offer this at all. c) Courses classified under aesthetics were physical education, drill, music, recreation and fine arts. Most college curricula had 4 credits in these areas, nursing school provided for 2 credits, and most vocational schools offered 10 units. d) Synoptic included leadership, interpersonal relationship, and communications, Most schools did not offer courses of this nature. e) The category of ethics included citizenship. 2 credits are provided in college curricula, while vocational schools require 4 units. Nursing schools do not offer these courses. f) Courses included under synoptic were Korean history, cultural history, philosophy, Logics, and religion. Most college curricular 5 credits in these areas, nursing schools 4 credits. and vocational schools 2 units. g) Only physical education was given every Year in college curricula and only English was given in nursing schools and vocational schools in every of the curriculum. Most of the other courses were given during the first year of the curriculum. Ⅱ. Supporting science courses are fundamental to the practice and application of nursing theory. a) Physical science course include physics, chemistry and natural science. most colleges and nursing schools provided for 2 credits of physical science courses in their curricula, while most vocational schools did not offer t me. b) Courses included under biological science were anatomy, physiologic, biology and biochemistry. Most college curricula provided for 15 credits of biological science, nursing schools for the most part provided for 11 credits, and most vocational schools provided for 8 units. c) Courses included under social science were sociology and anthropology. Most colleges provided for 1 credit in courses of this category, which most nursing schools provided for 2 creates Most vocational school did not provide courses of this type. d) Courses included under behavioral science were general and clinical psychology, developmental psychology. mental hygiene and guidance. Most schools did not provide for these courses. e) Courses included under health science included pharmacy and pharmacology, microbiology, pathology, nutrition and dietetics, parasitology, and Chinese medicine. Most college curricula provided for 11 credits, while most nursing schools provide for 12 credits, most part provided 20 units of medical courses. f) Courses included under education included educational psychology, principles of education, philosophy of education, history of education, social education, educational evaluation, educational curricula, class management, guidance techniques and school & community. Host college softer 3 credits in courses in this category, while nursing schools provide 8 credits and vocational schools provide for 6 units, 50% of the colleges prepare these students to qualify as regular teachers of the second level, while 91% of the nursing schools and 60% of the vocational schools prepare their of the vocational schools prepare their students to qualify as school nurse. g) The majority of colleges start supporting science courses in the first year and complete them by the second year. Nursing schools and vocational schools usually complete them in the first year. Ⅲ. Professional Education courses are designed to develop professional nursing knowledge, attitudes and skills in the students. a) Basic courses include social nursing, nursing ethics, history of nursing professional control, nursing administration, social medicine, social welfare, introductory nursing, advanced nursing, medical regulations, efficient nursing, nursing english and basic nursing, College curricula devoted 13 credits to these subjects, nursing schools 14 credits, and vocational schools 26 units indicating a severe difference in the scope of education provided. b) There was noticeable tendency for the colleges to take a unified approach to the branches of nursing. 60% of the schools had courses in public health nursing, 80% in pediatric nursing, 60% in obstetric nursing, 90% in psychiatric nursing and 80% in medical-surgical nursing. The greatest number of schools provided 48 crudites in all of these fields combined. in most of the nursing schools, 52 credits were provided for courses divided according to disease. in the vocational schools, unified courses are provided in public health nursing, child nursing, maternal nursing, psychiatric nursing and adult nursing. In addition, one unit is provided for one hour a week of practice. The total number of units provided in the greatest number of vocational schools is thus Ⅲ units double the number provided in nursing schools and colleges. c) In th leges, the second year is devoted mainly to basic nursing courses, while the third and fourth years are used for advanced nursing courses. In nursing schools and vocational schools, the first year deals primarily with basic nursing and the second and third years are used to cover advanced nursing courses. The study yielded the following conclusions. 1. Instructional goals should be established for each courses in line with the idea of nursing, and curriculum improvements should be made accordingly. 2. Course that fall under the synthetics category should be strengthened and ways should be sought to develop the ability to cooperate with those who work for human welfare and health. 3. The ability to solve problems on the basis of scientific principles and knowledge and understanding of man society should be fostered through a strengthening of courses dealing with physical sciences, social sciences and behavioral sciences and redistribution of courses emphasizing biological and health sciences. 4. There should be more balanced curricula with less emphasis on courses in the major There is a need to establish courses necessary for the individual nurse by doing away with courses centered around specific diseases and combining them in unified courses. In addition it is possible to develop skill in dealing with people by using the social setting in comprehensive training. The most efficient ratio of the study experience should be studied to provide more effective, interesting education Elective course should be initiated to insure a man flexible, responsive educational program. 5. The curriculum stipulated in the education law should be examined.

• 농촌의학ㆍ지역보건
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• 제28권1호
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• pp.93-106
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• 2003

경상남도 거창군 관내 17개 보건진료소에서 지역사회진단을 통해 고혈압이 있는 것으로 파악된 618명을 대상으로 2002년 9월에 고혈압관리 행태에 대해 설문조사를 실시한 결과는 다음과 같다. 대상자 618명 중 고혈압 약을 처방대로 규칙적으로 복용하고 있는 고혈압 환자는 68.9%, 고혈압 약을 복용은 하나 불규칙적으로 복용하는 환자는 23.5%였고, 고혈압 약을 복용하지 않는 환자는 7.6%였다. 여자가 처방전대로 복용한다는 응답이 71.4%로 남자의 62.2%에 비해 높았고(p<0.05), 경제상태에서 잘산다라고 응답한 경우 처방전대로 복용하는 율이 높았다(p<0.01). 고혈압관련 특성과 고혈압에 대해 어떻게 설명하고 있는가에 따라서는 고혈압에 대한 지식수준이 높을수록 처방전대로 고혈압 약을 복용하고 있었고, 고혈압이 생긴 원인을 의학적으로 설명하는 경우와 본인의 고혈압을 심각하다고 느낄수록, 그리고 고혈압은 평생 치료해야 한다고 응답한 경우 고혈압 약을 처방전대로 복용하고 있었다(p<0.01). 지난 1년간 고혈압 치료를 위해 한약재, 조약 등 고혈압 약 이외의 다른 약을 사용해본 경험이 있는 고혈압환자는 12.5%였다. 고혈압치료의 부작용을 경험 한 경우(p<0.01), 고혈압약을 불규칙적으로 복용하는 경우(p<0.01), 본인의 고혈압이 심하다고 느낄 수록(p<0.05), 고혈압은 일정 기간 치료하면 완전히 나을 수 있다고 생각하거나 고혈압약으로 치료해도 소용이 없다고 생각하는 경우(p<0.05) 기타 약 복용률이 높았다. 고혈압 약 이외의 약을 사용한 이유로는 신약보다 부작용이 적을 것 같아서가 36.4%로 가장 높았고, 신약만으로는 효과가 없어서(19.5%), 체력을 보강하기 위하여(14.3%) 등이었다. 기타 약을 복용한 방법은 고혈압 약을 잠시 중단하고 복용한 경우가 53.2%로 가장 높았고, 고혈압 약과 시차를 두고 먹은 경우가 33.8%였다. 기타 약을 구입하게된 동기는 주위의 권유가 49.4%로 가장 높았고, 그 다음이 자식이 사주어서(26.0%) 였다. 기타 약의 효과에 대해서는 16.9%가 효과가 있었다고 하였다. 일반 의료기기 판매점에서 판매하는 게르마늄, 옥매트 등의 의료기기를 사용한 경험이 있는 대상자는 18.9%였는데, 연령에 따라 사용률에 차이가 있었고(p<0.05), 고혈압치료의 부작용 경험이 없는 경우(p<0.01), 고혈압약을 복용하지 않는 경우(p<0.01), 고혈압이 왜 생겼는지 모르겠다고 답한 경우(p<0.01), 본인의 고혈압이 심하지 않다고 생각할수록 낮았다(p<0.05). 게르마늄, 옥매트 등의 의료기기를 사용한 이유로는 단기간의 치료로 나을 수 있을 것 같아서가 50.4%로 가장 높았다. 구입하게 된 동기는 자식이 사 주어서가 53.8%로 가장 높았고, 그 다음이 주위 사람의 권유로 20.5%였다. 효과에 대해서는 12.0%가 효과가 있었다고 하였다. 고혈압 치료를 위해 민간요법을 사용한 경험이 있는 대상자는 16.2%였는데, 가족이 없는 경우에 민간요법 사용률이 높았고(p<0.05), 고혈압에 대한 지식이 보통이거나 고혈압 이환기간이 10년 이상인 경우(p<0.05), 고혈압치료의 부작용 경험이 있는 경우, 고혈압 약을 불규칙적으로 복용하는 경우, 본인의 고혈압이 심각하다고 느낄수록, 고혈압 치료에 대한 생각이 단기간의 치료로 완치될 수 있다고 생각하거나 고혈압약으로 치료해도 소용이 없다고 생각하는 경우 민간요법 사용률이 높았다(p<0.01). 민간요법을 사용한 동기는 주위 사람의 권유로가 70.0%로 가장 높았다. 사용한 이유는 단기간의 치료로 나을 수 있을 것 같아서(34.0%), 고혈압 약의 부작용을 우려해서(32.0%) 등이었고, 사용자의 22.0%가 효과가 있었다고 하였다. 사용한 민간요법으로는 사용자의 12.4%가 돌미나리즙을 사용한 적이 있다고 하여 가장 높았고, 여러 민간한약재(11.2%)와 감잎차(11.2%), 감식초(9.0%)와 솔잎가루(9.0%)의 순이었다. 이상의 결과, 고혈압 환자의 고혈압관리를 제대로 하도록 하기 위하여는 평소에 보건교육을 통해 고혈압에 대한 정확한 지식을 습득하도록 하고 고혈압을 정확하게 설명할 수 있도록 하여야 할 것으로 생각된다.

• 해양안보
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• 제5권1호
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• pp.1-53
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• 2022

중러 관계 강화는 강대국 경쟁이 재개되고 있음을 보여주는 한 가지 징후라고 볼 수 있다. 공식적인 방위동맹을 체결하지 않았음에도 불구하고 양국의 군사관계가 강화되고 있다는 사실을 눈여겨 볼 필요가 있다. 특히, 중국과 러시아가 세계 최강의 해군력을 보유하고 있다는 점에 비추어 본다면, 양국간 해양안보협력 강화는 최근 수년 간 나타난 국제안보 전개상황 중 가장 중요한 양상으로 꼽을 수 있다. 여러 플랫폼과 장소에서 펼쳐진 중러 해상합동훈련은 고위급 인사교류와 중국의 대규모 러시아 무기 구매, 중러 우호조약 체결 및 다양한 협력형태로 수년간 지속되었다. 양국간 해상합동훈련은 냉전기의 대치국면이 종식된 직후 시작되었으나, 그 중요성은 최근 십년의 기간 동안 더욱 부각되고 있다고 볼 수 있다. 해상합동훈련이 양국 국방동맹의 핵심으로 부상하고 있기 때문이다. 양국은 그 어느 때보다도 다양한 장소에서 다양한 무기체계를 활용해 해상훈련에 임하고 있다. 앞으로 양국의 합동군사훈련은 북극, 초음속 운반수단, 아프리카, 아시아, 중동의 신규 파트너를 비롯해 새로운 위치와 전력을 동원해 펼쳐질 가능성이 크다. 또한, 경비함정 및 제병 연합부대를 동원한 해상합동 훈련을 수행하는 등 최근에 보여준 획기적인 전개를 지속할 것으로 보인다. 중국과 러시아는 양자간 해군협력을 토대로 일련의 목표를 추구하고 있다. 중화인민공화국과 러시아 연방 사이에 체결된 선린우호협력조약 (Treaty of Good-Neighborliness and Friendly Cooperation)은 공동방어 조항을 포함하고 있지는 않지만, 공동의 위협에 대해 상호 논의하도록 언급하고 있다. 전통적/비전통적 군사작전 (예: 대해적 작전, 인도적 구호 및 최고수준의 전투수행)을 모의하는 해상훈련은 합동군사활동을 통해 공동의 도전과제에 대한 양국의 대응력을 강화하는 수단이 된다. 이러한 합동훈련이 전투력 측면에서 높은 수준의 상호운용성을 구현하지 못하더라도, 이를 통해 중러 양국이 단합된 해군력을 동원할 수 있는 역량을 갖추고 있다는 사실을 국제사회에 알릴 수 있다. 양국의 해상무역의존도나 영해를 둘러싼 국가간 갈등을 감안하면 이는 중요한 메시지라고 할 수 있다. 한편으로는 해상합동훈련을 통해 자국의 전투력을 향상시키고, 동시에 서로의 전략, 전술, 전투기술 및 절차에 대한 이해를 강화할 수 있다. 점차 부상하고 있는 중국 해군은 특히 러시아군으로 부터 많은 혜택을 얻을 수 있다. 러시아군은 복수의 제병협동작전을 중심으로 중국인민해방군 (People's Liberation Army, PLA) 보다 훨씬 많은 해상임무수행 경험을 보유하고 있기 때문이다. 그러나 한편으로는 전투력 강화를 통해 양국 정치지도자들이 군사력을 동원하거나 다른 국가와 대치할 경우, 긴장을 더 고조시키는 방향을 선택할 가능성이 더욱 커졌다는 부정적인 측면이 지적된다. 이러한 모든 영향은 양국 해군이 대부분의 해상합동훈련을 수행하는 동북아시아 지역에 더욱 큰 파급력을 미친다. 동북아시아 지역은 중국과 러시아가 미국 및 일본과 벌이는 그리고 불편한 상태로 한국을 사이에 둔 해상에서의 대치상황이 펼쳐지는 격전지가 되고 있다. 중러 해군 협력 강화가 공고해지면서 한미 군사계획이 더욱 복잡해지고, 북한에 집중되어야 할 자원이 전환되어 결국 지역 안보환경을 악화시키는 결과로 이어지고 있다. 한미일 해군 실무자의 입장에서는 중러 해군이 모두 포함된 시나리오를 수립해야 할 필요성이 더욱 커지고 있다. 가령, 한미 정책 결정가들은 중러 군사력의 공동 무력대응에 대비하기 위해 미 국방부가 과도한 지출을 하게 만들고, 한반도에서 한미안보 부재가 발생하지 않도록 대한민국 해군을 신속하게 보충해야 하는 상황이 발생하게 되었다. 북한이 한국 및 동맹국과 해상에서 대치할 경우 이를 중러 해군이 지원할 수 있다는 가능성은 또다른 심각한 도전을 제기한다. 이 같은 긴급사태 발생 가능성을 고려해 안보결속을 강화하겠다는 한일 간의 약속을 토대로, 한미일 3국 공동군사훈련을 더욱 확대할 필요가 있다.

• Asia Marketing Journal
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• 제12권2호
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• pp.83-110
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• 2010

기업의 서비스 실패로 인해 부정적 경험을 겪은 고객은 무의식적으로 그 원인의 추론을 통해 실망이나 후회의 부정적 감정을 얻게 되는데 이때 고객의 자기조절성향에 따른 감정의 발생은 각기 달리 나타나며, 이때 형성된 부정적 감정들은 서로 다른 고객반응을 일으키게 된다. 이러한 부정적 반응은 기업의 이미지 및 브랜드 가치에도 적지 않은 영향을 미칠 뿐만 아니라 장기적으로는 기업 매출에도 부정적 영향을 미치며 서비스 회복 노력에 따른 추가적 비용도 발생하게 된다. 본 연구는 서비스 영역에서 서비스 실패에 따른 고객의 부정적 감정의 선행요인 및 그 결과변수인 고객반응에 초점을 두고 있다. 즉 서비스 실패 시 자기조절성향(평가지향성과 목표지향성)이 부정적 감정에 미치는 영향과 이때 귀인과정(내적귀인 vs 외적귀인)에 따른 고객의 부정적 감정(후회감과 실망감)의 차이를 살펴보았다. 그리고 이러한 부정적 감정들이 체념과 구전활동이라고 하는 고객 행동반응에 미치는 영향을 실증분석하였다. 분석결과, 자기조절성향에 따른 후회감의 차이는 목표 지향적 성향이 강한 고객보다는 평가지향적 성향이 강한 고객일수록 후회감이 더 크고 반대로 목표지향적 성향이 강한 고객은 실망감이 더 큰 것으로 나타났다. 고객의 부정적 감정들은 귀인과정의 조절적 역할(내적귀인-후회감, 외적귀인-실망감)에 따라 서로 다른 감정이 형성되는 것으로 나타났다. 그리고 후회감과 실망감은 소비자의 서비스 실패 후 행동반응에 상이한 영향을 미치는 것으로 나타났는데 본인의 의사결정에 따른 선택에 대해 후회감을 느낀 고객은 체념적 반응이 높게 나타났으며 반면에 실망감을 느낀 고객은 서비스 제공자나 제3자에 대한 구전행동이 높은 것으로 나타났다.

• 마케팅과학연구
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• 제18권4호
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• pp.61-118
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• 2008

본 연구는 국내외 프랜차이즈의 해외진출에 대한 연구들을 바탕으로 국제프랜차이징연구의 전체적인 연구체계를 세워보고, 연구체계를 형성하고 있는 연구요인들을 확인하여 각 연구요소별로 이루어지는 연구주제와 내용을 살펴보고, 앞으로의 연구주제들을 제안하고자 한다. 주요한 연구요소들은 국제프랜차이징의 동기 및 환경 요소과 진출의사결정, 국제프랜차이징의 진입양식 및 발전전략, 국제프랜차이징의 운영전략 및 국제프랜차이징의 성과이다. 이외에도 국제프랜차이징 연구에 적용할 수 있는 대리인이론, 자원기반이론, 거래비용이론, 조직학습이론 및 해외진출이론들을 설명하였다. 또한 국제프랜차이징연구에서 보다 중점적으로 개발해야 할 질적, 양적 방법론을 소개하였으며, 마지막으로 국내연구의 동향을 정리하여 추후의 연구방향을 종합적으로 정리하였다.

• Asia Marketing Journal
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• 제14권2호
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• pp.65-96
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• 2012

루머는 신뢰할 만한 타당한 근거나 이유가 없음에도 불구하고 광범위하게 이야기되는 일상적인 대화나 의견으로서 오랜기간 소비자 개개인의 사적 영역의 문제였다. 그러나 대중의 사랑과 주목을 받는 기업이나 브랜드는 선천적으로 소비자의 관심으로부터 멀어질 수 없으며, 항상 루머의 주요한 소재가 되어 왔다. 그 결과 현대의 소비자 커뮤니케이션 환경에서 루머는 기업 경영활동에 중요한 위기 요인이 되고 있다. 기업과 브랜드들이 당면하는 소비자 루머들은 크게 기업과 관련된 음모성 루머와 상품과 직접적 관련이 있는 오염성 루머로 나누어지며 국내외에서 많은 위기 사례들이 발견되고 있다. 심지어 P&G, SK, 현대, 삼성처럼 잘 정비된 홍보 조직을 갖춘 굴지의 대기업들조차 이런 루머로부터 자유롭지 못하며, 기존의 대응방식 역시 적절하지 못했던 것이 사실이다. 부정적 루머가 주목받아야 하는 이유는 해당 기업의 매출 및 점유율 하락은 물론 주식 가격에도 부정적인 영향을 미치며 오랜기간 구축해온 소비자와의 관계마저 황폐화시킬 가능성이 있기 때문이다. 최근 인터넷, 소셜 네트워크 서비스의 확산과 더불어 브랜드와 관련된 루머의 중요성은 더욱 증대하고 있으나 루머 연구는 지금까지 기업이나 마케팅 연구자의 정당한 주목을 받지 못하였다. 이에 본 연구는 루머의 다각적인 측면을 고려하는 상황주의자적 연구 패러다임을 기반으로 지각된 유용성, 원천 신뢰성, 메시지 신뢰성, 걱정, 생동감과 같은 루머와 관련된 속성들이 루머 수용강도와 루머 구전의도에 미치는 영향을 분석하였다. 이를 위하여 가상 브랜드와 루머가 제시되었으며, 실증조사를 통한 데이터 수집과 분석이 이루어졌다. 연구 결과에 따르면 원천 신뢰성, 메시지 신뢰성, 걱정, 생동감 같은 루머 특성 변수들은 루머 수용 강도에 유의한 영향을 미치고, 루머 수용강도는 루머 구전의도에 유의한 영향을 미치는 것으로 나타났다. 반면에 지각된 중요성은 루머 수용강도에 유의한 영향을 미치지 못하며, 상품 관여도의 조절효과 역시 유의하지 않은 것으로 나타났다. 본 연구는 주요한 실무적, 학문적 시사점을 제공하고 있다. 첫째, 루머를 자연발생적인 사회 현상이 아니라 소비자의 주요 활동의 일부이며, 마케터의 관심과 대응 커뮤니케이션 전략이 필요한 브랜드 관련 현상임을 주장하였다. 둘째, 브랜드 루머의 심리적, 사회적인 다차원적 구성 요인과 확산되는 경로를 제시함으로서 루머에 대한 능동적인 관리 가능성을 제시하였다. 셋째, 온라인상의 루머 활동이 기업 성과에 미치는 영향을 제시함으로서 기업들의 적극적인 온라인 커뮤니케이션 활동과 평판 관리의 필요성을 주장하였다. 넷째, 소비자의 걱정과 같은 부정적 정서가 루머의 온상이 되고 있음을 규명함으로서 소비자의 의혹을 불식시키기 위하여 정확하고 진실된 정보를 제공해야 함을 주장하였다. 다섯째, 루머의 유용성이 확산에 미치는 영향 가설이 기각되었으며, 상품 관여도의 조절 효과 역시 기각되었다. 이는 루머를 접하는 소비자의 입장에서 볼 때, 루머 자체가 무의미하더라도 단순한 재미나 호기심만으로도 얼마든지 확산될 가능성을 암시하고 있다. 일부 기업들은 사실이 아니라는 이유만으로 루머를 무시하거나 간과하는 경우들이 있으나, 기업의 예상과 다르게 루머가 얼마든지 확산될 수 있는 가능성을 보여주며, 기업의 보다 세심한 대응 전략의 필요성을 요구하고 있다.