• 농업과학연구
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• 제27권1호
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• pp.63-70
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• 2000

Taean county region has been economically lagged behind compared with other areas in Chungnam Province mainly due to disadvantages of the location such as traffic accessibility, social infrastructure and industrial complex. However, recently Taean region has been emerged as newly prospective area because west coastal highway will be constructed to connect Seoul urban area to famous beach sites, recreational facilities along the seaside of Taean county, where International Flower Exhibition will also be held in Anmyon Island for the year of 2002. This Paper aims to explore how International Flower Exhibition is contributing to the development of local economy of Taean County area and to suggest the strategies for the development of this area through promoting spread effects of these international events. It is estimated that although there will be loss of 32,987 thousands won during the period of international flower festival based on the cash flow analysis, long run profits would be 108 trillion won, when calculating indirect benefits derived from the sight seeing, flower sales and other incomes from various activities. In order to maximize post benefits of international flower event, it is suggested that Taean county should pursue the strategies for specializing in cultural events such as family recreational events, beach festival and traditional cultural events, improving the social infrastructure and promoting the local industry such as flower, tourism and advanced technological enterprises.

• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2006년도 춘계학술발표대회 논문집
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• pp.65-66
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• 2006

The motor show is the most popular show in domestic exhibitions. It provides many interesting events and exhibition programs from small parts of the car to luxury sedans. It should be spatially designed for not only display programs but also various other programs such as concerts or events. And it needs to approach strategic and complex plans for unique stand design because of a great number of visitors' safety and accomodation, and competition with other companies. S motor is the company of middle standing, producing the most luxurious sedans and SUVs. I had to find a display and space composition way to harmonize with luxurious sedans and outdoor vehicles in a booth. The booth had to be distinctive and unique inspite of relatively small and handicaped area compared with other companies' booths. So I designed two major plans; ceiling structure covered whole booth space and office space for staff. These plans could get completely majesty and unique design for booth, events and other programs. And the structure of booth was minimalized for visitors' safety and accomodation in great event time.

• 벤처창업연구
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• 제9권5호
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• pp.193-203
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• 2014

최근들어, 우리는 문화의 세기를 맞으면서 각 지방자치단체에서 지역의 활성화와 지역을 알리기 위한 방안으로 국제회의를 비롯한 박람회, 전시회 등 지자체 행사에 심혈을 기울이고 있으며 각 지방자치 지역의 경쟁력을 다른 자치단체보다 지역의 브랜드를 부각시키기 위해서 화훼 박람회나 전시회를 문화행사로 개최하고 있다. 따라서 본 연구는 지자체의 화훼박람회를 개최하는 주최자에게 화훼박람회 전시요인의 중요성을 부각시키고 화훼박람회전시에 체험요소를 알려 화훼전시회에 참가율을 높이고 화훼농가의 매출을 증대시키고자 한다. 더 나아가, 화훼박람회를 이용하는 관람객들이 화훼박람회 요인과 체험마케팅이 구매의향에 어느 정도 관심을 가지는지를 분석하고자 한다. 이를 위해서 최근에 화훼박람회에 참석한 278명의 관람객을 대상으로 화훼박람회 전시요인의 체험마케팅이 구매의향에 미치는 영향을 분석하고자 한다. 인구학적통계로는 성별은 여성이 61.9%로 높게 나타났으며, 연령층은 20대가 34.5%로 가장 많았다. 결혼여부는 기혼이 50.7%로 많았고, 직업은 학생이 36.7%로 가장 많았다. 학력은 대학교 졸업이 58.3%, 평균소득은 100만원대 48.6%, 거주지는 서울이 38.1%로 높았고 화훼박람회장 방문은 1회가 79.9%로 가장 높았다. 이를 대상으로 기술통계분석과 신뢰도분석을 하였으며 타당도 검증으로 요인분석을 실시하였고 상호 상관성을 보기위해 상호관계를 분석하여 최종 회귀분석을 통한 검증으로 요인들 간의 영향력을 분석하였다. 화훼박람회 전시환경은 문화적인 요소에, 전시품질은 이벤트요소, 문화요소에, 전시서비스는 이벤트요소와 문화요소와 이미지요소에, 전시마케팅은 문화요소와 이미지요소에, 이미지요소는 구매의향에 영향을 미치는 것으로 나타났다.

• 미술이론과 현장
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• 제3호
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• pp.85-106
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• 2005

As biennale exhibitions has been expanded into all of the world since 1990s, these trends of blockbuster exhibitions have caused several problems. For instance, some major curators monopolized most global size exhibitions despite of a variety of cultural and historical backgrounds. Besides, due to a strong connection between these curators and their own artists, the young emerging artists' opportunities tend to be reduced as a result of the power game. In addition, major curators' power have influence on the exhibition style as well as on the theme itself. Some artists who did not involved that kind of huge scale exhibitions dispute that the direction of the exhibition is concentrating on the curator's interest instead of artists or viewers. Although these dissatisfactions could not portray correctly the process of organizing and managing system of a biennale exhibition, those biennale exhibitions held in recent have shown tautologic discourses without any passion and positive attitude direct to the exploitation of our society as a vanguard. In the process of comparing several kinds of biennale exhibitions, I could find that some artists who participated several biennale exhibitions at the same time did not present their creative vision, although the triumph of an exhibition was typically measured by the amount of visitors. Thus, the aim of this article is to prove that the biennale can show us new cultural discourse as well as progressive method of understanding our times. Is biennale producing the real 'global standard'? If biennale has done it, could this global standard present upto-date paradigm for the unique exhibition system? Is biennale providing an useful opportunity for the understanding and communicating of contemporary art through the recontextualization which is pronounced by the publicity of curator and organizing committee? How can we find the distinctive strategy from each biennale exhibition including Venice Biennale? Biennale, as a blockbuster exhibition, always requires a degree of hype, otherwise it would not be a special event and would not attract a big enough audience. It is the actual reason why major biennale exhibitions seem to be similar artistic events. Unfortunately, it seems that the excess of biennale exhibitions might bring about the lack of contents. In this case, the biennale syndrome would being a kind of the center of poverty, in spite of the visual splendor. After all, following the global standard may not be a matter of great importance now. What really matters is how each biennale exhibition which started under the different conditions can search their own identity.

• 한국콘텐츠학회논문지
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• 제21권2호
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• pp.68-77
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• 2021

본 연구는 2019고양국제꽃박람회의 서비스품질이 지각된 가치와 전반적 만족도 및 충성도에 미치는 영향관계를 분석하는데 있다. 박람회서비스 품질은 행사내용, 확신성, 홍보성, 공감성으로 요인화 하였다. 첫째, 박람회서비스품질은 지각된 가치와 전반적 만족도에 정(+) 영향을 주는 것으로 나타났다. 지각된 품질도 전반적 만족도에 정(+)의 영향관계가 있었다. 둘째, 지각된 가치는 충성도에 정(+)의 영향관계이고, 전반적 만족도도정(+)의 영향관계가 있었다. 셋째, 효과분해에서 박람회서비스품질의 지각된 가치에 대한 총효과가 크고, 이어서 박람회서비스품질과 전반적 만족도의 총효과, 박람회서비스와 충성도간의 총효과 순으로 나타났다. 지각된 가치와 전반적 만족도 간에 유의한 총효과로 이어졌고, 충성도간의 총효과도 유의함으로써 전반적 만족도와 같은 매개효과가 긍정적인 기여를 하고 있었다. 따라서 모든 내외생변수 관계에서 통계적으로 유의미한 효과로 검정되었다.

• 한국실내디자인학회논문집
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• 제16권2호
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• pp.287-294
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• 2007

[ $K\ddot{o}ln$ ] IMM (International Mobel Messe Koln) is traditionally one of the advanced Exhibitions with International Expo of Furniture in Milan. IMM is not only the furniture exhibition but also well known international event that shows novel idea and the newest trend of interior design field. This event displays from the traditional style reaches to the newest trend, and also presents the world various Interior design spectrum with the forecast of interior design industry. This study analyze out the trend of the nm in year 2004, 2005 and 2006. It analyzed each year's design with form, material, color and general feature. Thus, it suggests demanding and persistent design of modern society, This chart shows the characteristics of the furniture design from 2004 to 2006 Result of the study shows that the trend of the furniture design would be process with the relationship of simple design, multi-cultural character, and practical paradigm.

• 한국가구학회지
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• 제26권3호
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• pp.241-251
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• 2015

Milano Fair is the most authoritative event in the world and the most noticeable exhibition for expecting stream of furniture design and future. Companies and designers, who participate in this event, pioneer independent market through the creative and creative products based on their own identity. Their competitiveness in the market comes from the identity of the brands and it is possible when making continuous efforts to make competitiveness by differentiated designs and products. Upright design culture will be made when respecting the value of designers and designs, making the history and tradition and striving for new challenges and pioneerings.

• 동의생리병리학회지
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• 제19권1호
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• pp.19-28
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• 2005

According to each developing type, we study a concept, contents and a consideration about in oriental medicine industry. The divisions of each developing speciality are followings: Urban industry type - The development of urban industry type has difficulties; The lack of technical development and social adaptation, etc. If it overcomes these difficulties, it will be activated in the oriental medicine industry. Rural industry type - The oriental medicine industry of rural type needs the model of rural oriental medicine industry which leads an activity and an independence of the rural region. Within the industrialization of the oriental medicine industry, if rural resource makes a specialized brand, it can have great effects in the future industry. Resort industry type - When The resort type is related the characters of natural circumstances, cultural industry and health management, it has many effects. If we gain the clear direction which is activated the regional specialities, the oriental medicine industry of resort type can estabilishs the high value industry. Event industry type - The event type is a festival, an exhibition, etc. Within this event, the promoter must provide visitors the specialized sights, the food things, the enjoyable things. And using traditional image, we have the regional resource is recognized good things and the nomination of open place can inform.

• The International Journal of Costume Culture
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• 제4권3호
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• pp.171-181
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• 2001

The Purpose of this study first was to establish the concept based on the existing convention theory, and classifies the types of industrial aspect, and cultural and artistic aspects. Based on it, the relative importance of structural elements of the fashion convention industry is analyzed to fashion conventions in the industrial aspect. The research applies Delphi technique, it is applied to experts in the fashion convention industry in two rounds. Re result is as follows ; First, exhibitions and collection of the fashion convention industry are classified into five groups by examining their main types and main targets. Second, in fabric·material exhibitions, the procedure, personnel and communication have relatively equal importance on the whole although facilities are considered most important. in clothing·fashion exhibitions, the procedure has by far a high level of importance unlike others. Third, comparing the second stage importance, it is shown that the event hall, pubic relations, professionalization of personnel, communication between the promoter and supporting organization are most important with a slight difference by type. Fourth, comparing the third stage importance, it is revealed that ten most important factors are the event location, publicity time, the size·number of event halls customer handling , expertise, publicity media, friendliness, facilities, Publicity Publications, and business competence.

• 디자인학연구
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• 제21권
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• pp.161-170
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• 1997

본 연구는 기업이미지 향상 및 제고를 목적으로, 대규모 국제 이벤트인 박람회에 참가하기 위하여 계획되어지는 기업 마케팅 커뮤니케이션 수단으로서의 전시/홍보 관 계획과 디자인에 관한 연구이다. 이상고 같은 본 연구는 다음과 같은 과정으로 진행되었다.·박람회의 기업관 계획을 위하여 요구되어지는 이론적 접근을 통해, 본 연구의 타당성을 인식하였다.·전시/홍보 관에 접근하기 위해 기업에 있어서 이미지 커뮤니케이션의 중요성과 그 형성과정을 제시하고 이미지 커뮤니케이션 매체로서 기업홍보에 대해 이해하였다.·박람회에 참가하기 위한 기업의 이미지 동일화의 중요성과 그 분석방법을 기초 이미지와 서브 이미지의 단계별로 정리하였으며 기업이 박람회에 참여하기 시작해서 기업관의 계획을 진행해 가는 일반적인 과정을 조사, 분석 단계와 디자인 단계로 분류하여 모델로 제시하였다.·기업을 대상으로 하여 그 계획과 디자인 과정을 조사, 분석 단계아 디자인 단계로 분류하여 진행하는데 조사, 분석 단계에서는 환경 적 요소, 대상물 요소, 시간적 요소, 관람객 요소를 중심으로 분석하며, 디자인 단계에서는 대상물 요소에서 진행되어온 기업 이미지 분석을 기초로 디자인 기준을 설정하여 그에 따른 건축 적 형태와 실내 환경 디자인을 발전시켰다.