• Title/Summary/Keyword: evidence-based

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The Effect of Brand Evidence on Positive Emotion, Negative Emotion, and Attitude in Restaurant Industry

  • KIM, Eun-Jung
    • The Korean Journal of Franchise Management
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    • v.12 no.1
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    • pp.45-55
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    • 2021
  • Purpose: How to build the positive emotion of customer is very important, because it affects the positive attitude. Brand evidence has a significant impact on consumer behavior in terms of reinforcing consumers' perception of food service companies and differentiating them from competing brands. Thus, this study examines the effect of brand evidence on emotion (positive emotion and negative emotion), and attitude in restaurant industry. Research design, data, and methodology: This study examines the structural relationship among brand evidence, emotion, and attitude. Brand evidence divide into three sub-dimensions such as physical evidence, core service, and employee service. In order to test the purposes of this study, research model and hypotheses were developed. The questionnaire items were modified and used according to the content of this study based on previous studies. All constructs were measured by multiple items tested and developed in the previous research. The data were collected from 439 restaurant users from Seoul area were analyzed using SPSS 22.0 and SmartPLS 3.0 program. A total of 460 questionnaires were distributed and a survey was conducted for 4 weeks, and a total of 439 were used for analysis, excluding non-response data and 21 unusable response data among the collected questionnaires. Frequency analysis was conducted to identify the general characteristics of the survey subjects. To measure the reliability and validity of the measurement tools, confirmatory factor analysis was conducted. Structural model analysis was conducted to verify the research model. Result: The findings demonstrate that physical evidence, core service, employee service had positive effects on positive emotion. And core service and employee service had negative effects on negative emotion while physical evidence did not have. Also, positive emotion had positive effect on attitude and negative emotion had negative effect on attitude. Conclusions: The findings of this study provide guidelines on how to enhance competitiveness in restaurant industry through understanding brand evidence's effects on raising perceived consumer's emotion and attitude. Therefore, food service companies should establish a marketing strategy that can stimulate positive emotions through brand evidence, which is all factors related to service brands that influence consumers' evaluation of service products and purchase decision-making process.

Evidence-Based Practice(EBP) Among Korean Occupational Therapists : Use of Resources, Perceptions, and Barriers (한국 작업치료사들의 근거기반 치료(Evidence-Based Practice; EBP) : 인식도, 근거자원 사용과 방해요인 조사)

  • Kim, Jung-Ran;Kim, Sun-Hee;Yang, No-Yul
    • Therapeutic Science for Rehabilitation
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    • v.1 no.2
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    • pp.41-53
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    • 2012
  • Objective : The purpose of the research is to investigate Korean occupational therapists' awareness of Evidence-Based Practice(EBP), basis of clinical decision making, barrier factors of EBP execution. Methods : Form December 2009 to March 2010, 500 questionnaires were sent out to clinical occupational therapists and 160 questionnaire which are returned by the therapists were analyzed through descriptive statistics. Results : There are more female respondents than male. More than 90% of them had less than 5 years experience. Most of respondents hadn't experienced education concerning EBP(76%), and the education is not periodically conducted(55%). Moreover, treatment was being tailored based on subjective judgement. On the other hand, the degree of recognition showed that the professionalism of occupational therapists can be improved through EBP(96%), and be helpful to make clinical decision(88%). Most of the therapists answered that guaranteeing enough time to search the basis of treatment(90%) and participating in the education course(92%) is needed to make EBP applicable. This result shows that while the application rate of EBP is low, the recognition rate of EBP is high, which means it is necessary to revitalize EBP education program. Conclusions : In order to provide quality service, education course and instructor training program is needed. We should also make a great effort to offer evidence-based education to occupational therapy students. Furthermore, EBP has to be carried out to improve the professionalism of occupational therapists, and the research about education program and its effect has to be executed.

On-demand Evidence Collection of Host Infringement based on the Analysis of Severity levels (위험도 분석에 기반한 On-demand 방식의 호스트 침해 증거 자료 수집 방안)

  • Choi, Yoon-Ho;Park, Jong-Ho;Kim, Sang-Kon;Seo, Seung-U;Kang, Yu;Choi, Jin-Gi;Moon, Ho-Gun;Lee, Myung-Su
    • Proceedings of the IEEK Conference
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    • 2006.06a
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    • pp.33-34
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    • 2006
  • Computer Forensics is a research area which finds the malicious users by collecting and analyzing the intrusion or infringement evidence of the computer crime. Many research about Computer Forensics has been done. But those research have focussed on how to collect the evidence after receiving the damage reports from computer users or network administrators. This paper describes about collecting the evidence of good quality at the time of infringement occurrence by the malicious user. By calculating Infringement severity of observable and protective hosts and referring to this value, we collect the evidence at the time of infringement occurrence to minimize the information modification of the evidence. We can reduce also the amount of logs that we use to analyze the infringement and can minimize the loss of the evidence.

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A Study on the Digital Photographic Evidence in Police's Criminal Investigation Activity (경찰의 범죄수사활동에 있어 디지털 영상매체의 활용에 관한 연구)

  • Han Sang-Am
    • The Journal of the Korea Contents Association
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    • v.6 no.5
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    • pp.153-160
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    • 2006
  • Recently, digital imaging is frequently used by crime scene investigators. However, the admissibility of digital photographic evidence in court is often raised because of the fact that digital photographs are more easily modified than film-based photographs. Therefore, in this article, the researcher reviewed some basic theories and legal considerations related with police crime scene investigations in Korea and The United States. This article is presented in the hope of clearing up some of the possibilities of falsifying photographic evidences and in the hope of setting the strict the rules of evidence regarding digital evidence in this county.

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Pattern Classification of the Strength of Concrete by Feature Parameters and Evidence Accumulation of Ultrasonic Signal (초음파신호의 특징 파라메터 및 증거축적 방법을 이용한 콘크리트 강도 분류)

  • Kim, Se-Dong;Sin, Dong-Hwan;Lee, Yeong-Seok;Kim, Seong-Hwan
    • The Transactions of the Korean Institute of Electrical Engineers A
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    • v.48 no.10
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    • pp.1335-1343
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    • 1999
  • This paper presents concrete pattern recognition method to identify the strength of concrete by evidence accumulation with multiple parameters based on artificial intelligence techniques. At first, zero-crossing(ZCR), mean frequency(MEANF), median frequency(MEDF) and autoregressive model coefficient(ARC) are extracted as feature parameters from ultrasonic signal of concrete. Pattern recognition is carried out through the evidence accumulation procedure using distance measured with reference parameters. A fuzzy mapping function is designed to transform the distances for the application of the evidence accumulation method. Results are presented to support the feasibility of the suggested approach for concrete pattern recognition.

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Mitigation of Adverse Effects of Malicious Users on Cooperative Spectrum Sensing by Using Hausdorff Distance in Cognitive Radio Networks

  • Khan, Muhammad Sajjad;Koo, Insoo
    • Journal of information and communication convergence engineering
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    • v.13 no.2
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    • pp.74-80
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    • 2015
  • In cognitive radios, spectrum sensing plays an important role in accurately detecting the presence or absence of a licensed user. However, the intervention of malicious users (MUs) degrades the performance of spectrum sensing. Such users manipulate the local results and send falsified data to the data fusion center; this process is called spectrum sensing data falsification (SSDF). Thus, MUs degrade the spectrum sensing performance and increase uncertainty issues. In this paper, we propose a method based on the Hausdorff distance and a similarity measure matrix to measure the difference between the normal user evidence and the malicious user evidence. In addition, we use the Dempster-Shafer theory to combine the sets of evidence from each normal user evidence. We compare the proposed method with the k-means and Jaccard distance methods for malicious user detection. Simulation results show that the proposed method is effective against an SSDF attack.

University/Hospital Collaborations to Promote Research and Evidence Based Practice in Clinical Environments

  • Griffiths, Rhonda
    • Perspectives in Nursing Science
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    • v.4 no.1
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    • pp.19-25
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    • 2007
  • Systems and processes to provide clinical education to students of nursing have been established between universities and health facilities in all countries where nurse education is tertiary based. However, systems and processes to link nurse researchers based in universities to their clinical colleagues are less well developed. When collaborations are established they are frequently based on personal networks, and while the rhetoric of the organizations encourages these collaborations, they are largely unrecognised by senior administrators in health facilities. The research is frequently "invisible" and the clinician researchers usually do not have access to appropriate infrastructure and other resources that are required to support large projects that have the potential to change practice across organisations. This situation influences the focus and scope of nursing research and limits opportunities for clinicians to be engaged in the generation of professional knowledge. The University of Western Sydney (UWS) has taken a strategic approach to the development of collaborations for research and has linked with health services in Western Sydney to establish and maintain research centres and adjunct appointments. The partner organisations jointly fund the infrastructure of the centres which include a Professor, research assistant position(s) and administrative staff. Five Professors of Nursing have been appointed to positions in one of three nursing research centres. This paper describes the approach established by the School of Nursing at UWS to build collaborations with clinical areas to promote research. This approach could be adopted or adapted by other facilities.

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Effect of Emergency Nursing Class using Evidence-Based Practice (근거기반실무를 활용한 응급간호 수업 운영의 효과)

  • Kim, Jiyoung
    • The Journal of the Korea Contents Association
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    • v.21 no.10
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    • pp.613-621
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    • 2021
  • The purpose of this study was conducted to provide emergency nursing class using evidence-based practice (EBP) and to examine its effects. This study was a one-group pretest-posttest experimental design. Data were collected from 54 students in the third year of nursing at a university, between September 2, 2019 and December 9, 2019. An emergency nursing class using EBP consisting of 5-step EBP components was provided through 13 sessions. Lectures, team-based learning, and case-based learning were provided. Data were analyzed using SPSS/WIN 21.0 program with descriptive statistics and paired t-test. After the class, there were significant increase in EBP beliefs (t=-2.76, p=.008) and EBP competency (t=-5.035, p<.001). However, critical thinking disposition was not significantly increased. The findings indicate that emergency nursing classes using evidence-based practice is an efficient teaching-learning method to improve EBP beliefs and competency.

The relationship among critical thinking disposition, nursing process competency and evidence-based practice competency in nurses working in hospitals (간호사의 비판적 사고성향, 간호과정 수행능력과 근거기반실무역량과의 관계)

  • Kim, Kyoung Yun;Lee, Eunjoo
    • Journal of the Korean Data and Information Science Society
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    • v.27 no.2
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    • pp.451-461
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    • 2016
  • The purpose of this study was to identify relationship among critical thinking, nursing process competency and evidence based practice competency of nurses working in middle sized hospitals. A descriptive correlational study design was used. The data were collected from 262 nurses working in the three hospitals located in G and P city using self-administered questionnaires. Data were analyzed using descriptive statistic, independent t-test, one-way ANOVA with scheffe, Pearson's correlation coefficient, and hierarchical multiple linear regression using SPSS Statistics 21.0 program. Nurses' evidence-based practice competency had positive correlation with critical thinking disposition (r=.42, p <.001) and nursing process competency (r=.58, p <.001). Full model accounted for 65.1% of evidence-based practice competency by nursing process competency (${\beta}=.57$, p <.001), critical thinking disposition (${\beta}=.34$, p <.001), critical thinking educational experience (${\beta}=.11$, p=.004), Master's degree (${\beta}=.09$, p=.032). Conclusion: o increase evidence-based practice competency of nurses, it is required to develop critical thinking disposition and nursing process competency of nurses.

Introduction to a Health-related Physical Education Curriculum Model in the United States : Sports, Play, and Active Recreation for Kids (SPARK) (미국의 최신 건강중심 체육교육수업의 소개 - Sports, Play, Active Recreation for Kids(SPARK) 체육프로그램 개발배경 및 사례보고 -)

  • Yoo, Soo-Jin
    • The Journal of Korean Society for School & Community Health Education
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    • v.12 no.3
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    • pp.101-109
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    • 2011
  • The purpose of this article is to introduce the Sports, Play, and Active Recreation for Kids (SPARK) physical education curriculum. SPARK is a model for health-related, research-based and evidence-based physical education programs in the United States. The outcome of school physical education can relate to public health, but there exists few evidence-based physical education programs reporting health-related variables. School physical education can provide more opportunities for children and adolescents to be physically active and to learn more about healthy lifestyles. However, physical education programs have been cut and eliminated due to lack of funding in the U.S. as in South Korea. Although facing these problems, SPARK programs have been implemented in over 50% of schools, after school programs and coordinated school health programs in the U.S. This article reviewed: (a) background information of the SPARK program, (b) examples of effective interventions, and (c) methods of dissemination to schools nationally in the U.S. The methods showed in SPARK may use as a model for researching, developing and implementing new physical education(PE) program and after school programs in Korea.

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