• Iberoamérica
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• v.22 no.2
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• pp.123-151
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• 2020

This paper shows a theoretical-reflective analysis on the importance of vocational training and value education to transition into models that are inclusive in cultural diversity, typical of the globalized and hyperconnected environment of modern societies. Interculturality is contextualized as a key element in linking teaching-learning processes with the uniqueness and problems associated with cultural ethnocentrism and alterity. In this sense, the work is part of a thematic review that contributes to the understanding, inclusion and recognition of cultural, racial and ethnic diversity in the different formal spaces of learning. As summary, value education and transversality are the basis for building educational interculturality in future generations.

• International Commerce and Information Review
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• v.16 no.5
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• pp.117-149
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• 2014

The purpose of this study is to apply the concepts discussed in the previous studies on the China's country image and its impact to the Korean market, to provide basic information about the characteristics of the Korean market for Chinese companies to enter the Korean market, and to provide suggestions related to the country image for Korean companies when they want to enter foreign markets. For this purpose, a survey of 265 college students and workers in Seoul was analyzed using SPSS 2.0 and AMOS 21. The results are as follows. First, the dimensions of China's country image were found to be composed of five factors: fundamental image, socioeconomic image, prestige image, relationships image, and affective image. Second, among the dimensions of China's country image, fundamental image, socioeconomic image, and affective image had a positive effect on product image, and prestige image had a negative effect. Third, affective image was found to have influence on the attitude towards the product. Fourth, China's overall product images appeared to influence consumer attitudes. Fifth, the consumer attitudes to Chinese products appeared to affect the purchase intention. Sixth, for the consumer group whose own consumer ethnocentrism is low, compared to high, images of Chinese products showed a more positive impact on consumer attitudes. In the conclusion, we discussed the implications derived from the empirical results and suggested for future research.

• Journal of the Korean Home Economics Association
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• v.29 no.2
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• pp.1-15
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• 1991

The purpose of this study was to understand the diversity and speciality of Aztec dress which has not been well known, and to overcome ethnocentrism in clothing perceptions. From 15 century to early 16 century, the Aztec empire based on the unique view of the world, most flourished in Mesoamerica. Ritualistic and official side of Aztec life was reflected well on dress. Most Aztec garments consisted of unsewn pieces of cloth, draped on the body as loincloth, mantle and wraparound skirt. Slightly more complicated garments such as women's blouses(huipils) and men's simple jackets were created by sewing together two or more pieces of material. In the sharply stratified world of Aztec, strict sumptuary laws controlled dress. The garments of lower classes were made of maguey or yucca fiber, and only the upper classes were allowed to wear cotton clothing. In addition to material, color, elaborateness and even manner of tieing the mantle were carefully controlled by government edict. As the Aztec empire expanded and became wealthier, the sumptuary laws could not actually dictate what people wore everyday but rather provided a set of rules governing clothing for ceremonial occasions. Aztec's warrior costumes, consisted of headdress, towering back devices, feather garments, were sufficient to suggest the theatrical grandeur of what must have been one of the most magnificiently attired armies ever assembled.

• Journal of Family Resource Management and Policy Review
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• v.13 no.3
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• pp.85-101
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• 2009

The Multi-cultural Family Support Center provides various educational programs and services for multi-cultural families. However, there are controversies regarding integration and assimilation, ethnic identity and ethnocentrism, and state-sponsored multi-culturalism. From the home economist's perspective, it was necessary to explore the direction of integration of family life culture in the multi-cultural society. This study concluded that there is a necessity to accept foreign culture and create a new culture while still maintaining their and our own cultural identity respectively. For this purpose, integration and assimilation must progress side by side to maintain the cultural identity and stability of multi-cultural families. But, women migrants are to adapt in their everyday life, they need to attend a Korean-language course and take part in a traditional Korean culture program such as having an assimilational characteristics. Also for the happiness of multi-cultural families ultimately not for the confronted problems, it requires sometimes education of changing migrants' own traditional customs and life culture partly. In this sense, educational and cultural programs held by Multi-Cultural Family Support Center are meaningful and their importance in adapting into everyday life must be recognised by all of us.

• Human Ecology Research
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• v.56 no.2
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• pp.109-122
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• 2018

Cross-border online shopping is an example of non-mobile transnational consumption behavior that has become more popular over the last decade due to the development of technology and transportation. Based on the Theory of Reasoned Action(TRA), this study proposed and tested the hypothesized model that would explain the relationships among consumption beliefs, attitudes toward cross-border online shopping, subjective norms, and purchase intention. Consumption beliefs were measured by global consumption orientation, consumer orientation, and global brand beliefs. In addition, subjective norms included two types: online and offline norms. Descriptive statistics and path analysis were employed for the analysis of the dataset of 174 participants. As a result, the hypothesized model was generally supported. Consistent with the hypothesis, global consumption orientation and global brand beliefs were positively related to positive attitudes toward cross-border online shopping but negatively associated with consumer ethnocentrism. Offline subjective norms positively predicted both the attitudes and purchase intention whereas online subjective norms only predicted purchase intention. The results reflected that TRA was applicable to the intention of cross-border online shopping in a current on-line shopping context. We also discussed the practical applications and limitations of the study.

• East Asian Journal of Business Economics (EAJBE)
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• v.6 no.4
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• pp.25-34
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• 2018

Purpose - The purpose of this study is to investigate the effect of Korean Wave on consumer intentions by adjusting the Korean image and image of Korean company to counterbalance the hostility through the control effect of Korean Wave. Research design and methodology - This paper measure individual and national hostility and suggest that the effect of the adjustment of Korean culture satisfaction on corporate image, product image and consumer's purchase intention. Results - This study suggests the subjects to be studied empirically by presenting research themes and models, but it is necessary to verify the model through statistical verification since it is not verified empirically. In addition, it is necessary to further control factors and identification of anti-marginal or anti-marginal products. Conclusions - This study suggests research topics that investigate how hostility affects Korean Wave in consideration of the current special situation, while conventional researches mainly focus on ethnocentrism and patriotism. In this way, this study suggests research direction that helps to enhance corporate image and product image by eliminating hostility and actively utilizing Korean Wave. The Proposal will be helpful to provide a frame for empirical analysis in future and to develop strategic means to further utilize it in international marketing.

• Journal of the Korean Society for Library and Information Science
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• v.50 no.1
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• pp.235-259
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• 2016

The study acknowledges the importance of philosophical basis such as paradigms and epistemology in knowledge organization system development. The study aims at providing implications of Rorty's neo-pragmatism on knowledge organization system development. The study discussed Rorty's main concepts - Anti-Dualism, Languages, Ethnocentrism, and Solidarity, and further how these elements are utilized in system design. The study focuses on philosophical basis, knowledge organization system development approach, and methodology. It has values in that it provides implications for other philosophical discussions to be applicable to knowledge organization.

• Cross-Cultural Studies
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• v.31
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• pp.415-438
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• 2013

This paper explores how to teach Chinese, using multi-media resources such as Chinese dramas and focusing on one of Jin Yong's dramas, The Return of the Condor Heroes. The purpose of this study is to develop teaching methodologies for university students learning Chinese through drama to integrate language skills: enhancing communicative competence and understanding Chinese cultures. First, the overview of previous studies provides several cases of foreign language education using drama. Teaching Chinese through drama can be an integrative education because students can develop their communicative competence as well as understand the cultures of the target language. In other words, the contexts of drama may offer rich sources of the history of China, Han Chinese ethnocentrism, and knowledge of Chinese literature as well as geography. Second, this study applies the principles of Tomlinson (2010) for materials development in language teaching into the case of Chinese drama. It concentrates on Jin Yong's The Return of the Condor Heroes that the author has used in the Chinese language courses for three years. It examines the characteristics of the drama for developing effective ways of teaching and learning Chinese language and culture. Furthermore, it discusses the impact of using drama on changes in students' pervasive perceptions about unnecessity of Chinese classical literature. Third, this paper presents some sample lessons which may help teachers to develop understanding of how to organize lessons through drama. Finally, it illustrates university students' opinions about using drama to learn Chinese.

• Journal of Korean Library and Information Science Society
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• v.24
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• pp.107-161
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• 1996

This study aims at introducing 'ethnography' which is one of the most representative qualitative research methods into Library and Information Science research in Korea.. Ethnography, derived from anthropology, helps researchers to understand the whole and deep aspect of the research object. That is because the researcher puts himself into the life-world of the research object and observes it for a long time. Ethnography can be used as an alternative method to quantitative research methods. Until now, Library and Information Science research in Korea has used quantitative research methods in almost every case. From the 1980s so-called 'scientific methods' using hypotheses testing, have provided the major premise for research methodology in Library and Information Science of Korea. And the researchers have seen their research object(Korean Libraries) not in the native perspective but largely in the western(especially American) perspective. There is a need in Korea for more culturally relative research. So the desirability of introducing ethnography and other qualitative research methods into Library and Information Science research in Korea can be summarized as follows : I. Ethnography and other qualitative methods are needed for the researchers to overcome the limitation of quantitative methods which have formed the main methodological paradigm in Library and Information Science research in Korea. While those quantitative scientific methods can be a n.0, pplied to the social sciences, they are not adequate for the social sciences. It is because the research objects of the social sciences are human and social phenomena. II. It is needed that Library and Information Science research in Korea pay more attention to the speciality of Korean libraries. To do researches based on the viewpoint of cultural-relativism, researchers should consider the cultural context of Korean libraries. During the past years researchers in other social science fields in Korea, especially sociology and pedagogy, have gradually a n.0, pplied the methods of ethnography to their fields. These social scientists have attempted to escape from ethnocentrism, a problem which has greatly influenced past and present research methods. To get a holistic and in-depth understanding of Korean libraries on the present stage, and to solve their problems radically, it seems imperative that Library and Information Science research in Korea pay more attention to qualitative research methods such as ethnography.

• SUVANNABHUMI
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• v.12 no.2
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• pp.157-200
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• 2020

This paper explores critically and historically some of the popular academic views concerning the development of the study of Southeast Asia through the lens of the contributions of particular scholars and institutions. Within the broad field of Southeast Asian Studies the focus is on the disciplines of geography, history and ethnology. There are certain views concerning the development of scholarship on Southeast Asia which continue to surface and have acquired, or are in the process of acquiring "mythical" status. Among the most enduring is the claim that the region is a post-Second World War construction primarily arising from Western politico-strategic and economic preoccupations. More specifically, it is said that Southeast Asian Studies for a considerable period of time has been subject to the American domination of this field of scholarship, located in programs of study in such institutions as Cornell, Yale and California, Berkeley, and, within those institutions, focused on particular scholars who have exerted considerable influence on the directions which research has taken. Another is that, based on the model or template of Southeast Asian Studies (and other area studies projects) developed primarily in the USA, it has distinctive characteristics as a scholarly enterprise in that it is multidisciplinary, requires command of the vernacular, and assigns special importance to what has been termed 'groundedness' and historical, geographical and cultural contextualization; in other words, a Southeast Asian Studies approach as distinct from disciplinarybased studies addresses local concerns, interests, perspectives and priorities through in-depth, on-the-ground, engaged scholarship. Finally, views have emerged that argue that a truly Southeast Asian Studies project can only be achieved if it is based on a set of locally-generated concepts, methods and approaches to replace Western ethnocentrism and intellectual hegemony.