• Asia Marketing Journal
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• 제19권3호
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• pp.19-44
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• 2017

Researchers do not fully understand consumers' responses to negative co-branding events; thus, they report inconsistent evidence regarding the negative impact on the partnering brands. Our research bridges a gap in this research stream, and answers an important question: When a service failure occurs, could the two different models of consumers' brand schema change affect their negative perception of each brand partner? By using a theoretical and mathematical modeling approach, we offer two propositions. The first proposition shows that, under consumers' book-keeping cognitive process, the negative spillover effect occurs for both brands. The second proposition argues that, when the sub-typing model is assumed, it is possible that one brand suffers while the other escapes the blame for the failure. To our knowledge, this is one of the first few studies to identify circumstances in which a negative spillover effect may or may not occur to brand partners in co-branding service failures.

• Journal of Plant Biotechnology
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• 제6권1호
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• pp.1-7
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• 2004

Forestry sector has witnessed some unprecedented events in the recent past both in terms of galloping biotechnological developments and heated environmental debates over risks associated with release of transgenic trees. Improvements in the in vitro propagation techniques has made it possible to develop tissue culture based plant regeneration protocols just for about any tree species. And with the inclusion of every new species within the realms of tissue culture technology, it becomes a candidate for genetic improvement through recombinant DNA technology, the so called genetic engineering. Poplars and their hybrids serve as the model tree species on which most of the genetic transformation work as been carried out. A lot of work has also gone in genetic transformation of fruit trees and trees of horticultural interests. Trees have been successfully transformed for traits ranging from reduction of length of juvenile phase to alteration of tree architecture to altering wood quality by lignin and cellulose modification. More-over trees have been genetically engineered successfully to combat various types of insect pests and pathogens causing diseases. But all these developments have ignited controversies over the possible benefits and risks associated with transgenic plantations by various environmental agencies and activists. Solutions to most of these concerns can be found out with more intensive prioritized research.

• Journal of Plant Biotechnology
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• 제6권1호
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• pp.25-37
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• 2004

Successful genetic transformation of plants requires non-chimeric selection of transformed tissues and their subsequent regeneration. With rare exceptions, most transformation protocols still rely heavily on antibiotics for selecting transgenic cells that contain an antibiotic-degrading selectable marker gene. Here, the morphogenic capacity of in-vitro explants of chrysanthemnum and tobacco stems and leaves (control and transgenic) changed with the addition of aminoglycoside antibiotics (AAs), In a test of 6 AAs, phytotoxicity occurred at concentrations of 10 to 25 and 50 to 100$\mu\textrm{g}$ $mL^{-1}$ in chrysanthemum and tobacco explants, respectively. Light conditions as well as explant source and size also had significant effects. The use of transverse thin cell layers (tTCLs), in conjunction with high initial AA selection levels, supported the greatest regeneration of transgenic material (adventitious shoots or callus) and the lowest number of escapes. Flow-cytometric analyses revealed no endodu-plication in chrysanthemum, even at high AA levels. However, this phenomenon was observed in tobacco calli(8C or more), even at low AA concentrations (i.e., 5 to 10 $\mu\textrm{g}$ mL$^{-1}$ ).

• Asian-Australasian Journal of Animal Sciences
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• 제13권1호
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• pp.96-114
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• 2000

Genetically selected beef cattle are fed high-energy diets in intensive production systems developed in industrial countries. This type of feeding can induce rumen dysfunctions that have to be corrected by farmers to optimise cost-effectiveness. The risk of rumen acidosis can be reduced by using slowly degradable starch, which partly escapes rumen fermentation and goes on to be digested in the small intestine. Additives are proposed to stabilise the rumen pH and restrict lactate accumulation, thus favouring the growth of cellulolytic bacteria and stimulating the digestion of the dietary plant cell wall fraction. This enhances the energy value of feeds when animals are fed maize silage for example. Supplementation of lipids to increase energy intake is known to influence the population of rumen protozoa and some associated rumen functions such as cellulolysis and proteolysis. The end products of rumen fermentation are also changed. Lipolysis and hydrogenation by rumen microbes alter the form of fatty acids supplied to animals. This effect is discussed in relation with the quality of lipids in beef and the implications for human health. Conditions for optimising the amount of amino acids from microbial proteins and dietary by-pass proteins flowing to the duodenum of ruminants, and their impact on beef production, are also examined.

• 대한기계학회논문집B
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• 제27권1호
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• pp.1-8
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• 2003

The heat transfer and flow measurements on a cylindrical pedestal mounted on a flat surface with a turbulent impinging jet were made. The experiments were made for the jet Reynolds number of Re = 23,000, the dimensionless nozzle-to-surface distance of L/d = 2~10, the dimensionless pedestal height of H/D = 0~1.5. Measurements of the surface temperature and the Nusselt number distributions on the plate surface were made using liquid crystal and shroud-transient technique. Flow measurements involve smoke flow visualization and the wall pressure coefficient. The results show that the wall pressure coefficient sharply decreases along the upper surface of the pedestal. However, the pressure increases when the fluid escapes from the pedestal and then collides on the plate surface. The secondary maxima in the Nusselt numbers occur in the region of 1.0 $\leq$ r/d $\leq$ 1.9. Their values for the case of H/D = 0.5 are maximum 80% higher than those for other cases. The formation of the secondary maxima may be attributed to the reattachment of flow on the plate surface which was separated at the edge of the pedestal.

• 한국실내디자인학회논문집
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• 제13권4호
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• pp.92-101
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• 2004

A rational and logical sense of design often found in modernism(including minimalism) sometime deal with the criticism that such characteristics which derived from those of modernism, lack emotion31 qualities(arises from human feelings). It consequently took them to adopt traditional designs in the past, creating such conditions that constantly escapes from‘present’ one and back to the‘new’. This mode develops a trend in current interior design which decorative elements such as art work: traditional arts, folk crafts, flowers and green are much evident. Thus, using many decorative elements of the past(what was once banned since modernism), brings up the interesting point of view that needs to be discussed a new decorative trend if today's interior design. It will approach by comparing significances of past decorative expressions with present through which investigation, will show a better understanding of recent characteristics in interior designing, a.k.a, a current trend since minimalism, embracing important qualities of culture, ecology and people - against today's less-inspired, standardizing spaces.

• 한국실내디자인학회논문집
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• 제17권6호
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• pp.128-136
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• 2008

It wouldn't be exaggerating to say that we're living in a "Brand age" these days. Brand is easily spotted anywhere around our surroundings, influencing us in a material and a moral way. BI(Brand Identity) which brings increase on sales by constructing and improving the brand image, are infect visually compressed Identity designs that will give the interior space that have applied it, superiority in building a unified image. Then, graphic plays an important role in expressing Identity designs visually. These days, interior space graphic is an emotional field that can materialize images, which became an important expressing medium that offers various images and creativity and show interior space's brand identity. In this manner, space graphic that applies identity designs, clearly states brand's intentions on space communication and users by designing company images or brand's emotional factors visually and dimensionally. Also, it escapes plane level, and gives space, dimensional and kinetic elements, which can give differentiation with other brand's space. These kinds of flexibility let space graphic be used efficiently in extending space identity.

• 한국콘텐츠학회:학술대회논문집
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• 한국콘텐츠학회 2003년도 춘계종합학술대회논문집
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• pp.185-188
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• 2003

인터넷을 기반으로 한 전자상거래의 등장은 상거래에 있어 지역적인 제한을 없애는 역할을 하고 있다. 이것은 상거래에 있어서 지금까지의 통념을 새롭게 정립해야 하는 것을 의미한다. 즉 촉각이 우선 되던 패턴에서 벗어나 시각이 우선 되는 것을 의미한다. 전자상거래 쇼핑몰의 성패여부가 이 시각을 붙잡아 놓는 것에 있다해도 과언은 아닐 것이다. 소비자의 다양한 욕구에 부응하고 이에 맞는 컨텐츠의 개발을 통한 쇼핑몰의 구축으로 물품구매까지 연결시킬 수 있어야 한다. 따라서, 본 논문에서는 쇼핑몰 구축에 있어 소비자의 욕구를 만족시키기 위한 유용한 컨텐츠의 활용에 대해 알아보고 그 효율성에 대해 연구하였다.

• 한국항행학회논문지
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• 제12권1호
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• pp.28-33
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• 2008

인터넷 망을 사용하여 음성 서비스를 제공하는 VoIP는 초기의 호기심을 벗어나 이제는 사업의 한 아이템으로 각광 받고 있다. VoIP 기술은 인터넷을 통해 음성 데이터를 전달하는 기술로서 인터넷 전화 서비스가 기존 전화 서비스를 대체할 수 있어 이에 대한 관심이 커졌다. VoIP 기술은 기존 IP 기술을 이용하여 음성통신 서비스를 제공하기 때문에 IP 기반의 위협들을 그대로 상속하며, VoIP 서비스 제공을 위한 신규 기술들로 인해 발생하는 새로운 위협들을 가지고 있다. 따라서 본 논문에서는 VoIP 서비스의 보안위협에 대하여 살펴보고, 보안적용시의 문제점과 고려사항 및 대책에 대하여 제시하였다.

• 한국전산유체공학회지
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• 제14권3호
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• pp.76-85
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• 2009

The shock wave is deformed and the vortex is elongated simultaneously during the shock-vortex interaction. More precisely, the shock wave is deformed to a S-shape, consisting of a leading shock and a lagging shock by which the corresponding local vortex flows are accelerated and decelerated, respectively: the vortex flow swept by the leading shock is locally expanded and the one behind the lagging shock is locally compressed. As the leading shock escapes the vortex in the order of microseconds, the expanded flow region is quickly changed to a compression region due to the implosion effect. An induced shock is developed here and propagated against the vortex flow. This happens for a strong vortex because the tangential flow velocity of the vortex core is high enough to make the induced-shock wave speed supersonic relative to the vortex flow. For a weak shock, the vortex is basically subsonic and the induced shock wave is absent. For a vortex of intermediate strength, an induced shock wave is developed in the supersonic region but dissipated prematurely in the subsonic region. We have expounded these three shock-vortex interaction patterns that depend on the vortex flow regime using a third-order ENO method and numerical shadowgraphs.