• The Journal of Asian Finance, Economics and Business
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• 제7권10호
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• pp.843-854
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• 2020

The present study aims to analyze factors of brand equity in the retail stores in Vietnam; to recognize sub-dimensions connected with the forms of brand equity and thereby study the extent of the relationship among bases of market segmentation and brand equity. The present research made a collection of data by conducting a preliminary study. Responses were collected from the customers through a structured questionnaire to buy goods and services from the retail store in Vietnam. The sample size selected for the study was 196. The study applied various statistical tools, namely, Cronbach's Alpha for reliability checking, correlation and regression statistics with the support of SPSS Software. The brand association is treated as a vital determinant of brand equity that significantly influences the bases of market segmentation. Further, the study also recognized the fact that the majority of consumers who prefer to buy from retail stores are young and in the age-group of 18-24 years. The present study made an initial attempt to study the relationship among bases of market segmentation with the factors related to brand equity; thereby to offer a novel conceptual framework designed for retail stores in Vietnam for brand positioning.

• 한국의류학회지
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• 제33권5호
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• pp.782-792
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• 2009

The purpose of this research were 1) to identify the distribution of customer equity about sports fashion brands, 2) to identify the dimensions of fashion brand attributes influencing customer satisfaction and customer equity, and 3) to investigate relationships among sports fashion attributes, customer satisfaction and customer equity. Survey questionnaire was used to collect data and 900 responses were used for the data analysis. Descriptive statistics(i.e., frequency, percentage), factor analysis and multiple regression analysis were used for the data analysis. The results of this study were as following. First, 67.4%(i.e., outdoor sports brands) of customer equity distributes under 1 million won while 61.3%(i.e., general sports brand) and 54.3%(i.e., golf brands) distributes. Second, the sportswear brand dimensions consist of 6 factors, product quality value, convenience value, perceived value, unique brand image, trust relationship, and personalized relationship. Third, the higher the product quality value, perceived value, unique brand image, and trust relationship were, the higher customer satisfaction was. Fourth, the higher customer satisfaction was, the higher customer equity was.

• The Journal of Asian Finance, Economics and Business
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• 제8권2호
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• pp.1071-1078
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• 2021

The purpose of this study is to investigate the relationship among the components of brand equity and to examine the effects of these components on the overall customer-based brand equity from the perspective of the Generation Z. This study is applied in the case of Borobudur World Heritage Destination, which is in Indonesia. A survey questionnaire has been collected through purposive sampling from 167 Generation Z who have visited Borobudur World Heritage Destination. The research hypotheses were supported by the empirical test using a Structural Equation Model with AMOS. The result concludes that destination brand awareness has significant, positive effects on destination brand image and perception of destination quality; destination brand image has positive influences on perception of destination quality and destination brand loyalty; perception of destination quality has significant, positive impacts on destination brand loyalty. Except for destination brand image and destination brand awareness, the perception of destination quality and destination brand loyalty have positive and direct impacts on overall destination brand equity. In sum, overall customer-based brand equity of a world heritage destination in the context of a developing economy is directly influenced by only two components of brand equity, namely, the perception of destination quality and destination brand loyalty.

• 마케팅과학연구
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• 제19권1호
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• pp.47-58
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• 2009

The marketing environment has become competitive to an extent that requires firms to target their products at markets that span national boundaries. However, competitive clout cannot be achieved in global consumer markets unless firms thoroughly understand and adequately respond to the core values and needs of those consumers. Brand equity is one of the most important assets to a company. Especially in sportswear markets, brand equity is the crucial value added to a product by its brand name. Factors such as country of origin also influence customer's attitude towards brand equity. Therefore, this paper discusses the relationship between country of origin effect and brand equity, and how they influence consumers' loyalty for respective brands. This paper focused on the sports shoes market, because it is an increasing area of opportunity for world manufacturers. The objectives of this study were the following. (1) Test the effect of country of origin on brand equity. (2) Test how brand equity influences consumers' brand loyalty. (3) Find whether there are differences in the effects of country of origin and brand equity among the three countries. (4) Find whether there are differences in the effects of country of origin and brand equity among the different lifestyles. Based on the review of literature results, the hypotheses are concluded as the following: H1-a: Country image has positive influence on country of origin. H1-b: Product perception has positive influence on country of origin. H2-a: Perceived quality has positive effect on brand equity. H2-b: Perceived price has positive effect on brand equity. H3: Country of origin has positive effect on brand equity. H4: Brand equity has a positive impact on brand loyalty. Research model was constructed (see Fig. 1). After data analysis, the following results were concluded: sports shoes purchase behavior showed significant differences among Korean, Chinese, and American consumers for favorite brand, purchased brand, purchased place, information usage, and favorite sports games. The results of this study also extend the research of the relationship among country of origin, brand equity and brand loyalty to the sports shoes market. Brand equity was proven to have a significant relationship with brand loyalty for all countries. The factors which can influence brand equity are different for different countries. The third finding of this paper is that we identified different three lifestyles, adventurer, follower, and laggard, for Korean, Chinese and American consumers. Without the nationality boundary, seeing the emergence of a new group of consumers who have similar preferences and buy similar brands is more important. All of the consumers consider brand equity to keep their brand loyalty. Perceived price is the only factor which can influence brand equity for adventurers; brand is more important for them. The laggards were not influenced by any factor. All of the factors expect perceived price are important for the followers. Marketing managers should consider brand equity when introducing their brand into a new market. Also localization is the basic strategy that all the sports shoes companies should understand. But as a global brand, understanding the same characteristics for each country is more important to build global strategy.

• 지적과 국토정보
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• 제50권2호
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• pp.133-153
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• 2020

우리나라의 공시지가 제도는 1989년 도입되어 각종 조세와 복지 등 여러 분야에 걸쳐 활용되어 왔다. 공시지가는 부동산의 보유세를 대표하는 재산세에 대한 과세평가액으로 활용되고 있으며, 국민 공평과세에 있어서 공시지가의 형평성은 가장 중요한 요소라고 할 수 있다. 이에 본 연구는 서울특별시의 토지의 실거래가격을 활용하여 2016~2018년 공시지가의 형평성을 분석하고 검증하였다. 그 결과 서울특별시의 현실화율은 해마다 점진적으로 상승하는 것으로 나타났으며, 3년 전체 현실화율은 60.64%로 나타났다. 수평적 형평성은 2017년이 가장 양호한 것으로 나타났으며, 해마다 자치구별 수평적 형평성이 개선되는 것으로 나타났다. 수직적 형평성은 대부분 지역에서 역진적 불형평성이 존재하는 것으로 나타났지만 강남구, 서초구, 강동구 등 강남권역에서 누진적 불형평성으로 나타나 자치구별 균형성 측면에서의 개선이 필요한 것으로 확인되었다. 분위 회귀분석 결과는 대부분 분위에서 역진적 불형평성이 나타났지만, 분위별 계수 값에 차이가 존재하여 공시지가 분위별 형평성 개선이 필요한 것으로 확인되었다. 공시지가 형평성 검증 결과 연도별, 자치구별, 용도지역별 형평성이 결여된 것으로 분석되었으며, 이를 보완하기 위해 정부는 비율 연구를 도입하여 수평적·수직적 형평성을 검증하고 부동산 공시 제도를 체계적으로 보완·점검해야 한다.

• 한국벤처창업학회:학술대회논문집
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• 한국벤처창업학회 2023년도 추계학술대회
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• pp.69-71
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• 2023

The Modigliani-Miller Proposition II (MM2) is a cornerstone in the field of corporate finance, positing that in a frictionless environment with perfect capital markets, the cost of equity capital is linearly related to a firm's leverage. This paper critically re-evaluates this proposition, particularly examining the determination of the cost and value of equity. We find that under specific circum-stances, especially when the value of a tax shield is influenced by endogenous variables, the cost and value of equity may be ambiguous. This calls into question the universal applicability of MM2. Our research offers new perspectives on the theoretical underpinnings of financial management and underscores the significance of situational factors in the practical application of these theories.

• 상하수도학회지
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• 제28권2호
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• pp.217-223
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• 2014

In order to suggest the methodology for improving the equity of flow distribution in open channel with multiple outlet, CFD simulations were carried out for actual scale distribution channel being operated in domestic G_WTP(Water Treatment Plant). Also, before and after installing the longitudinal multi hole(diameter=250 mm, 116 holes) baffle suggested by this research, turbidity measurements data were collected for evaluating the effects of hydraulic modification for inlet flow equity. From the both results, total turbidity of settled water was lowered by 30 % and equity of flow distribution was improved about 60 % compared with before hydraulic structure modification.

• 한국조리학회지
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• 제22권7호
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• pp.222-234
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• 2016

본 연구에서는 프랜차이즈 레스토랑의 브랜드 자산과 브랜드 가치가 소비자 애호도와 소비자 만족도에 얼마나 영향을 끼치는지 측정하였다. 선행연구를 토대로 변수간의 영향관계를 규명하고자 하였다. 본 연구의 설문 조사는 프랜차이즈 레스토랑 이용경험이 있는 소비자들을 대상으로 2016년 3월 1일부터 4월 11일까지 시행하였으며, 서울과 수도권을 중심으로 설문을 받아 진행하였다. 연구결과, 프랜차이즈 레스토랑의 브랜드 자산과 브랜드 가치는 소비자 애호도에 긍정적인 영향을 미치는 것으로 나타났고, 소비자 애호도는 소비자 만족도에 긍정적인 영향을 나타냈다. 또한, 프랜차이즈 레스토랑의 브랜드 자산과 브랜드 가치는 소비자 애호도에 긍정적인 영향을 미치는 것으로 나타났다.

• 복식문화연구
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• 제14권4호
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• pp.647-656
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• 2006

A purpose of this research was to analyze an effect of discount stores image on brand equity of fashion brand. One hundred ninety-four women living in Seoul and its suburb were surveyed for this study. For data analysis, descriptive statistics, factor analysis, multiple regression, and ANOVA were used for this study. As the results, first, discount stores image was classified into five factors such as convenience, service, store atmosphere, familarity, and easy use. Second, brand equity was divided into three factors such as brand loyalty, perceived quality and brand recognition. Generally, discount stores images were correlated with brand equity factor. Third, results revealed that service, easy use, convenience, and familarity were 32% of the explained variance in brand loyalty. Also, store atmosphere convenience, service, and easy use were 26% of the explained variance in perceived quality. Results revealed Store Atmosphere and easy use, and familarity were 21% of the explained variance in brand recognition. Based on these results, discount stores in private brand marketing strategies would be suggested.

• The Journal of Asian Finance, Economics and Business
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• 제8권8호
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• pp.625-635
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• 2021

The performance appraisal system is defined as general satisfaction with the performance appraisal system. It is used to assess employees' attitudes towards the fairness of the appraisal system, as well as their satisfaction with their knowledge of the appraisal system. This study aims to investigate the relationship between performance appraisal satisfaction and employee performance with equity as a mediator of this relation. There is limited research that studied the mediating effect of performance appraisal on the relationship between organizational justice and work performance. The research implemented the quantitative methodology throughout distributing questionnaires using google forms for data collection. Only 181 respondents out of 221 respondents answered the questionnaires. The data had been analyzed using the AMOS tool for performing structural equation modeling (SEM) analysis to validate the mediating relationship of equity and justice on the relationship between performance appraisals satisfaction and employees' performance. The results indicated that achieving organizational fairness and equity in the workplace can be done by the implementation of performance appraisal satisfaction, which can lead to higher productivity in the workplace, whichin turn will enhance the organization's image among its competitors.