• 대한가정학회지
• /
• 제34권3호
• /
• pp.107-121
• /
• 1996

The purpose of this study was (1) to investigate the level of environmentally conscious consumer behavior and support on the environmental regulation, and (2) to identify the influencing variables and causal relationship. Data were collected from questionnares with 1050 male and female consumers who were in the age of 20∼49 and residents of 6 cities(Seoul, Pusan, Taegu, Kwangju, Taejoen, Inchon). The major findings were as follows: (1) The level of environmentally conscious behavior was relatively high and differed significantly according to sex, age, education and marital status. (2) The level of support on the environmental regulation measures, consumers' support on the company regulation measures was most strong. (4) Sex, age, marital status, environment awareness and environmentally conscious behavior had positive effects on consumers' support on the environmental regulation directly and indirectly.

• 한국산학기술학회논문지
• /
• 제16권8호
• /
• pp.5089-5095
• /
• 2015

본 연구는 이중성의 양면을 지닌 친환경 행동을 보다 폭 넓게 이해하기 위해 국가, 성별, 연령별로 차이가 있는지에 대해 알아보고자 한다. 서로 다른 문화를 가진 한국과 미국 소비자는 친환경 행동과의 관계에서 서로 다를 것이라 기대된다. 또한 남 여 성별과 세대 간 연령의 하위 집단 간 상호작용효과도 있을 것이라 여겨진다. 더불어 개인 가치의 조절효과도 존재하는지도 보고자 한다. 연구결과, 한국 소비자 보다 미국 소비자의 친환경 행동이 통계적으로 유의한 수준에서 더 높은 것을 확인하였다. 또한 남 여 성별 간 차이에서는 여성보다 남성이 보다 긍정적으로 친환경 행동을 하였다. 한편, 국가와 성별 그리고 국가와 연령 간에 상호작용 효과가 있었음을 밝혔으며, 연령과 친환경 행동 간에 개인 가치의 조절효과가 존재하였음을 살펴보았다.

• 한국디자인학회:학술대회논문집
• /
• 한국디자인학회 2001년도 Bulletin of The 5th Asian Design Conference International Symposium on Design Science
• /
• pp.38.2-38
• /
• 2001

• 가정과삶의질연구
• /
• 제23권3호
• /
• pp.35-51
• /
• 2005

The purposes of the study were to examine the level of environmental consciousness and behavior of the consumers living in Incheon areas and to find out the influencing factors increasing or decreasing the environmental consciousness and behavior. A survey was conducted during September 17 thru 30 in 2004 using questionaires developed in the study. Total 1,567 consumers were analysed using SPSS program. Major findings of the study were as follows: The level of environmental conscious behavior is not low in absolute perspectives, but it is lower than environmental consciousness except environmental attention. The most influencing factors of environmental behavior were perceived importance of the behaviors, environmental behaviors of neighbors, and attention to the environmental problems. The effective environmental education and policy can be made focusing on these influencing factors.

• 패션비즈니스
• /
• 제22권6호
• /
• pp.25-38
• /
• 2018

Recently, issues on the environment, which have become key bottlenecks relative to sustainable economic development, have generated common concern. However, relatively scant research has been devoted to consideration of relations between consumers' environmental concern, green fashion advertisement value, and green consumption. In this study, using structural equation modeling (SEM), effects of environmental concern, perceived green fashion advertisement value, and attitude towards green fashion advertisements, on ecological purchases and their interrelationships are investigated. A model is constructed to link aforementioned constructs. Data, was collected through a questionnaire-based online survey (www.sojump.com) of 260 Korean consumers and 260 Chinese consumers. Findings suggest that environmental concern can improve their perception of green advertisement value. One of the findings showed strong positive relationship among green advertisement value, positive attitude, and purchase intention towards green fashion advertisement, while environmental concern negatively influenced their attitude towards green fashion advertisements. It suggests that if companies adopt green advertising strategies, environmentally-conscious consumers are willing to pay more, to purchase green fashion goods in to satisfy their needs. We should put more effort in educating consumers about environmental issues, to raise the level of environmental awareness and satisfy their concerns relative to green fashion goods. Conversely, there is significant positive relationship with the moderating effect of consumers' nationality in all paths, so results above would make significant contributions to green literature, and would also contribute to advertisement strategy implications as well. Especially fashion marketers, an use accurate and fair environmental claims in their advertisements to increase sale and profits.

• 산경연구논집
• /
• 제14권5호
• /
• pp.19-29
• /
• 2023

Purpose: The hospitality sector is vital to economic development, especially in metropolitan regions, where hotels are a pivotal factor in drawing in leisure and corporate visitors. Despite the potential advantages of urban hotels, there is a gap in empirical studies on the impacts of eco-friendly interior design on hotel appeal and guest behavior. Therefore, this study aims to fill out the research gap. Research design, data and methodology: This study employed a review of the literature systematically as its research design. The study's data collection technique involves exploring peer-reviewed journals through electronic databases like Scopus, and Web of Science. The present author double-checked the quality of instrument for all usable dataset. Results: Prior literature has stated a strong linkage between green interior design in urban hotels and customer behavior and hotel attractiveness. Using environmentally conscious methods, hotels can enhance the quality of their indoor atmosphere, preserve energy and water supplies, and establish a favorable public perception that appeals to environmentally aware consumers, thereby improving their overall experience and contentment. Conclusions: This study concludes that creating indoor spaces with environmental factors in mind could lead to a more enjoyable and beneficial atmosphere for hotel visitors and adopting a sustainability-oriented approach to hotel design and operations could attract potential customers.

• 한국의류산업학회지
• /
• 제25권5호
• /
• pp.568-577
• /
• 2023

This study examined how middle-aged female consumers' environmental consciousness influences their attitudes and ethical purchasing behavior toward RUR (recycling, upcycling, and reuse) knit products. The research employs a survey method, targeting 30-40 year old women residing in Seoul and Gyeonggi-do Province. On-line and off-line data collection were conducted. The following conclusions emerged through statistical analyses, including factor analysis, cluster analysis, t-test, and regression analysis. Firstly, respondents' environmental consciousness variables were classified into two factors, delineating high and low environmental consciousness clusters, demonstrating significant differences between them. Secondly, the high environmental consciousness cluster exhibited more positive consumer attitudes and ethical purchasing behavior towards RUR knit products. Moreover, it was established that environmental pollution consciousness and eco-friendly product purchase consciousness influenced environmental consciousness on consumer attitudes and ethical purchasing behavior. Lastly, the study confirmed that consumer attitudes mediated environmental consciousness and ethical purchasing behavior. In conclusion, this research establishes a meaningful link between environmental consciousness, consumer attitudes, and ethical purchasing behavior in 30-40 year old women. Environmentally conscious groups positively influence attitudes toward RUR knitted fashion and promote ethical purchasing behavior. Consequently, it is recommended that knit fashion companies prioritize environmental consciousness and eco-friendly products in their marketing strategies. Furthermore, diversifying the application of RUR knit products, coupled with eco-friendly production techniques, can amplify their appeal and utility, ensuring a positive impact on consumer behavior.

• 마케팅과학연구
• /
• 제20권3호
• /
• pp.249-261
• /
• 2010

随着消费者对环境的关注不断增加, 许多公司都积极从事环境营销来实现其目标. 不过, 有关环境的消费者的高度关注并不总是反映在他们的购买行为. 这表明需要有一个绿色消费的范围内个人的信仰体系的发展有深入的了解. 考虑到心理学的方法, 大量的研究机构已测试的基本因素和生态意识的消费者行为, 这些因素的相互关系. 然而, 以往的研究大多数集中于西方国家. 本研究使用韩国消费者为研究样本, 试图了解韩国绿色消费的基础, 发现跨文化在指导消费者的环保态度和行为的重要的普遍价值. 为此, 我们联系了Schwartz在1992年提出的10个普遍价值和价值-态度-行为层次模式的环境行为. 参照价值-态度-行为的框架, 我们提出的概念模型可以解释韩国消费者的环保态度中表现出了什么动机, 以及后来此态度如何影响他们的绿色选择. 其中, 可利用相关的环保价值的关系模式, 我们首先假设激励价值类型和环境态度之间存在特定的关系. 在假设2中, 环境态度被假定用来预测环境行为. 这个假设的基础是对环境有利的态度可能会产生许多不同的行为, 我们认为消费者对环境的有利的态度和各种环保行为是相关的. 因为有环保态度的人们会对环保行动方面的知识更感兴趣. 与假设2一致, 我们推测在不同的环保行为之间存在正相关关系. 564名大学生参加了这项研究. 样本包括308名男性, 254名女性, 2名参与者没有注明性别. 参加者的平均年龄为22.5(标准差=2.11)岁, 年龄范围从19岁到39岁. 至于专业, 我们作出了特别努力使得参与者来自于大学的不同学科. 所收集的数据是通过自我完成问卷调查. 问卷评估参与者的价值优先, 环境态度和行为. 我们进行了路径分来测试所提出的模型. 观测的模型的整体适配度为x2=72.01(p=0.00), GFI的=0.983, CFI=0.982, NFI=0.970, RMR=0.070, 和REMSEA=0.050. 大部分适配值表明了数据与模型拟合良好. 因此, 环境态度价值, 环境的非购买行为和环境的购买行为的层级关系得到了确认. 所有的预测路径被路径系数评估, 几个主要影响假设被确认. 在10个价值类型之外, 普遍性和力量是显著的但是与环境态度的关系是相反的. 与其他研究一致, 我们的结果证实了环境态度是引导各种关注环境的行为的一个重要因素. 最后我们发现环境非采购和购买行为之间有显著关系. 路径分析支持普遍性价值为韩国消费者的绿色意识提供了动机而且他们通过对环境的有利态度间接的支持了环保行为. 我们发现拥有高环境态度的参与者积极的投入到各种关注环境的消费者行为中. 在本研究中, 考虑到价值导致环保主义和进一步证实先前的结果我们提供了测试跨文化差异的机会. 此外, 我们已测试了关于三个不同类型的环境行为的态度与行为的关系. 环境的态度和行为之间的路径的不同优势, 研究人员建议, 应考虑行为的特异性, 努力改善低的态度-行为的相关性. 最后, 本文阐明了随着对环境不断增长的关注, 人们生活中的绿色行为也不断的增加.

• 패션비즈니스
• /
• 제14권3호
• /
• pp.128-145
• /
• 2010

Nowadays people are turning to have a more intimate environment-friendly lifestyles. In the clothing industry they are focusing on making products that are more human-friendly and not harmful to the environment. In the midst of the spread of consumption research is being done to develop manufacturing textiles that do not induce pollution. For instance, advantages of the natural textile fibers, cotton, silk, and ramie, have been newly recognized in terms of environment-friendliness, Together with these fibers, the natural high molecular materials, such as chitosan and hyaluronic acid, have found new roles in the application sectors of human-friendliness and environment-friendliness. Products using these substances and processing methods can make the products more wearable, have high sensitivity, make people feel aesthetic appreciation for the products, and make them appreciate the value of a more healthier environment. In a survey according to subjects in their 20s and 30s, their preferences towards their consciousness and awareness of the development of materials as well as their attitude towards environment-friendly products were determined as a conclusion. It was shown that consumers that are more conscious about the interest of the environment as well as the problems concerning the environment were more intent on buying products that were environmentally-friendly. Women have shown more active and positive attitudes towards the importance of the awareness of the environment in comparison with men. Generally, consumers in their 20s and 30s preferred the feel of materials that were less than 1% concentration process than those of materials that were 1% concentration process. To increase the "rustly" feeling of the materials, it was found that 1% concentration process was suitable for manufacturing.