• 제목/요약/키워드: entry

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해외의류브랜드 국내시장 진입방식 결정요인 분석 (Factors that Influence the Entry Mode Choice of Foreign Apparel Brands in Korea)

  • 서유진;이재호
    • 한국의류학회지
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    • 제33권11호
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    • pp.1719-1732
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    • 2009
  • A firm seeking to enter a foreign market must make an important strategic decision of which market entry mode to use. Because entry modes involve resource commitments, the initial choice by a firm on a particular entry mode is difficult to change without a considerable loss of time and money. Substantial prior research has been undertaken to explain why firms select a particular entry mode into global markets. However, there exists limited research on this area in the field of foreign apparel brands in Korea, although some research has analyzed influential entry mode factors when Korean textile and clothing companies went overseas. This study reviews prior research on the entry mode choice and analyzes the factors that influence the entry mode choice for 510 foreign clothing brands in Korea. Price range, clothing types, distribution strategy, and cultural distance were considered as influential determinants for different entry mode choices. Crosstabs with a chi-square test and logistic regression are used for analysis. This study shows that high-priced brands and luxury brands are associated with the export orientated entry mode in the Korean market. Brands that pursued the strategy of multiple distribution channels showed a preference for a licensing mode or direct investment over other entry modes, and brands from higher-cultural-distance countries entered the Korean clothing market by licensing mode. The findings of this study are appropriate for the strategic planning of foreign apparel intent on entering the Korean market or for Korean apparel firms planning to enter the global market.

Effects of chemistry in Mars entry and Earth re-entry

  • Zuppardi, Gennaro
    • Advances in aircraft and spacecraft science
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    • 제5권5호
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    • pp.581-594
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    • 2018
  • This paper is the follow-on of a previous paper by the author where it was pointed out that the forthcoming, manned exploration missions to Mars, by means of complex geometry spacecraft, involve the study of phenomena like shock wave-boundary layer interaction and shock wave-shock wave interaction also along the entry path in Mars atmosphere. The present paper focuses the chemical effects both in the shock layer and on the surface of a test body along the Mars orbital entry and compares these effects with those along the Earth orbital re-entry. As well known, the Mars atmosphere is almost made up of Carbon dioxide whose dissociation energy is even lower than that of Oxygen. Therefore, although the Mars entry is less energized than the Earth re-entry, one can expect that the effects of chemistry on aerodynamic quantities, both in the shock layer and on a test body surface, are different from those along the Earth re-entry. The study has been carried out computationally by means of a direct simulation Monte Carlo code, simulating the nose of an aero-space-plane and using, as free stream parameters, those along the Mars entry and Earth re-entry trajectories in the altitude interval 60-90 km. At each altitude, three chemical conditions have been considered: 1) gas non reactive and non-catalytic surface, 2) gas reactive and non-catalytic surface, 3) gas reactive and fully-catalytic surface. The results showed that the number of reactions, both in the flow and on the nose surface, is higher for Earth and, correspondingly, also the effects on the aerodynamic quantities.

해상 소형 낙하물 입수흔적의 크기 예측 및 검증 (Prediction and Verification of Water-entry Traces Size of Small Falling Objects into the Sea)

  • 민안기;황태원
    • 한국군사과학기술학회지
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    • 제18권2호
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    • pp.146-153
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    • 2015
  • An unmanned aerial photography method by using an unmanned helicopter is useful method for measuring of the water-entry traces of small falling objects into the sea. Pixel sizes on the aerial photograph may be too large due to a limit of camcorder resolution and a wide shooting area. If the pixel size is too large, identification of water-entry trace is impossible. Thus an accurate prediction of water-entry trace size is required. The traces of water-entry could be classified into three types such as splash, water column, and bubble. Diameters of each trace are predicted by water-entry impact pressure theories, cavity theories, and trial test results. The results are verified by drop tests using an unmanned helicopter at two water-entry speeds. As a result, prediction and test results showed sufficient similarity to evaluate the identifiability of water-entry trace.

Dynamics of Global Distribution after Initial Entry

  • Park, Young-Eun
    • 유통과학연구
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    • 제15권12호
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    • pp.5-19
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    • 2017
  • Purpose - This study involves the following questions: "Does internalization theory fully explain reality?" and "Which additional factors may add extra value to the theory?" To answer these, this study divides market entry mode into two steps, initial and subsequent and then, focuses on the subsequent distribution step; that is, the post-entry strategy after initial entry. In addition, this study relies on finding strategic orientations that affect the decision of post-entry into foreign markets. Research design, data, and methodology - To investigate this, this study examines 252 cases of Korean online games for each foreign market and the distribution mode at the product-team level. Results - The result shows that companies use different distribution strategies as a post-entry mode, like licensing, or joint distribution rather than exclusive distribution, through subsidiaries even if they already have wholly owned local subsidiaries which have enough experience and resources to select the entry modes among various types and then provide full commitment and control. Additionally, it finds that strategic orientation affects post-entry strategies differently. Conclusions - Therefore, this study is noteworthy and significant, as it practically extends the existing theories such as an internalization and distribution for decision making regarding the overseas expansion of entertainment businesses.

일서일록(日書日錄)에 있어서 표목(標目)의 표기(表記) 방법(方法)에 관한 문제(問題)와 대책(對策) (The Problems and countermasure about entry of headings in Japanese book cataloging)

  • 김치우
    • 한국비블리아학회지
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    • 제4권1호
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    • pp.1-22
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    • 1980
  • It was analysed and considered about entry methods of headings in Japanese book cataloging which using methods of major universities and public libraries in our nation at present. I was suggested and clarified one's position that authors heading must make an entry to our pronunciation after translating from sound of chines letters, title headings must make an entry translation from Japanese title or Chinese title, to Korean. On the cataloging of authors heading or title heading, if cataloging make an entry to Japanese pronunciation it have many faults as follow. (1) In the title and authors heading of Japanese books, if it make an entry as Kana letter, not only non skilled librarian at Japanese language will have many faults but also non skilled users to Japanese language or pronunciation will very difficult to reference in title and authors catalog card. (2) If it Romanize the catalog card of title and authors heading in the Japanese books, librarian of the catalog part will make efforts and take pains to the catalog work. In addition, catalog users which is skilled in Japanese language but can not understand or unknown to the Romanized entry, and which if not understand to the, methods of entry will very difficult to card investigation or can not refer to catalog card. (3) If it make an entry to Korean in the authors and title heading from Japanese sound or pronunciation, librairans and library users which is unskilful as Japanese language will be inconvenience to works and investigation of library materials.

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Determination of Adequate Entry Angle of Lumbar Sympathetic Ganglion Block in Korean

  • Kim, Won-Ho;Kim, Sang-Kwon;Lee, Chul-Joong;Kim, Tae-Hyeong;Sim, Woo-Seok
    • The Korean Journal of Pain
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    • 제23권1호
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    • pp.11-17
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    • 2010
  • Background: The target of lumbar sympathetic ganglion block is the anterolateral surface of the L2, 3 and 4 vertebral bodies, where the lumbar sympathetic ganglion usually lies. In most cases, a block-needle is inserted approximately 5-8 cm lateral to spinous process on the skin and directed to the anterolateral surface of vertebral body obliquely. The purpose of this study is to determine the safe entry angle and entry point in Korean by using the abdominal CT scan images. Methods: The abdominal CT images of eighty five patients were recruited to this study. The minimal angle aimed at the lumbar sympathetic ganglion that can pass through the lateral aspect of body and maximal angle that avoids puncturing the kidney, ureter or retroperitoneal space were measured. The distance from midline to skin entry point was also measured. Results: There was no significant difference in entry angle among L2, 3, and 4 level. The entry angle was similar in the right and left side, and in males and females. The entry angle of old age group was significantly smaller than that of young age group. The calculated safe entry angle was $30.5{\pm}0.4^{\circ}$ and entry point was $7.7{\pm}0.2\;cm$ and $6.7{\pm}0.1\;cm$ lateral from midline in males and females respectively. Conclusions: These measurements can be used as a reference for lumbar sympathetic ganglion block and radiofrequency lesioning. Prior to performing the lumbar sympathetic ganglion block for cancer patients, the abdominal CT scan should be reviewed to prevent complications.

해외시장 진출전략에 관한 연구 -정보통신분야의 벤처기업을 중심으로- (A Study on the Foreign Market Entry Strategy of Venture Firms)

  • 김진하
    • 경영과정보연구
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    • 제5권
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    • pp.185-209
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    • 2000
  • A review of shows that past research has focused predominately on foreign market entry strategy issues in relatively well-established firms. These studies have either ignored venture firms or have failed to treat these firms separately. Only recently, researchers have broadened their search to include aspects of the foreign market investment of the venture. The purposes of this study are to identify and explain the impact factors such as ownership specific advantage, transaction cost, and location specific advantage on the choice of foreign market entry strategy for venture firms. To find the perceived the foreign market entry strategy and determinant factors, 130 venture CEOs from the computer and communications equipment industries were asked to describe their venture's foreign market entry strategy through 17 questionnaire items on competitive method. Using factor analysis, the six determinant factors were categorized. To test the relationships between the foreign market entry strategy and factors such as ownership specific advantage, transaction cost, and location specific advantage, the data collected by questionnaire from 92 ventures. The main results of this research are as follows. First, the factors of ownership specific advantage have partially significant impact on the foreign market entry strategy of venture firms, Second, the factors of transaction cost have significant impact on their foreign market entry strategy. Third, the factors of location specific advantage have significant impact on their foreign market entry strategy. This study has produced evidence to demonstrate that the foreign market entry strategy profile of venture firms can be distinguished from those of relatively well-established firms. An expanded study would allow for stronger conclusions regarding the relative explanatory power of individual variables in the method. Additional research is also needed to examine other determinant variables connecting foreign market entry strategy.

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한국제조기업의 해외시장진입방식 선택요인과 성과 (A Study on the Determinant of Foreign Market Entry Mode and Performance of Korean Manufacturing Firms)

  • 박태호;김석수;서민교
    • 통상정보연구
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    • 제11권4호
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    • pp.183-214
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    • 2009
  • We identify key theoretical approaches, constructs, and primary variables of interest that exist in the foreign market entry mode articles. This provides fertile ground for continued development in our foreign market entry mode research. Using the integrated framework, this paper examines the determinants of foreign market entry mode choice by Korean firms and the impact of the entry mode choice on performance in a unified model. Using a database of KIS-VALUE in Korea from 2003 to 2005, we find that the hypothesized effects of related factors on entry modes are partially supported.

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비밀코드의 상대적 위치정보를 이용한 모바일 뱅킹용 간접 PIN 입력 기법 (Indirect PIN Entry Method for Mobile Banking Using Relative Location Information of Secret Code)

  • 최동민
    • 한국멀티미디어학회논문지
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    • 제23권6호
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    • pp.738-746
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    • 2020
  • In this paper, we propose an indirect PIN entry method that provides enhanced security against smudge, recording, and thermal attacks. Conventional mobile PIN entry methods use on-screen numeric keypad for both use of display and entry. Thus These methods are vulnerable to aforementioned attacks. In our method, passcode is same as that of the conventional PIN entry methods, and that is user-friendly way for mobile device users. Therefore, our method does not reduce user convenience which is one of the advantages of the conventional methods. In addition, our method is not a method of directly touching the on-screen numeric keypad for entering passcode like the conventional PIN methods. Unlike the conventional methods, our method uses an indirect passcode entry method that applied a passcode indicating key. According to the performance comparison result, proposed method provides user convenience similar to the conventional methods, and also provides a higher level of security and safety against recording, smudge, and thermal attacks than the conventional methods.

한국 제조업체의 중국시장 진입유형 선택 결정요인에 관한 연구 (A Study on Selection Determinant Factor in the China Market Entry of Korean Manufacture Firms)

  • 이제홍
    • 통상정보연구
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    • 제10권4호
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    • pp.417-437
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    • 2008
  • Korean firms have had a short history of foreign direct investment and export in China market entry. This present study empirically analyzed determinants of the choice of foreign market entry modes, Particularly forcusing on the China market entry on Korean manufacture firms. This study developed a research model to determinant factor in the China market entry and collected 77 survey responses from the Korean manufacture firms. This study model construct in the third factor, China market character, company character and product character. In China market character, the variance are China trade barrier, culture different, competition power. The variance in company character are internationalization experience, enterprise rage and entry motivation. Also the variance in product character are product different, customer service and cost advantage. It is researcher's main interest that which type of China market entry format brought most positive evaluation form the Korean manufacture firms. therefor, these research results turned out to be different a little both export and direct investment in China market of Korean manufacture firms.

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