• Title/Summary/Keyword: entertaining

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Mediating Effects of Integrative Capability and Knowledge Sharing on the Relationship between Individual Creativity and Group Creativity (개인창의성과 집단창의성의 관계에서 통합능력과 지식공유의 매개효과)

  • Kim, Hyun Jin;Seol, Hyun Do
    • Knowledge Management Research
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    • v.15 no.4
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    • pp.223-247
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    • 2014
  • A large number of tasks being executed by individuals now are in a central requirement of the creative solutions consolidated with associates' multiple skills, knowledge bases and efforts who are capable of entertaining various viewpoints. Followed by such a variation, teams or groups were gradually settled in a major form of the enterprise's creative revelations. However, in spite of the consistent augmentation of team's application, researches of a group's ability that utilizes individual creative competence effectively are now in the excessively insufficient manner. Accordingly, this research is to verify mutual relationship between individual creativity and group creativity, and furthermore, to present integrative capability and knowledge sharing of the group as a distinctive variable to observe the mechanism of how the individual creativity becomes aggregated with the group creativity through a process. As a result, the relationship between the individual creativity and the group creativity was so significant that it showed that the integrative capability and knowledge sharing were mediated in the connection of the two variables. This research contributes to the comprehension of the relationship between individual and group creativity through the role of a group's integrative capability and knowledge sharing. In addition, further research direction with in-depth idea is presented to develop research on creativeness from the practical standpoint implicated in this research.

Comparision of Fashion Show Effectiveness Perception as a Tool of Sales Promotion between Consumers and Sponsors (프로모션 매체로서의 Fashion Show에 관한 소비자와 주최자의 인식비교)

  • Ku, Yang-Suk;Hur, Jin-Hee
    • Fashion & Textile Research Journal
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    • v.2 no.2
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    • pp.159-168
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    • 2000
  • The purpose of this study was to identify and to compare the fashion show effectiveness between consumers and sponsors. The data were analyzed by using frequency, factor analysis, cross-tab, t-test and Kruskal Wallis with utilizing SPSS for Windows. The results of this study were as follow: 1. There was a favorable attitude towards fashion show itself but negative attitude towards possibility of purchasing clothes through fashion show. 2. Possibility of purchasing clothes through fashion show was very rare. Only 7.3% of consumers showed the experience of purchasing clothes through the show. 3. There were significant differences in the perception of watching fashion show purpose between consumers and sponsors. Consumers considered fashion show as more entertaining factor but sponsors considered show as more informative and sales promotion factor. 4. There was different recognition about purpose of having fashion show between consumers and sponsors. Sponsors utilized fashion show for the sales promotion medium but consumers recognized the fashion show as publicity for the company. 5. Sponsors showed more favorable attitude towards fashion show than consumers group.

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Trade Area Selection Criteria for Apparel Products -The cases of Bundang and Ilsan- (의류 제품의 소비자 상권 선택 기준 -수도권 신도시(분당, 일산) 소비자들을 중심으로-)

  • 손진아;이은영;박혜선
    • Journal of the Korean Society of Clothing and Textiles
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    • v.26 no.6
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    • pp.889-900
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    • 2002
  • The purpose of this study was; to investigate consumers'selection criteria for their trade area when purchasing apparel products; to study whether there is a difference on the importance of the selection criteria; to examine consumers'willingness to visit specific trade area according to the types of apparel products. Four hundred sixty-nine female consumers who lived in the two new towns, Bundang and Ilsan participated in the study by completing questionnaires. Data were analyzed using factor analyses, t-tests, paired t-teats and chi-square analyses. The results indicated that consumer selected trade area based on shop variety within trade areas and range of products, customer services, environment of trade area, price level, entertaining features of the trade area, and the convenience of location and shopping time. In addition, the importance of these criteria varied according to the types of apparel products(i.e. formal wears and casual wears). The types of apparel products had influence on consumers'willingness to visit specific trade area. Consumers preferred the trade areas in the new towns for purchasing formal wears, whereas they frequented the trade areas in Seoul for purchasing casual wears.

The Effect of Ambivalent Fashion Consuming Tendency on Continuous Information Search and Fashion Store Selection (양면적 패션소비성향이 지속적 정보탐색과 패션점포선택에 미치는 영향)

  • Kim, Ju Hee
    • Korean Journal of Human Ecology
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    • v.24 no.4
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    • pp.571-586
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    • 2015
  • This study examined the effect of ambivalent fashion consuming tendency on continuous information search and fashion store selection. Surveys period was from Jan. 8th to Jan. 20th in 2014. The subjects of this study were the young 218 women who had the shopping experiences with ambivalent fashion consuming tendency in their 20s of Pusan and Kyung-nam. These surveys referred to the relevant preceding researches and were completed by some pilot researches (focus group interview, paper-pencil test). The data was analyzed by frequency analysis, reliability analysis (Cronbach's ${\alpha}$), factor analysis and regression analysis. The main results of this study were summarized like following: First, this study was based on the definition and characteristics of the ambivalent fashion consuming tendency. The current ambivalent fashion consuming tendency consisted of price ambivalence, trend ambivalence and brand ambivalence. The consumer's demographic characteristics affected trend ambivalence, brand ambivalence. Second, continuous information search was composed of entertaining information search and rational information search. Third, ambivalence fashion consuming tendency had a strong influence on continuous information search (information search and share activity). Forth, the price ambivalence, trend ambivalence and brand ambivalence, which is the factors of ambivalent fashion consuming tendency, significantly impacted on selecting the fashion store. In conclusion, ambivalent fashion consuming tendency is main related factor impacting on continuous information search and fashion store selection.

Design and Implementation of AN Entertainment Golf Robot

  • Kim, Byoung-Soo;Oh, Kwan-Taek;Park, Young-Ho
    • International Journal of Contents
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    • v.3 no.4
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    • pp.36-40
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    • 2007
  • Robot has been developed as something to help human beings, and robot will be very important field as an entertainment. This paper intends to contribute to developing golf robot as an entertainment using AVR ATmega Chips. It is believed that the entertaining robot giving a pleasure to human beings has good prospects for the rapid growth along with other robot industry. Golf robot developed in this paper has been developed for entertainment and has a similar sense in comparison with the real golf. This golf robot is represented in the way of putting the ball in the hall by hitting the ball just like the actual golf game and putting through making robot come close to the ball with the putting robot. This golf robot can playa game with several people like the actual golf if many putting robots can be used. It is, therefore, considered that the development of golf robots for entertainment using AVR has a high value of the golf robot as an entertainer on the ground that it can playa real golf.

Understanding the Adoption of T-Commerce in Telecommunications-Broadcasting Convergence Environment (통신 방송 융합 환경에서의 T-Commerce 수용 모델에 관한 연구)

  • Ahn, JoongHo;Kim, Eunjin;Park, Chulwoo
    • Knowledge Management Research
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    • v.10 no.2
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    • pp.15-33
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    • 2009
  • Telecommunications-broadcasting convergence in the domain of IT is a representative phenomenon that is expected to provide the saturated existing markets with a new source of profit. Especially, T-Commerce combines familiarity of TV and immediacy of the Internet which are expected to cover all the users familiar with each media and expand the existing commercial transactions. Telecommunications-broadcasting convergence in Korea, however, is focusing on technical and regulatory aspects so that research on the real users is not up to the mark yet. This is the most fundamental problem in hampering growth in the corresponding service and market. Thus, we are proposing an adoption model on T-Commerce to rapidly expand the convergence service through understanding the potential users. Perceived utilitarian and hedonic values, perceived interactivity, media substitution and personal innovativeness have been examined as the factors influencing the users' intention to adopt a new convergence service. As a result of empirical analysis, it is verified that perceived utilitarian and hedonic values and personal innovativeness directly influenced the users' intention to adopt whereas perceived interactivity had indirect affect on them. T-Commerce service providers should not only emphasize on the benefit that the older media could not provide the users with, but also provide them with more pleasure and entertaining experience during the course of satisfying the users' needs to distinguish T-Commerce from the other existing media.

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Characteristics of deconstruction expressed in the contemporary knit fashion (현대 니트패션에 나타난 해체주의 특성)

  • Lee, Yoon Mee
    • The Research Journal of the Costume Culture
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    • v.26 no.4
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    • pp.583-597
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    • 2018
  • The purpose of this study is to classify and analyze the deconstruction phenomena expressed in contemporary knit fashion design, and to analyze the inner meaning of deconstruction based on certain characteristics. As a method of study, literature data for theoretical backgrounds, prior studies, and internet data were analyzed. The scope of this study was restricted to knitwear published in the world's four major collections (Milan, Paris, New York and London) from 2014 F/W to 2018 S/S. Based on prior studies, four concepts of deconstruction were derived: "$Diff{\acute{e}}reance$", "Intertextuality", "Intermeaning of Meaning", "Dis De Phenomenon". The results of the study were as follows: first, "$Diff{\acute{e}}reance$" refers to a transcendence of time and space. These expressions are discursive, unrealistic, and convey freedom through intent that deviates from rules and norms. Second, "Intertextuality" indicates a mixture of different texts, such as styles, materials, and items. These expressions deliver novelty with amusement, and can be entertaining depending on audience expectations. Third, "Intermeaning of Meaning" is accidental category - depending on how the wearer wears the clothing. -; accordingly, free and spontaneous creativity is an emerging trend in fashion. Fourth, the clothing was expressed in deformed and distorted form by the construction and destruction of the structure, a technique we describe as the "Dis De Phenomenon". In this concept, the sense of free design of young emotion appears along with the sense of purity and shock due to intentional inconsistency.

The Patterns of Domestic Space Usage among Apartment Residents -with special reference to 30s pyong apartment with 3bed rooms- (중소규모 아파트 거주자의 대표적인 주생활패턴 -3침실형 30평형대를 대상으로-)

  • Kim, Mi-Hee;Lee, You-Mi
    • Proceeding of Spring/Autumn Annual Conference of KHA
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    • 2004.11a
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    • pp.81-87
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    • 2004
  • The purpose of this study is to explore the patterns of domestic space usage. A questionnaire survey and interview are adopted in this study, and 426 residents living in apartment with 3 bedrooms, stairway access, and 3-bay style in the City of Seoul, Busan and Gwangju. The major findings of this study can be summarized as follows: The most typical activities in the Anbang are ${\ulcorner}$sleeping and getting dressed${\lrcorner}$, ${\ulcorner}$family communication and T.V.watching${\lrcorner}$, and ${\ulcorner}$private affairs${\lrcorner}$. The most typical activities in the living room are ${\ulcorner}$family interaction${\lrcorner}$, ${\ulcorner}$entertaining guest with meals${\lrcorner}$, ${\ulcorner}$children's private affairs${\lrcorner}$, ${\ulcorner}$private affairs${\lrcorner}$, ${\ulcorner}$hobby activities${\lrcorner}$, ${\ulcorner}$clothes management${\lrcorner}$, ${\ulcorner}$couple interaction${\lrcorner}$, and ${\ulcorner}$occasions${\lrcorner}$. The representative patterns of activities in dining-kitchen is ${\ulcorner}$food preparation${\lrcorner}$.

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Model for Film Education as Edutainment: Focusing on the Elementary and Middle School Course (에듀테인먼트로서 영화교육 모델 고찰: 초, 중등 과정을 중심으로)

  • Seo, In-Sook
    • The Journal of the Korea Contents Association
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    • v.8 no.11
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    • pp.144-153
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    • 2008
  • Edutainment as a new form of educational method is being combined with the education and entertainment, which has possibility of open education improving learning effect for students who are interested in entertaining and studying at the same time. Film education, one of edutainment, offers a new paradigm of alternative educational method using of education as well as playing Therefore, this study will discuss about the purpose and effective forms of film education that should have for edutainment goal. Furthermore, this study offers educational examples of film program which are used for teaching for students. This study mostly suggests diverse educational matter and focuses on researching film education efficacy.

Funology Characteristics of High Concept in Contemporary Fashion (현대 패션에 나타난 하이컨셉(high concept)의 퍼놀로지(funology) 특성)

  • Lew, Chahyang;Suh, Seunghee
    • Journal of Fashion Business
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    • v.21 no.2
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    • pp.1-15
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    • 2017
  • This study aims to identify the special features of high-concept funology observed in fashion products and expressional media by exploring funology in an era of high-concept, the emotional paradigm of the 21st century. High-concept funology in today's fashion can be explained as follows: First, 'virtual reality', which is often seen in fashion shows and fashion commercials, enhances consumer participation and involvement with blurred boundaries between the real world and the virtual world. With the expansion of various forms of real-time communication with consumers, positive images of the brand are being projected to the consumers. Second, 'form transformability', which is often found in fashion products, promotes customers' purchase desire as they are able to present themselves in a more versatile way in the fashion product that is changeable in various designs. Third, 'integration of different fields', which is easily found in various fashion goods, engages consumers in a mutual interaction under an entertaining setting with the product that is made to satisfy their needs attuned to their digital lifestyle. Fourth, 'interactive responsiveness', which is mainly recognized in fashion stores and commercials, is characterized by its interactive playfulness that encourages consumer participation through entertainment contents and promotes brand intimacy, eventually adding more value to its name.