• Proceedings of the KSPS conference
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• 2007.05a
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• pp.67-70
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• 2007

The present paper focuses on the interaction between lexical-semantic information and affective prosody. The previous studies showed that the influence of lexical-semantic information on the affective evaluation of the prosody was relatively clear, but the influence of emotional prosody on the word evaluation remains still ambiguous. In the present, we explore whether affective prosody influence on the evaluation of affective meaning of a word and vice versa, using more ecological stimulus (sentences) than simple words. We asked participants to evaluate the emotional valence of the sentences which were recorded with affective prosody (negative, neutral, and positive) in Experiment 1 and the emotional valence of their prosodies in Experiment 2. The results showed that the emotional valence of prosody can influence on the emotional evaluation of sentences and vice versa. Interestingly, the positive prosody is likely to be more responsible to this interaction.

• Journal of Distribution Science
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• v.18 no.3
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• pp.87-97
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• 2020

Purpose: The aim of this study is to understand the internal and external responses that consumers experience when they are exposed to an innovative system in retail stores. This study considered the SST(Self-Service Technology) system in a retail setting as a type of functional environmental stimuli and selected a smart shopping cart as an example of SST system. The influences of functional environmental stimuli on consumers' emotional, cognitive, and behavioral responses were examined by applying S-O-R model. In addition, this study attempted to extend the traditional S-O-R model by (a) incorporating personal characteristics variables such as time pressure and perceived crowding and (b) considering not only emotional but also cognitive aspects of consumers' internal responses. Research Design, Data, and Methodology: This study used a video-scenario technique. Participants watched a video about grocery shopping situations using a smart shopping cart and responded to their emotional, cognitive, and behavioral responses. An online survey was conducted using Amazon's Mechanical Turk (N = 185). All participants were US consumers over 20 years old and had been shopping at the grocery store in the last month. Data were analyzed through structural equations modeling with AMOS 20. Results: Test results showed that consumers who perceived higher levels of time pressure and perceived crowding in usual shopping situations were more likely to evaluate the SST system favorably. The results showed that personal characteristics have a significant impact on consumers' evaluation of functional environmental stimuli in retail setting. As consumers evaluated the SST system favorably, they experienced more positive affect and less negative affect during their shopping behaviors. Positive affect led to good service quality inference, which further increased patronize intention. However, negative affect did not show a significant impact on service quality inference, but only on patronize intention. Conclusions: This study attempted to investigate the influence of SST system by extending the traditional S-O-R model. This study classified the SST system as functional environmental stimulus of retail stores and analyzed the effect of stimulus on consumers' internal and external responses. The results of this study showed that the introduction of innovative SST can serve as an effective store differentiation strategy in an increasingly competitive retail environment.

• Archives of design research
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• v.14 no.1
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• pp.27-34
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• 2001

In order to design the products that impression or emotional taste influence the purchase, feedback is necessary as useful data for better idea sketches through users emotional evaluation in early stage of design process. On the other hand, it was required to make judgments individually in previous image evaluations for emotional evaluations such as semantic differential method (SD method) that objects have been considered as classified tendency. However those SD methods are not enough to reflect flexible human capability with similarity judgment in object perceptual process. Therefore, this study proposes a classification of stimulus based on intuitive judgment and a hierarchical image evaluation method based on analysis of hierarchical process and fuzzy integration. The evaluation will be conducted through the order of process, intuitive classification of objective stimulus and items, definition of representatives in each class. Evaluation for each image of the stimulus, calculation of prior raking based on fuzzy integration. The evaluation supportive software is developed to conduct this evaluation process under interactive environments.

• Korean Institute of Interior Design Journal
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• v.17 no.1
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• pp.102-109
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• 2008

Recently, as emotional elements have been applied to many fields including marketing, architecture, and design, new understanding on and interest in sensibility are emerging. The sensibility, as opposite meaning to the reason, has been excluded from academic object, and researches in sensibility have been diversified for the meaning, scope, application methods and even application target of sensibility without consistency. This study aims to redefine meaning of sensibility by examining documents related to sensibility, and to examine the features of sensibility in design, especially in space design. Consequently, sensibility was defined to function as a filter which deals with numerous stimulative informations intuitively and uniformly while human gives significance to a stimulus. According to the examination on apparent features of sensibility and studies of sensibility engineering, the sensibility occurs not only by visual and physical stimulus but also by meaningful stimulus, and both are known to have mutual influence on each other. In space design, spaces of many purposes can be categorized into the spaces of routine and out of routine following the empirical time, and physical stimulus and interesting factor pursued by these spaces are inversely proportional. This study is meaningful insofar as it enabled to explain interaction between physical stimulus, meaning, and other factors within sensibility as a comprehensive concept by redefining its concept.

• Fashion & Textile Research Journal
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• v.16 no.3
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• pp.354-365
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• 2014

This study investigates the positioning of emotional language imagesin popular music genres for developing textile print design ideas. Auditory and synaesthetic imagery were employed to deduct emotional language imageries from popular music genres and analyze differences in emotional language imageries according to popular music genres. Six genres of popular music were selected as stimulus and a survey was conducted to analyze emotional language imagery differences and similarities depending on popular music genres. The results of this study were: The results of the factor analysis and the reliability test on emotional language imagery showed factorial structures that include Lyrical-Feminine, Intense-Masculine, Euphoric-Active, Gloomy-Melancholy, Abstruse-Sophisticated, and Addictive-Continuous. The results of the mean scores of emotional language imagery of each popular music genre showed that respondents tended to perceive that ballad and new age music are similar and hip-hop & rap, dance, and metal-rock are similar. Based on the multidimensional scaling analysis, new age positioned Lyrical-Feminine, metal-rock positioned Intense-Masculine, dance music positioned Euphoric-Active, and ballad positioned Gloomy-Melancholy. This study provides elementary resources to inspire innovative textile prints designed through different characteristics of emotional language imagery according to each popular music genre.

• Journal of the Korean Home Economics Association
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• v.50 no.6
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• pp.89-98
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• 2012

This study examined the consciousness of husbands and wives on babies' cries and its factors which have impacts on their emotional perceptions. For this study, infants' cries were recorded with the participation of 136 pregnant women and 76 husbands, and they conducted self-evaluations regarding their emotional perceptions and personal characteristics. The stimulus used to exhibit the cries of infants were from eighteen recorded cry sample under three situations (hunger, pain, and mother's absence) with six healthy infants (three male and three female) who are over six months. Also, this study dealt with the relationship between emotional assessment and the personal characteristics of mothers and fathers. As a result, the experience of child-rearing has a positive influence on the emotional cry perceptions of husbands and wives, and there was no sex difference in their emotional cry perceptions. A change of recognition, "being parents," has impacts on emotional cry perceptions, but the major factors increasing these impacts depend on the physiological changes of pregnant women and their personal characteristics.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 1997.11a
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• pp.80-84
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• 1997

본 연구는 뇌파의 주파수 변화특성이 다양한 시각자극에 의해서 유발된 감성을 평가할 수 있는가를 알아보고자 하였다. 특히 쾌감성과 불쾌감성의 차이, 쾌감성내의 차이를 뇌파를 이용하여 객관적으로 변별할 수 있는 가를 알아보았다. 사용된 시각자극은 8개의 긍정자극과 7개의 부정자극이었다. 각각의 자극은 30초씩 무선적으로 제시되었고, 각자극의 제시사이마다 120초씩의 휴식기를 두었다. 매 자극제시 후 피험자는 제시된 자극에 대해 긍정.부정의 정도를 주관적으로 평가하였다. 실럼참가자는 20명의 대학생이었으며, 뇌파는 뇌의 21부위에서 기록되었다. 기록된 뇌파에 대해 FFT(Fast Fourier Transformation)분석을 실시한 후, normalized sensitivity를 구현하였다. 자극 중 최대긍정(the most positive stimulus), 최대부정(the most negative stimulus), 최소긍정(the least positive stimulus), 최소부정(the least negative stimulus)이라고 주관적으로 평가한 자극을 보고 있을때의 뇌파를 측정하여 비교.분석하였다. 그 결과 뇌파의 주파수 변화는 극단의 긍정감성과 부정감성의 차이를 변별할수 있고, 긍정감성내의 차이와 부전감성내의 차이를 변별할 수 있었다. 또한 부정감성을 느낄때보다는 긍정감성을 느낄수록 alpha파의 출현량은 증가하고, delta파와 beta파의 출현량은 감소하고 있음을 보여주었다. 결론적으로, 뇌파의 주파수 변화는 다양한 시각자극에 의해 유발된 감성을 측정할 수 있음을 암시한다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.2
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• pp.185-191
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• 2018

This study examined the type and extent of interruption between induced emotion and succeeding arithmetic operation. The experiment was carried out to determine the influence of the induced emotions (anger, joy, and sorrow) and stimulus types (picture and sentence) on the cognitive process load that may block the interactions among the constituents of working memory. The study subjects were 32 undergraduates who were similar with respect to age and education parameters and were especially instructed to attend to induced emotion by imitation of facial expression and to make a correct decision during the remainder calculation task. In the results, the stimulus types did not exhibit any difference but there was a significant difference among the induced emotion types. The difference was observed in slower response time at positive emotion(joy condition) as compared with other emotions(anger and sorrow). More specifically, error and delayed correct response rate for emotion types were analysed to determine which phase the slower response was associated with. Delayed responses of the joy condition by sentence-inducing stimulus were identified with the error rate difference, and those by picture-inducing stimulus with the delayed correct response rate. These findings not only suggest that induced positive emotion increased response time compared to negative emotions, but also imply that picture-inducing stimulus easily affords arithmetic fluctuation whereas sentence-inducing stimulus results in arithmetic failure.

• Korean Journal of Cognitive Science
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• v.35 no.2
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• pp.113-127
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• 2024

Attention and emotion interact intimately. Anxiety, for example, modifies attentional mechanisms to enhance the processing of threat-related information. But how can it modulate attention? Studies of the emotional Stroop task showed clearly that color naming was interfered with more by negative word distractors than by neutral distractors in anxious participants. However, few studies have investigated in what stage an emotional stimulus biases attention. The present study investigated the locus of interference in the emotional Stroop task by manipulating the SOA (Stimulus Onset Asynchrony) between the word distractor and the color target (0ms, 120ms, or 240ms). Results showed that interference occurred only with 0ms of SOA for anxious participants, whereas for non-anxious participants, there was no interference effect. These results support the view that the attentional mechanism was modulated in early stage of information processing by anxiety.

• Proceedings of the Korea Information Processing Society Conference
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• 2014.04a
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• pp.992-994
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• 2014

Hemispheric asymmetry in prefrontal activation have been proposed in two decades ago, as measured by electroencephalographic (EEG) power in the theta band (4-8Hz), is related to reactivity to affectively pleasure audio stimuli. In this study, we designed an emotional audio stimulus experiment in order to verify frontal EEG asymmetry by analyzing ERSP results. Thirty healthy college students volunteered the stimulus experiment with the standard IADS affective sounds. These affective sound clips are classified in three emotion states, happy, neutral and fear. ERSP image results revealed that there are the stronger responses of high arousal (fear and happy) in the left prefrontal lobe, while the stronger responses of low arousal (neutral) in the right pre-frontal lobe. However, the high pleasure emotions (happy) can elicit greater relative right EEG activity, while the low and middle pleasure emotions (fear and neutral) can elicit the greater relative left EEG activity. Additionally, the most response differences of theta band have been found out in the medial frontal lobe, which is proved as the frontal midline theta.