• Journal of Integrative Natural Science
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• v.7 no.1
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• pp.50-56
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• 2014

To explore effects on each the emotional awareness, emotional expression, emotional empathy, and emotional regulation, of the sub-factors of the child's emotional intelligence, to mural preference, emotion cultivation, and community connection, the hierarchical multiple regression analyses are performed(as in Table 1, 2, and 3). As the results, we found the following facts. Children's mural preference, emotion cultivation, and community connection were expressed by the following equations in order, respectively. Mural Preference = $.170{\times}$[Emotional Awareness](t=2.118, $p=.036^*$) - $.025{\times}$[Emotional Expression](t=-.275, p=.783) + $.088{\times}$[Emotional Empathy](t=.938, p=.350) + $.139{\times}$[Emotional Regulation] (t=1.529, p=.128). Mural Emotion Cultivation = $-.021{\times}$[Emotional Awareness](t=-.294, p=.769) - $.205{\times}$[Emotional Expression](t=-2.573, $p=.011^*$) + $.265{\times}$[Emotional Empathy](t=3.156, $p=.002^*$) + $.192{\times}$[Emotional Regulation](t=2.361, $p=.019^*$). Mural Community Connection = $-.001{\times}$[Emotional Awareness](t=-.007, p=.995) - $.132{\times}$[Emotional Expression](t=-1.478, p=.141) + $.172{\times}$[Emotional Empathy](t=1.732, $p=.027^*$) + $.098{\times}$[Emotional Regulation](t=1.072, p=.285).

• The Research Journal of the Costume Culture
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• v.22 no.3
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• pp.399-410
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• 2014

The purpose of this study was to investigate emotional images and preference of knitwear by tone on tone combination. The subjects were 357 university students in Daejeon and Chungnam province, and the measuring instruments were 6 stimuli manipulated by color and tone combination type of background and pattern in the tone and tone combination, and self-administrated questionnaires consisted of emotional images items, preference items, and subjects' demographics attributions. The data were analyzed by Cronbach's ${\alpha}$, factor analysis, t-test, MANOVA and Duncan's multiple range test, using SPSS program. The results were as follows. First, four factors (attractiveness, conspicuity, mildness, and activity) are emerged on emotional images of knitwear. Second, color had main effects on emotional images and preference. Gray color was perceived as most attractive image and more preferred than others. Third, tone combination type had some effects on emotional images. Vivid tone background/light tone pattern was perceived more attractive image but less conspicuous and mild than light tone background/vivid tone pattern. Forth, subjects' gender had an effects on conspicuous image. Male was perceived more conspicuous image on knitwear stimuli than female. Fifth, color and subjects' gender had interaction effects on attractiveness image and preference. Male perceived that blue is more attractive and preferred than female.

• Journal of Korea Society of Digital Industry and Information Management
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• v.9 no.4
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• pp.189-199
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• 2013

The goal of this study was to contemplate the impact of emotional elements of motion graphics on the brand preference in websites of TV products. To attain the goal, the emotional elements of motion graphics in websites of TV products, i.e., color, graphic image, typography, and layout, were set as independent variables and the brand preference as a dependent variable. The variables were analyzed objectively. Samples were collected from selected design students attending technical colleges. Among 282 samples collected, 15 were discarded as unfeasible and the remaining 267 were used in the analysis. Statistical analysis techniques used in the study included factor analysis, reliability analysis, correlation analysis, and multiple regression analysis; and 'SPSS Win. 11.5' was used to perform the statistical analysis. From the analysis, the following two results were obtained. First, it appeared that emotional elements of motion graphics appeared in websites of TV products exerted statistically significant impacts on the brand preference. Second, the element exerting the most significant impact on the brand preference among the emotional elements were appeared as 'graphic image' and 'color'. Thus, it was concluded that it is necessary to give priority in 'graphic image' and 'color' to enhance the brand preference.

• Archives of design research
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• v.19 no.1 s.63
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• pp.273-282
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• 2006

This study has evaluated the visual preference factor of Keum river sceneries which could vary according to the change of water level while other scenic environment near by the river did not change. 1) At Gap Cheon site, the variances of the visual preferences for river scenery at different water level are determined as emotional, physical, aesthetic and individual factor. At Mujoo site, the variances of the visual preferences are determined as only two factors such as emotional and physical factors. Those factors show significant relations. All of the visual preferences are increased as the increase of preference factors. Also decreasing of preference factors result in decreasing of visual preferences. 2) In multiple regression model, both the Gap cheon site and Mujoo site show that the increase of emotional factor affect most to visual preference when other conditions are fixed. The physical factor affect less than the emotional factor. At Gap cheon site, the relative importance level which the preference factors contribute to the visual preference appears as the order of emotional, physical, aesthetic and individual factor. Emotional factor's importance level is 4.2 times greater than individual factor. At Mujoo site, the relative importance level which the preference factors contribute to the visual preference appears as the order of emotional and physical factor. The emotional factor's importance level is 1.1 times greater than physical factor. It is clearly indicate that the emotional factor is most important preference factor in both study sites. The factor analysis results of Keum river scenery at different water level using the visual evaluation method affect a lot to the quantification of river instream flow and water level.

• Journal of Fashion Business
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• v.23 no.4
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• pp.38-52
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• 2019

This study aimed to examine the factors associated with emotional imagery from Obanggansaek and to analyze the difference between emotional imagery and the preference for Obanggansaek according to demographic characteristics. This study surveyed the responses of 320 participants to a questionnaire. The subjects consisted of men and women in their 20s-50s living in Gyeongnam and Busan region. The data were processed with SPSS 20.0 and were analyzed using factor analysis, t-tests, ANOVA, and Duncan's multiple range test. The results obtained were as follows. Five emotional imagery factors were associated with Obanggansaek: modernity, attractiveness, conspicuousness, soft/hard feeling, and newness. The analysis of emotional imagery for Obanggansaek according to demographic characteristics showed a significant difference in modernity, attractiveness, conspicuousness, and newness with respect to gender; in attractiveness with respect to marital status; in modernity, conspicuousness, soft/hard feeling, and newness with respect to age; in attractiveness and conspicuousness with respect to monthly income; and in attractiveness, soft/hard feeling, and newness with respect to occupation. The analysis of preference for Obangganasek according to demographic characteristics showed that women, married people, people in their 50s, and specialists preferred Obanggansaek the most. The interaction effect between preference for Obanggansaek and the demographic variables showed significant differences between gender and age, gender and occupation, marital status and monthly income, age and occupation, and monthly income and occupation.

• Journal of Institute of Control, Robotics and Systems
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• v.10 no.11
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• pp.1107-1111
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• 2004

As an information technology is developed, more intelligent system considering emotional factor for implementing the personality is required. In this paper, Reactive Learning Inference System considering emotional factor is proposed. Emotional Facter(E) is defined for a criterion for representing the personal preference. This system is designed to have functions of Reactive filtering by Emotional factor, Incremental learning, perception & inference and knowledge retrieval. This system is applied to the area for analysis of customer's tastes and its performance is analyzed and compared.

• Journal of the Korean Home Economics Association
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• v.27 no.2
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• pp.85-95
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• 1989

To examine closely the relations between food habits, food preferences and personality traits, 141 boys and 146 girls in the 5th and the 6th grade of primary school in Incheon were studied by questionaires. The results of this study were as follows: 1. In food habit scores, girls got 2.28/3.00 and boys got 2.24/3.00 which meant boys and girls had the similar food habits. 2. The higher were their activity, sociability, responsibility, reflectiveness, and superiority, the higher score they showed in food habits. 3. Meats, fats and processed foods had much to do with emotional stability, and those who belonged to high group in emotional stability high preference for them. But girls who had high preference for meats were low in emotional stability. 4. Fishes of which bones we can eat, and potatoes had relation to activity, and those who belonged to high group in activity showed high preference for them. 5. Vegetables and processed foods had relation to sociability. Those who belonged to high group in sociability showed high preference for vegetables, but those who belonged to middle group in sociability showed highest preference for processed foods. 6. Meats and potatoes had much to do with responsibility. Those who belonged to low group in responsibility showed high preference for them. 7. Those who belonged to the high group in emotional stability, and superiority showed the high preferene for foods respectively, and superiority showed the high preference for foods respectively.

• Korean Institute of Interior Design Journal
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• v.22 no.2
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• pp.58-67
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• 2013

The methods used in this study included investigation of media facades used for landmarks in downtown areas in previous studies, visits to these areas, and recording of media facades. The changes in the colors or the size of buildings were analyzed among the recorded cases and 12 of these cases were selected for further study. The sensibility preference of the media facades was evaluated by sorting the 12 kinds of media facades, and providing them as materials to a group of 60 participants (40 undergraduate and 20 graduate students majoring in architecture and design) consisting of an equal proportion of males and females. This study addressed the following four_stage questions: 1) Five questions of recognition evaluation about media facades and the cognitive evaluation items of emotional vocabulary and color preference in each research case; 2) sensibility preference items regarding the media facade color design; and 3) design evaluation items of the media facades; 4) Video clips and still images were recorded from a middle distance at 7p.m to 11p.m. in central New York, Singapore, Seoul, and Beijing. The participants looked at the changes in colors through the video clips in each case and evaluated their preferences through 23 pairs of emotional vocabulary items using system dynamics. Construction of an emotional vocabulary followed, based on previous studies about media facades and color design. To evaluate the sensibility preference and the perceived representative colors of the media facade, this study suggests new emotional responses that depended on the color emotional vocabulary of light in the LED lighting technical evaluation methodology. A media facade with a moving change of colors, unlike a fixed landscape color design, suggests a new communication method based on architectural factors. New architectural color coordination can be presented for urban landscapes at night. Designs that factor in the pedestrians' emotional vocabulary or preference should take precedence over the use of high luminance and various colors.

• Journal of Fashion Business
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• v.20 no.6
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• pp.19-31
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• 2016

Identifying the factors of emotional experience that arouse emotional responses will contribute to determining the relationship between the visual attributes of a salon and the emotional responses of humans, as well as the relationship between service factors and the emotional response of humans. The aim of this study is to examine the effect of the various e motional responses of customers on store preference and to thereby propose marketing strategies for offering an insightful service. The emotionally expressed vocabulary used by customers during their visit is also explored. 300 customers with previous experience of beauty shop services were surveyed and their responses were analyzed using SPSS 20.0 to define the problems. All the emotional experiences at the beauty salon influence the service satisfaction and re-visitation intention. The results showed that, as the customer's level of satisfaction with a service experience increases, the re-visitation intention increases. Of these results, only the service experience influences the recommendation intention. As the effective delivery of positive emotional services influences customers' revisiting intentions, beauty industry workers should be aware of each phase of the customers' emotions and try to provide customer-oriented services to appease these emotions. In addition, workers should strive to create service systems that induce customers' positive emotional responses rather than to offer merely stereotyped services.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.25 no.3
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• pp.412-418
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• 2021

This study aims to investigate the influence of emotional engineering factors on brand preference and loyalty in smartphone product design. The emotional engineering factor was divided into color, performance, usability, value, and reliability, and the relationship between brand preference and loyalty was empirically analyzed. As a result of the analysis, the emotional engineering factor in the smartphone product design has a positive effect on the brand preference, and the factors having the greatest influence are the performance and color factors. In smartphone product design, the emotional engineering factor has a static effect on loyalty, and the factors that have the greatest influence are reliability and performance factors. The higher the brand preference in product design, the greater the affect on loyalty. It is necessary to approach product design that fits the characteristics of consumers by identifying the influential factors among the product design emotional engineering factors.