• Title/Summary/Keyword: emotional generation

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An Identification of Determinants to Ambivalent Purchase Intention of Fashion Luxury Brand Expanded Cosmetic for MZ Generation (패션 명품 확장 브랜드의 코스메틱에 대한 MZ세대의 양면적 소비 의도에 미치는 영향 변인에 관한 연구)

  • Song, Ji-Ahn;Jang, Seong-Ho
    • The Journal of the Korea Contents Association
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    • v.21 no.3
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    • pp.47-67
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    • 2021
  • The purpose of this study is to identify antecedent factors influencing the two-sided consumption intention tendencies observed in MZ generation from the viewpoint of consumption value in the cosmetic consumption scene of fashion houses. In order to verify the research model and hypotheses proposed in this study at the level of statistical significance. a survey was conducted for MZ generation, and data collected from a total of 286 samples were analyzed through a structural equation model. As a result. emotional and social consumption value was identified as a variable that had a great influence on the consumption intention of MZ generation. First, self-esteem had an effect on the emotion consumption value at the statistical significance level. Second, materialism had a significant influence on emotional and social consumption values. Third, public self-consciousness was found to have an effect on social consumption value. That is, MZ generation pursues the beauty trend presented by the fashion house's beauty brand and perceives it as a high consumption value. In addition, it was confirmed that MZ generation exhibited a conspicuous consumption tendency that they could be socially differentiated by using fashion house cosmetics.

The Comparison Study Against Preference Colors and Emotional Image of Car Colors According to an Age and Gender (나이, 성 별 선호색과 감성이미지에 의한 자동차 색에 대한 비교 연구)

  • Lee, Chang-Min;Shin, Kwang-Hyun
    • Journal of Korea Multimedia Society
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    • v.15 no.1
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    • pp.166-178
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    • 2012
  • Depending on the launch of the emotional generation, many researches developing the automobile preference color which reflects the preference color of the consumers are advanced. This study investigate preferred colors and emotional image of the car color reflecting the product design and consuming psychology. According to surveyed ages and gender, there are eight categories (women/20 's, 30 "s, 40 's, and 50 's and men/20 's, 30 "s, 40 's, and 50 's) based on the 30 persons. Preferred color is black, white, sky blue, purple, pink, and orange order. If black, white and gray are excluded, remained in the order of blue, yellow, and purple. There are big deferences on preference color when emotional preference color of cars is showed or not. Practically, the preference color is following in sensitivity. However the car image is recognized actually with conservativeness, they hesitates selection of the bright chromatic color car.

A Study on Extracting Emotional Vocabulary of New-tro Style Product (뉴트로 스타일 제품의 감정 어휘 추출 연구)

  • Lee, Joo Hyun
    • The Journal of the Korea Contents Association
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    • v.20 no.9
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    • pp.541-548
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    • 2020
  • Interest in emotions continues to rise around the world, including Korea, and in recent years, new styles such as new-tro, a new term referring to 'gaem-seong' of the social networking service generation, have emerged. Considering the strong influence of emotion on time and the environment, it is necessary to recognize the public's emotion about the current new style. Thus, in this study, 12 emotional vocabulary words were selected from the nine products applied with the new-tro style: want, cute, happy, pleasure, unique, cool, stylish, pretty, fun, like, joy, and special. According to the analysis of the survey, men's emotions were higher in order of "funny-cute-happy," and women's emotions were higher in order of 40s, 30s, 50s and 20s. Emotional vocabulary extracted from this study can be used to evaluate the sensitivity of objects to which the new-tro style is applied and will be utilized as specific emotional evaluation data through the analysis methods presented.

A Development of Multi-Emotional Signal Receiving Modules for Cellphone Using Robotic Interaction

  • Jung, Yong-Rae;Kong, Yong-Hae;Um, Tai-Joon;Kim, Seung-Woo
    • 제어로봇시스템학회:학술대회논문집
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    • 2005.06a
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    • pp.2231-2236
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    • 2005
  • CP (Cellular Phone) is currently one of the most attractive technologies and RT (Robot Technology) is also considered as one of the most promising next generation technology. We present a new technological concept named RCP (Robotic Cellular Phone), which combines RT and CP. RCP consists of 3 sub-modules, $RCP^{Mobility}$, $RCP^{Interaction}$, and $RCP^{Integration}$. $RCP^{Interaction}$ is the main focus of this paper. It is an interactive emotion system which provides CP with multi-emotional signal receiving functionalities. $RCP^{Interaction}$ is linked with communication functions of CP in order to interface between CP and user through a variety of emotional models. It is divided into a tactile, an olfactory and a visual mode. The tactile signal receiving module is designed by patterns and beat frequencies which are made by mechanical-vibration conversion of the musical melody, rhythm and harmony. The olfactory signal receiving module is designed by switching control of perfume-injection nozzles which are able to give the signal receiving to the CP-called user through a special kind of smell according to the CP-calling user. The visual signal receiving module is made by motion control of DC-motored wheel-based system which can inform the CP-called user of the signal receiving through a desired motion according to the CP-calling user. In this paper, a prototype system is developed for multi-emotional signal receiving modes of CP. We describe an overall structure of the system and provide experimental results of the functional modules.

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The Effect of Dance Educational of Physical and Emotional on Experience Dance Game (댄스게임 체험에 따른 신체적·정서적 무용교육효과)

  • Lee, Ji-Seol;An, Byong-Ju
    • Journal of Korea Game Society
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    • v.12 no.4
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    • pp.65-75
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    • 2012
  • This study aims at identifying the physical, emotional effect on dance education by using "Dance Central" among Xbox-360 Games. In order to achieve the target, this study adopts case study methodology through Dance Central program among qualitative methods. The participants of this study were 8 adults who do not have experienced dance games from a homogeneous group composed of persons into who are called the Net Generation. The period of this study was from July 18, 2011 to August 14, 2011, during which the observation was conducted for 5 weeks. In total, 15 times of participant observation were made. Dance game experience Through data collection and analysis Participatory Video, self-reports, un-Structured interview, Observations. As a result of the study, the educational effect of aspects physical, emotional and the of dance game was analyzed into dance educational aspect. Educational effect on physical aspect was divided into subjects of 'preceded rhythm and familiarity of dance moves', 'changes by type of moves' and 'dance game requiring active physical activities'. Emotional learning effect was divided into subjects including, 'alleviation of stress'. 'changes of fun by stage and concentration' and 'dance game which has no risk of addiction'.

Helping our Children with Homework: Homework as an Activity of Anxiety for First Generation Bilingual Korean American Mothers

  • Park, Hye-Yoon;Jegatheesan, Brinda
    • Child Studies in Asia-Pacific Contexts
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    • v.2 no.2
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    • pp.91-107
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    • 2012
  • This study aimed to understand communicative and socialization practices of immigrant bilingual families in everyday learning situations by examining interactions between parents and children in the United States. Drawn on language socialization theory and socio-cultural factors influencing immigrants, this study explored how three Korean American mothers struggled as they helped their children with homework by interviewing the mothers and observing mother-child interaction during homework time. The study paid attention to the emotional values of immigrant parents that they tried to teach their children who are members in two distinctive communities, such as Korean American and mainstream American. The findings showed that parental socialization practices had effects on children's emotional and social competence and at the same time the socialization process was bidirectional. Mothers started with Korean values, but they faced challenges with the English language, different demands for American homework, and children's rejection of their attempts. Mothers needed to change their strategy and borrow American ways of keeping emotional distance from their children by acknowledging their independence. Their struggles are discussed with attention to their language choice and culture.

Comparative Study of Emotional Vacabulary Appraisals about Health Room Spatial Images between Nations - Focused on Korea and Malaysia - (보건실 공간이미지에 대한 국가간 감성어휘평가 비교연구 - 한국과 말레이시아를 중심으로 -)

  • Neo, Mai;Oh, Ji-Young;Lee, Min-Jae;Soh, Jian Yuan;Park, Heykyung
    • Korean Institute of Interior Design Journal
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    • v.24 no.3
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    • pp.129-136
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    • 2015
  • Korea is changing rapidly from a single-raced nation into a multi-national nation caused by the huge number of immigrants mostly from China, and Southeast Asian countries. Therefore, various social problems are expressed ostensibly, one of them is a difficulty suffered by children of the second generation of multi-cultural families who enroll to elementary schools in Korea. This should be solved urgently as it is predicted to be an unavoidable problem in future. Only by understanding and accepting mutual cultural differences will be the solution to various problems caused by multi-cultural society. This study aims to understand the differences of emotion about the spatial images. This study was target to Korean and Malaysian design students to perform vocabulary appraisals on the spatial images in school health rooms which used to perform various functions for education, counseling, treatment, etc. The emotional vocabularies used at the appraisal for emotion are based on IRI image languages, which were extracted by the experts, and frequency was progressed by the SPSS 12.0 application. The collected data will be compared and analyzed to ensure the reliability.

Inner Wear Design Development with Korean Characters : Focused on the Emotional Generations, Ages in $'19{\sim}25'$ (국내 캐릭터를 이용한 이너 웨어 디자인 개발 : 1925 감성 세대를 중심으로)

  • Lee Mi-Sook;Uh Mi-Kyung;Lee Youn-Hee
    • The Research Journal of the Costume Culture
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    • v.14 no.3 s.62
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    • pp.443-456
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    • 2006
  • The purpose of this study is to present inner wear design making use of domestic characters that can represent the emotions of those kidults, to develop differentiated products as a result of recent revitalization of inner wear industry and to propose the possibility of total marketing in domestic character industry. Three characters of Barunson, which leads the way in developing domestic character products for inner wear design to satisfy the needs of the emotional generation were selected and work began on the designs based on the selected characters' images and themes. The result of this study was as follows. First, adding new designs using characters to inner wear fits the trend. Second, it was able to expand a range of characters' marketability by developing inner wear designs using domestic stationary and fancy characters as motives, and to seek the possibility of developing 'total marketing' plans in domestic character industry. Third, we were able to recognize the possibility of domestic character development and the importance of design development by developing products making use of domestic characters rather than foreign characters.

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Research of the Moderating Effect on Team Members' Self-leadership of the Executive Officer's Emotional Leadership: Focus on the Differences between MZ Generation and the Others (경영자 감성리더십이 팀원의 셀프리더십에 미치는 조절효과에 대한 연구: MZ 세대와의 차이를 중심으로)

  • Cho, Chanhi;Lee, Hyoung-Yong
    • Knowledge Management Research
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    • v.22 no.4
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    • pp.261-282
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    • 2021
  • As the MZ generation, who values work-life balance, became a member of the organization, leader-oriented leadership centered on goal achievement and company profit made it difficult to achieve good results in the organization in the mid-to long-term. The company must strengthen the leadership that can be helpful for the self-leadership where the members of the organization move on their own and the organizational culture that enhances the employees' job satisfaction and organizational commitment. Therefore, this study analyzed the effect of the team leader's servant leadership on the team member's self-leadership and organizational effectiveness. In addition, it was studied whether the executive officer's emotional leadership interacted with the team leader's servant leadership and had a moderating effect on the team member's self-leadership. Also, the difference in path coefficient between the MZ generation and the non-MZ generation was verified. To this end, the research model was statistically verified using the PLS (Partial Least Square) structural equation. A survey was collected from 357 team members among office workers online. As a result of the analysis, the team leader's servant leadership had a significant effect on organizational effectiveness and team member's self-leadership. Also, in the relationship between the team leader's servant leadership and the team member's self-leadership, the emotional leadership of the executive officer had a positive (+) moderating effect. The MZ generation differed from the non-MZ generation in the path where the team leader's servant leadership positively affected the self-leadership of the team member and the path where the team leader's self-leadership had a mediating effect between the team leader's servant leadership and organizational effectiveness. The results of this study will suggest various theoretical and practical implications so that executive officers, team leaders, and team members within the company can develop leadership that increases organizational effectiveness in their respective positions.

An Exploratory Study on the Possibility of Using Next-Generation Technology in Long-term Care Facilities : Focusing on the Perception of the Workforce of in Long-term Care Facilities (노인장기요양시설의 차세대 기술 활용가능성에 대한 탐색적 연구 : 노인장기요양시설 인력의 인식을 중심으로 -)

  • Lee, Sun Hyung;Lim, Choon Hee;Kim, Weon Cheon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.5
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    • pp.191-205
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    • 2020
  • This study examined the possibility of utilizing next-generation technology, such as Virtual Reality or AI robots, in the long-term care facilities for the elderly. For the study, the Focus Group Interview was conducted in three different groups of 14 participants (care workers, social workers, and directors of long-term care facilities for the elderly). The analysis revealed a total of three topics, eight categories, and 26 sub-categories. The main results of the study showed that the use of next-generation technology could assist the psychological and emotional stability, provide curiosity and interest, and relieve the desire for physical activity for the elderly. In addition, for long-term care services staff, it could provide useful services for the elderly with physical constraints, facilitate effective management of the elderly roaming around, and enhance emotional support services. Finally, it could also help directors of long-term care facilities promote their services, educate staff, and keep up with current trends. Participants expressed concerns about the introduction of new technologies, but they generally expected that the application of next-generation technology would be positive for the elderly as well as for care workers and directors of long-term care facilities. Therefore, the use of next-generation technology in long-term care facilities for the elderly will also help develop gerontechnology.