• 감성과학
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• 제10권1호
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• pp.49-53
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• 2007

본 연구는 제품의 미적/기능적 속성 수준과 브랜드 파워가 제품평가에 미치는 영향력을 연구하였다. 피험자에게 제품사진과 정보를 제공하고 호감도 및 품질평가를 지시하였다. 연구결과, 브랜드 파워가 낮은 제품보다 브랜드를 제시하지 않은 제품이 더 높게 평가되었으며 이러한 경향은 감성적 제품의 경우 더 뚜렷하게 나타났다.

• 감성과학
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• 제16권1호
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• pp.11-28
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• 2013

This article aims to explore the interactive roles of types of primed identity (local versus global identity) and types of ad framing on brand evaluations. The authors designed 2 experiments in which each experiment followed a $2{\times}2$ between-subject design. The empirical results showed that a gain-framed ad induced more positive emotional responses than a loss-framed ad, and the positive affective responses lead to more favorable brand evaluation. Furthermore, the results showed that there were interactive effects of primed identity and types of advertisement frame on brand evaluation. In the additional analysis, the results showed that when people with local identity were exposed to the gain-framed ad, they would engage in a higher level of integration processing than those in the control group, which in turn induced more favorable evaluation to the local brand. That is, the integration processing mode played a mediating role between the interaction (local id priming ${\times}$ ad frame) and the local brand evaluation. However, in the case of global brand evaluation, the integration processing mode did not play such a mediating role.

• Journal of Contemporary Eastern Asia
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• 제14권2호
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• pp.5-15
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• 2015

A growing number of studies have examined the relevance and impact of social media in building organizational resilience, which the ability to recover from a crisis, in the field of emergency management. However, few studies have assessed how these emergency response organizations perceive their own use of social media in crisis situations. In attempting to fill this gap, this study conducted a structured survey with emergency-response organization representatives in Seoul, South Korea, to examine how such organizations evaluate their utilization of social media in an urban emergency situation and how their social media uses are related to promoting organizational resilience during adverse events such as a flood. Overall, the findings imply that organizations are not yet taking full advantage of social media. Respondent evaluations of their own social media use in all three assessment areas-information provision, information dissemination, and emotional messages-were not satisfactory. However, their perceptions of how well they utilize social media were positively related to how they view their organizational resilience. Therefore, it may be that these organizations realize the powerful role of social media in building organizational resilience but lack the knowledge and experience to make the best use of social media services.

• 대한예방의학회:학술대회논문집
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• 대한예방의학회 1994년도 교수 연수회(역학)
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• pp.137-141
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• 1994

The purpose of this paper is to examine what is meant by a ralid measure of health. Guyatt, Kirshner and Jaeschke propose that health tests should be designed so as to have one of several kinds of validity: 'longitudinal construct validity' for those which are used for longitudinal research designs, and 'cross-sectional construct validity' for those which are used for cross-sectional designs. Williams and Naylor argue that this approach to test classification and validation confuses what a test purports to measure with the purpose for which it is used, and that some tests have multiple uses. A review of the meanings of validity in the psychologica test literature shows that both sets of authors use the term validity in an idiosyncratic way. Although the use of a test (evaluated by content validity) should not be conflated with whether the test actually measures a specified construct (evaluated by construct validity);' if health is actually made up of several constructs (as suggested in Hyland's interactional model) then there may be an association between types of construct and types of purpose. Evidence is reviewed that people make several, independent judgements about their health: cognitive perceptions of health problems are likely to be more sensitive to change in a longitudinal research design. whereas emotional evaluations of health provide less bias in cross-sectional designs. Thus. a classification of health measures in terms of the purpose of the test may parallel a classification in terms of what tests purport to measure.

• 유통과학연구
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• 제13권9호
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• pp.71-79
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• 2015

Purpose - The purpose of this paper is to find out the effect of changes in the differentiated "servicescape" on the business performance in the hair salon industry using a case study. For this, we selected hair salon M located in Suwon. The shop is innovatively different from existing shops in terms of spatial layout and functionality. We conducted in-depth research, beginning with the launch of the shop concept through investment and ongoing stable sales. Research design, data, and methodology - The M hair salon is a start up shop providing a differentiated servicescape (physical environment where the service takes place) located in Suwon, Yeongtong-gu. We conducted research to investigate how spatial layout and functionality of the servicescape impact customers' perceived quality. The interview period and case analysis was May 2014 through March 2015, covering 11 months. To conduct the case analysis, we analyzed the spatial layout and functionality of existing shops and interviewed customers and experts about the difference between hair salon M and existing shops. Results - Our results found clues to the positive effect of spatial layout and functionality among servicescape factors on perceived service quality at the salon. The shop showed a fast payback of the principal investment, growth potential in contrast to competitors near the salon, and 45 percent returning customers. The problem with the spatial layout at existing shops was that customers were aware of the way other people were looking at them, since viewing angles overlapped, therefore there was a limitation to the relationship intensity with an exclusive hair designer. In contrast, the layout of the stands at the M salon kept the number of dressing stands limited to maximize the customer's emotional response. Additionally, because of the new layout of dressing stands hiding other customer voices and appearance in the salon, customers perceived their service space as independent. Therefore, they did not have to focus on their personal emotional response, which was one of the advantages of the new layout. Conclusions - This study conducted case study analysis by offering a new perspective focusing on spatial layout, previously not considered as an independent variable of quality evaluations and customer satisfaction in existing literature on hair salon management. Therefore, this study contributes to the field by offering an opportunity to discover the causal relationships between the overlooked physical environment and a customer's perceived quality. However, a process objectifying the results of the study through empirical analysis and hypotheses is needed to overcome the limitations of the case study approach and generalize the results. Moreover, it would be beneficial to conduct further empirical study of the relationship between the spatial layout provided in the case and a customer's emotional response and change in mood. In addition, an analysis is needed regarding how customers feel about the factors using the Kano Model. These suggestions would be considered in further study.

• 한국의료질향상학회지
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• 제5권2호
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• pp.202-215
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• 1998

Purpose : To shorten processing time for variety of medical affairs of the patient at the outpatient clinic of a big hospital is very important to qualify medical care of the patient. Therefore, patient's waiting time for drug delivery after doctor's prescription is often utilized as a strong tool to evaluate patient satisfaction with a medical care provided. We performed this study to investigate factors influencing patient satisfaction related with waiting time for drug delivery. Methods : The data were collected from July 21 to August 12, 1998. A total 535 patients or their families who visited outpatient clinics of Inha University Hospital were subjected to evaluate the drug delivery time and the level of their satisfaction related, which were compared with those objectively evaluated by Quality Improvement Team. The reliability of the scale was tested with Cronbach's alpha, and the data were analyzed using frequency, t-test, ANOVA, correlation analysis and multiple regression. Results : The mean drug delivery time subjectively evaluated by the patient (16.1 13.0 min) was longer than that objectively evaluated (10.9 7.6 min) by 5.2 min. Drug delivery time objectively evaluated was influenced by the prescription contents, total amount or type of drug dispensed, etc, as expected. The time discrepancy between two evaluations was influenced by several causative factors. One of those proved to be a patient's late response to the information from the pharmacy which the drug is ready to deliver. Interestingly, this discrepancy was found to be more prominent especially when waiting place for drug delivery was not less crowded. Other factors, pharmaceutical counseling at the pharmacy, emotional status or behavior of a patient while he waits for the medicine, were also found to influence the time subjectively evaluated. Regarding the degree of patient satisfaction with the drug delivery, majority of patients accepted drug delivery time with less than 10 min. It was also found to be influenced by emotional status of the patient as well as kindness or activity of pharmaceutical counselor. Conclusion : The results show that, besides prescription contents, behavior pattern or emotional status of a patient, environment of the waiting place, and quality of pharmaceutical counseling at the pharmacy, may influence the patient's subjective evaluation of waiting time for drug delivery and his satisfaction related with the service in the big hospital. In order to improve patient satisfaction related with waiting time for drug delivery, it will be cost effective to qualify pharmaceutical counseling and information system at the drug delivery site or waiting place rather than to shorten the real processing time within the pharmacy.

• Journal of the Korean Academy of Child and Adolescent Psychiatry
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• 제27권3호
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• pp.216-225
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• 2016

Objectives: The purposes of this study are to evaluate the effect of a school-based social skills training program on the emotional regulation of children and adolescents and to assess the plan for effective school-based mental health services. Methods: The Child and Adolescent Mental health promotion team of Bugok National Hospital conducted school-based social skills training (N=90, 7 sessions) for elementary and middle school students. Evaluations were conducted before and after the application of the program using a prosocial behavior questionnaire, a cohesiveness questionnaire, the Korean version of the 20-item Toronto Alexithymia Scale, a self-esteem scale, and the Novaco anger scale, in order to identify any changes. Results: The social skills training program increased the prosocial behavior and cohesiveness of the children and adolescents and decreased their alexithymic tendency and degree of anger, but did not significantly change their self-esteem. Conclusion: The social skills training program positively influences the emotional and behavioral levels of children and adolescents. The emotional regulation program based on a social skills training program is expected to have positive results in school-based mental health services. Future investigations are needed to validate the long term effects of this program.

• 한국조경학회지
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• 제38권4호
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• pp.1-10
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• 2010

녹지식물과 접함으로써 얻어지는 생리 심리적 효과를 과학적으로 실증하는 것은 녹지의 심리효과에 대한 객관적인 지식의 제공과 더불어 인간의 감성을 고려한 녹지공간을 창출에 있어 유용한 근거가 될 것이다. 본 연구에서는 15명의 한국인 남성을 대상으로 자연 발산하는 소나무 잎의 향기를 맡는 동안 대뇌활동(뇌혈액동태)과 자율신경계활동(혈압, 맥박, 아밀라제)을 측정하고, SD법(Semantic Differential method)과 POMS(Profile Of Mood States)를 이용하여 소나무 향기에 대한 인상 및 감정상태의 변화를 평가하였다. 그 결과, 소나무 향기는 대뇌활동에 있어 전두야의 감정, 판단, 운동을 담당하는 부위와 측두야의 기억을 담당하는 부위의 활성화를 초래하였다. SD법과 POMS에 의한 언어적 평가에서는 소나무 향기는 자연적이지만, 자극적이고 활발한 인상을 가지며, 활기를 주고 혼란한 정서를 안정시키는 향기로서 평가되었다. 한편, 자율신경계활동에서는 유의한 차이는 보이지 않았다. 실증된 결과를 통해, 소나무 향기가 우리의 생리 심리적인 측면에 활력을 주는 사실이 과학적으로 검증되었으며, 금후 감성을 고려한 녹지환경 디자인을 위한 기초적인 자료로 활용될 것을 기대한다.

• Asia Marketing Journal
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• 제11권2호
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• pp.149-172
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• 2009

기존 연구에서는 프리미엄 가격과 시장 점유율이라는 브랜드 시장성과 정보가 브랜드 자산의 구성요소인 품질지각이나 선호도에 차별적인 영향을 줄 수 있음을 보여주었다. 특히 이러한 브랜드 시장성과 정보 유형에 따른 차별적 효과는 제품 이미지의 유형과 제품군 내 품질편차 정도와 같은 제품 특성 변수들에 따라 달라질 수 있음을 보여주었다. 본 연구에서는 브랜드 시장성과 정보가 브랜드 평가에 미치는 차별적 영향에 있어 기존 연구가 제시한 제품특성 변수의 조절적 효과 이외에 개인특성 변수의 조절적 효과를 살펴보았다. 즉, 개인특성 변수인 자기관, 가격 인식, 브랜드 몰입의 유형에 따라 브랜드 시장성과 정보 유형에 따른 효과가 어떻게 달라질 수 있는가를 알아보았다. 실험결과, 브랜드 시장성과 정보 중 프리미엄 가격 정보에 대해서는 독립적인 자기관 및 긍정적 가격 인식을 가지고 있으며, 브랜드에 대해 정서적 몰입을 하는 소비자들이 더욱 긍정적인 평가를 하였다. 그러나 시장 점유율 정보에 대해서는 상호의존적인 자기관 및 부정적 가격 인식을 가지고 있으며, 브랜드에 대한 계산적 몰입을 하는 소비자들이 더욱 긍정적인 평가를 하였다. 마지막으로, 본 연구결과의 이론적 및 실무적 시사점, 그리고 본 연구의 한계점 및 향후 연구방향에 대해서 논의하였다.

• 원예과학기술지
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• 제34권3호
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• pp.472-487
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• 2016

This study aimed to determine the effects of floral fragrances on human brain waves and moods. A total of 44 subjects participated in this experiment. Group 1 consisted of 11 male and 14 female college students with a mean age of 24.5 years (${\pm}2.23$) and Group 2 consisted of 10 males and 9 females with a mean age of 54.3 years (${\pm}2.98$). Subjects were exposed to floral fragrances of Rosa hybrida, 'Hera' (hereafter referred to as "rose"), Cymbidium faberi (hereafter referred to as "orchid"), or odorless control flowers (hereafter referred to as "control"). Experiments took place in three rooms (rose, orchid, and control). Electroencephalographs (EEGs) were recorded during exposure to the odors and the data were processed using quantitative electroencephalographic (QEEG) techniques. The changing EEG patterns were analyzed by brain mapping and compressed spectral arrays, and the subjects' preferences (hedonic evaluations) were quantified with an A1 index. Increased activation of absolute alpha waves was verified on six of the eight EEG channels, with the right frontal and left occipital lobes exhibiting no changes and the left parietal region showing the greatest activation. According to the QEEG measurements in the electrode sites over the frontal, temporal, parietal, and occipital lobes, the strongest absolute alpha waves were induced in the parietal lobes, followed by the temporal lobes, with the other lobes showing no significant changes. On brain maps, the orchid fragrance induced greater absolute alpha and absolute mid-beta activities compared with the rose and control fragrances, and the rose fragrance induced high absolute mid-beta activation. To identify emotional responses to floral fragrances, the subjects were requested to fill in a questionnaire and the resulting odor-related emotional descriptors were analyzed using semantic differential and factor analysis. Principal component analysis identified "elegant" as the first principal component describing the floral fragrance, followed by "refreshing" and "aromatic." The subjects gave orchid higher scores for "elegant" and "refreshing," while finding rose more "aromatic." Differences in hedonic evaluation revealed by the A1 index appeared in the 65-115 sec range of scent exposure time. The subjects with ages of around 50 years showed olfactory preferences throughout the entire experimental time of 160 sec, most markedly in the later time segment (115-165 sec), showing an increasing preference with increasing exposure time. We conclude that rose fragrance can improve concentration by creating an aromatic environment conducive to a concentrated and calm state of mind, and orchid fragrance can make people feel pampered and relaxed by creating an elegant and refreshing environment.