• International Journal of Quality Innovation
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• v.4 no.2
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• pp.73-100
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• 2003

The most successful companies today are said to have strong brands. But what is a strong brand\ulcorner What makes a brand strong\ulcorner How do we build a strong brand\ulcorner This paper develops a customer-based brand equity model to help address these important questions. The developed model is a cause-and-effect model linking customer-brand relationships to rational and emotional brand associations, as well as rational and emotional brand evaluations. The customer-brand relationships are characterized by loyalty, based on both behaviour and attitude. As branding is a very complex concept, it is important to determine which of the many branding elements should be included in the model. This paper discusses why a given aspect is important for a brand's equity and which relations exist between the included variables from a theoretical perspective. The model provides insight into the creation of a brand's equity and can thus be used in the brand management process to achieve brand excellence.

• Journal of the Korean Home Economics Association
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• v.31 no.1
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• pp.97-120
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• 1993

This study is designed to understand marital relationships of the rural couples in Korea. The primary purposes of this study are to examine the relationship between marital satisfaction and role evaluation of the spouse and to construct a path model in which shows the relationships among background variables, role evaluation of the spouse and marital satisfaction. Structured guestionnaires from 435 couples with school-age children and teenagers living in rural area are analyzed in this study. The major findings are as follows : 1. Factor analysis of the role evaluation of the spouse results I 4 factors for both husbands and wives; emotional support-sexual role child socialization-economic role, kinship role and housekeeping role. 2. The most important factor influencing the marital satisfaction is the role evaluation of the spouse o emotional support-sexual relation. While the number of children, and role evaluations of the spouse influence directly on the marital satisfaction of the wives, age, level of education, level of income and husband's occupation influence indirectly through role evaluations of the spouse on that of wives. 3. For husbands, family life cycle and their occupation influence indirectly on the marital satisfaction of the husbands and the marital satisfaction of them is also mediated by role evaluations of the wieves. Level of income of the family not only influences directly on marital satisfaction but influences on it indirectly. 4. Marital satisfaction is mediated by role evaluations of the spouse. The role evaluation of the spouse on emotional support-sexual relation has the most powerful effect on the marital satisfaction for both wives and husbands. About 60 percent of the variance in the marital satisfaction of rural couples can be explained by the role evaluation of the spouse. therefore, the result of the result of the study indicates that the role evaluation of the spouse on emotional support-sexual relation plays a significant part in determining the marital satisfaction of rural couples.

• Korean Journal of Human Ecology
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• v.18 no.5
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• pp.1063-1075
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• 2009

This study intends to provide foundational data for enhancing the welfare of customers purchasing digital products through analyzing the notes from written on-line reviews. The data used for the analysis are 6,342 on-line reviews for cell phones and digital cameras released from November, 2007 until April, 2008, which was posted on Naver Knowledge Shopping from November, 2007 until June, 2008. Through the on-line reviews, this article analyzed the evaluations on the digital products' hardware, software, design, service, price, and other criteria and the customers' emotional experience in the process of purchase, use, and possession. According to the results of the analysis, negative evaluation and emotional experience were originated from the company's information provision methods and purchase process. In addition, insufficient information searches in the process of online purchases, consumers' low right consciousness, and impolite on-line reviews were also problematic. Customers' evaluations and emotional experiences on digital products were conducted in a complex way. Based on that, this research makes suggestions in the company's marketing, customer education, and theoretical aspect.

• Korean Journal of Child Studies
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• v.34 no.2
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• pp.83-99
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• 2013

The premise underpinning this research is that cognitive evaluation is the starting point of children's emotional experience. It then went on to investigate how parents' person-oriented guidance affects children's emotional intelligence. Additionally, children's ego-resilience was analyzed as a variable that affects children's emotional intelligence and as a mediator between parents' person-oriented guidance and children's emotional intelligence. A purposive sampling was conducted in 4 elementary schools in metropolitan areas and made use of 466 students in 4th and 5th grade as research subjects. The results are summarized as follows：firstly, the more frequently parents used person-oriented guidance, the more children exhibited higher levels of ego-resilience and emotional intelligence. Secondly, vitality, peer relations, optimism, curiosity, emotional regulation, maternal person-oriented guidance were found to affect emotional intelligence in the order of relative significance of that influence. Thirdly, children's ego-resilience was found to intermediate parents' person-oriented guidance and children's emotional intelligence. In conclusion, individual children's evaluations of parental verbal stimuli was found to influence children's emotional intelligence, especially more significantly through the mediation of children's ego-resilience.

• Journal of the Korean Home Economics Association
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• v.50 no.6
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• pp.89-98
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• 2012

This study examined the consciousness of husbands and wives on babies' cries and its factors which have impacts on their emotional perceptions. For this study, infants' cries were recorded with the participation of 136 pregnant women and 76 husbands, and they conducted self-evaluations regarding their emotional perceptions and personal characteristics. The stimulus used to exhibit the cries of infants were from eighteen recorded cry sample under three situations (hunger, pain, and mother's absence) with six healthy infants (three male and three female) who are over six months. Also, this study dealt with the relationship between emotional assessment and the personal characteristics of mothers and fathers. As a result, the experience of child-rearing has a positive influence on the emotional cry perceptions of husbands and wives, and there was no sex difference in their emotional cry perceptions. A change of recognition, "being parents," has impacts on emotional cry perceptions, but the major factors increasing these impacts depend on the physiological changes of pregnant women and their personal characteristics.

• Archives of design research
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• v.14 no.1
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• pp.27-34
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• 2001

In order to design the products that impression or emotional taste influence the purchase, feedback is necessary as useful data for better idea sketches through users emotional evaluation in early stage of design process. On the other hand, it was required to make judgments individually in previous image evaluations for emotional evaluations such as semantic differential method (SD method) that objects have been considered as classified tendency. However those SD methods are not enough to reflect flexible human capability with similarity judgment in object perceptual process. Therefore, this study proposes a classification of stimulus based on intuitive judgment and a hierarchical image evaluation method based on analysis of hierarchical process and fuzzy integration. The evaluation will be conducted through the order of process, intuitive classification of objective stimulus and items, definition of representatives in each class. Evaluation for each image of the stimulus, calculation of prior raking based on fuzzy integration. The evaluation supportive software is developed to conduct this evaluation process under interactive environments.

• Culinary science and hospitality research
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• v.18 no.4
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• pp.100-117
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• 2012

The purpose of this study is to investigate the structural relationships among frontline hotel employees' core-self evaluations (self-esteem, generalized self-evaluations, locus of control, and emotional stability) as personal resources, customer verbal aggression as a job stressor, and turnover intention as a job outcome. Data were gathered from a sample of frontline employees of 10 five-star hotels in Busan via self-administered questionnaires. A total number of 405 questionnaires were utilized. This study used structural equation modeling to verify the research model and hypotheses. As hypothesized, the results demonstrated that core-self evaluations reduced customer verbal aggression and turnover intention, and customer verbal aggression amplified turnover intention. Finally, practical implications were discussed in detail and limitations of the study and future research directions were also suggested.

• The Journal of the Convergence on Culture Technology
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• v.10 no.3
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• pp.791-800
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• 2024

The cashierless store, which is rapidly spreading with the development of AI, is providing new shopping experiences to customers. However, the existing retail service research mainly focused on evaluation based on employees (people). This study was initiated to evaluate services by reorganizing these service evaluations according to the characteristics of cashierless store. In addition, the effect of the service experience characteristics of AI cashierless store on customers' positive or negative emotions was identified, and the effect on revisit intention was verified. As a result of this study, it was confirmed that the service experience characteristics of AI cashierless store had some effect on emotional response. In addition, it was confirmed that the positive emotional response caused by the characteristics of the AI cashierless store service experience induces revisiting, but the negative emotional response hinders revisiting. The results of this study are expected to contribute to the research and development of AI cashierless store services.

• Science of Emotion and Sensibility
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• v.15 no.4
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• pp.575-584
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• 2012

Decades of psychological research have shown that emotion brings users various kinds of physical and psychological advantages and disadvantages. Moreover, this also impacts human decision-making. However, in spite of the weight of emotion, combined with HCI, relevant research is still insufficient. We hypothesized that the user's temporal emotion could influence the product evaluation, especially in terms of product usability. Two studies were carried out to investigate the effect of induced priming on user evaluations. In exp1, we manipulated participants' temporal emotions using positive and negative images from IAPS. In our results, we saw image priming had a statistically significant effect, with the positive condition group giving the product high ratings for usability. In exp2, emotional image manipulation was conducted with valence and arousal. As a result, we found that the variables of valence and arousal had some interaction effects. These studies have demonstrated that temporally induced emotion could affect users' emotion in different ways, in addition to influencing product evaluations.

• Fashion & Textile Research Journal
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• v.13 no.4
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• pp.538-547
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• 2011

The purpose of this study was to examine the evaluations and attitudes of workers in low temperature storages of discount stores toward their uniforms by carrying out a field study and a survey. The effects of evaluation attributes on their attitudes were also investigated. In this study, the reference of the evaluation of uniforms was based on the concepts of serviceability, which implies the fitness for purpose of products and consists of durability, care, comfort and aesthetic appearance. Of 400 questionnaires, 253 of them were used for data analysis. The data were analyzed by descriptives, t-test, factor analysis, reliability test and regression analysis with SPSS 12.0. As a result, it showed that workers have set low values on easy care, physiological comfort, aesthetic appearance and durability among the evaluation attributes. In attitudes toward the uniforms, emotional attitude was negative whereas behavioral attitude positive. It appeared that the evaluation attributes had influence on the attitude toward the uniforms and esthetic appearance among the attributes had the biggest effects on the workers' attitude. In conclusion, it was found that the discount store uniforms should be improved in the aspects of easy care and physiological comfort, and focused on the esthetic appearance for workers' positive attitudes to their uniforms.