• Asia pacific journal of information systems
• /
• 제25권4호
• /
• pp.805-822
• /
• 2015

Online communities are an important source of electronic word-of-mouth (e-WOM). However, few studies have examined the use of such messages within the Middle Eastern context. This study focuses on Saudi women as members of an online beauty forum. Previous work suggested a mediating effect of gender, with women being more likely to trust word-of-mouth and follow it up with a purchase. A conceptual model with a theoretical underpinning from existing contributions in literature provides the basis of a coding framework for the message characteristics that influence members' e-WOM adoption. A total of 310 threads and 2200 messages coded into 5725 units were content analyzed to demonstrate cases where e-WOM was adopted and indicate further continuance intention with members returning to the forum. A new category of 'community bonding' was created from the content analysis given the prevalence of emotional aspects in messages. Emotion expressed in messages, often expressed in religious terms, is as influential and important as the cognitive aspects of community bonding.

• 한국생활과학회지
• /
• 제13권5호
• /
• pp.637-646
• /
• 2004

The purpose of this study is to examine the relation between parental strain and marital adjustment of employed mothers after their transition to the parenthood, and to investigate buffering effect of social support on the relation. The parental strain variables (physical strain and emotional strain) appear to be significant predictors of marital adjustment for employed mothers with first baby. The analysis on interaction effect indicates that social support can be a positive buffering indicator. A comparison reveals that mothers with high physical strain have significantly higher marital adjustment than those with low strain. But in the context of high social support, the difference of marital adjustment between the two mothers is reduced.

• 한국실내디자인학회논문집
• /
• 제7호
• /
• pp.56-63
• /
• 1996

Architectural works build with a modernistic viewpoint led to standardization and low of peculiarity , and which resulted in isolation of people from their environment. In that context, the sense of place can be a new paradigm replacing modernism and reflect the fundamental value and meaning of architecture. Interior space as a place can be analyzed from the viewpoint of existentialism. The purpose of this research is to define the concept of place based on C. N. Schulz's theory of space, and aims at embodiment of the sense of place in interior, especially residential , environment through applying emotional and psychological factors. Spatial characteristics that help to form and enhance the sense of place are center, axis and direction, and boundary and enclosure. Some psychological factors, in other words, people's psychological needs, affect the continuation of the sense of place, especially in residential environment where we reside comparatively for a long period and use the same place repeatedly , security, hierarchy/order, aesthetics, variety, and sociability. The sense of place is embodied and lasted mainly by personalization through the process of visualization , symbolization , and complementation of above mentioned properties and elements.

• KIEAE Journal
• /
• 제9권3호
• /
• pp.29-36
• /
• 2009

Interior material covering as the final process of house-building, critically influences not only aesthetic character but also air quality of indoor space. Wall covering today, however, caused a serious social problem because of chemicals contained in the industrial wallpaper and artificial glue. In this context, Korean traditional wall covering of Han-ji can be an alternative model due to it's ecological character. Recently 'Hanok' attracts public attention, since society and people become to appreciate the unique beauty and value of our traditional culture. The values include natural beauty, emotional character, and environment-friendliness. Recognizing this, this paper intended to scrutinize the operating process of Han-ji as an interior finish material. Historical research method was employed, tracing the related articles in old literature and interviewing with the witness of the experienced expert. Thereby, healthier and unique aesthetic indoor environment can be expected to be sustainable along with the rich cultural life of ancestors.

• 아동학회지
• /
• 제25권4호
• /
• pp.71-92
• /
• 2004

The purpose of this ethnographic study was to observe and understand interactions of toddlers and teachers in context. Specific questions were "What are the motives and features of the interactions between toddlers and teacher?" Subjects were twenty 2-year-old daycare children and their teachers. Methods covered 11 weeks of interviews and participatory observation. The major findings were that the interactions between toddlers and teachers was mainly initiated by toddlers and consist of physiological and emotional needs, conflict mediation and participation in play. As toddler get to the age of self-recognition but still need adult's assistance, the co-existence of dependence and independence was evident. Children used a variety of verbal and non-verbal signals with both positive and non-positive overtons.

• 한국연초학회지
• /
• 제19권2호
• /
• pp.162-169
• /
• 1997

An important and somewhat under-emphasized issue in assessing the risk potentially associated with exposure to ETS is the reliability and objectivity of the methods used to measure the actual level of exposure. Objectivity of the science is crucial in this context since this topic tends to elicit strong social, emotional and political responses among the general public and the scientific community alike. This mini-review compares the strengths and limitations of various methods used in determining ETS exposure in scientific investigations. Methods reviewed include: questionnaire, area monitoring, bio-monitoring, and personal monitoring. In particular, results of several recent studies (conducted in the United States, Europe, and the Far East) using personal monitors in combination with questionnaire and bio-monitoring, which contribute to a more reliable, objective and realistic estimates of a person's actual exposure to 575, are discussed.

• International Journal of Contents
• /
• 제8권3호
• /
• pp.7-11
• /
• 2012

This study examines A-list users in the Twitter network of National Assembly members in South Korea. An examination of some socio-geographic characteristics of these A-list users indicates that the distribution of these users in terms of their geographic location and social status can be understood in the context of the Korean social structure. In addition, an examination of Tweets posted by these users shows that half of these users had negative attitudes toward the current administration and that some Tweets contained emotional terms.

• Journal of Contemporary Eastern Asia
• /
• 제13권2호
• /
• pp.3-14
• /
• 2014

Online communities are an important source of electronic-word-of-mouth (eWOM), however few studies have examined these types of messages within the Middle Eastern context. This study focuses on Kuwaiti women as members of an online beauty forum; previous work has suggested a mediating effect of gender with women being more likely to trust and follow-up word-of-mouth with a purchase. A conceptual model, based on existing theoretical contributions, provides the basis of a coding framework for the message characteristics that influence members' eWOM adoption. A sub-set of the analysis is presented: 218 threads (1820 messages, coded into 6702 units) illustrating cases where eWOM was adopted and thereby demonstrating continuance intention with members returning to the forum. Content analysis revealed the prevalence of emotional aspects in messages, coded into a new category of 'community bonding'. Findings show that emotion expressed in messages is as influential and important as cognitive aspects of argument quality.

• 대한가정학회지
• /
• 제32권4호
• /
• pp.73-83
• /
• 1994

This study tries to develop the typology of relative costs-benefits perception about the transition to parenthood and explore the group differences in the socio-demographic variables, family context variables, and social support level. For these purpose data was gathered from 342 fathers who experienced the transition to parenthood within past three years. The major findings were as follow. 1. The level of men's perceived benefits about the transition to parenthood was higher than the level of costs. 2. The typology of relative costs-benefits perception about the transition to parenthood were , , and . The discriminant variables among 4 groups were marital satisfaction. birth planning educational attainment, and kinship's emotional support.

• 한국실내디자인학회논문집
• /
• 제15권2호
• /
• pp.166-173
• /
• 2006

Architectural color has been preserved the multiple characteristics reflected the change of social value criteria and technical development. Especially, the change of technical paradigm has led to variation from simple and fixed color system, as through the considerable change of architect's subject thinking, favored and symbolic system. Now, architectural color has also been revealed as the timely, moving, behavioral and existent color by anthropolatric thinking system. Therefore, it could be transformed expressive system reflected from abstract-pictorial characteristics, from the fixed to non-determining system, constructive to non-constructive system, context to expressive system, reasonal to emotional system, respectively. So, the range of architectural color has been extended as a element in reinforced the planned concept of the architect beyond the past decorated and symbolic color scope. As thereinafter, future's architectural color could be expected to concrete to the public-friendly relation system, developed widely to the system for reinforcing the concept not introduction of meaningless, fragmental and instinct color through the relational adaptation with design concept.