• Fashion & Textile Research Journal
• /
• v.7 no.6
• /
• pp.633-640
• /
• 2005

The main objective of this research is how they recognize the face appearance before and after the make-up, based upon the survey on the female college students of their 20s (221 College students in Daegu metropolitan City), who are very conscious about their appearance. In addition, it is to provide the fundamental findings, which are necessary to establish the appearance management of self-concept through the make-up. The results are as follows: About 78% of subjects are performing the make-up on daily basis or needs basis, and 91.6% of the subjects wanted to have more elegant and improved make-up. Comparing the self-satisfaction level before and after the make-up, the satisfaction level on their appearance has been very much improved to 77.2% after the make-up, while the level was 28.8% before the make-up. It has been found out that the purpose of the make-up is more appreciated in pursuing the self-concept, rather than pursuing the beauty. Also we revealed that they could achieve a certain level of psychological stability by improving each individual's social image. We also found out that the stylish and modern style of image contributed more to the satisfaction level of make-up, compared with the image of neatness, individuality, delicacy, or youthfulness.

• Journal of the Korean Society of Costume
• /
• v.56 no.8 s.108
• /
• pp.123-137
• /
• 2006

Christian Dior has been standing to a good position in fashion and make-up for a long time, and it has been growing up continuously. The purpose of this study was to find out data that a point of view on sensibility. So first, this study analyzed image components of Christian Dior fashion, then this study examined aesthetic characters of Christian Dior fashion. For researching the image of Dior based on an historical consideration of Dior, subjects were fixed in this study. 1) Analyzing image components of Dior fashion 2) Examining image characters of Dior fashion 3) Researching consumers understand how to image of Dior fashion. The study was theoretical and established method; using more than a graduate student-major in clothing and make up, survey$(2004.5\sim6.)$ and SPSS 10 program statistics method. As the results, in Dior fashion, this study analyzed the factors of shape, color, material and texture, and that indicated character of chic, classic, gorgeous and romantic image on the foundation of elegant beauty. As consumers understood that as a same image. By analyzing the image as an emotional side, it could be fundamental data of emotional marketing for Asian.

• The International Journal of Costume Culture
• /
• v.13 no.1
• /
• pp.37-41
• /
• 2010

It is a universal phenomenon for people to establish ideal images of man according to a specific time, society and race. Thus, people have invested endless endeavor to reach the standard of ideal image. Especially, they made efforts to embody the ideal image of man as a perfect human image using appearance feature like a human body and clothing. Shi jing(詩經) is considered as a very valuable source book which reveals the life style, customs, thinking, ideas, and emotion of people of that period. The purpose of this study is to analyze the ideal image of man and woman which ancient Chinese pursued, focusing Shi jing(詩經). The results are as following. The ideal image of man is nice, handsome, dignified, generous and gentle. Besides, he should have adequate sense of humor, tall height. clear eye, broad forehead, moderate and upright behavior, outstanding horsemanship and marksmanship and braveness. Meanwhile, the ideal image of woman was described as gentle, decent, and graceful. Also, she should have tall height, light complexion, pretty hand, long neck, broad forehead, clear eyes, and charming black hair. The ideal beauty of woman included nobility and elegant personality in addition to the good physical appearance.

• The Research Journal of the Costume Culture
• /
• v.19 no.5
• /
• pp.957-969
• /
• 2011

This study intended to analyze the grunge look as a mode of expression and as a characteristic of the fashion of the 21st century, arguing that the look expressed not only an outward appearance or sub-culture but also a change in our attitude and spirit about contemporary fashion. In the study, I carried out an empirical analysis focused on the collection from 2001S/S to 2010F/W and a literature review. In my results, I classified the grunge look into the following categories: 1. mix and match layering; 2. patchwork, collages, and assemblage using all objects as well as clothing materials; and 3. distressing techniques, such as bleaching and dyeing, unweaving, and tears and holes. I also classified the characteristics of grunge into the following categories: 1. conspicuous destitution, which is intentionally expressed by skillful techniques and craftsmanship, indicating that modern people want to attract attention and be distinguished from others, which reflects an attitude of superiority through ironic fashion choices; 2. high lighting the dissolution of decoration, where destruction, poverty and recombination shown in the grunge look emerged as an artificial and intentional ugly aesthetic in contrast to the existing elegant and sophisticated image; and 3. satire and playfulness, as grunge expresses alienation and conflict in modern society through satire and sarcasm, not attacking or avoiding, but through playful and sarcastic engagement so as to decrease poverty and give temporary freedom.

• Journal of the Korean Society of Costume
• /
• v.50
• /
• pp.85-96
• /
• 2000

The study is aimed to analyse social and cultural background and to compare the changes of the cosmetic culture in Korea and the western countries accompanied by the developemnt os the cosmetic industry in the 20th century. The cosmetic culture of Korea has kept on changing adopting the new western style make up, These changes were very closely related with the current sociocultural environments and the developments of the cosmetic industry. The analysis and comparison of Korean cosmetic culture and that of Western countries can be summarized as following: Fistly the cosmetic culture of korea came out after Korean War through the improt of western movies. Secondly at the beginning of accommodation of the western concept of beauty the standards of beauty were confused with that of traditional make up. Thirdly in terms of the history of costumes in the western cosmetic culture the trend was feminine and curve lineal style in the 1910s straight and young style in the 1920s Young elegant curve lineal style and straight-line style replaced among themselves in every 10 years and the cycle became more rapid after the 1970s and there were diversity in the cosmetic culture affected by the postmodernism Fourthly the cosmetic culture of :total fashion" was taken into consideration. Fifthly the cosmetic culture of "total fashion" was taken into consideration. fifthly the make up of Korean and that of western countries are not only a way to express of aesthetic desire for beauty but sanitary management and it is a kind of an expansion of value for management for an inner self. Now is the time to refuse the attitude of accommodation of the western cosmetic culture without any consideration. We need to rediscover our traditional cosmetic culture and cultural distinctiveness and try to mix them with the western cosmetic culture in order to develop our own peculiar style which will be able to Korean design remain in the international stage and grow further.d grow further.

• Journal of the Korean Society of Fashion and Beauty
• /
• v.6 no.2
• /
• pp.80-86
• /
• 2008

This study is to understand how fluidity and natural features of Art Nouveau style are reflected in hair style of Art Nouveau age and Modem age and be a help to the trend analysis of hair style in the future. The study is conducted with the research on Art Nouveau expression in hair style and analysis of hair-show, trend presentation, documents related with hair style, TV drama, theses, journals and internet etc through advance research for Art Nouveau and Hair. The result of the analysis on Art Nouveau pattern in hair design is presented as below. First, it shows rounded, winding, flowing and thick-waved style of Art Nouveau pattern in modem long and short hair style. It also shows the beauty of long, bending and flexible lines, waving liveness and thin and slim lines and this is the Art Nouveau pattern that is also applied to other fields. In terms of decoration, it does not use tree vines, leaves and petals that are expressed in paintings of Art Nouveau age. Second, it shows natural up-style by lifting hair up with waved long hair that is one pattern of Art Nouveau and expresses hair style with feathers of birds, tree vines, leaves and petals etc for more decoration in animal pattern to make cute, romantic and elegant style in hair style.

• Journal of the Korean Home Economics Association
• /
• v.43 no.11 s.213
• /
• pp.59-71
• /
• 2005

The purpose of this study was to observe the makeup behavior and cosmetics preference based on the segmented age group and fashion appearance interested group. The target consumers were women aged in their 20's. We distributed 443 questionnaires and conducted statistical analysis using SPSS program for the 400 reliable questionnaires. Statistical analyses included frequency, Chi-square test, t-test, ANOVA and cluster analysis(K-means). The results of this study were as follows: 1. There was a significant association between specific cosmetic items currently used and segmented age group. The age 24-29 had more basic makeup than color makeup, compared to the age 20-23 group. There was a statistical difference between the highly interested group and the lowly interested group in fashion and beauty. The group of highly interested in fashion and beauty considered trendy colors, while the group of lowly interested in fashion and beauty used their favorite color as an important factor in purchasing makeup products. 2. There was a significant difference in the preference of lip colors and textures, eye shadows textures, types of eye liner and types of foundation according to segmented age groups. 3. Those who sought 'sexy' images preferred red/wine/purple lipstick colors, and green/blue/violet eye shadow colors. They significantly preferred jell/liquid type eye liner and liquid type foundation. Those who sought 'pure' images preferred orange colors and glossy textures of lipsticks. Those who sought 'elegant' and 'intellectual' images preferred pearl type eye shadow.

• The Research Journal of the Costume Culture
• /
• v.10 no.6
• /
• pp.763-780
• /
• 2002

The aim of this research is to analyze Vionnet´s geometric features, which can be regarded as the key formative beauty among the external characteristics of her works. and to thereby establish the theory that her works emitted a time-transcending life force because they were patterns designed based on a geometrical frame of mind. To prove such argument, studies to understand the basic geometrical aspects appearing in her works will be made by taking a look at the general features of geometry, viewing Vionnet´s philosophy for designing, and examining the geometric cutting methods. The period covered in this paper will center mainly on dresses Vionnet made from her very active days in the fashion sector, 1919. till when she retired from the fashion industry, around 1939. What's outstanding about Vionnet´s geometric principle expressed in her works is the unique cutting method that acknowledges the silhouette of the human body as a cubic or three-dimensions concept, through insight of the human body, the mechanics of the materials, and geometry. Vionnet introduced a simple and elegant design by combining geometric figure cuts, such as rectan히es. quadrants, and triangles. Moreover, she created a new sewing structure that plans everything about the materials to the tiniest detail, resulting in producing a softer style With this, Vionnet showed the geometrical correlation can bring about harmony and the beauty of ideal proportion, forming the source of eternal beauty. As discussed so fu, the geometrical characteristics appearing in Vionnet´s works are marked such as spirals, zig-zag lines, asymmetries. panels, gradation, golden proportion, and the mobius-band.

• The Research Journal of the Costume Culture
• /
• v.20 no.5
• /
• pp.766-774
• /
• 2012

Ancient Chinese philosophy has had a profound influence on Chinese clothing culture. The researchers reviewed five ancient Chinese philosophical thoughts on Chinese clothing culture. The results show that they had different view of point. The Confucianism advocated "being elegant and refined in manner". Dong Zhongshu believed "Interaction between heaven and mankind is the center of Dress rules". Mohist insisted "Clothing should meet warm first, and then seek for beauty ". Taoism believed "Although a gentleman wears coarse clothes, he has gem in his chest". Legalism believed "Clothing should focus on quality rather than decoration". These philosophy thoughts all have had a profound influence on Chinese clothing culture.

• Journal of Fashion Business
• /
• v.5 no.5
• /
• pp.65-76
• /
• 2001

The hat is the most flexible human head covering. Almost entirely enveloping the hair, it can be simple, pure, elegant and mysterious. Yet it is frequently a highly decorative form of dress. The hat also takes a part in the extension of the area of art as soft-sculpture. My purpose of this thesis is to present diverse artistic hats with natural images by nontraditional materials and natural resources. The reason why I select nature as them is that it is absolutely the origin of life and art. To develop the innovative hat design, I focus on the material to extend the range of art expression. I observe nontraditional materials such as wire, paper and so on that enhance heterogenetic feeling from natural images. The attempt is made to enhance the visual effect by harmonizing the disharmonious feeling. Natural resources such as moss, orange, feather and so on could be adapted to the hat and applied for unique design, which supplies new expression. Therefore, the harmony of natural images and natural resources could avoid dullness, bestow elegance and polish the unique beauty creation of the hat.