• Journal of Families and Better Life
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• v.26 no.4
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• pp.1-11
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• 2008

This study investigated consumers' energy saving behavior and perceptions concerning the effectiveness of their energy saving behavior. A nation wide survey was conducted involving 2000 households in urban areas and the data from 1767 households were used for the analysis. excluding cases with incomplete responses. Descriptive analysis, factor analysis, and regression analysis were applied. The results were as follows. First, electricity saving behavior was classified into three categories: Thrift (reducing energy consumption), Purchase (buying energy saving appliances), and Control (checking the energy consumption). Second, consumers rated Thrift as the best way to save energy. Third, education, age, and household income were significantly related to energy saving behavior and perceptions on the effectiveness of energy saving behavior. Consumers using above average levels of electricity tended not to practice energy saving behavior and not to positively evaluate effectiveness of the energy saving behavior. Lastly, the implications for public policies to promote energy saving behavior are suggested.

• Journal of Climate Change Research
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• v.7 no.3
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• pp.341-349
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• 2016

This study is intended to set a greenhouse gas emission scenario based on green remodeling pilot project (Annex building of Seoul Customs Office) using LEAP model, a long-term energy plan analysis model, to calculate the energy saving and greenhouse gas emission till year 2035 as well as to analyze the effect of electric power saving cost. Total 4 scenarios were made, Baseline scenario, assuming the past trend is to be maintained in the future, green remodeling scenario, reflecting actual green remodeling project of Seoul Customs Office, behavior improvement and renewable energy supply, and Total scenario. According to the analysis result, the energy demand in 2035 of Baseline scenario was 6.1% decreased from base year 2013, that of green remodeling scenario was 17.5%, that of behavior improvement and renewable energy supply scenario was 21.1% and that of total scenario was 27.3%. The greenhouse emission of base year 2013 was $878.2tCO_2eq$, and it was expected $826.3tCO_2eq$, approx. 5.9% reduced, in 2035 by Baseline scenario. the cumulative greenhouse gas emission saving of the analyzing period were $-26.5tCO_2eq$ by green remodeling scenario, $2.8k\;tCO_2eq$ by behavior improvement and renewable energy supply scenario, and $2.0k\;tCO_2eq$ by total scenario. In addition the effect of electricity saving cost through energy saving has been estimated, and it was approx. 634 million won by green remodeling scenario and appro. 726 million won by behavior improvement and renewable energy supply scenario. So it is analyzed that of behavior improvement and renewable energy supply scenario would be approx. 12.7% higher than that of green remodeling scenario.

• Journal of Broadcast Engineering
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• v.23 no.6
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• pp.836-854
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• 2018

This study is analyzing the effects of energy conservation consciousness on Korean energy saving behavior through the mediating effects of energy-related broadcasting media, such as TV. The study is carried out through the survey with structured questionnaire for each factors, using a mediating analysis based on PROCESS Macro proposed by Hayes (2013). The results of the study have been found that people with higher energy conservation consciousness displayed energy saving behavior more frequently and more actively for energy saving behavior as they were more exposed to energy-related broadcasting media. By energy-related broadcasting media the effect of energy public service ad and campaign was the largest at 15.3%, followed by energy news at 12.1%. But energy documentary has no effect on energy saving behavior. Based on the results of this analysis, it is necessary to establish a broadcasting policy that enhances the frequency of energy-related broadcasting media and energy documentary that can induce energy saving behavior. It is also necessary to make efforts to increase the reliability of analysis through empirical data such as electricity bills and fuel cost which show the actual saving level by energy saving behavior.

• Journal of the Korean housing association
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• v.22 no.6
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• pp.31-42
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• 2011

The purpose of the study was to investigate the characteristics of energy use behaviors and energy saving consciousness of multi-family housing residents. The energy referred to in this study includes electric energy, heating energy and water usage. This study was conducted from a survey carried out in Seoul and Gyeonggi-do. The results of the study are as follows: First, among the survey questions, the only positive energy saving behaviors shown by the occupants was turning off the lights and the television, and in the use of kitchen appliances; it could therefore be concluded that, in general, energy saving attitude and consciousness were not sufficient to reduce energy consumption. Second, the results showed high mean scores for the behaviors which were easy to control, such as turning off lights and televisions, and low mean scores for the behaviors which required extra effort to completely cut off electricity energy such as pulling out the plugs of electronic appliances. Third, it was found that the occupants generally showed the tendency to save heating energy. However, in cases where the occupants were required to continuously and directly experience indoor temperatures, they expressed passive attitudes toward saving energy. Fourth, they showed wasteful attitudes toward water usage by leaving the tap running when taking showers and washing their faces. Fifth, while they showed a strong energy saving consciousness, they also showed a passive attitude about putting this into practice; there was therefore some gap between attitude and behavior. Lastly, among the socio-demographic factors, age and family lifecycle were very important factors affecting energy use and energy saving consciousness.

• Asian Journal for Public Opinion Research
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• v.2 no.3
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• pp.172-195
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• 2015

Multiple nationwide opinion surveys, carried out by the government (cabinet office), major media (national newspapers and NHK), the National Institute for Environmental Studies, and the Atomic Energy Society of Japan, have revealed that the Fukushima nuclear accident has heightened people's perception of disaster risks, fear of nuclear accidents, and increased recognition of pollution issues, and has changed public opinion on nuclear energy policy. The opinion gap on nuclear energy policy between specialists and lay people has widened since the disaster. The results of the Japanese General Social Survey data show that objections to the promotion of nuclear energy are strong among females, and weaker among young males and the supporters of the LDP. These findings are similar to the data collected after the Chernobyl accident. People who live in a 70km radius of nuclear plants tend to evaluate nuclear disaster risks higher. Distance from nuclear plants and the perception of earthquake risk interactively correlate with opinions on nuclear issues. Among people whose evaluation of earthquake risk is low, those who live nearer to the plants are more likely to object to the abolishment of nuclear plants. It was also found that the nuclear disaster has changed people's behavior; they now try to save electricity. The level of commitment to energy saving is found to relate to opinions on nuclear issues.