• 제목/요약/키워드: elasticity price of demand

검색결과 133건 처리시간 0.026초

호텔 객실가격정책(客室價格政策)의 합리화(合理化)에 관한 연구(硏究) (A Study on the Optimazation of the Hotel Room Rate Pricing Policy)

  • 한승엽
    • 산학경영연구
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    • 제6권
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    • pp.135-152
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    • 1993
  • The optional market segmentation pricing policy for rooms of hotels are investigated under the assumption of a linear demand function, and for four different situations: (1) single price market, (2) optimal segmentation of the unused capacity of a single-price-maeket, (3) optimal segmantation for all rooms, and (4) opimal segmentation for infiltration from higher priced to adjacent lower priced segments. The purpose of tis study is th show that with proper pricing policy, it would be possible to increase profits considerably. Such a profit increase might be achived by market segmentation coupled with product differentiation, where the different market segments are identified, sperated, and in each segment a different price per room is called for. The different prices are determined based on the specific price elasticity typical for each market segment and the relavant costs. The pricing model implied in this study is based on basic economic pricing theory and optimization techniques. While somewhat complex in its mathmatical solution, it can be easily programmed for use by practitioners, avoiding the need to cope with the technical aspects of the solution. In section II-1, the optimal single-market Single-price policy is evaluated. The optimal strategy under the constraint that only the previously unutilized rooms are segmented is analysed in section II-2, while the optimal strategy without this constraint is determined in section II-3. In section II-4, the optimal market-segmentation pricing policy is derived for the case in which market seperation is allowed for all the rooms under the assumption of custtomer infiltration from each market segment to the adjacent lower priced segment Finally, some considerations relating to the practicality of the model as a decision support tool and the requirements for its implementation are discussed in section III.

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MULTI-ITEM SHELF-SPACE ALLOCATION OF BREAKABLE ITEMS VIA GENETIC ALGORITHM

  • MAITI MANAS KUMAR;MAITI MANORANJAN
    • Journal of applied mathematics & informatics
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    • 제20권1_2호
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    • pp.327-343
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    • 2006
  • A general methodology is suggested to solve shelf-space allocation problem of retailers. A multi-item inventory model of breakable items is developed, where items are either complementary or substitute. Demands of the items depend on the amount of stock on the showroom and unit price of the respective items. Also demand of one item decreases (increases) due to the presence of others in case of substitute (complementary) product. For such a model, a Contractive Mapping Genetic Algorithm (CMGA) has been developed and implemented to find the values of different decision variables. These are evaluated to have maximum possible profit out of the proposed system. The system has been illustrated numerically and results for some particular cases are derived. The results are compared with some other heuristic approaches- Simulated Annealing (SA), simple Genetic Algorithm (GA) and Greedy Search Approach (GSA) developed for the present model.

임차가구의 주거소비행태 모형 설정 (The Model of Housing Consumption Behavior of Rental Households)

  • 윤복자;박남희;진미윤
    • 한국주거학회논문집
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    • 제11권2호
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    • pp.51-62
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    • 2000
  • Despite the massive housing production since the 1990's, housing affordability of rental households has not been substantially improved. The objective of this study was to investigate housing consumption behavior of rental households. Numerous literatures pertaining to the subject were thoroughly reviewed. SPSS PC+ for window was used to analyze the data collected to Korea Research Institute for Human Settlements(KRIHS) in 1999. The major findings are highlited as follows: The results shows a statistically significant difference in housing consumption behavior according to household income, the age of householder, number of family. And estimation of the willingness to pay revealed that low income families are influenced on the rental price and the income elasticity of demand is high.

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불완전정보 전력거래 해석을 위한 게임이론의 적용 (An Application of Game theory to Power Transactions under Incomplete Information)

  • 강동주;박만근;김발호;박종배
    • 대한전기학회:학술대회논문집
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    • 대한전기학회 2000년도 하계학술대회 논문집 A
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    • pp.19-21
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    • 2000
  • This paper presents a game theory application for analyzing power transactions and market design in a deregulated energy marketplace such as PoolCo. The conventional least-cost approaches for the generation resource schedule can not exactly handle recent real-world situations. A systematic tool using game theory for the market participants is presented such that it determines the net profits through the optimal bidding strategies including the strategies for the bidding prices and bidding generations. We treat this power transaction game as incomplete information one, which means each market participants does not know other's cost function. And the demand elasticity of the energy price is considered for the realistic modeling of the deregulated marketplace.

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패널모형을 이용한 국내 전력수요의 가격탄력성 추정에 관한 연구 (An Estimation of Price Elasticity of Electricity Demand with Panel Model)

  • 이재봉;윤용범;구자열;김수덕
    • 대한전기학회:학술대회논문집
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    • 대한전기학회 2011년도 제42회 하계학술대회
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    • pp.642-643
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    • 2011
  • 스마트그리드 구현에 실시간요금제 적용이 핵심으로 등장하고 있다. 실시간요금제 적용 시 전력수요의 변동을 시뮬레이션하기 위하여 2005년부터 2009년의 전자식전력량계 계량데이터를 이용하여 전력 수요의 가격탄력성을 구하였다. 가격탄력성을 산출하기 위하여 시계열 분석과 횡단면 분석을 동시에 수행할 수 있는 패널모형 분석을 적용하였으며, 국내 전기요금에 대하여 계약종별, 산업분류별 가격탄력성을 실시간 요금제에 대비하여 1시간 단위로 구하였다. 국내 전력수요의 가격탄력성은 계약종별 및 산업분류별로 대부분의 경우 -0.1 이내로 산출되어 가격탄력성이 매우 낮게 나타났다. 산업분류별로 가격탄력성을 산출함으로써 통계적 유의수준이 높게 나타났다.

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한국(韓国)의 지류(紙類) 수급분석(需給分析) (Analysis of Paper Demand-Supply in Korea)

  • 박명규;박석희
    • 한국산림과학회지
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    • 제50권1호
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    • pp.16-24
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    • 1980
  • 본(本) 연구(硏究)는 우리나라 지류(紙類)의 수급구조(需給構造)와 수급추세(需給趨勢)를 구명(究明)하는데 목적(目的)이 있으며, 분석방법(分析方法)으로는 구성비율(構成比率) 분석(分析), 횡단분석(橫断分析) 및 시계열분석법(時系列分析法)을 적용(適用)하였다. 그 결과(結果)를 요약(要約)하면 다음과 같다. 1. 지류(紙類)의 소비량(消費量)은 판지(板紙)가 가장 많고 수출량(輸出量)은 인쇄용지(印刷用紙)가 가장 높은 비중(比重)을 차지하고 있다. 2. 1979년(年)의 1인당(人当) 지류소비량(紙類消費量)은 45kg으로서 이는 국민소득수준(国民所得水準)에 비(比)하여 아주 높다. 3. 1인당(人当) 지류소비량(紙類消費量)의 소득(所得) 및 가격탄력치(価格弹力値)는 각각(各各) 1.67, -0.73 이었으며, GNP가 증가(増加)됨에 따라서 산업(産業) 용지(用紙)의 수요(需要)는 더욱 급속(急速)하게 늘어나는 경향(傾向)이다.

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ICT 자본 투입이 노동 및 에너지 수요에 미치는 영향: 한국, 미국, 영국의 제조업 및 전기·가스·수도사업의 생산구조 비교 (Effect of ICT Capital on the Demands for Labor and Energy in Major Industries of Korea, US, and UK)

  • 김지효;허은녕
    • 자원ㆍ환경경제연구
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    • 제23권1호
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    • pp.91-132
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    • 2014
  • 본 논문은 한국, 미국, 영국의 제조업 및 전기 가스 수도사업에서 ICT 확산이 노동 및 에너지 수요에 어떠한 영향을 미치는지 연구하였다. 제조업에 대해서는 ICT 자본, 비ICT 자본, 노동, 전기, 연료, 재료를 생산요소로 가정하고, 전기 가스 수도사업에 대해서는 ICT 자본, 비 ICT 자본, 노동, 에너지 재료를 생산요소로 가정하여 요소 간 대체관계를 분석하였다. 모리시마 대체탄력성 추정결과 및 요소의 상대적 가격변화를 고려할 때, 3개 국가의 제조업 및 전기 가스 수도사업에서 ICT 자본은 노동을 대체하여 노동 수요를 감소시키는 것으로 나타났다. ICT 자본에 비해 전기 및 연료의 가격증가율이 높은 미국과 영국의 제조업에서 ICT 자본은 전기 및 연료를 대체하여 에너지 수요를 감소시키는 것으로 나타났다. 한국의 제조업에서 ICT 자본과 전기 및 연료가 대체관계에 있으나, 요소의 상대적 가격변화를 고려하면 ICT 자본이 에너지 수요 감소에 기여했다고 보기 어렵다. 3개 국가의 전기 가스 수도사업에서 ICT 자본은 에너지 재료를 거의 탄력적으로 대체하여 에너지 재료 수요를 감소시키는 것으로 분석되었다.

부분균형모형을 이용한 전복 수급전망모형 구축에 관한 연구 (A Study of the Abalone Outlook Model Using by Partial Equilibrium Model Approach Based on DEEM System)

  • 한석호;장희수;허수진;이남수
    • 수산경영론집
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    • 제51권2호
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    • pp.51-69
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    • 2020
  • The purpose of this study is to construct an outlook model that is consistent with the "Fisheries Outlook" monthly published by the Fisheries Outlook Center of the Korea Maritime Institute(KMI). In particular, it was designed as a partial equilibrium model limited to abalone items, but a model was constructed with a dynamic ecological equation model(DEEM) system taking into account biological breeding and shipping time. The results of this study are significant in that they can be used as basic data for model development of various items in the future. In this study, due to the limitation of monthly data, the market equilibrium price was calculated by using the recursive model construction method to be calculated directly as an inverse demand. A model was built in the form of a structural equation model that can explain economic causality rather than a conventional time series analysis model. The research results and implications are as follows. As a result of the estimation of the amount of young seashells planting, it was estimated that the coefficient of the amount of young seashells planting from the previous year was estimated to be 0.82 so that there was no significant difference in the amount of young seashells planting this year and last year. It is also meant to be nurtured for a long time after aquaculture license and limited aquaculture area(edge style) and implantation. The economic factor, the coefficient of price from last year was estimated at 0.47. In the case of breeding quantity, it was estimated that the longer the breeding period, the larger the coefficient of breeding quantity in the previous period. It was analyzed that the impact of shipments on the breeding volume increased. In the case of shipments, the coefficient of production price was estimated unelastically. As the period of rearing increased, the estimation coefficient decreased. Such result indicates that the expected price, which is an economic factor variable and that had less influence on the intention to shipments. In addition, the elasticity of the breeding quantity was estimated more unelastically as the breeding period increased. This is also correlated with the relative coefficient size of the expected price. The abalone supply and demand forecast model developed in this study is significant in that it reduces the prediction error than the existing model using the ecological equation modeling system and the economic causal model. However, there are limitations in establishing a system of simultaneous equations that can be linked to production and consumption between industries and items. This is left as a future research project.

유료도로의 교통수요분석에 있어서 통행시간가치 차등화 필요성 검토 (A Review about the Need for Modelling Toll Road with Different Value of Travel Time)

  • 김재영;손의영;정창용
    • 대한교통학회지
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    • 제27권4호
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    • pp.31-40
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    • 2009
  • 도로 건설비용의 회수, 혼잡완화 등의 목적을 위해 일부 도로에서는 통행요금을 부과하고 있으며, 민간투자사업의 활성화로 인해 유료도로는 지속적으로 증가할 전망이다. 통행요금 부과는 이용경로, 출발시간, 수단선택 등에 영향을 주며, 이 중 경로선택에 가장 큰 영향을 미친다. 이 때 도로의 요금수준과 이용자의 지불의사 또는 통행시간가치가 중요한 변수로 작용하는데, 국내에서는 통상 임금수준에 기초한 통행시간가치를 적용하고 있다. 현행 방법론을 적용하여 도로의 요금수준에 따른 교통수요변화를 살펴보면 요금탄력성이 상당히 높은 경우부터 낮은 경우까지 다양하게 나타나며, 대안 경로가 많지 않은 경우에는 특정 경로에 전량 배정되는 경우가 발생하기도 한다. 요금변화에 따른 수요의 변화는 통상 대안경로의 존재 및 혼잡정도에 따라 크게 영향을 받을 것이나, 최단경로에 전량배정되는 것과 비슷한 현상을 보이는 점은 다소 비현실적이라 판단된다. 현실적인 유료도로 수요를 추정하기 위한 방법론 개발은 장래 예상 수입액 산정 뿐만 아니라, 적정요금 수준 및 부과지점 선정, 요금부과 전략수립 등에 있어서도 매우 필요하다. 이에 본 연구에서는 교통수요 분석시 통행요금 고려방안을 중심으로 관련문헌을 고찰하고, 통행시간가치를 차등화하여 통행배정을 수행하는 방안을 검토하였다. 분석결과 단일의 시간가치를 이용하는 것에 비해 시간가치를 차등화 하였을 때의 요금변화에 따른 유료도로 통행수요 변화 현상이 보다 현실적인 점을 알 수 있었다.

현대 섬유패션브랜드에 나타난 매스티지 현상 (Masstige Phenomenon Appeared on Contemporary Textiles & Fashion Brand)

  • 박옥미;이수철
    • 한국패션뷰티학회지
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    • 제4권1호
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    • pp.4-11
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    • 2006
  • Masstige goods aimed consumers who want the fame and the emotional contents with reasonable price are presented overall and around the life style, from all the fashion items like bag and apparel to car, electric household, food, sports goods, furniture, toys, pets and performance of art, etc. Masstige casual, essentially different from the passed casuals which emphasized only price strategy, appeals to teenagers and young of twenties with a definite brand concept. Therefore masstige casual might be separated from business casual of a target aged thirties. Established celebrity brands have launched masstige brands matching the popularization of prestige goods. Armani Exchange from Armani, Marc by Marc Jacobs from Louis Vuitton are representative ones. DKNY from Donna Karen, MiuMiu from Prada, Paul smith Pink from Paul Smith can be added. These are relatively inexpensive, however the quality, design and shop's atmosphere are more exclusive than general brands. Consumers are over middle class and have a pride and fidelity to those brands. Leading Masstige trend, new luxury brands put the importance to the quality and aims middle class. To succeed in this field, companies should know exactly what consumers want, considering not only functional aspect but also emotional pleasure. Even though masstige has a weakness in pricing, it has to keep brand's proper benefit. Its price range could be wide to be in great demand but has to have elasticity and not to be expanded too much. Masstige industry should do its best not to damage original brand's identity. Forming family brand, like Armani made Georgic Armani, Emporio Armani and Armani exchange, system of parent brand and sub brands would be recommendable. From the launching time, masstige needs the effects to create a sensation and bring it into vogue and offer emotional value to the consumers.

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