• Asia-Pacific Journal of Business
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• v.14 no.4
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• pp.289-303
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• 2023

Purpose - The purpose of this study is to investigate the types and forms of various marketing activities actually used in pharmaceutical companies and to empirically analyze the impact of these marketing activities on sales. Design/methodology/approach - This study categorize five years' worth of marketing activity data from a foreign pharmaceutical company 'A' which operates in South Korea into five categories. Multiple regression analysis and interaction effects are employed for data analysis. Findings - First, CRM calls, Detail calls, GP, and Web events have a positive impact on sales, but SoV does not show significant differences. Second, in the comparison between HQ1 and HQ2 based on patent ownership, Detail calls and Web events had a stronger impact on sales in HQ2, where the patent period is still in effect, compared to HQ1. However, SoV showed no difference between HQ1 and HQ2. Research implications or Originality - First, Detail Calls are more effective for drugs with active patents, while CRM Calls work better for drugs with expired patents. This emphasizes the need to customize call strategies based on patent status. Second, the significant impact of Web Events on sales in HQ2 compared to HQ1 suggests that online information access is crucial, indicating that customer receptivity varies based on product nature. Third, these insights, derived from data analysis, call for a shift in pharmaceutical marketing analysis methods away from traditional approaches. Finally, this study holds significance as one of the first empirical analyses using actual marketing data from pharmaceutical companies in South Korea.

• Journal of Korea Technology Innovation Society
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• v.16 no.3
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• pp.809-838
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• 2013

Innovation is the development of new customers value through solutions that meet new needs, inarticulate needs, or old customer and market needs in value adding new ways. This is accomplished through more effective products, processes, services, technologies, or ideas that are readily available to markets, governments, and society. Innovation differs from invention in that innovation refers to the use of a better and, as a result, novel idea or method, whereas invention refers more directly to the creation of the idea or method itself. Therefore, the utilization of patents is the most important of the three aspects (creation, protection and utilization) in the patent system for getting to actual innovation. In order to increase the patent use, the rates of the applied patents to a real industrial process and the bargain and license of patent rights should be promoted. For promoting technological innovation substantially, there is necessary to escape from dichotomy of weakening or enhancing patent protection in the discussion on the changes of patent system for "Adequate patent guarantees". Furthermore, the legal and institutional improvements to enable the use of patent should be discussed together. Recently, open innovation is a new paradigm that assumes that firms can and should use external ideas as well as internal ideas, and internal and external paths to market, as the firms look to advance their technology" or "Innovating with partners by sharing risk and sharing reward." The boundaries between a firm and its environment have become more permeable; innovations can easily transfer inward and outward. The central idea behind open innovation is that in a world of widely distributed knowledge, companies cannot afford to rely entirely on their own research, but should instead buy or license processes or inventions (i.e. patents) from other companies. In addition, internal inventions not being used in a firm's business should be taken outside the company. In the era of open innovation, more flexible patent use strategy is essential. It is important that improvements for the legal system in order that patented technology can be applied for products and processes in a real industrial between outside and inside of the firms.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.4
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• pp.382-390
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• 2019

As there is severe competition in the global foldable display market, strategic technology planning is required. Patent analysis as a tool for technology planning has frequently been used due to data characteristics such as openness, formality, and detailed information. However, traditional patent analysis has various limitations such as quantitative approaches are limited in evaluating contents of patents and identifying core technologies of firms as they rely on number of patents, and qualitative approaches have time and cost problems as researchers have to investigate each patent on a case-by-case basis. In this research, we analyze core technologies of firms in the foldable display sector analyzing patent co-classification Network. Results show that the number of patent applications has rapidly increased since 2014, and 92% of these patents are held by two panel manufacturers, SDC and LGD, and two device manufacturers, SEC and LGE. Network analysis shows that the two panel manufacturers' core technologies are similar and two device manufacturers are notably different. This research provides implications to the sector. Moreover, this study provides unique results drawn from co-classification network analysis, and therefore, our research suggests patent co-classification analysis as an effective tool for technology planning.

• Journal of the Korean Recycled Construction Resources Institute
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• v.4 no.1
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• pp.31-37
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• 2016

This paper intends to analyze the roles of regulations and certifications within the construction market that affect the effective recycling and application methods of construction waterproofing industries. Certifications, eco-labels, green certification patents, and new excellent technologies obtained in construction waterproofing industries are studied. In accordance to the study results, it was determined that, a total of 38 items obtained eco-labels with effective recycling as the theme, 10 items with green certifications, and 8 items with New Excellent Technologies. Regarding the types of effective recycled resources, most of them were concerned with composite-polymer(EVA, PVC, etc.) materials, waste tire powder, waste rubber, etc., which indicated that there is a clear limitation in the variety of the materials that are eligible for effective recycling in the construction waterproofing industries.

• The Korea Journal of Herbology
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• v.20 no.4
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• pp.11-16
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• 2005

Objectives : This study was designed to propose the effective herb-processing method of Ginkgo Folium in the Oriental medicine. Methods : The books, papers and patents were used to examine the recent usage of Ginkgo Folium. Results : The toxic ingredients of Ginkgo Folium should be removed. Accordingly, a detoxification process using a nonpolar solvent and a vinegar-roasting process in sequence are desirable to assure its safety. The previously developed standard extract (e.g. EGb 761) could be used as a powdered Oriental medicine as well. Conclusions : Ginkgo Folium could not be used widely to treat the diseases in ancient Oriental medicine, because the toxic ingredients could not be removed by any method until recent year. However, Ginkgo Folium might be used as a herbal medicine that invigorates the blood without any difficulty using herb-processing methods suggested in this paper.

• Proceedings of the Korea Association of Information Systems Conference
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• 2005.05a
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• pp.65-78
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• 2005

Nowadays, large amounts of XML documents are available on the Internet. Thus, we need to analyze them multi-dimensionally in the same way as relational data. In this paper, we propose a new frame-work for multidimensional analysis of XML documents, which we call XML-OLAP. We base XML-OLAP on XML warehouses where every fact data as well as dimension data are stored as XML documents. We build XML cubes from XML warehouses. We propose a new multidimensional expression language for XML cubes, which we call XML-MDX. XML-MDX statements target XML cubes and use XQuery expressions to designate the measure data. They specify text mining operators for aggregating text constituting the measure data. We evaluate XML-OLAP by applying it to a U.S. patent XML warehouse. We use XML-MDX queries, which demonstrate that XML-OLAP is effective for multi-dimensionally analyzing the U.S. patents.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2011.05a
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• pp.355-357
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• 2011

Several researches and patents has been published on gathering impurity from both upper and lower places of melting zinc bath and collecting them using melting resolution, but they have never discovered work model applied in the field. This paper proposes an effective extraction algorithm for hazardous work robot that is designed to detect impurity in steel manufacturing process.

• Journal of the Korean Society for information Management
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• v.33 no.2
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• pp.103-133
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• 2016

The valuation of patented technology has been recently emphasized, and the patent citation is known as an important factor. This study performed a generalized linear model to find variables that effect the patent citation. We classified 13 variables as morphological, technological and conceptual factors and used them to find out effective variables in 14 medical devices classification. Through the empirical study, we found seven effective variables (assignee nationality, assignee character, the number of inventors, the number of application countries, the number of IPC, the number of references, the strength of bibliographic coupling). In order to apply to Korean industry, this study has significance that provides basic research to citation analysis model.

• Korean Journal of Biological Psychiatry
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• v.13 no.2
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• pp.59-69
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• 2006

Bidirectional relationships exist between cancer and depression; the prevalence of depression in cancer patients is higher than in the general population, and depression predicts cancer progression and mortality. The mechanisms through which depression contributes to the progression of cancer are related with dysregulation of the hypothalamic-pituitary-adrenal axis and impairment of immune function. However, depression in cancer patients tends to be underdiagnosed and not appropriately treated. The methods of diagnosis and assessment of depression in cancer patents have been debated because physical symptoms of depression mimic both cancer symptoms per se and the side effects of cancer treatment. Many studies have shown that various psychosocial and/or pharmacological interventions are effective at improving de-pressive symptoms and quality of life in cancer patients. Furthermore, antidepressant treatments are effective for various physical symptoms related to cancer, such as fatigue, anorexia, pain, hot flashes, and itching. This article reviews and discusses current knowledge about depression in cancer patients.

• Journal of Pharmacopuncture
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• v.8 no.3
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• pp.123-128
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• 2005

Objective : The purpose of this study is to observe the effects of Dong-Qi acupuncture treatment for the patients with low back pain and sciatica. Methods : 60 patients were divided into two, Group A of 30 persons and Group B of 30 persons. Only Group A was treated with Dong-Qi acupuncture treatment, Group B was treated with just Dong-Qi acupuncture treatment. Results : In VAS, Group A is $6.57{\pm}1.91$ and Group B is $5.20{\pm}2.22(P=0.013)$. In Improvement index, Group A is $0.2295{\pm}0.1036$ and Group B is $0.1545{\pm}0.0895\;(P=0.004)$. Conclusions : We knew that Dong-Qi acupuncture treatment is more effective.