• 제목/요약/키워드: effect of factors

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면세점 이용 소비자의 점포 추구혜택 및 패션제품 쇼핑성향이 점포 만족도에 미치는 영향 (The Effect of Duty Free Shop Consumers' Store Benefits Sought and Fashion Merchandise Shopping Orientation on Store Satisfaction)

  • 이현진;구양숙
    • 한국의류산업학회지
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    • 제13권4호
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    • pp.572-581
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    • 2011
  • The purpose of this study was to investigate the effect of duty free shop consumers' store benefits sought and fashion merchandise shopping orientation on store satisfaction. Survey data were collected from questionnaires filled out by 194 domestic consumers who had purchase experience of fashion goods in duty free shops located in Korea. The data were analyzed by reliability analysis, factor analysis, and multiple regression analysis. The results of this study were as follows: First, the store benefits sought was categorized into five factors such as pursuit of convenience, salesperson/atmosphere, promotion, product quality, and product fashionability/variety. The fashion merchandise shopping orientation was categorized into six factors such as pleasure orientation, pursuit of fashion, pursuit of brand, planned orientation, pursuit of confidence, and convenience orientation. The store satisfaction was categorized into six factors such as atmosphere/reputation of store, promotion, product fashionability/variety, convenience, price, and salesperson. Second, the store benefits sought, composed of pursuit of convenience, salesperson/atmosphere, promotion, product quality, and product fashionability/variety, had an effect on the store satisfaction. Third, the shopping orientation such as pleasure orientation, pursuit of fashion, pursuit of brand, and planned orientation, with the exception of pursuit of confidence and convenience orientation, had an effect on the store satisfaction.

부산항 컨테이너터미널 하역시장의 안정화요인과 요율인가제의 조절효과에 관한 연구 (A Study on the Moderated Effect of the stabilization Factor and Cargo-Rate Approval in Busan Port Container Terminal Cargo Market)

  • 전세표;안기명;윤정희
    • 한국항만경제학회지
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    • 제32권4호
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    • pp.89-107
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    • 2016
  • 북항터미널과 신항터미널간의 심각한 출혈경쟁이 부산항의 경쟁력을 약화시키는 것은 부산항 컨테이너 하역시장의 중대한 문제점이다. 이러한 심각한 출혈경쟁을 방지하기 위해, 부산항만공사는 작년에 하역요율 인가제를 실시하였다. 그러나, 부산항 컨테이너 터미널 운영사들이 이를 수용하지 않으면 그 효과는 미흡할 것이다. 따라서, 본 연구의 목적은 부산항 컨테이너 하역시장에서 이러한 하역요율 인가제 실시의 효과를 검정하는 것이다. 이러한 연구목적을 달성하기 위해, 현재의 부산항 운영현황을 분석하고 선행연구를 검토하여 하역시장 안정화 요인을 추출하고 이 요인들과 인가제간의 조절효과를 검증하였다. 연구결과에 의하면, 첫째로, 세 가지 하역시장 안정화 요인(시장구조, 시장행동 그리고 부산항만공사 요인)은 안정화 효과와 매우 강한 정의 관계를 보여주고 있지만 운영사 요인은 그렇지 못한 것으로 나타나고 있다. 특히, 하역요율 덤핑규제와 같은 시장행동요인은 하역시장 안정화에 기여하는 것으로 나타나고 있다. 둘째로, 인가제 자체뿐만 아니라 하역시장 안정화 요인과 인가제간의 조절효과(상호작용효과)도 하역시장 안정화에 강한 영향을 미치는 것으로 나타나고 있다. 이러한 연구결과는 인가제 시행이 부산항 컨테이너 하역시장에 매우 중요한 정책임을 시사하는 것으로 볼 수 있다. 하역시장을 안정화하는 것이 부산항의 이미지 개선과 글로벌 선사와의 협상력을 증진시키는 데 기여할 것이다.

교육서비스품질이 교육만족도와 직무유용성에 미치는 영향: 외식조리 관련 계약학과 학생을 중심으로 (The Effect of Educational Service Quality on Educational Satisfaction and Job Availability: Focused on Foodservice related Contract Department Students)

  • 서재원
    • 한국조리학회지
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    • 제23권4호
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    • pp.203-215
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    • 2017
  • The purpose of this study is to investigate the effect of educational service quality on educational satisfaction and job usability. The results of the analysis are as follows. First, based on the theoretical background, factor analysis and reliability analysis were conducted. Five factors of tangibility, responsibility, reactivity, assurance, and empathy were found in the educational service quality. In addition, it was confirmed that there was no problem as a single factor in educational satisfaction and job availability, and these factors showed high reliability and validity. Second, in the relationship between educational service quality and educational satisfaction, all five factors which education service quality factors were found to affect educational satisfaction. The higher the factor of educational service quality, the students will be able to increase their satisfaction with education, which was a degree of satisfaction with the education of contract department. Third, in the effects of educational service quality factors on job availability, tangibility, responsibility, reactivity, and assurance have no effect and empathy affects job availability. In this study, although the factors of education service quality is high except empathy, it is not possible to increase the job availability that leads to successful business results. Fourth, job availability affects educational satisfaction. Therefore, the higher the level of job availability, educational satisfaction will also increase. The following are implications of this study. First, high-quality lectures, hands-on training, and educational programs are needed and values that students pursue must continuously increase. Second, there is a need for measures to improve job availability such as the formation of curriculum related to jobs and the demand for the training courses of restaurants.

패션 매장의 정보통신기술(ICT) 서비스 중요도가 행동 의도에 미치는 영향 연구 (A study on the effect of importance of information and communication technology service in fashion stores on behavior intention)

  • 김민경;유지헌
    • 복식문화연구
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    • 제29권6호
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    • pp.922-931
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    • 2021
  • Recent developments in information and communication technologies (ICT) can be applied in stores, and the number of fashion stores that have introduced and utilized ICT are increasing. By applying a literature review and empirical research, the types of ICT service factors of fashion stores were identified and categorized. The effect of their importance on consumer behavioral intentions was analyzed. Next, using factor analysis on the ICT service factors, five factors were identified and named as follows: smart space services, smart payment services, virtual image services, product information services, and smart access services. The importance of these factors was then analyzed. The importance of each factor and detailed questions was rated above average. After examining the effect of ICT service on behavior intention, issues such as purchase intention, revisit intention, and word of mouth intention were found to have significant influence. This study is meaningful in that it derives the importance factors of ICT services that can be used in fashion stores in a situation where retail techniques become important and expand, and provides marketing strategies related to consumer behavior according to detailed factors. With retail tech becoming more important and expanding, it is necessary to provide various services that consumers value by utilizing ICT in fashion stores. Considering the results of this study, ICT technology and services of various fashion stores can be effectively utilized and retail tech utilization performance can be improved.

커피전문점의 환경마케팅이 소비자 신뢰 및 충성도에 미치는 영향 (Effect of Environmental Marketing on Consumer Trust and Loyalty at Coffee Stores)

  • 김지응;박지양
    • 한국식생활문화학회지
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    • 제27권3호
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    • pp.251-260
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    • 2012
  • This study was designed to provide practical environmental marketing data by measuring the effect of environmental marketing on customer loyalty and trust at coffee stores. The results were obtained by empirical analysis and are summarized as follows. The first hypothesis, the effect of environmental marketing on consumer trust at coffee stores, showed that environmental marketing at coffee stores had a statistically significant positive effect on consumer trust. Price, product, and facilities as sub-factors of environmental marketing at coffee stores had effects on consumer trust. Especially, facilities was the highest. The second hypothesis, the effect of environmental marketing on customer loyalty at coffee stores, showed that environmental marketing at coffee stores had a statistically significant positive effect on customer loyalty. Price, product, and facilities as sub-factors of environmental marketing at coffee stores had effects on customer loyalty. Especially, facilities was the highest. The third hypothesis, the effect of consumer trust on customer loyalty at coffee stores, showed that consumer trust at coffee stores had a statistically significant positive effect on customer loyalty. Improvement of consumer trust by environmental marketing was an important factor in improving customer loyalty. As for these findings, price, product, and facilities as sub-factors of environmental marketing at coffee stores had effects on consumer trust and loyalty. Consequently, these findings provide helpful information for coffee stores to plan environmental marketing strategies and establish direction, and they can be used for management activities.

위치기반서비스 사용에 영향을 미치는 프라이버시 염려감소 선행요인, 신뢰 그리고 개인혁신성의 조절효과 (The Effects of Precedence Factors for Privacy Concern Reduction and Trust on Intention to Use Location-Based Services and a Moderating Effect of Personal Innovation)

  • 김상현;박현선
    • 한국정보시스템학회지:정보시스템연구
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    • 제21권2호
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    • pp.73-96
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    • 2012
  • With emergence of smart technologies(e.g., smartphones), Location-Based Services(LBS) are expected to provide more enhanced values utilizing consumers' personal information than other smart services. However, in contrast to existing smartphone applications, LBS could raised severe consumer's privacy concerns because of rapidly changing information sensitive to consumers. In this context, the purpose of this study is to explore relationships among privacy concerns reduction, trust and intention to use LBS by examining the effect of precedence factors(social presence, reputation, mobile literacy, ability of information control) of privacy concern reduction. In addition, the study investigates the role of personal innovation as a moderating effect between privacy concern reduction and intention to use LBS. The results showed that the proposed precedence factors of privacy concerns with a exception of Mobile Literacy had a positive impact on privacy concerns reduction that then positively affected trust and intention to use LBS. In addition, the relationship between trust and intention to use LBS was significantly supported. Finally, personal innovation as a moderating effect significantly influenced the relationship between privacy concern reduction and intention to use LBS. This study is expected to be a reference for a subsequent study about the spread of LBS application of smartphone. Also, the finding of this study is meaningful for helping service direction to firms providing LBS.

기능상쐐기와 물질쐐기의 쐐기인수의 비교 (Comparison of Wedge Factors of Dynamic Wedge and Physical Wedge)

  • 김재성;강위생
    • 한국의학물리학회지:의학물리
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    • 제15권4호
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    • pp.237-246
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    • 2004
  • 국제방사선량 및 측정위원회(ICRU)가 쐐기인수를 정의하고 있지만 방사선치료계획장치는 쐐기에 관한 다른 개념을 도입하여 선량을 보정하기도 한다. 개념이 다른 인수들은 아주 다르게 정의되어 있기 때문에 그 값도 용납될 수 없을 정도로 다를 수 있어서 심각한 선량오차가 발생될 수 있다. 설치된 방사선치료기(Cinac 21EX, Varian, 미국)에는 물질쐐기(위와 아래)와 위턱에 의한 쐐기 기능이 있고 방사선치료계획장치(RTPS)로 Eclipse(Varian, 미국)와 Pinnacle$^{3}$(ADAC, 미국)가 사용되고 있다. 물질쐐기와 기능상쐐기의 쐐기인수, 쐐기상대출력인수 및 쐐기출력인수를 물팬톰에서 이온함으로 측정하여 조사면크기와 쐐기위치, 쐐기각, X선 투과력, 측정조건에 따라 분석하고 비교하였다. 기능상쐐기가 물질쐐기에 비해 여러 가지 요인에 크게 영향을 받으며, 기능상쐐기의 쐐기인수 등에 영향을 미치는 주된 요인은 조사면크기와 쐐기각 이었다. X선 투과력도 쐐기인수 등에 약간의 영향을 미쳤다. 쐐기에 관련된 상이한 개념의 인수는 그 값이 6 MV는 63%, 15 MV는 59% 이상 다를 수 있기 때문에 선량오차를 줄이기 위해 방사선치료계획장치에 활용되는 인수를 파악하고 RTPS에 합당한 값을 입력해야 한다.

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기업혁신요인이 기업혁신성과에 미치는 영향 연구 : 혁신촉진요인(High, Low 수준)과 혁신저해요인(High, Low 수준)의 집단별 차이 분석 (A Study on The Impact of Enterprise Innovation Factors on Enterprise Innovation Performance: Analysis of The Differences between Innovation Acceleration Factors(High, Low Level) and Innovation Hindrance Factors(High, Low Level) by Groups)

  • 지용빈;서영욱
    • 한국산학기술학회논문지
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    • 제22권4호
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    • pp.441-456
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    • 2021
  • 기업은 지속적인 성장과 경쟁우위 확보를 위해 기술개발 관련 적극적인 혁신 활동을 하고 있다. 이러한 기업혁신활동이 기업혁신성과에 미치는 요인은 여러 가지가 있지만, 기업의 이러한 혁신 활동이 항상 긍정적인 영향을 미치는 것은 아니다. 이에 본 연구에서는 기업혁신요인 중 혁신촉진요인과 혁신저해요인을 중심으로 혁신성과에 미치는 효과를 분석하였다. 연구모형은 2016년 기술혁신조사(STEPI)에 응답한 2,081개 국내 제조기업을 분석하였고, 신뢰도, 타당성 및 로지스틱 회귀분석을 위해 SPSS 25.0이 사용되었다. 결과는 다음과 같다. 첫째, 혁신 활동은 제품혁신성과와 공정혁신성과에 긍정적인 영향을 미치며, 정부지원은 반대의 결과를 나타냈다. 둘째, 기술 협력은 혁신촉진 및 저해요인과 상관없이 제품혁신성과에 긍정적인 영향을 나타냈다. 셋째, 혁신 활동은 혁신촉진 및 저해요인과 상관없이 공정혁신성과에 긍정적인 영향을 나타냈다. 본 연구는 기술적 혁신에 한정된 기존 선행연구들과는 달리 혁신촉진요인과 혁신저해요인에 대한 기업들의 태도를 구분하여 그에 따라 집단별로 혁신 성과가 어떻게 달라지는지를 중심으로 수행하였기 때문에 혁신의 실패와 위험부담을 낮출 수 있는 기업혁신전략을 수립하는데 기여할 것으로 기대된다.

Multi-dimensional Emotional Intelligence Effects on Intrinsic/Extrinsic Motivation and Job Satisfaction: Analysis Using Laborer Perceived Organizational Support

  • Yang, Hoe-Chang;Cho, Hee-Young;Lee, Won-Dong
    • Asian Journal of Business Environment
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    • 제5권4호
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    • pp.13-18
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    • 2015
  • Purpose - Based on previous studies, this study extends current research and investigates whether the sub-factors of emotional intelligence increase job satisfaction or employee intrinsic and extrinsic motivation and perceived organizational support. Research design, data, and methodology - This study categorizes service employees' (consultants) emotional intelligence into four sub-factors: regulation of emotion, appraisal of emotion, utilization of emotion, and expression of emotion. The study then investigates the sub-factor effects on job satisfaction. A total of 353 valid questionnaires were collected. Results - The results of the path analysis showed that appraisal, utilization, and expression of emotion had a positive effect on intrinsic motivation, and utilization of emotion had a positive effect on extrinsic motivation. Extrinsic motivation had a positive effect on perceived organizational support and job satisfaction, and perceived organizational support had a positive effect on job satisfaction. Conclusion - As consultants' utilization of emotion is rendered as the ability to use emotion to improve performance, the conclusion is that such factors as monetary performance incentives are important in order to boost job satisfaction of the consultants.

병원종사자의 공공서비스동기와 영향요인 (Antecedents of Employee's Public Service Motivation in Healthcare Organization)

  • 윤혜정;유명순
    • 한국병원경영학회지
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    • 제24권2호
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    • pp.38-55
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    • 2019
  • Purpose / Approach : This study aims to analyze the level of public service motivation and its antecedents by using survey data of 1,498 professional employees in public and private hospitals. Findings : Among job-related, organization-related, and socialization-related factors of professional employees, the socialization factors have a strong effect on individual's overall and the four sub-dimensions of public service motivation. While the effect of organizational identification is prominent in the public hospital, professional identification is more powerful in the private hospital. Person-job fit and person-organizational value fit also play a significant role in determining public service motivation. Organizational vision salience in public hospital has negative effect on public service motivation and attraction-to-public-service dimension. The significant determinants and its effect size are different according to hospital type and each sub-dimension of public service motivation. Practical Implications : The empirical findings show that individual's level of public service motivation in hospitals could be enhanced through the interaction between individual and their organization, and various organization-related factors. Further implications of the study are discussed from human resource management perspective in hospitals.