• 품질경영학회지
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• 제50권4호
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• pp.843-861
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• 2022

Purpose: This study explores the impact of digital transformation (DT) strategies on gaining a competitive advantage in interactive educational services. Methods: We develop a service value proposition model by analyzing educational service elements to confirm the impact of DT in the classroom through case studies. This study focuses on educational services that DT has a positive impact on organizational competitiveness by providing opportunities for customers to engage in operational processes. This case study summarizes competitiveness using SWOT (strengths, weaknesses, opportunities, and threats) analysis. Results: The findings of the case study indicate that DT-enabled competitive factors contribute to an organization's competitive advantage. The study results present key resource as social cloud services, data combination, content sharing, and products/services. The online application that collects user data about education and shares class and evaluation information creates a new class operational process in the field of educational service for a value proposition of collection-merging-sharing with social cloud function. Conclusion: The results of this study can be used as a good guideline for educational service providers interested in applying DT for improved customer satisfaction and educational organizations' competitiveness. In addition, the study findings provide theoretical and practical implications on SWOT approaches to changing the educational service provision ways through digital transformation.

• Asian Journal of Business Environment
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• 제7권3호
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• pp.33-43
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• 2017

Purpose - It is necessary to identify the level of marketing activities of the businesses that are recognized and carried out by the small and midsize businesses that have been supported by the government's small-business policy Research design, data, and methodology - The method of data analysis of this study was conducted by the researcher's acquaintances and center staffs who visited small business owners in a small - scale company operating a business. Results - It is found that the financial support part of the support programs for the small business owners is not related to the center affection among the support programs for the small business owners of the government. This is a fact-finding process that can be regarded as a forming process that has a significant effect on. As a result of the analysis, both marketing activity and center attachment were found to be possible parameters which have significant influence on business performance. Conclusions - Developing a variety of contact and customer management programs with small business owners in the field has enabled the government's policies to effectively penetrate the site, and these efforts eventually resulted in more business results for small business owners.

• 벤처창업연구
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• 제14권4호
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• pp.101-111
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• 2019

원격교육에서 서비스품질은 고객만족과 고객충성도를 높이기 위해 중요한 부분이다. 하지만 이제까지 원격교육 서비스품질에 대한 효과성을 검증함에 있어서 원격교육 서비스품질에 대한 단편적인 효과중심으로 연구되었고 구체적인 대상에 대하여 어떠한 영향을 미치는지에 대한 연구는 부족한 실정이다. 이에 본 연구에서는 선행연구와 차별적으로 취업 준비생들을 대상으로 원격교육 서비스요인이 고객만족도과 고객충성도에 미치는 영향에 대해 실증분석 하였다. 2019년 3월부터 설문조사를 실시하였고 원격교육을 경험한 취업 준비생 258개의 표본을 실증분석에 활용하였다. 분석결과 유형성, 문제해결, 상호작용성, 정보제공성, 편리성은 고객만족에 정(+)의 영향을 미쳤고, 만족도은 고객충성도에 정(+)의 유의미한 영향을 미쳤고, 만족도의 매개효과 검증에서 유형성, 문제해결, 상호작용성, 정보제공성, 편리성과 고객충성도 사이에 정(+)의 영향을 미친 것으로 분석되었다. 이에 본 연구의 시사점은 4차 산업혁명시대에 교육과 ICT(정보통신기술)가 융합된 에듀테크 관련 교육기업의 서비스품질 요인이 고객만족과 충성도에 미치는 실질적인 연구를 함으로써 교육기업의 창업과 마케팅 과정에 있어서 창업가와 마케팅 담당자들에게 기업의 원격교육 서비스품질이 고객만족과 고객충성도에 직간접적인 영향을 미친다는 시사점을 도출 할 수 있었다. 또한 서비스품질의 중요성 검증과 다양한 효과에 대한 평가를 취업교육 영역뿐만 아니라 다른 영역에도 다각도로 추가 연구가 필요하겠다.

• 한국멀티미디어학회논문지
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• 제20권12호
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• pp.1970-1979
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• 2017

Computerization of educational administration following educational informatization of government has been steadily improved for the purpose of teachers' offload and job efficiency, finally resulting that NEIS(National Education Information System) has been completed. The NEIS consists of Nationwide service of NEIS, Business portal system of NEIS, Authentication management system and so on. Students, parents and civil petitioners handle civil affairs through Nationwide service of NEIS and teachers and persons of task conduct theirs business by accessing the Business portal system of NEIS. At this time, users have to obtain their certification from Authentication management system. Previous Studies were mainly focused on the evaluation about its performance according to the introduction of NEIS. But from now on there is a growing interest in security assessment and an efficient method for security improvement to check if NEIS works properly. Therefore, in this thesis, we'll propose an analytic framework in which security assessment is carried out after comprehending the fault structures through performing Fault Fishbone Analysis based on the Fault Tree Analysis. As a result of the system applied, the system had the highest rate of improvement to 47.7 percent.

• 한국IT서비스학회지
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• 제14권4호
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• pp.221-236
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• 2015

Application software is delivered to customers as a form of service at cloud environment. A cloud service provider is a marketplace between supply side (application providers) and demand side (customers). Cloud service providers have to validate applications to be included in their service portfolio. Not only performance, security, networking, compliances should be checked but also business contract, authentication should be provided. Organization customers are more sensitive to these validation criteria and process. We study the Internet2 NET+, which is a successful cloud marketplace of applications for research and education organizations. This case study shows us three things : (i) a cloud marketplace's application management process : selection, validation, transition to service, customization of applications (ii) what a cloud marketplace has for its infrastructure like authentication, security, access control etc. (iii) what a cloud marketplace has as its governance structure. This case study will provide informative analysis of Internet2 NET, a profit-making vertical and buyer's marketplace (education industry). And we will get some strategic implications for planning and implementing cloud marketplaces.

• The Journal of Asian Finance, Economics and Business
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• 제7권8호
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• pp.345-351
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• 2020

The study investigates how marketing mix factors are mediated by health consciousness and service quality in creating fresh fruit buying decisions of customers in Vietnam. This study employs samples of customers in Vietnam via the survey questionnaire. The authors have used a total of 256 responses that acquired the valid criteria. The compound of data analysis comprises reliability test, validity test, exploratory factor analysis, group analysis and multiple regression analysis to structure the hypothesized model. Respectively, the structural equation model (SEM) is applied to conduct the multiple multivariate equations. By the assumption of causal-effect relationship between independent variables such as marketing mixed factors, and mediator as health consciousness and service quality, which potentially impact on purchase decision; the SEM method is deployed. The results reveal that consumers have paid no attention to the marketing mix factors, but they care much about service quality and health consciousness. Thus, health consciousness and service quality are effective mediators. These findings are new and contribute to the consumer behavior and retail marketing literature. The findings of this study can provide assistance to managers in the given field to understand more easily the consumer behavior about fresh fruits, then improve their own performance.

• 서비스연구
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• 제8권1호
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• pp.41-57
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• 2018

본 연구의 목적은 중등 NCS 직업교육의 학업성취도와 취업만족도 관계를 분석하는 것으로 이를 위해 서울과 수도권에 있는 실업계 고등학생과 취업준비를 하는 대학생 250여명을 대상으로 약 2주간에 걸쳐 설문조사를 실시하였다. 설문내용은 연구가설을 5개로 구분하여 "첫째 NCS 교육 이해, 둘째 교육서비스 품질, 셋째 직업교육 필요성, 넷째 학업성취도, 다섯째 직업만족도"로 구성하였다. 설문조사를 이용하여 중요도와 신뢰도, 타당성, 연관성 분석 등을 살펴보기 위해 SPSS WIN 18.0 등을 이용하였다. 연구결과 독립변수에서는 교육서비스 품질과 직업교육의 필요성이 학업성취도에 영향을 주는 것으로 채택되었으나 NCS 교육 이해는 채택되지 못하였다. 매개변수에서 학업성취도는 직업만족도에 영향을 미치는 것으로 조사되었다. 따라서 교육기관에서 직업교육 서비스품질과 직업교육의 필요성에 대한 관심을 기울이고 향상시켜 나간다면 학업성취도는 높아질 것이고 학업성취도는 취업 후 직업만족도에 긍정적으로 영향을 미칠 것으로 기대된다.

• International journal of advanced smart convergence
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• 제8권4호
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• pp.40-46
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• 2019

The current education is becoming more extensive with the application of various teaching methods. This is a problem that is so distributed that it is difficult for users to find the data and it takes a long time to find the information they need. Currently, various educational services, materials, and instruments are developed and scattered. Therefore, it is important to raise students' awareness of aptitude and career path with customized education tailored to students. Conventional education platforms have very difficult to choose the right materials for students because of the spread of educational programs and institution materials. To solve this, we propose a customized recommendation approach to recommend customized educational service materials and institution for students to teachers, which helps teachers conveniently choose materials suitable for their respective environments. On this new platform, the CNN algorithm provides recommended content for classes and students. For real service on the educational service platform, we implement this system for Jeil edus business. Through this mechanism, we expect to improve the quality of education by helping to select the right service.

• 한국전자거래학회지
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• 제10권2호
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• pp.59-88
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• 2005

정보통신기술의 발달과 정보화사회라는 환경변화에 대응하여 웹을 이용한 온라인 교육이 기업교육의 새로운 방향으로 대두되고 있는 상황에서 본 연구는 서비스품질 이론과 심리학에서의 공동체의식 이론, 웹기반 원격교육의 효과요인에 관한 선행연구를 중심으로 기업의 e-Learning 교육효과에 영향을 미치는 요인들을 추출하고 e-Learning 서비스를 제공하는 기업의 사례를 중심으로 실증적 연구를 통해 관련 요인들간의 영향관계를 밝히고자 하였다. 연구결과 서비스 품질의 개인화. 학습공동체 특성인 감정적 유대감과 영향력 그리고 학습자 특성인 학습동기, 지각된 유용성, 지각된 사용용이성 등이 e-Learning 교육효과에 유의한 영향을 미치는 것으로 나타났으며, 학습공동체 특성인 욕구의 통합과 충족은 e-Learning 교육효과에 부분적인 영향을 미치는 것으로 나타났다.

• 산업경영시스템학회지
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• 제33권1호
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• pp.121-131
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• 2010

Technological innovation depends on the quality of workers, whose ability is the key component to raise business competitiveness. Our study evaluates how satisfactory is the training of workers at small and medium sized firms, and suggest how to improve upon it. We show the theoretical framework for the relation between customer satisfaction and their behavioral intent on the one side, and factors of training service quality. Our result show: (1) Factors affecting customer satisfaction are, in descending order of importance, expertise, policy, follow-up service, attitude and behavior, and convenience. (2) Contrary to established views on the service quality, satisfaction for training would not be the prerequisite variable for intent to act, in case of training service quality. (3) Satisfaction level for training depends on the type of organization in charge of training (government, university, or private sector.) It also varied among different types of business (L-type, A-type, and J-type.) Small and medium sized firms find it difficult to commit to training education due to lack of money and manpower. The recent expansion of free training service would address part of this problem. On the other hand, the outfit in charge of training could boost service quality by customizing their training program to the type of business they cater to.