• 한국콘텐츠학회논문지
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• 제10권12호
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• pp.267-273
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• 2010

본 연구는 한국 대학생들을 대상으로 중국산 의류제품에 대한 중국 국가이미, 제품이미지 및 구매의도의 관계를 고찰하는데 주된 목적을 두었다. 분석 결과 중국 국가이미지 중 경제적 이미지, 문화적 이미지가 제품이미지에 긍정적인 영향을 미치고, 제품이미지는 구매의도에 긍정적인 영향을 미치는 것으로 나타났다. 연구 결과에 따르면 국가이미지를 중심으로 제품의 이미지에 초점을 맞추어 촉진활동을 하면 소비자의 구매행동유도에 효과적인 결과를 얻을 수 있을 것이다. 따라서 중국산 의류제품의 발전을 도모하기 위해서는 먼저 중국 국가차원의 국가이미지를 제고해야 하며, 그 결과로 제품이미지 및 구매의도를 향상시킬 수 있음을 시사하고 있다.

• 한국의류학회지
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• 제24권1호
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• pp.3-14
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• 2000

The purpose of this study were 1) to segment 20's female apparel market using consumer's fashion image preference in formal wear, and 2) to identify the group differences in seasonal color (hue and tone) and color image (image associate with lightness and chroma) preference as well as in demographic variables. The subjects were 253 females in their late twenties living in Seoul, Korea. The data were collected using self-administred questionnaires and analyzed by factor analysis. Cluster analysis, $\chi$2 -test, one-way ANOVA, and Duncan test. The results of this study were as follows: 1) Four fashion image groups were identified through cluster analysis using consumer's fashion image preference: Elegant image group, Sexy image group, Lively image group, and Romantic image group. 2) There were significant differences among fashion image groups in hue preference for spring clothes, tone preferences for spring and fall clothes. Color images are associated with lightness for spring and summer, and are associated with chroma for spring, summer, and fall. Group differences in demographic variables were found in socio-economic status and average expenditure for formal jacket.

• 한국조리학회지
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• 제20권5호
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• pp.93-100
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• 2014

This study performed to identify the relationships among experiential value, brand image, satisfaction and customer loyalty in context of full-service restaurant, and to find the moderating effect of gender on the formulated model. SPSS 18.0 and AMOS 18.0 were employed to conduct frequency analysis, reliability analysis, exploratory and confirmatory factor analysis, and multigroup analysis to examine moderating effect. Results confirmed the validity and reliability and found significant relationships among the constructs. First, two factors of experiential value (e.g., aesthetic and economic value) have positive influence on brand image, satisfaction, and brand image was significant predictor of customer satisfaction. Second, satisfaction was significant antecedent of attitudinal loyalty and the attitudinal loyalty has influence on behavioral loyalty. In addition, current study identified moderating effect of gender between playfulness and brand image even though there was on significant relationship between both constructs. These results will be meaningful for developing marketing strategies and successful business especially for full-service restaurants.

• 복식
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• 제62권7호
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• pp.1-12
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• 2012

The purpose of this study was to investigate the relationships between the hairstyle behavior, hairstyle image preference and life satisfaction of women in their 20s, 30s, and 40s, and to examine the differences of the hairstyle behavior, hairstyle image preference, and preferred hairstyle according to demographic variables. The research method was a survey method using a questionnaire. Total of 674 women in their 20s, 30s, and 40s were tested, 309 of whom residing in the Seoul metropolitan area, with the remaining 365 residing in Gangweon-Do. Life satisfaction factors such as socio-economic satisfaction, happiness, and physical satisfaction significantly influenced the women's hairstyle behavior. The women with higher level of physical satisfaction had higher level of conformity, individuality, fashion, and interpersonal orientation of hairstyle. It also showed that the higher the level of socio-economic satisfaction meant greater preference for graceful hairstyle images. As well as the level of happiness correlated with the preference for feminine and sophisticated hairstyle images. The women who preferred long layered wave hairstyles liked feminine, natural, and sophisticated hairstyle images. The women in their late 40s had higher interpersonal orientation of hairstyle than those in their early 20s and 30s. Overall, a natural hairstyle image was favored the most, whereas a unique image was favored the least.

• 한국의류학회지
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• 제34권5호
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• pp.740-753
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• 2010

This study analyzes the motives of Korean women for choosing breast augmentation in a cultural and relational context; in addition, it investigates their evaluations after surgery. Data was collected through in-depth interviews with 10 Korean women in their 20s and 30s who have received cosmetic breast augmentation. Enlarged and made-up breasts are a form of clothing that symbolizes the socio-economic status of women. In the vertical and individualized Korean society, the desire of women for a fashionable body invigorated the appearance management market. Fashion consumers have passively internalized the ideal body trends as the concept of the ideal body-image, which has been constructed by the social structure, markets, and the media. The analysis was rooted in post-modern feminist perspectives on the female body. The ideal body-image internalization process through the social interactions of participants was the main cultural factor to choose breast surgery. The self-image and conformity/individuality of participant were categorized as relational factors for the motivation to undergo breast surgery. The result showed that after surgery the participants achieved positive feedback from their social relationships. They expressed or hid their socio-economic statuses through their purchased fashion bodies. They also showed higher self-esteem and feelings of satisfaction by pursuing individuality and conformity as a member of society. Moreover, they achieved wider fashion options and greater controls over their public/private/secret clothing choices for certain occasions. Cosmetic breast surgery positively empowered individual women while reinforcing the socially manipulated body ideals that oppress women at the same time. Participants internalized socially constructed values and justified their surgery choices.

• 디지털융복합연구
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• 제15권4호
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• pp.223-231
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• 2017

본 연구에서는 기업의 사회적 책임(CSR)의 현황을 알아보고 올바른 기업의 지표를 제시하기 위하여 국내 휴대폰 시장 점유율 Top 4 인 삼성, LG, 애플, 팬택의 휴대폰을 이용하는 고객들을 대상으로 CSR의 구성요소가 기업이미지 및 CSV(Creating Shared Value), 고객만족, 고객시민행동에 미치는 영향에 대하여 검증하였다. 설문조사를 시행하여 213부를 구조방정식모형 분석에 사용하였다. 연구 결과, 기업의 사회적 책임 특성에서는 세 요인, 경제적 책임, 법적 윤리적 책임, 자선적 책임이 도출되었으며 세 요인 모두 기업이미지에 정(+)의 영향이 검증되었다. 그러나 경제적 책임은 CSV에 유의하지 않은 것으로 나타났다. 또한 기업이미지는 고객만족과 고객시민행동에 정(+)의 영향을 미치나 CSV는 고객시민행동에만 정(+)의 영향을 미치는 것으로 나타났다. 시사점으로 기업들은 기업 구성원들의 CSR에 대한 이해를 돕고 고객이 인지하는 CSR의 수준을 높일 수 있도록 기업의 사회적 책임에 대한 체계적인 방안들을 강구할 필요가 있는 것으로 보인다.

• 품질경영학회지
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• 제37권4호
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• pp.87-99
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• 2009

Medical tourism is a contemporary phenomenon which has its root in both tourism and health service. Especially, Korea's medical tourism market has grown dramatically after activation of foreign patient attraction law. The purpose of this study is to find out which is the most influential factors among political, economic, relative and national image in case of Japanese tourists when they purchase Korean medical tourism. This study estimates the Japanese tourists' Trust in the Korean health service quality and tourism service quality. It means perception of medical tourism. The results are as follows; The political, relative and economic image not have any significant influences on tourism service and trust in health service quality. And just the national image has a positive influence on tourism service and trust in health service quality. Tourism service quality is related with trust in the health service quality. Trust in health service quality is only related with purchase intention of medical tourism. The implications of this study are: First, the national image factors such as thoughtfulness, high education and polite attitude should be utilized as a Korea medical tourism marketing strategy to differentiate itself from the other foreign country in Japan. Next, the differentiated national image in Japan will be the most important factors for Korean hospital and tourism companies to attract medical tourists.

• 한국경제지리학회지
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• 제13권3호
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• pp.354-380
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• 2010

도시는 전 세계에서 가장 중요한 관광목적지임에도 불구하고 아직도 대부분의 학문적 관광연구에서 소홀히 다루어 지고 있다. 도시는 그 자체로 관광목적지가 되기도 하지만 관광객이 한 나라에 입국하는데 필요한 관문역할, 숙박의 중심지역할, 주변 농촌으로 가기위한 중간기착지역할 등을 수행한다. 근래에 점점 더 많은 도시들이 관광객을 끌어들이기 위해 도시의 이미지를 적극적으로 홍보하고 있다. 도시이미지는 어떤 사람이 그 도시에 갖고 있는 신념, 아이디어, 인상의 총합이다. 따라서 이미지는 항상 도시마케팅 담당자들에게 관심과 흥미의 대상이었다. 특히 관광은 어떤 장소의 이미지에 의해 크게 좌우되기 때문에 도시관광개발에서 이미지제고는 중요하다. 이미지제고 전략의 비용과 효과는 현재 그 도시가 지니는 이미지와 그 도시의 실제 속성에 달려 있다. 현재 긍정적인 이미지를 지닌 도시들은 당연히 그이미지를 바꿀 필요가 없고 긍정적인 이미지를 강화하고 그 것을 목표집단에 전달하면 된다. 부정적인 이미지를 지닌 도시들은 그 이미지를 제거하고 긍정적인 이미지로 바꿔야 한다. 이미지뒤집기는 물론 어렵다. 잘 알려져 있지 않거나 약한 이미지의 도시들은 강력한 이미지를 개발하여 유포시켜야 한다.

• International Journal of Costume and Fashion
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• 제8권1호
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• pp.53-64
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• 2008

This study defined luxury hanbok, categorized its consumers according to their lifestyles, and examined the differences between the lifestyle groups in preferred images of luxury hanbok and consumer habits. The subjects of the study were 216 luxury hanbok consumers resident in Seoul. The various types of statistical analyses used in this study were frequency, factor analysis, Cronbach's a, cluster analysis, ANOVA, Duncan-test and $X^2$-test. The results of this study were as follows: 1. The lifestyle of luxury hanbok consumers was classified broadly into 4 groups as: brand oriented, economic/appearance oriented, family oriented/socially oriented, self-driven/economic oriented. 2. The preferred images included these five factors: splendor, elegance, uniqueness, simplicity and tradition. The elegant image was aspired to by the brand oriented group. Meanwhile, the traditional image is sought after by both the brand oriented group and the economic/appearance oriented group. 3. The lifestyle groups differed significantly in the selection criterion such as material, brand and rarity. The brand oriented group placed greater importance on material, brand and rarity than other groups. 4. In addition, each group differed in their frequency of purchase, price range, and demographic characteristics.

• 한국수자원학회:학술대회논문집
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• 한국수자원학회 2009년도 학술발표회 초록집
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• pp.2184-2189
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• 2009

China is one of the countries in which flood occurs most frequently in the world and with the current economic growth; flood disaster causes more and more economic losses. Chinese government pays more attention to flood monitoring and assessment by space technology. Since1983, NOAA(AVHRR), Landsat-TM, LANDSAT-ETM+, JERS-1, SPOT, ERS-2, Radarsat-1, CBERS-1, Envisat have been used for flood monitoring and assessment. Due to the bad weather conditions during flood, microwave remote sensing is the major tools for flood monitoring. Envisat is one of the best satellite with powerful SAR. Its application for flood monitoring has been studied and its near real time(NRT) application can be realized on the basis of real-time delivery of image. During the 2005, 2006 and 2007 flood seasons, over the 31 NRT flood monitoring based on Envisat, had been carried out in Yangtze, Songua, Huaihe, pearl river basin. The result shows that Envisat SAR is very useful data source for flood disaster monitoring and assessment.