• Asia-Pacific Journal of Business
• /
• v.10 no.1
• /
• pp.55-72
• /
• 2019

Natural disasters and transient resource extraction cause new environmental problems and the waste of resources has also become a big problem. Because these kinds of environmental damage and pollution are harmful to human beings, the problem of environmental protection has become a global issue. In this situation, most consumers prefer Eco-Friendly products that benefit their health and can reduce environmental pollution as well. Businesses also try to develop marketing strategies that position products focused on the environment. At this point, the study has categorized extrinsic properties of Eco-Friendly products into brand images, the reliability of Eco-marks, advertisement views, and researches how the properties have effects on the perceived values and perceived risk in the process of consuming and how the perceived values and perceived risk have implications for purchasing intention. The consumer's perceived values are classified into emotional, social and Eco-friendly values. On the research of existing Chinese consumers or organic milk products, this study explains how the Chinese consumers make an assessment of the extrinsic property of Eco-Friendly products in the Chinese market and provide strategic implications to the Chinese market entrants.

• Proceedings of the Korean Society of Agricultural Engineers Conference
• /
• 2005.10a
• /
• pp.443-449
• /
• 2005

As sustainable development and environment-friendly efforts in large-scale development projects emerge as major interests at home and abroad, man-made wetlands and eco-park facilities have been newly planned or created when developing reclamation districts recently. In this study, based on findings from a comprehensive review of relevant studies and planning cases, the basic direction and objectives of the plan were developed. A comprehensive analysis on the status of ecological environment and demographic and social environment showed that the planned site is in a process of migrating from early stages of reclamation to middle stages. It was planned for the eco-park to function as a major base along an ecological network consisting a freshwater lake and rivers and streams flowing into the lake in Hwaong District. Through a master plan and sectoral plans were planned according to desalination levels after reclamation. Then, habitats for livings organisms were also planned. The eco-park, the planned site, is also in a process of migrating from the early stages to middles stages. By creating an eco-park that considers post-reclamation ecological environment changes, natural succession processes will be preserved, which is expected to help local ecosystems to restore their functions on their own over a relatively long period of time and enable to observe the restoration process.

• Journal of Korean Society of Rural Planning
• /
• v.11 no.1 s.26
• /
• pp.55-65
• /
• 2005

Eco-village is an alternative community which applies ecological principles to the development of human ecosystem in order to achieve sustainability. Ansolgi village in Korea has been established five years ago, in 1999, by a group of environment conscious families. The author has visited and stayed in the village twice during last two years, for several days each time, and observed and surveyed the changes of physical, social, and cultural aspects of the community. They adopt more environment friendly techniques in building their houses, sewage system, roads and parking, and growing their own foods, and so on. The residents have diverse jobs, many of them outside the village as the village lacks job opportunities. The residents themselves often question the sustainability of the village and reluctant to identity Ansolgi as an eco-village. Most residents joined the community with their own images of an eco-village and find it difficult to reach consensus on what the eco-village should be like and how it should be managed and maintained. Residents wish to get government assistances and professional guidance. This paper concludes it is still very difficulty and problematic to establish an eco-village in Korea.

• Journal of the Korean Institute of Educational Facilities
• /
• v.26 no.4
• /
• pp.27-34
• /
• 2019

Recently the architectural paradigm have been changing into eco-friendly architecture as an sustainable architecture. This social background encourages the development of various methods of building applicable for eco-friendly buildings in architectural design. Among them, passive architecture is an design approach for eco-friendly design that contrasts with technology-based methods through MEP for renewable energy. This study researches the Passive Architectural Design methodology with two points of view; Passive Architectural Design Techniques as a guideline, which defines the elements to consider for passive architecture, and the project of Sejong Municipal Public Library as a case, which is to analysis the architectural design process. The purpose of this study is to propose an eco-friendly public building based on the methodology which is suitable for passive architectural design. Finally, this study suggests that the eco-friendly public building design for passive architecture should consider from the early step of design process, such as concept and building form etc. What is important for the passive architecture is not how much building can produce the natural energy but how less building consumes it to maintain.

• Journal of the Korean housing association
• /
• v.12 no.4
• /
• pp.63-72
• /
• 2001

In this study, the basic concepts of future housing which can be applicable in the future were established in the change of the various elements such as social conditions, life style and the development of technology, etc. To apply this concepts, the HightEco(High Technology and Ecology) Apartment was presented as a new model. The characteristics of this HighEco Apartment are as follows. 1) 'Intelligent Housing' which are based on high technology and info information. 2）'Ecology Housing' which are based on environmental controls and energy savings. And, according to the analyzed results of the examples of apartment, the guidelines of the technical elements and differential models for the development of HightEco Apartment were presented.

• KIEAE Journal
• /
• v.5 no.2
• /
• pp.3-10
• /
• 2005

The purpose of this study was to identify environmental perception of eco-friendly apartment residents in the perspective of ecology. Questionnaire survey was adopted in this study, and 92 cases were used for data analysis. As an indicator of environmental perception, the New Ecological Paradigm (NEP) instrument was used. The NEP instrument consists of five dimensions: the reality of limits to growth, anti-anthropocentrism, the fragility of nature's balance, the rejection of exemptionalism, and the possibility of an eco-crisis. The findings showed that the residents held ecological environmental perceptions. Various social characteristics(gender, age, income) of the respondents were related to acceptance of the NEP.

• The Korean Journal of Franchise Management
• /
• v.8 no.1
• /
• pp.19-30
• /
• 2017

Purpose - As environmental issues, along with the growth of companies, are accelerating, social interests in eco-friendly management that requires corporate social role and responsibility are increasing. The eco-friendly management activity reflects the changes in environmental awareness of consumers. Therefore, the eco-friendly images of companies influence consumers, and the establishing of eco-friendly management strategy has become a very important factor in the greenmarket. In this regard, this study examined the impacts of green leadership and environmental attractiveness on strategic environmental marketing, tactical environmental marketing, and environmental performance towards the employees of franchisee headquarters. Research design, data, and methodology - The survey was conducted towards the 800 headquarters among 2,600 brands that are registered with the Fair Trade Commission of Korea by mail. Among the total of 162 questionnaires collected, 7 respondents were excluded for their incompletion, and thus 155 responses were used in this study. The data were analyzed with SPSS 21.0 and SmartPLS 3.0. Frequency analysis was carried out to understand the general characteristics of the subjects, and confirmatory factor analysis to measure the reliability and validity of the measurement. Correlation analysis was conducted to identify the correlation between constructs, and structural equation modeling to examine the structural relationships among the constructs. Result and Conclusions - First, green leadership had a positive impact on strategic environmental marketing, tactical environmental marketing, and environmental performance. Second, environmental attractiveness had a positive effect on strategic environmental marketing, tactical environmental marketing, and environmental performance. Finally, strategic environmental marketing and tactical environmental marketing had positive impacts on environmental performance. This study can be recognized for proposing new perspectives on eco-friendly management strategy for firms to be able to win competitive superiority and performance by embedding awareness of the importance of environmental market and suggesting practical implications on understanding of environmental attractiveness, strategies and tactics of environmental management, and environmental performance in the franchise industry.

• Journal of Fashion Business
• /
• v.27 no.3
• /
• pp.132-149
• /
• 2023

This study aims to analyze Instagram hashtags based on big data to investigate changes in consumer trends and perceptions of vegan fashion, and to derive strategies for revitalizing vegan fashion brands based on derived results. Among social media, Instagram was selected as a collection channel, and Instagram hashtags for 'Vegan Fashion' were collected from July 1, 2021 to December 31, 2021. After conducting semantic network analysis with the Ucinet 6 program based on the collected data, the CONCOR analysis on vegan fashion showed the following four clusters: 'Veganism practiced with fashion', 'Bag type of vegan fashion brand', 'Sharing vegan fashion', and 'Diversification of eco-friendly products'. Analysis results showed that the Instagram hashtag for vegan fashion confirmed the MZ generation's increased interest in vegan fashion and their thoughts to recommend and share frequently used items or brand products to people around them. CONCOR analysis of vegan fashion brands showed the following four groups: 'Differentiating the material of vegan bags', 'Eco-friendly products of vegan fashion brands', 'Interest in vegan shoes', and 'Donation campaign of vegan fashion brands'. CONCOR analysis on Meaningout showed the following four clusters: 'MZ Generation's Meaningout Start-up', 'Recommendation Platform for Skin Products', 'Value Consumption Trend for Eco-friendly Clothing', and 'Interest in Eco-friendly Packaging'. The results of this study on vegan fashion, a practical eco-friendly movement that can require changes in social responsibility and perception as issues that directly affect animals, the environment, and humans, are expected to provide basic data to help domestic vegan fashion brands develop marketing strategies.

• The Research Journal of the Costume Culture
• /
• v.21 no.2
• /
• pp.195-205
• /
• 2013

Eco T-shirts have become a part of environmental campaigns following social trends toward eco-friendly designs. With the demand for such designs expected to grow, there has arisen a need for higher product variety. In the past, eco T-shirts were designed to convey messages about the protection of nature through the use of environmentally friendly text or images. However, in order to respond to the preferences and emotional needs of Koreans, designs should cater to their characteristics and tastes. To this end, this study used a Whan-ki Kim-inspired motif to develop an eco-friendly design tailored to Korean perspectives. It is believed that this process can not only result in a distinctive eco T-shirt design, but also make it globally competitive. With regard to research methodology, a total of 41 paintings of Whan-ki Kim were analyzed and classified into four major themes or key values expressed in modern eco-friendly fashion designs: naturalness, indigenousness, harmony between nature and man, and harmony between natural and artificial beauty. Employing a wide range of CAD techniques and varying forms, the themes were developed into 28 T-shirt designs after their forms, tones, and textures were fully explored. This study demonstrates the possibility of designing creative, aesthetic, and high value-added eco T-shirts through motif development. In addition, it successfully integrates Korean paintings in the development of T-shirt designs aimed at communicating environmentally friendly messages.

• The Journal of the Korea Contents Association
• /
• v.22 no.6
• /
• pp.45-55
• /
• 2022

This study explores the issues of "eco-friendly consumption" through online media posts, and aims to identify changes in it. Total 6,812 blog posts on Naver, that included the words "eco-friendly consumption" and "eco-friendly lifestyle," published between 2005 and 2020, in five-year intervals, were analyzed. The results illustrated that consumption issues began with the identification of the causes of environmental problems however, "eco-friendly consumption" gradually gained importance, until it developed into preparing standards and alternatives for proper "eco-friendly consumption." In 2020, "eco-friendly consumption" values and ideal consumption practices were expanded into social movements. However, there is relatively little discussion on controlled and modest spending. Therefore, for the future direction of "eco-friendly consumption," it is necessary to thoroughly examine and highlight the agenda of controlled and modest living from a higher perspective.