• 농촌지도와개발
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• 제31권2호
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• pp.57-65
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• 2024

This study was designed to find out consumers' behavior towards eco-friendly processed foods and to investigate the relationship between consumers' purchase intention of eco-friendly and organic processed foods, depending on the country of origin. Five hundred consumers were taken from all over the country for an empirical analysis. The results indicate that consumers' satisfaction with a certificate system of eco-friendly products is relatively high. In addition, it is found that consumers give more credit to the safety of domestic organic foods than imported organic foods. The study implies that consumers perceiving the importance of the country of origin are more likely to buy domestic organic foods. Furthermore, the importance of the country of origin and age have a positive relationship with the purchase intention of domestic organic foods.

• 한국식품영양학회지
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• 제36권4호
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• pp.222-235
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• 2023

In this research, we examined the shifts in determinants influencing the frequency of eco-friendly food purchases pre- and post-COVID-19. Our analysis utilized filtered 2019-2021 Consumption Behavior Survey data from the Korea Rural Economic Institute Food, excluding any irrational responses. Given the nature of the dependent variable, a multinomial logistic regression model was employed with demographic factors, variables pertaining to food consumption behavior, and variables concerning food consumption awareness as predictors. Following the onset of the COVID-19 pandemic, an individual's level of education was observed to positively influence the frequency of eco-friendly food purchases. In contrast, income level and fluctuations in food consumption expenditure did not appear to have a discernible impact on the purchasing frequency of such eco-friendly products. Irrespective of the advent of COVID-19, variables such as the frequency of online food purchases, the utilization of early morning delivery services, dining out frequency, and the intake of health-functional foods consistently demonstrated a positive correlation with the propensity to purchase eco-friendly foods. Overall, consumers prioritizing safety, quality, and nutrition over price, taste, and convenience in their procurement decisions for rice, vegetables, meat, and processed foods exhibit an increased inclination toward the acquisition of eco-friendly food products.

• 한국유통학회지:유통연구
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• 제16권3호
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• pp.105-133
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• 2011

본 연구는 친환경농산물 구매에 있어서 소비자들이 생각하는 가격변수의 중요도를 살펴보고 가격수준에 대한 소비자의 의견에 영향을 미치는 요인들을 분석하는데 그 목적이 있다. 연구의 결과를 보면, 직접질문 결과 현재 친환경농산물 구매에 있어서 소비자들은 '제품에 대한 상세한 설명', '유통채널', '친환경식품 표기에 대한 신뢰' 등을 가격보다 더 중요하게 생각하고 있는 것으로 나타났다. 다음으로 서열로짓분석 결과가 제시하는 바는 '어린 자녀의 수'나 '가족 중 환자 유무' 등 상황적 요인이 친환경농산물의 가격수준에 대한 소비자들의 의견에 가장 큰 영향을 미치는 변수로 나타났다. 그리고 마지막으로 컨조인트분석 결과를 보면 '유통채널'이 가장 중요한 속성으로 나타났으며, 다음으로 '표기에 대한 신뢰' 그리고 가격 순으로 나타났다. 이는 첫 번째 직접질문방식의 결과가 제시하는 바와 비슷한 결과로 풀이된다. 즉 '친절한 설명'이라는 변수는 컨조인트분석에 포함하지 않았음을 감안할 때, 주어진 상품프로파일 상의 선택을 이용한 간접적인 분석 결과와 직접적으로 질문한 결과가 같은 의미를 제공하고 있음을 알 수 있다.

• 한국조리학회지
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• 제23권2호
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• pp.104-116
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• 2017

본 연구의 목적은 로컬푸드와 친환경식품에 대한 최근 소비자들의 인식과 소비행태에 대한 실증조사를 진행하는 것이다. 서울, 경기지역을 중심으로 로컬푸드와 친환경식품에 대해 들어보거나, 구매해 본 경험이 있는 소비자 266명을 대상으로 설문을 실시하였고, 모든 자료의 통계분석은 SPSS(Version 23.0) 프로그램을 이용하여 빈도, 백분율 등의 기술적 통계 값을 산출하였고, 카이스퀘어 검정을 실시하였다. 로컬푸드 구매장소는 대형마트/슈퍼, 로컬푸드매장, 친환경식품 구매장소는 대형마트/슈퍼, 친환경식품 전문샵 순으로 많이 구매하는 것으로 나타났다. 소비자들이 가장 많이 구매하는 로컬 푸드는 과일, 채소 순으로 나타났고, 친환경식품의 경우 채소, 과일의 순서로 많이 구입하는 것으로 나타났다. 로컬푸드를 구매하는 이유 1순위는 "신선하고 품질이 우수할 것 같아서"가 가장 높게 나타났고, 친환경식품을 구매하는 이유 1순위는 "농약이나 첨가제로부터 안전한 것 같아서"가 가장 높게 나타났다. 또한 카이스퀘어 검정을 통해 로컬푸드와 친환경식품을 들어보고, 구매해본 경험 모두, 여성이 남성보다, 미혼이 기혼보다, 연령대가 낮아질수록 구매 경험이 높아지는 것으로 나타났다. 연구결과를 통해 로컬푸드와 친환경식품이 분명히 다른 개념임에도 불구하고, 소비자들의 인식에는 두 식품의 차이를 명확히 구분하지 못하고 있는 것으로 나타났다. 따라서 소비자 교육을 통해 로컬푸드와 친환경식품에 대한 올바른 정의와 인식을 갖도록 해야 하며, 식품 구매 시 올바른 선택을 할 수 있도록 도와야 할 것이다.

• 융합경영연구
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• 제9권1호
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• pp.15-24
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• 2021

Purpose: This study measured the consumer-perceived importance and satisfaction of eco-friendly food selection factors and performed the IPA to derive the factors that need to be maintained, reinforced, improved and selectively improved or where investment need to be minimized, and thus provide some clues for eco-friendly food companies' sales growth. Research design, data and methodology: To this end, efficient questionnaires of a total of 312 respondents who answered the questions about the importance of and the satisfaction with 20 selection attribute factors of eco-friendly foods were returned, and then, paired-samples t-test and IPA by all respondents, gender, age and incomes were conducted. Results: The analysis showed that a maintenance/reinforcement strategies planned by companies are required for some factors including 'safety' and 'product quality' at the first quadrant, while active improvement strategies are required for others including 'price' and 'flavor' at the second quadrant. Conclusions: The findings show that different marketing strategies should be established for each consumer who often purchase eco-friendly foods, and that more effective and efficient performance of eco-friendly food companies may be acquired by establishing and operating active improvement strategies.

• 한국환경교육학회지:환경교육
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• 제25권2호
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• pp.242-253
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• 2012

This research aims to identify the effect of message design on university students' attitude toward the BIPV (Building Integrated Photovoltaic) and find out its educational availability and implications in environment education. For this purpose, we conducted a survey on questionnaires answered by 244 students of S university at lunch time in the school restaurant with the imaginary scenario that it is required to increase the food price due to photovoltaic-equipment. The students were divided into 9 groups and according to whether the eco-friendly message components are offered and the different rate of a rise in the foods' price. In order to look over various aspects of attitudes, the questionnaires are subdivided into 2 parts according to the classification of attitudes; the preference as an cognitive-affective attitude and the intention of visit as an behavioral attitudes. The results of this study are summarized as follows; (1) The eco-friendly message design has a significant effect on students' attitude. (2) If given explanation including information regarding eco-friendly facility and marking eco-friendly' adject, it has an positive influence on students' preference and intention of visit. (3) It is more effective to offer the information about the reason why the cost increase than just explain the eco-friendly characteristics of object as the message design strategy to attract student's positive attitude. (4) Although it is required to burden a certain scale of cost, students show higher preference and intention of visit if given the eco-friendly message design.

• 대한지리학회지
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• 제48권2호
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• pp.303-319
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• 2013

본 연구는 화성시에 입지한 초 중학교를 사례로 하여 급식품의 원산지 공급지역의 계절별 변동을 파악하고 급식품 마일리지의 변화를 산출하여 그 공간구조를 밝히는 것을 목적으로 하였다. 본 연구에 사용된 자료는 연구대상 학교의 급식품 대장이었고, 급식품 공급의 계절적 변화를 파악하기 위해 3, 6, 9, 12월을 대상으로 했다. 화성시 초 중학교 급식품은 공급자들의 수의계약, 제한경쟁, 견적입찰로 4개의 급식품 공급의 공간구조를 형성하였는데, 이는 지산지소의 화성시 곡식류를 중심으로 경기도의 친환경 채소류, 국내의 친환경 채소류와 과일류, 일반 과채류, 해외의 수입산 가공식품과 농산물로 공급의 분화형태를 나타내었다. 이를 식품 마일리지로 보면, 화성시를 중심으로 각각 약 17톤${\cdot}km$, 약 26톤${\cdot}km$, 약 11,000톤${\cdot}km$의 권 구조를 형성하여 급식품 공급의 공간구조는 곡식류와 친환경 농산물 및 수입산 가공식품과 농산물 공급량의 차이에 의해 결정된다는 것이 밝혀졌다.

• 수산경영론집
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• 제51권1호
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• pp.53-66
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• 2020

The Ministry of Maritime Affairs and Fisheries is supporting the "Environmentally Friendly Fisheries Promotion and Private Assistance Project" to increase production of eco-friendly, high-value-added foods. Private-backed operators selected for the project will have an economic opportunity to build, expand or refurbish eco-friendly fishing grounds. To facilitate this, the scope of project support was expanded after 2015 and an opportunity was prepared for private subsidy projects to grow to a new level in terms of quality and quantity by switching to a public offering project. However, starting in 2017, demand from the private sector will plunge and selected projects will be delayed or the project implementation rate will be lowered. It was a time for subsidy-related laws and systems to be reinforced but private subsidy projects do not temporarily shrink simply due to the increased administrative burden on private subsidy operators on subsidy management. It plans to review the correlation between laws and systems related to the construction of fish farms and suggest ways to enhance the efficiency of implementation so that economic advantages, the biggest advantage of the private subsidy project, can be recovered within the current legal system.

• 가족자원경영과 정책
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• 제14권2호
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• pp.127-152
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• 2010

This study examined the satisfaction of the married women from aged 20s through 50s with well-being oriented foods, considering the importance of each subordinate field and verifying the differences between the groups according to socio-demographic factors, purchase behavior factors, and well-being oriented dietary life factors, followed by an analysis of the relative influence of those relevant factors. A preliminary survey was conducted from January 4th-11th, 2009 to check if there were any problems or misunderstood parts before the main survey. After the preliminary study was conducted, certain problems were adjusted and supplemented, and then the main survey was conducted for twenty-three days, from January 4th to February 5th, 2009. The summaries of this study are as follows: First, in the view of the purchase behavior, the mainly purchased well-being oriented foods were farm products, and the leading purpose of the purchase was for the parents and the children. It was shown that 30% or more of the information sources on well-being oriented foods were families, relatives and neighbors. More than 66% of the purchasing was done at wholesale marts and the topped purchasing frequency was from 5 to 6 per month. More than 71% of payments for well-being oriented foods were \50,000~100,000 per month. More than 51% of the respondents answered that the proper price of well-being oriented foods was 1.2 times to 1.5 times of that of other foods. Second, the satisfaction of the well-being oriented foods was ranked as 3.21 to 3.28 out of 5, and varied with the usages and the methods of weights. Investigating the satisfaction with each subordinate field, the satisfaction with price was shown to be low. The satisfaction with the assortments of foods and the satisfaction with the therapeutic degree by thorough investigation and management of foods were also relatively low. Third, well-being oriented dietary behavior was shown to be characterized by two factors, through factor analysis in this study. One was an eco-friendly oriented behavioral factor and the other was a health oriented selective factor. Fourth, the stepwise multiple regression analysis results investigating the relative influence of the factors effecting satisfaction with well-being oriented foods showed that the top ranked factor affecting total satisfaction was eco-friendly oriented behavioral factor, followed by education level and purchasing sites, especially of consumer groups.

• 한국작물학회:학술대회논문집
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• 한국작물학회 2017년도 9th Asian Crop Science Association conference
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• pp.137-137
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• 2017

Rice has important role as a primary food resource in especially the Asia, Korea, China, India, Indonesia and Japan. After development and increasingly using artificial chemical fertilizer, rice is getting high quality and quantity to satisfy ever-increasing people. On the other hand, the earth environment is more polluted each day. Nowadays consumers are looking for the organic crops or foods that were grown with eco-friendly method and in pure farmland. With the immergence of this trend, it is time to development environmentally-friendly agriculture. One of the methods is growing green manure crops in winter or spring on the fields. For this reasons, growing rye and Italian ryegrass are useful to use green manure to enhance rice production without chemical fertilizers and make the property of the soil eco-friendly. To know how improve the quality and quantity of rice with green manures, rye and Italian ryegrass, first the characteristics of green manure corps were measured. Dry matter yields of the rye and Italian ryegrass were 2.21 and $1.81t\;Ha^{-1}$. And the percentages of the dry matter were 28 and 32%. And, analyzed mineral components in rye and Italian ryegrass were nitrogen, organic matter, $P_2O_5$, CaO, $C_2O$ and MgO. Specially, the percentages of the organic matter and the CaO between rye and Italian ryegrass have difference appreciably. the height of the rice on the Italian ryegrass-fertilized field was the highest among the variant fields. The height of the rice on the non-fertilized field was the lowest. Yield of the Italian ryegrass-, rye- and non-fertilized rice are 805.2, 639.9 and $415.3kg\;10a^{-1}$. At the result, Italian ryegrass is the most effective green manure among the 3 treated-fertilized.