• Asia Marketing Journal
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• v.15 no.3
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• pp.53-77
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• 2013

As advertising and promotions are categorized as operating expenses, managers tend to reduce marketing budget to improve their short term profitability. Gauging the value and accountability of marketing spending is therefore considered as a major research priority in marketing. To respond this call, recent studies have documented that financial market reacts positively to a firm's marketing activity or marketing related outcomes such as brand equity and customer satisfaction. However, prior studies focus on the relation of marketing variable and financial market variables. This study suggests a channel about how marketing activity increases firm valuation. Specifically, we propose that a firm's marketing activity increases the level of the firm's product market information and thereby the dispersion in financial analysts' earnings forecasts decreases. With less uncertainty about the firm's future prospect, the firm's managers and shareholders have less information asymmetry, which reduces the firm's cost of capital and thereby increases the valuation of the firm. To our knowledge, this is the first paper to examine how informational benefits can mediate the effect of marketing activity on firm value. To test whether marketing activity contributes to increase in firm value by mitigating information asymmetry, this study employs a longitudinal data which contains 12,824 firm-year observations with 2,337 distinct firms from 1981 to 2006. Firm value is measured by Tobin's Q and one-year-ahead buy-and-hold abnormal return (BHAR). Following prior literature, dispersion in analysts' earnings forecasts is used as a proxy for the information gap between management and shareholders. For model specification, to identify mediating effect, the three-step regression approach is adopted. All models are estimated using Markov chain Monte Carlo (MCMC) methods to test the statistical significance of the mediating effect. The analysis shows that marketing intensity has a significant negative relationship with dispersion in analysts' earnings forecasts. After including the mediator variable about analyst dispersion, the effect of marketing intensity on firm value drops from 1.199 (p < .01) to 1.130 (p < .01) in Tobin's Q model and the same effect drops from .192 (p < .01) to .188 (p < .01) in BHAR model. The results suggest that analysts' forecast dispersion partially accounts for the positive effect of marketing on firm valuation. Additionally, the same analysis was conducted with an alternative dependent variable (forecast accuracy) and a marketing metric (advertising intensity). The analysis supports the robustness of the main results. In sum, the results provide empirical evidence that marketing activity can increase shareholder value by mitigating problem of information asymmetry in the capital market. The findings have important implications for managers. First, managers should be cognizant of the role of marketing activity in providing information to the financial market as well as to the consumer market. Thus, managers should take into account investors' reaction when they design marketing communication messages for reducing the cost of capital. Second, this study shows a channel on how marketing creates shareholder value and highlights the accountability of marketing. In addition to the direct impact of marketing on firm value, an indirect channel by reducing information asymmetry should be considered. Potentially, marketing managers can justify their spending from the perspective of increasing long-term shareholder value.

• Journal of the Korean Data and Information Science Society
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• v.18 no.2
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• pp.289-300
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• 2007

The stock return is changed by factors of inside and outside or is changed by factor of market system. But most studies have not considered the changes of stock return distribution when estimate the VaR. Such study may lead us to wrong conclusion. In this paper we calculate the VaR of price-to-earnings ratios by the distribution that have considered the change point and used transformation to satisfy normal distribution.

• Knowledge Management Research
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• v.20 no.4
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• pp.119-129
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• 2019

This paper is aim to test how market orientation is related to the investment decision making. After controlling for firm-specific factors, this study finds a significantly positive relationship between market orientation and R&D expenditures, especially firms with high ratio of intangible assets and low ratio of abnormal inventory assets. Under conditions of low quality of earnings, the negative relation between market orientation and R&D expenditures is enhanced in electronic related industries. This indicates that the relation between market orientation and R&D expenditures may exhibit more reasonable patterns for investment decision of firms in technology driven business environment.

• IE interfaces
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• v.14 no.4
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• pp.334-340
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• 2001

The theory of constraints (TOC) has become a valuable system in modern operations management. Using the ideas and methods of the TOC, companies can achieve a large reduction of work-in-process and finished-goods inventories, significant improvement in scheduling performance, and substantial earnings increase. The purpose of this paper is to calculate the optimal size of the time buffer which is used to accommodate disruptions in production processes and provide maximum productivity of capacity constrained resources. After the problem formulation in terms of single server queueing model, we observed the system behavior by sensitivity analyses.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2002.05a
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• pp.476-480
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• 2002

The theory of constraints (TOC) has become a valuable system in modern operations management. Using the ideas and methods of the TOC, companies can achieve a large reduction of work-in-process and finished-goods inventories, significant improvement in scheduling performance, and substantial earnings increase. The purpose of this paper is to calculate the optimal size of the time buffer which is used to accommodate disruptions in production processes and provide maximum productivity of capacity constrained resources. After the problem formulation in terms of single server queueing model, we observed the system behavior by sensitivity analyses.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.7 no.10
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• pp.53-64
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• 1984

A corporation that consisently suffers net loss accumulates negative retained earnings, or a deficit. These corporation were finally bankruptcy. The bankruptcy of corporation was not a desirable in the view of investors, creditors and other user. Therefore, the reconstruction of the deficit corporation was desirous. The reconstruction method of the deficit corporation was variety. This paper focus on the reduction on capital stock in order to reconstruct the deficit corporation.

• International Journal of Railway
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• v.6 no.4
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• pp.131-138
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• 2013

We have studied the financial performance of Pakistan Railways and found that the financial indicator (net earnings ratio) of Pakistan Railways is consistently decreasing over the years, causing severe financial and operational crises. The implication of our study indicates that the '3Rs' Strategy (retrenchment, repositioning and reorganizing) should be put into practice and furthermore, favorable changes in environmental factors can also contribute towards organizational turnaround. This study would help the Government of Pakistan to think and plan more clearly about turnaround strategies that could improve the performance and growth of Pakistan Railways.

• Journal of Families and Better Life
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• v.15 no.4
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• pp.165-182
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• 1997

The purpose of the study is to analyze the family economic status by wife's employment. The data used in the study was taken from 1994 Expenditure Survey of Urban Families. The results showed that 33.2% of family income of employed-wife families was from wife's earnings and employed-wife families took more family income compared to nonemployed-wife families. In total expenditure eployed-wife families spent more than nonemployed-wife families. Employed-wife families spent more than nonemployed-wife families these categories such as food away from home rent domestic services clothing & shoes education public transportation and miscellaneous; spent on health care utilities communication and private transportation. The amount of savings of employed-wife families was more than of nonemployed-wife families.

• Journal of Energy Engineering
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• v.8 no.4
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• pp.505-511
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• 1999

One of the major challenges confronting a multiservice electric utility is the establishment of the right prices, for its services. The key objectives of particular pricing schemes are reasonableness of company earnings. Economic efficiency, the responsiveness of supply and of the allocation of sources to the desires of consumers, and maintenance of some degree of competition. This paper proposes a value-based pricing mechanism amenable to the current deregulation situation in electricity market allowing service differentiation. The proposed pricing mechanism can be implemented ina nodal auction model, and can also be applied to direct load control.

• Korean Business Review
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• v.20 no.1
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• pp.123-143
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• 2007

This paper empirically examines whether the tax effect of indirect tax reductions such as reserves deductible and direct tax reductions such as tax credits and tax reductions is significantly associated with value relevance. That is, direct and indirect tax reductions bear upon an increase in accounting earnings and decrease in cash outflows through reducing tax burdens. The empirical result in this paper shows that firm value is significantly related to the tax effect of reserves for business improvement and other tax reserves, which comprise parts of the book value of equity through tax benefits, but is not significantly related to the tax credits and reserves deductible as necessary expenses that comprise accounting earnings. This paper also analyzes the difference in value relevance between direct tax reductions and indirect tax reductions(That is, Hypothesis No.5). We find that there are no significant differences between direct tax reductions and indirect tax reductions. Because the regressive coefficients of direct tax reductions and indirect tax reductions are not significantly.