• The Research Journal of the Costume Culture
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• v.15 no.1 s.66
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• pp.58-67
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• 2007

The popularity of communities on the Internet has captured the attention of marketing professionals and more consumers are involved in online activities of fashion brands. The primary purpose of this research was to explain the process of how online interactivity influence members' relational market behavior. Subjects of this study were male and female members of online communities of fashion brands. Online survey data were obtained from 416 respondents. Empirical findings of this study were suggestive of two types of interaction in fashion online communities: community-customer interaction and customer-customer interaction. Fashion online community customers' relational market behavior (word of mouth and repurchase intention) was significantly influenced by both types of interactivity. The influence of interactivity on relational behavior was stronger for word of mouth intention than for repurchase intention. This study highlights the importance of interactivity in cyberspace as well as relational market behavior and contributes to e-relationship marketing strategies of fashion brands.

• Journal of the Korean Society of Clothing and Textiles
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• v.44 no.1
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• pp.96-106
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• 2020

This study designed four types with a different halter-neck shoulder straps of an athleisure brassiere for women in their 20-40s as well as analyzed the shoulder strap pressure, shoulder strap position, subjective sensation, and design preference when wearing them. The design basis was to reduce the pressure at the back of the neck area, to allow the shoulder strap to pass down the neck as far as possible, and to send the anatomically sensitive side neck out as far as possible. As a result, H, which had the best subjective sensation and design preference, had the shoulder strap positioned more towards the shoulder point; in addition, the back of the neck did not pass. It was also found that the shoulder strap pressure near the neck was small. However, E, with the lowest subjective sensation, had the highest shoulder strap pressure and was placed up the neck. This confirmed that the position and pressure of the shoulder strap are variable when influencing the subjective sensation.

• Journal of the Korean Society of Clothing and Textiles
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• v.38 no.5
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• pp.718-732
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• 2014

This study investigates the effects of two organizational variables (market orientation and organizational innovativeness) and the interaction between these two variables on supply chain agility as well as examines the moderating effect of 1) firm size and 2) the extent of global sourcing. Employing a web-based e-mail survey method, the study issued 1,320 questionnaires to South Korea apparel manufacturing companies; data from 147 completed surveys were analyzed. Market orientation, organizational innovativeness, and the interaction between the two variables positively affect supply chain agility. Firm size and global sourcing do not have any significant moderating effects on the relationship between organizational characteristics and supply chain agility. Companies with high market orientation and high organizational innovativeness have more agile supply chains than companies with only market orientation or organizational innovativeness. Firms need to effectively enhance market orientation and organizational innovativeness simultaneously to enhance supply chain agility. The lack of a moderating effect from firm size suggests that all companies should promote a greater degree of market orientation and organizational innovativeness to enhance supply chain agility regardless of firm size.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.3 s.162
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• pp.410-419
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• 2007

The purposes of this study were to segment consumers by on-line word of month and to find the differences among the segmented groups in regard to fashion involvement, internet perceived risk, and internet purchase behavior. The subjects of this study were female consumers who were members of online cafe in Korea. The data were collected during October, 2004. The respondents returned the questionnaires through internet and 480 questionnaires were finally used in the data analysis. The statistical analyses used for the study were factor analysis, cluster analysis, t-test, and $X^2-test$. The results showed that word-of·mouth communication on internet(e-WOM) is composed of two factors, word-of-mouth transmission and word-of-mouth acceptance. These two factors were put under cluster analysis and were classified into two groups of the word-of·mouth communication: WOM group and non-WOM group. T-test showed that word-of-mouth communication groups were significantly different in regard to fashion involvement, internet perceived risk, and internet purchase behavior. For example, WOM group was more uncertain of their clothing choices, put more weight on the internal factors of clothing selection, and was a frequent purchaser of internet fashion products. Internet fashion business needs to implement the proper marketing strategies based on the results of the study.

• Proceedings of the Korean Society of Dyers and Finishers Conference
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• 2011.11a
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• pp.33-33
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• 2011

Artificial silk that called "Ponggi (Gyeongsangbukdo, Korea) In-Gyeun" in Korea is entirely viscose rayon of which made main component refined larches and cotton linter. It also is natural fabrics with light weight, cool texture, free from the body and well ventilation property, so, feel good touch during the wearing. In addition, it often used as summer cloth and bedding because it has good absorbancy to perspiration and antistatic. The "Hanji", made of paper mulberry, is known as useful material for human. In this research focused on dyeability of Artificial silk/paper mulberry mixed fabrics using Dendropanax morbifera Lev.(called as "Hwangchil") Especially, the results were in comparison to the dyeing properties of Hwangchil with liquid/solid fermentation or not. As the results, The ${\Delta}E$ difference was dominated when the fabric dyed with fermentation by solid state at $60^{\circ}C$. And it was confirmed that the pH of fermented dye had an important influence in the coloration.

• Journal of the Korean Society of Clothing and Textiles
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• v.45 no.5
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• pp.907-921
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• 2021

This study aims to predict causal relationships between experience economy, perceived flow, and continuous use intention in the mixed reality (MR) environment. A virtual fitting mirror with two modes (i.e., avatar and self-image) was selected for this study. A total of 200 samples was obtained in two sample frames: virtual fitting users in avatar mode (group 1, n = 119) and self-image mode (group 2, n = 81). The results showed that the experience economy consists of entertainment, education, esthetic, and escapism. The entertainment and esthetic experiences had positive effects on perceived flow, leading to continuous use intentions. For avatar mode, the entertainment and esthetic experiences had positive effects on continuous use intentions through the mediating effect of flow; and the education experience had a positive effect on the continuous intentions to use the MR technology. For self-image mode, the flow mediated the effect of entertainment on continuous use intentions, whereas education and escapism directly affected the intention to use the MR technology. The paper also discusses the theoretical and managerial implications of using MR technologies in fashion retailing.

• Journal of the Korean Society of Clothing and Textiles
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• v.45 no.6
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• pp.1004-1016
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• 2021

This study aims to derive the design requirements for functional clothing worn with military wearable robots using a survey of people with military experience. Specifically, 982 adult males with military and muscular exercise experience were surveyed for their demands for the clothing worn with wearable robots during military activities. The study showed that it is necessary to develop functional clothing worn inside robots suitable for frequent movements of soldiers to improve their comfort level of wearable robots. The surveyed soldiers indicated that they preferred the top and bottom clothing with high-pressure levels because the upper body felt fatigued during transportation, while both the upper and lower body got exhausted during marches. The survey of design requirements revealed that the participants preferred a top with long sleeves and a bottom with ankle-length leggings in color similar to current military uniforms. We conclude that it is important to design functional clothing worn inside wearable robots in different forms depending on frequent movements, e.g., with differentiated pressures and material placements.

• Journal of the Korean Society of Clothing and Textiles
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• v.45 no.6
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• pp.965-977
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• 2021

The study aimed to analyze the functional differences in 3D virtual garment programs and compare body scan data with the corresponding 3D virtual models. We selected 3D virtual garment programs, formed virtual models in a representative size for high-school male cyclists, and analyzed them using the Design-X program. The results were as follows. In the 3D virtual garment programs, the anthropometric items for virtual model forming differed significantly from the standard anthropometric items suggested by Size Korea. Comparing the lower body scan data and virtual models formed by the 3D virtual garment programs, the biggest difference was in the shapes of the waist and hips, i.e., the flatness values of the waist and hips were different for each program in the cross-section view. In the lower body, a data-input-based program was needed for changing the exact measurement position of the waist circumference and hips' shape in detail. If a 3D virtual garment program provides functions for the virtual model's joint angle input and free motion transformation, it is expected to be widely used in the sportswear industry.

• Journal of the Korean Society of Clothing and Textiles
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• v.46 no.6
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• pp.1058-1073
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• 2022

Big data analytics and social media have shifted the way fashion trends are dictated. Fashion as a medium for expressing gender has created new concepts of masculinity in popular culture, where men are increasingly depicted in a softer style. In this study, we analyzed 2,879 menswear collections over a 10-year period from Vogue US to uncover key menswear trends. Using Semantic Network Analysis (SNA) on Orange3, we were able to quantitatively analyze how contemporary menswear designers interpreted diversified trends of masculinity on the runway. Frequency and degree centrality were measured to weigh the significance of trend keywords. "Jacket (f = 3056; DC = 0.80), shirt (f = 1912; DC = 0.60) and pant (f = 1618; DC = 0.53)" were among the most prominent keywords. Our results showed that soft masculine keywords, e.g., "lace, floral, and pink" also appeared, but with the majority scoring DC = < 0.10. The findings provide an insight into key menswear trends through frequency, degree centrality measurements, time-series analysis, egocentric, and visual semantic networks. This also demonstrates the feasibility of using text analytics to visualize design trends, concepts, and patterns for application as an ideation tool for academic researchers, designers, and fashion retailers.

• Journal of the Korean Society of Clothing and Textiles
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• v.48 no.4
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• pp.657-672
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• 2024

This experimental study aimed to investigate the determinants of fashion products donation intentions built on two consumer attributions: strategic and value-driven motives. While consumers may perceive that the underlying motivations of a firm's CSR initiatives are to sincerely help society, they may also believe that such initiatives are strategically motivated and that the firm only engages in CSR to improve its corporate image. Therefore, this study tested how extrinsic factors (consumer monetary and non-monetary- benefits for participating in a donation campaign) and intrinsic factors (i.e., altruistic attitudes) influenced perceived value- and strategic-driven motives, which in turn promote donation intentions. An analysis of 268 responses revealed that monetary benefits, such as offering discount coupons, increased consumers'perception of strategic motives, while non-monetary benefits, such as offering a ring and acertificate, enhanced their perception of value-driven motives. In addition, consumers who tended to have a positive altruistic attitude were more likely to perceive value-driven motives, and this orientation also directly increased donation intentions. These findings also confirmed that only value-driven motives promoted donation intentions. However, consumer benefits did not directly affect donation intentions. The findings of this study suggest valuable managerial implications as well as academic contributions.