• International Journal of Computer Science & Network Security
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• v.23 no.11
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• pp.117-127
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• 2023

In many training institutions, the major advancement of Information Technology is having a profound impact on the way in which instructors teach and students learn, as well as how the two interact. The training process is continuing with the goal of enhancing the calibre of instruction and engagement. Top colleges and institutions have more recently developed a variety of Massive Open Online Courses (MOOC) systems centred on the development of new educational offering ways. These have not only captured the interest of students and scholars in the field of higher education, but also that of staff members in the private and public sectors. This study uses a Unified Theory of Acceptance and Use of Technology (UTAUT) model to assess the top MOOC providers and pinpoint the key elements influencing learner acceptance of MOOCs in Saudi Arabian training. A total of 382 government trainees in Saudi Arabia participated in an online survey, the results of which underwent analysis using structural equation modelling. This study identifies the key elements influencing Saudi government employee trainees' intentions to use MOOCs, with the findings indicating that the suggested model can account for 86.2% of user behaviour and 88.5% of user intentions.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.32 no.4
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• pp.134-141
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• 2009

개발도상국에 있어서 온라인 구매와 같은 B2C 전자상거래의 확산은 선진국에 비해 느리게 이루어지고 있다. 본 연구에서는 전자상거래에 대한 개발도상국의 정보기술 수용에 영향을 미치는 요인들을 실증적으로 분석하기 위하여, TAM 기반의 연구모형을 제시하고 그 가설들을 표본 데이터를 사용하여 검증하였다. 연구 결과, 명성이나 경험과 같은 선행 요인들은 선진국의 경우와 다른 양태로 기술 수용에 영향을 미친다는 점을 알 수 있었다. 이러한 연구 결과는 개발도상국의 B2C 전자상거래 확산을 위한 학계의 연구 및 기업의 운영에 도움이 될 것으로 기대한다.

• Journal of Technology Innovation
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• v.12 no.3
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• pp.1-24
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• 2004

E-Learning is another way of teaching and learning. E-learning is a networked phenomenon allowing for instant revisions and distribution, and goes beyond training and instruction to the delivery of information and tools to improve performance. The benefits of e-learning are many, including cost-effectiveness, enhanced responsiveness to change, consistency, timely content, flexible accessibility, and providing customer value. The proponents of e-learning stress the importance of using communities of interest to support and enhance the learning process. They also emphasizes that people learn more effectively when they interact and are involved with other people participating in similar endeavors. Although the role of e-learning in higher education has significantly increased, the resistance to new technology by professors and lecturers in university and colleges worldwide remains high. The purpose of this study is to identify the determinants of attitude and planned behavior toward e-learning class in universities. A survey methodology was used to investigate a proposed model of influence, and structural equation modeling was used to analyze the results. The hypothesized model was largely supported by this analysis, and the overall results indicate that attitude toward e-learning systems is mostly influenced by the perceived ease of use as well as the level of perceived usefulness, where both factors are influenced by years of experiences in using cyber system and the technical support level. As in other TAM related research, it can be concluded that the perceived ease of use and perceived usefulness contribute to the future use of e-learning system.

• Journal of Information Technology Applications and Management
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• v.18 no.1
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• pp.55-74
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• 2011

The growth in the use of ubiquitous computing based on mobile services as an enabler to conduct business more effectively has been phenomenal. Technology acceptance model (TAM) has been applied in different contexts to examine a wide range of information technologies (IT). As more and more companies are finding ways to utilize ubiquitous computing based on mobile services, an important issue is to understand what factors will impact the decisions of consumers in adopting the services. Based on TAM with three additional groups of external factors, i.e., service-related factors (ubiquitous access, context awareness) and technology-related factors (perceived security risk, network connectivity) that are theoretically justified as having influence on both perceived usefulness and perceived ease of use which are additionally considered, a research model for the investigated technology acceptance was developed and empirically examined, using responses from more than intended users of ubiquitous computing based on mobile services. The specific purposes of this study are as follows. Firstly, this study is to identify service beliefs considering unique characteristics for ubiquitous services such as perceived ubiquitous access and perceived context awareness. Secondly, this study is to investigate network characteristics beliefs such as perceived security and perceived connectivity. Thirdly, this paper investigates the relationship among variables such as ubiquitous characteristics, network characteristics, behavioral beliefs, and intention to use ubiquitous web services. This study uses a structural equation model to test the research model. The major results of this study are as follows. Firstly, ubiquitous access has a influence on perceived usefulness and perceived ease of use. Context awareness has an influence on perceived usefulness. Secondly, User familiarity has an influence on perceived usefulness and perceived ease of use, and intention to use. User innovativeness has an influence on perceived ease of use. Thirdly, perceived security risk has an influence on perceived usefulness and perceived ease of use. Network connectivity has an influence on perceived usefulness and perceived ease of use. Fourth, there exist differential effects among factors in structural model among information, transaction, and entertainment services.

• The Journal of Society for e-Business Studies
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• v.14 no.1
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• pp.121-142
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• 2009

In this study, the marketing activity of medical service providers via Internet was considered as a new technology for approaching this problem and the consumers' acceptance of the new marketing activity was analyzed through the TAM (Technology Acceptance Model) path analysis. The path analysis was conducted for the non-insured medical departments and the insured medical departments. The path analysis revealed that the consumers felt usefulness of the marketing activity of non-insured medical service providers, which means that they have intention to accept and are satisfied with the Internet marketing activity provided by non-insured medical service departments. On the other hand, in the case of insured medical service, it was clarified that the 'easy of use' preferentially affects the users' intention of accepting the marketing activity rather than 'usefulness'.

• Journal of Distribution Science
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• v.21 no.2
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• pp.119-129
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• 2023

Purpose: This study intended to examine the effects of the characteristics of platforms for purchasing airline tickets on perceived ease of use, usefulness, and e-loyalty, applying the technology acceptance model. Research design, data and methodology: A research model was established based on previous studies, and data were collected from consumers with experience in the airline ticket purchasing platform. 175 valid samples were used and analyzed using SEM. Results: Characteristics of the ticket purchase platform were classified into sub-factors of accessibility, functionality and information reliability through theoretical consideration. The established hypotheses for the research were partially accepted. Conclusions: First, functionality and information reliability were found to have significant positive effects on perceived ease of use, while accessibility did not have such effect. Second, accessibility did not affect the perceived usefulness, and both functionality and information reliability had a significant positive effect on perceived usefulness. Third, it was found that the perceived ease of use had a positive effect on perceived usefulness. Finally, it was found that perceived ease of use did not affect e-loyalty of the ticket purchasing platform, only perceived usefulness affected e-loyalty. This study had important academic and practical implications in the context of air ticket distribution.

• Journal of Animal Science and Technology
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• v.63 no.4
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• pp.693-724
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• 2021

The in-vitro meat is a novel concept in food biotechnology comprising field of tissue engineering and cellular agriculture. It involves production of edible biomass by in-vitro culture of stem cells harvested from the muscle of live animals by self-organizing or scaffolding methodology. It is considered as efficient, environmental friendly, better ensuring public safety and nutritional security, as well as ethical way of producing meat. Source of stem cells, media ingredients, supply of large size bioreactors, skilled manpower, sanitary requirements, production of products with similar sensory and textural attributes as of conventional meat, consumer acceptance, and proper set up of regulatory framework are challenges faced in commercialization and consumer acceptance of in-vitro meat. To realize any perceivable change in various socio-economic and environmental spheres, the technology should be commercialized and should be cost-effective as conventional meat and widely accepted among consumers. The new challenges of increasing demand of meat with the increasing population could be fulfill by the establishment of in-vitro meat production at large scale and its popularization. The adoption of in-vitro meat production at an industrial scale will lead to self-sufficiency in the developed world.

• International Journal of Knowledge Content Development & Technology
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• v.10 no.1
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• pp.47-70
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• 2020

This article examines the utilization of e-resources Modibbo Adama University of Technology, (MAUTech) Yola under the auspices of the central library, the Ibrahim Babangida Library. Academics and students are primary users of information resources of any library, hence, their responses towards the utilization of e-resources in the institution have been critically considered in this study. A Mixed method research Design was adopted for the study. A case study approach was employed. The Technology Acceptance Model (TAM) and Diffusion of Innovation (DoI) theories were used to develop the conceptual framework of this paper. Questionnaires were used as data gathering tools. Academics and students acted as participants. Major findings are lack of sufficient Internet access for academics and students and lack of training and awareness campaigns. Conclusion has shown that e-resources did not impact research and teaching of academics in MAUTech, Yola.

• Journal of Korean Library and Information Science Society
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• v.46 no.2
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• pp.131-151
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• 2015

The purpose of this study was to identify factors on the user's intention of using mobile E-book based on TAM(Technology Acceptance Model). System quality(accessibility and convenience), information quality, and innovation as a user characteristics were chosen as the independent variable of this study, perceived easy of use and perceived usefulness were selected as potential variable, and user's use intention was selected as dependent variable. The survey was conducted by 170 high school students and structural equation modeling was used to analyze the relationships between factors. The results showed that information quality and the user's innovation have a positive impact on both perceived usefulness and perceived ease of use while the other system factors did not affect perceived usefulness and perceived ease of use for mobile E-book. Finally, the perceived usefulness was found to have a positive impact on the user's intention to use mobile E-book.

• The Journal of Society for e-Business Studies
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• v.12 no.4
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• pp.37-51
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• 2007

As the highly improved Internet and information technology has led to the diversification of users' demands, personalization service attract lots of attention as a means to meet highly diversified demand of users. However, personalization service costs a lot. Also concerns over a possible violation of privacy have been raised since the service uses technology to find out the users' profiles. This research studies the advantages individuals acquire from personalization service and how privacy concern influences service acceptance. Research on related documents and information gathering from e-commerce sites derived six representative types of service. Questionnaires were utilized to research privacy concern according to services, service usefulness, and service acceptance. As expected, privacy concern has a negative relation to acceptance while service usefulness has a positive relation to it, thereby resulting in an offset between two variables. Moreover, they play a different role depending on what kinds of service or in formation should be provided. The results derived from this paper will help the e-commerce sites provide personalization service by collecting personal information while protecting users' privacy.